Read this: ITV banking on targeted programmable advertising after tough Q1 – TBI Vision
Summary: The UK commercial broadcaster's revenues were down 4 to 743m, with modest growth from ITV Studios and 22 growth in video-on-demand revenues offset by an overall decline in spot advertising impacted by the timing of Easter and the uncertain UK political environment. Broadcast and online revenues were down 7 and ITV total advertising was also down 7. ITV advertising revenue is expected to be down 6 for the first half of the year. - tbivision.comtbivision.comITV banking on targeted programmable adv…
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