Read this: Analysis: Freesat Proves Popular Online in the UK | Digital Media Wire

Summary: There were 79 more searches for the term freesat than the term sky during the week ending May 10th. However, this is to be expected for a new product that has received a lot of media attention over a fifth of Internet traffic to Freesats website came from news and media sites during its launch period. As the chart below illustrates, Skys homepage still received 250 more internet visits that www.freesat.co.uk. - dmwmedia.com