Read this: Ending TV ban on product placement is sensible move | Business

Summary: At that time, the then secretary for culture, media and sport, Andy Burnham, was moved to explain that placement would blur the boundaries between advertising and content. We may learn a little more about that when he speaks at the Royal Television Society convention later today but, thus far, he has offered only one simple, and somewhat simplistic, answer the climate has changed. It is true that ITV reported a loss of 105 million last month. - thisislondon.co.uk