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Read this: Virgin Media and BT retaliate as pay-TV row with BSkyB escalates |Media |guardian.co.uk
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Summary: In June Ofcom proposed regulated prices for Sky's wholesale of its sports and movie channels to competing pay-TV companies. A bundle of Sky Sports 1 and 2 and the movie channels which now costs Virgin 23.40 per subscriber to buy wholesale from Sky would cost between 16.98 and 20.43, a 27 discount on current prices and the same as Sky's cost-plus price. Virgin Media would be expected to pass at least some of this discount on to its cable TV subscribers. - guardian.co.uk
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