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Read this: Podcasting's Netflix moment: the global battle for domination

Summary: The battle to be a big player in podcasting distribution, led globally by Apple, is intensifying with Google last June launching its own service and the BBC, one of the biggest producers in the world, launching the BBC Sounds platform. In 2015, the year after the first series of Serial launched - the first global hit that put podcasting on the digital media map - worldwide ad revenues from podcasts totalled just 171m. - www.theguardian.com

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Podcasting's Netflix moment: the global …



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