Read this: RAJAR Q3/2019 – Matt Deegan Writes
Summary: The stations with high average hours do well - and these tend to be the older appealing ones - R4, R2, Classic and LBC. The younger stations with shorter consumption lengths start to drift. With commercial radio now just three lager radio groups, the idea of a single station being the be all and end all, is long gone. - www.mattdeegan.comwww.mattdeegan.comRAJAR Q3/2019 – Matt Deegan Writes…
Lots more recommendations to read at Trends - ukfree.tv.
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