
Read this: European AVODs in ‘consolidation phase' with limited growth, claims report – TBI Vision

Summary: The AVOD market in Europe is still in a consolidation phase and, the report concludes, is yet to become a strategic asset. Compared to the rest of the world however, the European AVOD market has been experiencing limited growth, with some operators looking to adopt a hybrid approach similar to many US players. - tbivision.com
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