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Read this: Inside Sky's pitch for addressable TV budgets

Summary: Scale is set to become a focal point of the telco firm's pitch for addressable TV now that its Adsmart platform can target Virgin Media's TV viewers. At the same time, Sky will create a network of connected TVs that Adsmart advertisers can target alongside the customers of the Youview and NowTV on-demand services. - digiday.com

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Inside Sky's pitch for addressable TV bu…



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