Read this: Chernobyl: the story of TV's highest rated show
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BBC sounds music Radio podcasts hello, I'm Andrea catherwood, and this is the media show from BBC Radio 4 for 21 last night was a big moment on the TV schedules ITV with showing its latest installment of up.
It's reality show that Sarah turns once every seven years old late.
I never on ITV2 it was the new series of love Island on Sky Atlantic it was the finale of Chernobyl which is the miniseries that is my rated as TVs best ever well with us today.
We've got the producers and executives find some of those shows Zai Bennett is Sky's director of programming Claire Lewis is the producer of 63 of Claire did you do that thing that some TV producers? Do you know what you cannot hold a party and watch the show go on yeah, I did actually excellent.
I would hate to say it was it was just with my family and it was amazing.
It's always really good to see the program.
Go out and properly and see it like him.
DLCs it absolutely on that you got it was watched by what about three-and-a-half years and years was absolutely delighted in this day and age that's really really good.
Yes, is it going to be talking a little bit later about Chernobyl and its extraordinary success and and reviews it's been getting but I must also be your job to know what your competitors are up to so will you watching the new series of love Island last night.
It was a rare night was actually out no telly for me is Williams with me he is the Telegraph deputy business editor.
I am something of an expert on Sky and the Murdoch so what were you watching at 21 last night afraid the political situation mean? It's it's water warm on using my house at the moment.
You're going to be here later to help us decipher out what the success of those two shows means for both sky and day ITV but first to Northern Irish
Journalists Trevor Birney and Barry McCaffrey find out this week for the police investigation into how they obtained secret documents that help them name suspected murderer is in a documentary.
I've been dropped the film No Stone unturned investigates the loughinisland Massacre of 1994 to March gunman.
Walked into a bar and a quiet Considine Village while those inside were watching Ireland play in the football World Cup they shot 11 men in the back six of whom died and no one was ever charged no 22 years later in 2016 a long-awaited police Ombudsman report find police collusion was a significant Factor it reveals that an initial suspect was a police Informant at the time of the attack and a desire to protect informants undermine the investigation the film that goes further because the two journalists I mentioned obtained leaked documents from the ombudsman, and they use them to reveal the names of the loyalist paramilitaries to Spectre's of the murderers and expose.
Who's the extent of collusion and cover-up will even after the films release none of those suspected gunman? That were named were arrested the journalist.
I have work well earlier.
I spoke to one of them Trevor Birney and he told me about that police raid on his home in August last year the morning of the 31st of August began with a little bit of upset as we prepared her daughter for her first day back at school then can a loud knock to the door and my wife narrated what you can see from our bedroom window folders lots of cars outside and then they're all police cars and then knocks continued at the door until we answered and then we were met with heavily armed boiler suited police officers who said they were here initially to search for documents in relation to No Stone unturned in and I was taken into the living room and told that I was being put under arrest and that I would be taken to the custody suite normally reserved for terrorists in the centre of Belfast where I spent.
14 hours being questioned by police about the documents in the film meanwhile police at my home at Barry's home and at our offices in central Belfast ferry dozens of police officer spent the day trawling through our personal possessions and our professional documents and computers and servers and drives and in an operation that lasted until 9:30 that night and very difficult 9 months.
I've got a statement here in front of me from the chief constable of the police service of Northern Ireland he said that as a police officer suspected theft or unlawful leaking of any sensitive documents containing information that may endanger life is a serious matter which we are obliged to investigate so although the charges against you have not been dropped the certainly no hint of an apology or an admission that they did anything wrong and arresting you and that's part of the! Feel so frustrated this morning and continue to feel angry about all of this you know George Ham
Says in a statement the suspected theft notable yes indeed and what he is.
Not saying there is that the suspected that was from the offices of the police Ombudsman of Northern Ireland who produced a report on loughinisland which of course is the Massacre at the centre of the film which happened back in in 1994 in Dr Maguire Michael Maguire the ombudsman has come out publicly and said well actually there was no faith.
No documents or stolen from our offices and we never reported a theft now George Hamilton is not recording that are not statement instead.
He sends suspected that and that is a line of questioning to you and what did they ask you indeed if you if you were personally had stolen the documents did they ask you to reveal your sources how you got hold of these documents because these documents really are the key to moving the story on in the documentary and allowing you to name the suspected Killers
Weather only part of the evidence that we amassed over and investigation that lasted five years.
I mean we got the documents in 2011 the film didn't come into the public domain until November 2017.
Why did you held onto those documents for so long because there's no doubt that that evidence is it is really key will be held on to them because we believe that actually we would we would use them when the film was finished and the film wasn't going to be finished until after Dr Maguire produced his report and the film is ready to come into the public domain you know what we weren't going to do with simply dumped the document site in a WikiLeaks style.
We decided to use them to the best affecting you know the Roaches Justice in the in the judicial review that we brought last week applauded as for that accepted that with active totally responsibly that weird held onto the documents and in fact as one of the QC says we traded the documents by only using a very small percentage of what was in them in the film and that was to support.
The evidence we already had that these indeed were the four Suspects alleged to have carried out the mask or back in June 1994 so much pressure did the police put on you to ask you to reveal where you got that document those documents from home.
That's quite significant.
You know I think the Lord chief justice said last week after 9 months have been on the police bail was that time it wasn't clear exactly what the police are actually going after did they want to retrieve the document or did they want to find out the source and after two-and-a-half days of a hearing he still wasn't convinced the what the police were actually after did they actually just want to find me the Whistleblower was that I actually want to find who had provided these documents are sent anonymously to Barry McCaffrey or were.
They just simply trying to take the documents back into their possessions, so they couldn't be further disseminated.
You know it isn't clear until you got on.
Standards are judge pointed out that there is no crying that we're active absolutely appropriately and protecting our source the Lord chief justice actually said that said the search warrants that the police have granted were inappropriate and that's that you and your colleagues head actiderm perfectly proper manner to protect your sources and not hand over the information voluntarily.
Do you see this as as a vindication for press freedom is a good day for investigative journalists.
I think is a very important role in running the full judgement comes in the week's ahead.
I think it's going to be it's going to be a very important for journalist right across the UK are there a chief justice already said that he's going to set out a set of guidelines and those guidelines are going to help protect press freedom because they're going to ensure that never again can a police force simply slip into court in an ex-parte hearing and apply for warrant allegedly mislead the judge has he did anarchists am or as has been alleged in our case that they misled the
In order to get those wants to be able to search my home and Barry someone or premises and anything that's going to be very important if they've only been two arrests made since the film and that in fact was of the journalist not of those Suspects who were named in the film do the Families of these six men who died think that Justice is any closer today Willow and really good tell you really what the family is well.
Do you know the six men? Who've died the families are still 25 years on the anniversaries in only a couple of weeks time.
I think they hope that the film was not only going to bring truth.
They felt that they got the truth of what actually happened, but from Dr maguires report an from the film and I think that they hope that Justice would follow they hope that the evidence that we brought forward and if you look at the film, there's very clear evidence that is available out there should the police go after today? It's very clear evidence will actually solve this case the fact is the police refused to know I think that that's part of a far bigger Theatre 3000 family.
Hi there, whose loved ones of being murdered in The Troubles and you still awake.
Just as yes, we felt that we brought forward evidence that could be used to bring a light so Shine a light on this case and there hopefully give the families that just as but I really don't believe that will happen to have any speaking to me a little earlier will let me give you a little bit more of that statement of the chief constable of the police service of Northern Ireland he said the horror of what happened in loughinisland has never been far from our thoughts the perpetrators of that crime have never been brought to Justice and this is a matter of huge regret for policing the police investigation remains open but progress is dependent on new information.
There are people out there who know what happened.
I would appeal to them to come forward and help us finally bring Justice to the families of the victims mentions that a little earlier in the program that it's been called the greatest TV series of all time, Chernobyl
As a viewer rating of 9.7 out of 10 according to the internet Movie Database and outputs of the head of Band of Brothers Breaking Bad and even David Attenborough's blue planet, which I didn't think was allied are the chances are that you haven't seen it though because it's only just been released and in the UK It's exclusive to Sky subscribers.
He was a taste of it priority this we know I came I will be calling the reactor core controller called that is all that matters series exploded exploded.
Is it shop get well? That's the opening scenes of verchenova lands eye Bennett is Sky's director of programs are channel is a co-production between you and and HBO there in a wizards of warlocks and they're still no gangsterism in fact you know it's it's quite an interesting topic to take on because it's something that many of us knew about it wasn't that long ago.
We also think we know what happened and when you work commissioning this series.
Did you think it was a risk, but every commission is is a risk in some degree, but we will absolutely blown away by that the writing of Craig mazen the right to vote and created the show I wasn't actually looking for an international peace in the miniseries.
This is so 3 years ago when we first read the script and developed you develop with them with Jane Featherstone sister pictures, who is a a phenomenal drama executive and producer of many many hits and when she send you something you read it and you come back so quickly.
On the show actually very impressive woman that and so we got that we weren't specifically looking for myself and my head of drama actually said we probably can't she said to me.
I will probably do this which should check it because it's from Jane and we should all read it properly be ready.
We're on a flight actually we got of the flight read it.
We had a 5-minute conversation soon be obsolete you doing this is phenomenal because it we only just responded to to the detail the research and of the amazing characters and and the way that he Craig adjust drawn this this horrific situation out into a 5 hour epic disaster Movie it something you just you can achieve this in a feature film you needed a miniseries format to have to tell it the way he wanted to tell it you talked about we mentioned the British production company that it also has a very British field who is older British actors and and yet with HBO as your partner when you under any pressure to put more American talent on screen, but that's completely complex collaborative process with a partners.
There are and what they're getting here from us and from from sister pictures and from Sky is is very much something.
That is authentic and it feels like it sorted and that's what I wanted and we have so many amazing British actors in it would be but I think we all decided with the bit happy and distracting to have them doing strange Jackson as they did in their natural voices of the way we getting a Russian accent it would ruin it is a five-part series and it goes like once a week these days that you had lots of different ways to put programs like they did you ever consider putting it all out in one go with a box set that we do that with lots of our shows and mostly the original shows you make an ender customers absolutely love it.
So love watching when is convenient to them and we love giving the choice in this instance is a Kobo touch with HBO we decided we want to do in sync together.
We didn't want one of all the other was to be a head of each other so we both put it out simultaneously so I put it out on a Monday at 9 we put out on her was actually it 2 a.m.
We actually put out within our customers can watch any time during the day and then until 9 on Tuesday so yes, that's absolutely away that with the wheel of doing it, but this is so we wanted to do be insync totally A Game of Thrones people we knew that people with.
Get to it desperately want to see and it become an event we will hopefully become an event and we didn't know be quite this phenomenal reaction to it and it's not the first episodes to watch when nearly 3 million people which in Skye times has a really big number Lee bringing Chris Williams hear the Daily Telegraph deputy business editor also author of a new book the battle for Sky which gives us the Inside Story of how the murdochs olds up last year to comcast Chris HBO needs a new head to replace Game of Thrones and comcast paid 30 billion for Sky extraordinary amount of money that they will want more hits to recoup their money are these kind of mini series like Chernobyl going to be good for that business, but I think about reminder HP I was also being bought by O'Dowd big us telecoms company 18 so that they will be looking for a return on their investment as well and the way the world is moving is towards Direct relationships with consumers hbos going to be looking to sell some.
Is directing the next few years in the same way that Netflix does or Disney is going to later later this year, so everyone is looking for big here.
She know there's just more and more money going into content but you can't really bottled the kind of magic that HBO has come up with over the years to follow up something like Chernobyl because one of your kind of Chernobyl to obviously because we all know the story it was a one-off.
What do you do next doesn't lend itself to a multi series for Madame in we were talking in the in the media show offers today or their other disasters that you can give this treatment to I think he won't want we do we respond to to authorship and the creators and what they want to do in The Passion they have for this first for programming and its enabling that our job is to enable them to make the best possible versions of what they want to make so we respond to that primarily at the miniseries a really important part of what Sky Atlantic does when making another one which is also a co-production.
They should be able to Helen Mirren Catherine the Great that will be coming in the autumn.
Have you got out of returning series called Britannia also coming back so it's about having strength and depth not arranging what you do.
It can't all just be there in a contemporary historical pieces.
Are you have to have some Range and emotional range of what you doing to appeal to different parts of the audience Netflix is very public in reporting about it.
So cold at War chest.
It's 15 billion dollars that it uses to spend it on shows this year, how much money have you got in comparison? So that we have to bear in mind that their spending that Around the World in 150.
I'm a bit small territory.
They said they're making original drama.
Yes, but they making lots the difference in lots of different territory sedating a we spend 7 billion pounds a year on content at Sky that is that is news and sport and and drama and comedy and so on hisense comcast takeover changes so there's nothing immediately in changing we're already on a trajectory of spending more money on our visual program.
We spend 25% more in the last 18 months on the original programming.
That's only going to go up and up whenever I talk to a group CEO
Jeremy directly to Stephen Brown royalmail.co.uk they are so enthusiastic and behind our sky regional policy strategy and they just wanted to do more and more more and with comcast having bought the company is giving us a really a great moment for long-term planning to really get behind this when does the partnership with HBO and that's a that's cool.
That's got a little while left to run actually so that's not an immediate worry for us.
We got hurt in the next year you'll like to it.
So it's a few years away after that you'll be working with NBC universal is as podcast rather than striking like with HBO are I'm sure we will be working with a variety of suppliers across the board trying to make sure we got the very best content for our customers.
We work with everyone and anyone as long as the deal is right and they got the right shows for our brands Chris Sky is has been known in the UK for the billions and it spent on the right to live sport.
Do you know expect that there might be a shift in strategy with more money now to be investing TV drama or I think if you talk to you soon if you put Sky you know.
There's there's nothing you about them being ambitious in outside sport and wanting to be have hits.
You know that they are used to have this word of Skye the female handbrake on subscribers in the idea that perception is Sky was just a sport and film outlet stop people subscribing.
It's subscribing quite a lot as an expensive proposition of indeed indeed and I think that it was was the answer to that established a reputation for Barry premium drama over over over it.
Now but they would accept I think privately that that creativity isn't the company's strong points you know it's an analytical company that expect you know if if you're when you're investing advertising or something like that.
You can measure your return making programs is more difficult univerzum less predictable return on that and then they would accept privately they have struggled.
I think they got hopes of that changing as part of a bigger company with assets all over the
Yeah, I did expect.
I discovered some of that don't investing in programming for a customer's exactly at the heart of what we do with just one five factors, but you might have more than the channel for ITV on Netflix are pretty creative company.
Yes, it's a big company and do lots of things.
I do them very well in use abroad bank company.
It's a telephony company mobile phone company but creativity and delivering the shows and the telly that people watch get the Broadband to Sky Q box.
There are they could the way we do that the bit of the bit of telly that they watch at the heart of it is incredibly important to that that proposition.
There's always describing the story of had this to describe three legged stool spoke customer service.
It's about content and start technology and them all working together as a stand-alone producer sky has struggled to make programs that really broken out in the way that do you know what has for instance in the way the Game of Thrones how do you know I would love to have had something like that.
He had a look at.
Britannia was an example them trying to make something like that the didn't work out well.
I'm going to move away now actually just from these big budgets binge watching TV dramas, and look at something that might be the opposite of that which is a documentary series where you only get new episodes every 7 years.
It is of course the premise to ITV's up which is a long running documentary.
That's been following the group of individuals and he was just 7 years old overnight up to 63 up and it was on ITV last night early.
What is the producer of the show and worked on it for nearly 40 years seasonal Southampton studio at Claire's get commissions today? I genuinely don't know I mean they have tried other other stations have tried to do similar series.
I think the problem they have is that we started in 1964 and it's very hard to compete with that im in 1964.
There was only ITV BBC one two channels and
Lorraine black and white are kids room black and white no colour telly and it the at the story tells the story not just of of England and Britain but also and individuals but also a bit about television history, so I think it would be very difficult for it to be commissioned in the same way will let hear a click my from last night's episode this is Andrew and he's very successful lawyer, but is not in rather a reflective mood looking back.
I would have liked to spend a bit more time with the family.
They're rather than giving so much priority to work when you're young and trying to make your career it all seems terribly important you to spend that extra few hours at the office but in the scheme of things it probably would have been better to be no go to the school play all the sports day whatever Claire and looking at the overnight ratings for last night.
You got 3 1/2 million at the most watched programme at 9 p.m.
How much do you know?
Find your audience we know quite a lot about our audience basically.
It's very interesting we reckon that the people who are roughly the same age as I was going to say it's basically it's more than that actually because it's people either side of that about 5 years either side who have actually watch the series right from the beginning.
It's absolutely amazing so I reckon that if you worked it out.
There's probably between 7 or 8 million people who what I would call are absolutely loyal fans.
They love the series.
They know the people in it.
They followed it, but then of course there's other people on the top of it.
It's so widely known and it's used in schools and colleges.
Everybody knows about it.
So actually we know a lot about our audience our audience are people like the people in our film.
That's why it's so successful.
I'm just thinking of those that there was there but I think 2.9.
Nearly 3 million people watching Love Island on ITV2 a completely different demographic.
I imagine completely different it could not be further away yet, so my reality TV Claire just wondering ATV's obviously changed massively over the years as you talked about has the style of your program actually involved as reality TV has evolved no we absolutely we we don't call it reality TV because the way that reality the word is used now.
There's nothing real about reality TV we are a straightforward documentary series we film it in the same way whether it with very simple.
It's a very elegant style the interviews are very straightforward.
There's nothing fancy and there's nothing constructed about it.
The problem was reality so-called reality TV is everything is constructed and it and both Michael and I will defend to the death the fact that we are not reality in this in inverted commas.
I just wondering the producers of
Violent I never been very mindful of this series to talk about after a carer for their participants.
I'm sure this follows the tragic events around ITV's Jeremy Kyle Show I totally take your point this isn't anything like the same kind of reality TV but we do have participants on your show that a bear in their whole lives to the public.
Do you put in safeguards in place to protect them? Do you talk to them about what they're about to say to you? What repercussions they could be of them them exposing themselves like this absolutely from day one nearly 40 years ago when I started as a researcher and 28 up the most important thing was to look after our contributors to look after our participants that was the number one rule that I said that we had to do and because I was the only person Michael and I were the only people on it and have been on it together.
That was our mantra.
We look after our contributors.
We care for them.
We protect them.
I have protected our contributors from from many things particularly the tabloid.
Press from being hounded and they know exactly what to expect at Argos revenue telling the truth always you know you can't go back to somebody after 7 years and say will you be in my film again unless you treat them like that.
You have to treat people like you would want to be treated if you if if you know you are in the show absolutely Chris you report on The Fortunes of ITV4 the Telegraph and the current share prices not far off its five-year low I think last night was a very good one for ITV Love Island and I'm unsure as we talked about before the second was popular show that success there is something of a rarity or do you think it's indicative of a new strategy think those on new shows various is not indicative of a new strategy the problem ITV has is a structural decline in traditional viewing so ITV's mostly in the business of selling advertising and its audience is getting older and that is getting smaller Claire I know you are a freelancer you come back at me.
Can use to make this show as I see giving you any commitment but it's going to continue for as long as the participants are still going and still want to do it now.
I think well ITV have always been committed to us always save supported at the Seven Up series right the way from the beginning without without so much as a waiver.
I think it becomes more difficult as we all get older.
I'm in genuinely.
I think they'd love to stay with it, but who knows what's going to happen in 7 years time.
He will be here.
Hope you know whether we'll all be standing up.
Hopefully we will all be here at 5 if someone came to you now with reposal for a show like this.
Why would you react if I'm hugely impressed in the ambition is his immense it wouldn't be right for us as we don't really make that kind of factual television at Sky but you'd expect that kind of thing to be made by a BBC or an iTV shouldn't it should be made isn't it awesome the television Amazing Project of taking on and to the tip going.
Thank you very much and I'm afraid that we can have to cuddle.
Time for today but very very alibi great.
Thanks to his eye Bennett and also to Claire Lewis and to Trevor Birney who was on the line earlier talking from Belfast to about to his documentary film No Stone unturned Chris Williams is going to stick around for a little bit longer for listening to the podcast he's going to be talking to me more about comcast takeover of Sky but for now.
I'll see you at the same time next week Chris Williams thank you so much for staying on because I wanted to talk to you a bit more about your new book the battle for Sky and what you find out about the extraordinary deal that Mark the end of Murdoch's TV Empire in Europe paid over 30 - 30 billion rather for Sky now that the dust is settling is there a sense of the overpaid me many analysts at the time said they did a massive like I don't think there's any way you can get to the number that they paid rationally I don't think there's a a justification for that unless you include.
Epsom growth and some progress and that's where you know we're going to we still haven't seen that yet.
You know it's kind of How Do They invest in new content.
How do they invest in networks in a broadband and mobile? What's what's the future there plus of course? What would be the cost of not doing it? I think it's very very good painter to the price that they paid in a comcast was a company that was almost entirely American know all their revenue is although all their profits came from the United States but we're moving into a world of global platforms and sky was is the best asset they could get in Europe is the beach head to Europe for them.
If they haven't done it.
What else would they have done? I think that's why they paid the price they paid the reason they was so desperate to get Sky isn't necessarily for the product itself up for the leverage it gives them the position that it puts them in you talk about that you talking to being a beachhead.
What do they then do with that beachhead? So if you did what scores at the moment? It's it's mostly a UK company seal.
It's got it's got a traditional pay-tv business in Germany traditional painter you visit in Italy the Italian one particularly is doing quite well at the moment because they've sorted Vanquis their competition there the German wanted always been problematic the future.
Is is is is streaming the sky as it is for everyone else they got NOW TV and the Challenge for them.
It's getting that into his many markets as possible as quickly as possible now the advantage.
They have no longer being a public company as I don't have the scrutiny over their finances that used to have so they can they can have a few years of lower profits as they invest in getting into new Markets Nether already pushing streaming in Spain you can't even go to the Netherlands Scandinavia and it's it's getting the future is more households paying less you know new house has now people under 35 day probably never going to subscribe to a satellite TV service paying £89 a month, but they may well save graph £20 a month to £23 a month to NOW TV so it's getting bro.
More people paying less space it is Neil fox and one that bidding war there be doing the same thing but for the same reason absolutely and I think you know that Disney would have been a different proposition because they they have no experience of running a customer business unit Disney despite.
It's it's a very famous brand is essentially a wholesale company noted.
It doesn't deal direct with consumers at any point except theme parks, so that would be a big Challenge for this need to get his head around a different type of business contest is a much more similar culturally company to Sky although there are big differences comcast already has euronews, how does that fit into the new picture to do that? Yeah, we're not actually seen any content integration particular and Sky News which was does that specific protections as a result of the deal but you can see given the price that comcast paid for.
Lisa said that there's no way then.
They're not going to make changes so later this year perhaps early next year.
We'll see the start of an integration that will change the shape of what Sky is I think so in terms of viewers.
Are we going to notice a difference and what we actually get I think absolutely regardless of who was owning sky comcast the bought the company pretty much the point of maximum change in in pay TV in the next 80 months to years you're going to see HBO Disney all these guys going towards Direct relationships with consumers streaming all the things that you know they're all response responding to Netflix essentially say sky have to change what it is.
It's used to being completely in control of the relationship with a team that has to change and we will see what emerges is a very uncertain time, but they are now part of a very very large very wealthy company and have the attitude to.
Succeed I think tell me a little bit harder Murdoch's are responding obviously they've not got an oil-filled of cash for selling their shares doing with the cash before so I think this deal to largest at Marks the end of Rupert Murdoch as a global entertainment for certainly that's not in use but in an entertainment.
So you know there's been a big payout to each of his children.
They will be around 2 billion dollars lachlan his eldest son is now in charge of the two businesses that remain Fox News essential in the US and some out and some regional sports businesses and news corp, which owns the UK newspapers the sun and the times in various things around the world James has taken his money.
This is probably going to do his own thing.
I think that's one of the more interesting things about this.
We know what what james' is going to do with his money.
We don't know yet.
No idea not really you set up earlier adventure fund he's talking about media and technology investing will see what he does absolutely.
There big threat me onto BBC executives would say that the existential challenge is coming in the form of Netflix is that what's keeping the comcast executive to wake at night as I mean that Congress is different to the UK is in a lot of the cities where operates it's a monopoly so it's Mum if you want fast broadband in Philadelphia where it's it's based or lots of other cities in the US you have to deal with comcast so as a very stable base on which to build its business outside that you know the TV business.
Obviously is changing very very rapidly and Netflix is a threat to everyone so for them the Threat was not because I said sort of being trapped in America they need to be a global platform the same as everyone else when it comes downstairs rights negotiations with Disney or with Netflix you know what are you paying for carrying that content descaler what you're off in the scale of the platform you offering a number of customers are offering is is is crucial?
So that was the track for them.
It's a star you know the sky is a great asset to big business in Europe but comcast needs to get more global like everyone else finally is good news for consumers.
When are we going to get more for less against DVD in Disguise a different cultures comcast in the sense that it was a Challenger brand comcast is it is it is it incumbent Monopoly infrastructure investor essentially and has a reputation for not great customer service at high prices all those things that go with Italy brands doing an awfully.
So how those two things mesh will be interesting to see but the fact is that the scale of the forces against them from Netflix on the price that that streaming services are coming in at so Disney's coming at below $10 fact is that if you're going to compete you gonna have to cut your prices great lovely.
Thank you very much indeed for that Chris thanks for staying on.
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