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Read this: Transforming TV by going back to the future

Summary: Today, technology, platforms, and behavior put consumers in control of TV in an entirely new way - whether that is through installing ad-blocking software, cutting the cord, downloading, streaming, buying, sharing, personalizing, or commenting on content in real time on social media. There's certainly potential for greater integration of TV content and interactive games. - link

Transforming TV by going back to the fut…

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