![](/styles/images/logos/READTHIS130.png)
Read this: Inside Sky's pitch for addressable TV budgets
![](https://de8as167a043l.cloudfront.net/styles/images/2023/og13140.jpg)
Summary: Scale is set to become a focal point of the telco firm's pitch for addressable TV now that its Adsmart platform can target Virgin Media's TV viewers. At the same time, Sky will create a network of connected TVs that Adsmart advertisers can target alongside the customers of the Youview and NowTV on-demand services. - digiday.com
Transcriptions done by Google Cloud Platform.
Lots more recommendations to read at Trends - ukfree.tv.
Summaries are done by Clipped-Your articles and documents summarized.