Read this: The new Freeview mobile app reflects demand for flexibility around linear – Digital TV Europe
Summary: Freeview's mobile app, responds to recent changes in viewer behaviour, recognising that viewers still see linear TV as their central viewing platform, but want the flexibility to watch VoD and continue enjoying their favourite shows on their mobile devices when they leave the house. Our work with Freeview has been focused on giving viewers a service on their mobile devices, that they would be familiar with from their Freeview Play connected TV. For example, we knew from research Freeview undertook and the subsequent brief provided to us that viewers are used to having a responsive Electronic Programme Guide on their connected TVs, so we ensured the app included a backwards EPG that automatically caches data to make the user experience as smooth and responsive as possible. - www.digitaltveurope.comwww.digitaltveurope.comThe new Freeview mobile app reflects dem…
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