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Read this: Younger viewers show increased affection for public service broadcasting

Summary: The results suggest that lockdown has led to a reappraisal of public service broadcasting from the likes of with young people placing high value on the four public service broadcasters - that is the BBC, ITV, C4 and Channel 5 - for content that informs and entertains. Among younger audiences, almost two-thirds said that they value content from the PSBs more now than before the onset of Covid-19 and three-quarters of 16-34s said that the PSBs played an important role in bringing together the nation in times of crisis. - www.rapidtvnews.com

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Younger viewers show increased affection…



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