Read this: RAJAR Q1/2019 – Evans, Consolidation and Digital Growth – Matt Deegan Writes
Summary: The consolidation of commercial radio into, effectively, two radio groups - and their brand strategies to take on each other and the BBC. Now, the results of this quarter can't answer all those questions, but it can start to tell us a little about the future. Whilst the re-booted Virgin Radio's been around for three years, the arrival of Evans is close to a re-launch for the station. - www.mattdeegan.comwww.mattdeegan.comRAJAR Q1/2019 – Evans, Consolidation a…
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