Read this: Why Traditional TV Is in Trouble - The New York Times
Summary: The fanfare will kick off weeks of negotiations, with networks aiming to get advertisers to commit to billions of dollars in spending for the year ahead.But beneath the sparkle and the canaps, the networks are also navigating a serious advertising upheaval. The hottest shows on TV networks - which command the highest ad prices - are attracting older viewers, which is a challenge for brands that want to reach millennials and teens. - www.nytimes.comwww.nytimes.comWhy Traditional TV Is in Trouble - The N…
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