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Read this: Are Your Listeners Just Button Pushers? – Matt Deegan Writes

Summary: A large section of the future Radio 4 listeners are actually getting into speech radio earlier. The big issue, is just like that step change when analogue radio was faced with real competition, I think we're at a point again when the quality of content and it's distribution means that how listeners consume radio as they get older is changing. - link

Are Your Listeners Just Button Pushers? …

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