Read this: Inside Sky's pitch for addressable TV budgets
Summary: Scale is set to become a focal point of the telco firm's pitch for addressable TV now that its Adsmart platform can target Virgin Media's TV viewers. At the same time, Sky will create a network of connected TVs that Adsmart advertisers can target alongside the customers of the Youview and NowTV on-demand services. - digiday.comdigiday.comInside Sky's pitch for addressable TV bu…
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