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Radiodays Asia - event special…



Welcome to the radio Today programme event special the radiator day programme with broadcast bionics creators of The Bionic studio watching reacting to and learning from every spoken word Kolo sweet and SMS to a mixed unlock and understand your content the bionic studio transforms everything about radio except the way you make it so busy doing something we used to do on a very regular basis and that is cover in event last week.

It was the second edition of radiodays Asia which of course is one of the options from the highly successful radiodays Europe event it was supposed to be held in Kuala Lumpur in Malaysia but surprisingly he became a virtual event like pretty much everything else in the last 12-months.

They contributed from around the world including some here in the UK and we've got a special report for you from Radio today's James Ross

Virtually grab some of the speakers as they came off the virtual stage well.

Thanks for it and yes, we'll be chatting to quite a few on the folks involved with the radiodays Asia conference including names you may be familiar with Mike Francis curry James cridland and Phil Riley CEO of boom radio class will be having a dip into Japanese radio with the radio host guy Perryman MD contributions from us radio consultant Valerie Geller and someone by the name of Christian O'Connell plus organiser and is held will be on hand and we'll start by bumper to Alex Sagar chef whose content director from Virgin radio Dubai who gave me a quick rundown of his home turf a pretty vibrant radio market 24/7.

Fragmented large radio market colour of the most diverse in the world really and on my way talking 47 stations at last count turn the volume to the approximately 8 million people six language said shut down last year because of the I'm talking about English dancing and the English in the market the market and paper house in the whole market tell us about the station.

What's the format is Virgin Radio and of course you know we know about Virgin Radio in the UK and what is guys do but it's a different band version it's not the same group right.

Play me to chr-4 essentially there are the market Virgin Radio Radio 1 on Channel 4 as we saying United radio at the moment because of the fact that you know digital time when it comes to let you know that said Virgin Radio still waiting in which brand in the UAE and attracts just over and help people listening.

Is it? Is it DAB is it online where what what what's the breakdown radio on YouTube actually like the wind sounds of music consumption Spotify apple music and gammy and also days, are you are the local players in the market but?

Very strong here is a very very large.

Can you listen to us on our website at Virgin Radio 2 in the session that you did for radiodays Asia you were talking about that the future of Top 40 radio? Why is it that the HR is so under threat at the moment? It is you know you're not wearing the children's at the moment.

It's the music format itself.

You know there's a lot of music coming out.

That's not necessarily in terms of music.

So obviously a lot of urban music which is which is really hot at the moment, but whatever music is being released.

It's good, but it's not so you just don't have as many as many hit songs to choose from as you would have had so 5 years ago when we run a really great period of c-hr radio show.

Good morning, you know by Kieran and all over the world I guess that's looking for more left with what they're listening to say is a result we having to play more gold and gold for a c-hr radio station my liked music from the 2010s music to be appealing appealing to people under the ir35 format.

You know now.

We're saying stations like.

Number of New York radio 104.4 there from Virgin radio Dubai and leading the session Alex was in was international radio consultant Francis curry well known to many of us and he joins me now Francis was the feeling at the conference do folks think that people are going to want to continue to listen to traditional radio so I used to be the content director for an active TV business called the box in the UK when people would vote for songs and it became the number one music service in the UK MTV and VH1 the thing that was so attractive about it was the idea then that people could vote and Influence to channels output.

However, the reality is only about 20% or less of the views ever engaged in that way because the truth is self duration is demanding with all sad there whether it's on Netflix or it's on Sky Movies or it's on Spotify listen to and we can wait 20 minutes half an hour trying to bring powder and takes concentration and it takes time so you can lean back unless somebody else to do the work.

I don't have to work hard.

I don't have to participate and engage particularly, so I think radio is Eileen back medium has a very strong future just because that this conference is all about radio in Asia radiodays, Asia and your panel featured speakers from a Thailand from us.

From Dubai do you make radio outside the UK you know particularly perhaps in in Asia region around about 100 flights and I typically work in anywhere between 10 and 20 countries and any 1 time so it's any different markets and see so many different Dynamics is a different competitive environment and different market history of different regulatory environment different music formats underlying all of those local differences and they're not to be underestimated so for example.

We had Alex and the panels from Dubai and Dubai doesn't really have any DAB speakers are not officially launching Dubai yet and that changes the market underneath all those local difference is what we do see are very similar patterns emerging which is the

People want to listen to something that speaks to them so people have got used to a level of targeting now so an increased choice of radio means a medium longer because people can feel super served but also that thing we talked about that companionship and that sense of community all of those things are important.

Wherever you are.

Wherever you are radio is no longer gonna win the more music came radio has a danger and it's hard, but it has an image problem and I think audio with apps like Clubhouse appearing clearly doesn't have any problems and if we want to attract the next generation of Talent and generation of influencers who are seduced by being on screen with things like Spotify who was seduced with being on things like podcast and radio need to make sure there is also rolling out the red car.

Those younger influences and making sure that has an industry.

It is vibrant and creative and attractive to the younger audiences for those and Clubhouse you mention what is Clubhouse Clubhouse is a really interesting new social platform.

It's sort of combines some of the nationality of chat rooms with some of the functionality of talk radio in there and they can start a conversation about a top in a room and other people can join in that conversation as well and it's not regulated in the way that broadcasters which is good and bad it means all kinds of different conversations can happen, but sometimes quality of the house and the quality of the entertainment is very limited now.

It's still as we have this conversation now invitation is still in beta but we're already seeing some broadcasters.

Melee in Ireland in the UK for example doing a follow-up to their regular broadcasts Show by then appearing in Clubhouse and I think that's an interesting example of where radio is being very dynamic being very aware of other platforms other opportunities and I think you're a radio does bring with it a level of skill and depth of understanding about engaging with other people are still learning what the UK radio in going through changes the last few years the UK do you think ahead of the rest of the world in what's going on in creation of the new national and international stations and focus on very very small scale community radio and so on the head of the world with these developments in your view looking out there or is there is the rest of the world already ahead of the UK where would you put the UK if we do your very wide view?

In most markets, where we see a reactivation of regulation weekend to see consolidation happen that happens it happens for commercial reasons happens for brand reasons for example.

You know they've had national networks through a very long time.

I think from a consumers point of view when as we have in the UK you can get to over 100 radio stations to choose from it can be completely overwhelming and brands give us an opportunity to navigate a complicated world in a way that is easier and makes sense so I think the consolidation is logical in the the businesses can leverage the cost base.

It's also not everybody is now racing towards the centre ground which was used to be the complaint that everybody time it in 25 to 44 year olds but if you now look at global look at Barrow in particular.

Very very broad portfolio to make sure they talk to and connect with everybody from SE15 2ab 65/70 the population is a whole has been better served by the conservation.

We've seen all these stations and he's interesting new development like like nation Radio still seeing opportunities.

We do have this proliferation of Brand live broadcasting.

We've got a new layer of different operator who are experimenting and doing different things nothing that's very exciting but I do think generally in a highly supplied highly complicated market with its radio or something brands allow consumers to navigate that world's in a more straightforward way.

After quite a bit of the podcasting coverage at radiodays Asia and joints me now James first of all in terms of international.

Where is podcasting most advanced right now is some ways the most advanced podcasting is happening in the US if only because that is where the you know there's a large amount of podcast listening.

So you know that you know pass office and also you know because the US has been Focus very much on podcasting for a number of years.

I was talking to a curry Leyton who runs the Australian podcast network and he was saying that Australia is probably about 2 years or so behind the Americans but if you have a look at some things for example if you have a look at just the amount of people consuming podcasts for example and china.

It's just there.

Are the different podcast in the type of podcast that we consume of course in all of this is it somewhere in the middle between these folks the BBC in there and what the BBC does is that it does rather change the Mechanics of how everything works because obviously the BBC produces an awful lot of great shows which are available on the BBC listen 443 for catch up consumption away and the in the UK is actually quite low in terms of the amount of weekly consumption for podcasts having said that we don't actually have like-for-like numbers the Edison in dial which is the typical gold standard of statistics what that says is you know there's some good numbers coming out of the us out of Canada as well.

Lots of Australia but we don't know what that research says about the UK because it isn't done there, so we have to rely on Rachel and Rachel is currently you know it's still giving a some wonderful figures rather less than the figures are in the in America and so on so it's hard to tell really where the UK is Sir James how are radio stations doing with podcasting are they doing ok or do they need to up their game perhaps? Have you been really interesting looking at her radio stations have evolved the thing around podcasting started being involved in podcasting.

I was in London in 2005 and I had coded the first Daily Podcast from a radio station on the picture Breakfast Show Virgin and what podcasting was back in those days was reheated radio shows made up made available at the end of an RSS feed with some of the music chopped out.

Now yes, you can still get that a bit you know I still listen to the Chris Moyles podcast every week because I am that's immature and enjoy it.

I should just get it, but you know I listen to a bunch of course what radio stations are doing now are producing an awful.

Lot of stuff which is bespoke podcast so you know if you have a look at what turnover entertainment for example is doing here in Australia they are producing a bunch of shows which wouldn't necessarily make it to their music stations to their top 40 station of nova or there'll Aldi station of Smooth they're running a bunch of additional podcast some of which are earning the money in terms of in terms of our houses Welsh that's what we seeing from a bunch of different radio broadcasters across the world now.

They're focusing on new and interesting ideas giving those ago on podcasts.

Can you start actually flies one great example actually is in the US where and Dan bongino has been doing a podcast for the last 2 years for Westwood one, which is passing and that show has just made it to a bunch of am FM stations across the us as a replacement for Rush Limbaugh so you know we're seeing I think broadcasting being used Now by radio companies as a way of nurturing new Talent and testing out new formats prior to it going on to onto the am-fm mentioned the BBC but here it today you also let us fashion featuring the ABC the Australian Broadcasting Corporation and you spoke to Tania Nolan head of audio news at the ABC that now as you asked Tanya what is their strategy around making some content for podcasts first I eat before radio with the audiences.

Sending that they're not always going to come to us on radio and that the catch-up radio has a place in podcasting but that you can make content that is actually fruitful platform that you listening to an arnhemse applying some of the Equality in the craft skills that we having Radio 2 podcasting and where it's relevant maybe apply for production value and sometimes where it's not so relevant.

Just giving me information out there really quickly and nimbly and I think we are experimenting a lot more around smart speaker contour and that's where we are really noticing some of the differences between how we would make a story for Radio as opposed to how it actually sounds on a smart speaker so we're just getting a little more added in understanding that audience and what they listening habits RBC annual report shows that some real success for Corona cost in particular that say Daily podcast about the Corona

What what have you learnt from Corona cars success really wanted to play through the climbing pandemic and we knew right from the get-go that the best way to do that was to ask the audiences the questions that they had top of mind and we knew that we could the trusted reliable knowledgeable sources in the form of Dr Norman phone and taking Tyler and we were really motivated to hear from audiences around the things that they had at top of mind and we were also really focused on making it less than 10 minutes.

So that could become a daily habit one of the other sessions you did was Downtown Radio consultant from the US how was that you know he's always that she is always great.

She comes complete with her standard free.

Never be boring make it matter you know and all of that and you know she was really good, but I think what was interesting is I asked her what radio has learnt from the last 4 years in the US of course under President Trump with the pandemic and everything else and she's you know she was very clear that radio is a very trusted medium.

So very good place to get trusted information to to hear the truth and that's something that I think we sometimes forget about and so very good to hear her talk about that.

I also asked whether or not she prefers radio or podcasts whether she likes live or on-demand and her answer was both which I thought was a great answer.

She loves alive because you can do some very interesting and exciting things with it, but she also loves the fact that with voice tracking with podcasts with other things you can make something perfect and

So good thing ^ are medium if you understand or medium and you love radio and you understand this to be alone and to push the black bags and suddenly your imagination takes flight or inspired by the piece of music or you just want to feel connected to people when you feel isolated, but I've casting radio call the audio on demand you know but it's still radio and the prom with it's not anything and some of it is on pretty much like your neck.

Has a microphone and absolutely nothing to say and so it is to train anybody who wants to learn how to communicate we've got these tools and we can give them to your pictures not going to the secret sauce is talk to one person talk directly for making eye contact radiodays Asia focused on radio in Japan and one of the Brits who's been in Benenden radio in Tokyo for the last couple of decades is Guy Perryman wake me up and brand new track called El gusano from the new red bedrock album kicking and screaming.

Some brand new music from around the world based in Japan red bedrock multi-coloured for rock band with songs in different languages for members from different countries FM 897 on Wednesday at 7:40 for the early breakfast show on in 2fm in Tokyo and joins me now guy tell us a bit more about radio in Japan with you.

Thanks for inviting me but today I guess there's not a lot of radio in Japan that's the first thing.

I always tell people and people who don't know anything about Japanese radio there is very little radio here fantastic for me there about 3 to 5 major networks in Japan

The major markets commercial radio stations for example, I think generally because it doesn't have a car culture a driving culture the Japanese made cars and selling the rest of the world, but most people in Japan because of course it was a great way for people to listen to music on the move without disturbing other people in Japan so radio is very limited hear the other thing I think about Radio 2 is how the stations are formatted and programmed you don't have the commercial hit radio station and the jazz station and the classical station generally musically all the stations are all mixed up the program is more like television where every hour every 2-hours the program will completely change so.

Inter FM started in 1996 after the authorities realise difficult for non-japanese information emergency information in real-time government had a licence issued for Tokyo Station to Tokyo got the licence if there was an earthquake or other some other form of emergency.

Community and international community here in Japan and the Japanese who want none japanese-language radio style style station music format English language mixed into nonstop commercial hit radio format they they being the station owners the sales department and advertising agencies trouble selling the station.

They didn't really know they didn't have a model how to sell an English or in on Japanese language station to advertisers management and ownership changes Karen's owners are one of the major Japanese radio networks and Japanese programming.

Broadcast situation in multiple languages Japanese pop music I'm pretty much one of the few programs still cleaning on in the old style international format was in the UK and you work term for Virgin I think in the UK and have done lots of different things quite a different experience really very different when I first came came with virgin megastores is dead and I was like I said so surprised at the lack of variety in radio which was very frustrating so I couldn't I couldn't work on the radio version.

Play Virgin Group so we're on a public networks Japanese radio operated lighting a Mercedes in the CD player the music directs the program director of the Radio Show by myself programme got the music to the Difference and how radio was created in Japan a lot of people it's quite expensive it was more like a television production with lots of production.

Not programmed by a program director Hussain essentially program by the sales department and advertising agency well by the time on the programming department with the advertising agency and the client or work out what kind of program they want to make exactly so again that really surprised me here programs that will programming directions not programming the station closing officially for services to British music in Japan and Virgin Megastore work for Virgin Atlantic flying back in sports between Tokyo creating live on board programs, which was a lot of fun Ground London Olympics time I did have a program on the music.

Loads of fun, but it was really lovely thing to be between the UK and just going to pause the interviews before we go onto the next one.

Let me tell you about cleanfeed because whether you're doing.

I'll be an interview or co-hosting feed is designed for radio and podcast as and now it's simple to connect a live audio over the web because he is good.

It's great in fact that you can record as well.

Please.

He doesn't cost anything to get started and you can find out more at cleanfeed dotnet right back to radiodays, Asia and CEO of boom radio why radiodays AJ why do we find you being part of this conference? I will talk to anybody that wants to hear me about boom radio and red.

I want to talk about it and I said yes, I'm happy to proselytize on behalf of my baby.

You've had a long and distinguished career in every branch that we can pick up her whether it's a heartache Christmas Orion a ballerina brnb.

I'm back through the last 40 years.

We don't mind me saying and now you're in with the news about it on the radio Today programme over the last 405 months so you been on here for a month.

How's it going going well, but better than I think we had any right to expect the listeners have been phenomenal.

We're getting new listeners.

Everyday growing or streaming numbers which is great.

Obviously growing RDA be listening because we moved just being on in London to now being on across the whole of the UK on DAB plus and the response is just everything we could have dreamed oven and more so.

Which are possibly complain about where we are we starting now to see clients come on boarding and advertising want to advertise.

We hope that grow and grow and grow obviously because it's very early days, but yeah, but all the signs are ready to bring in the back of the summer that last year when you guys have the idea possibly is unsure is are people going to spend on on that age group was still too now.

We might end up with a very big audience but not as much as revenue as smaller stations targeting younger list tab and we need to cut off the business is based on us doing ok, but not spectacularly well and advertising perspective.

We use it will be more of a challenge for us because of the demographic targeting said.

The model around that and so far so good to focus on the programming and not allowed to the business.

What are the lessons you learnt on on those two things in the in the new Launceston it will send she started designing station as I say back in the summer.

Well.

I think from a programming perspective we decided fairly early on what we're going to do is to target disaffected radio two lipsticks.

That's not because radio to become a power station.

It's because in their efforts to broaden air appeal than sure that they're appealing younger that of necessity mean.

They can't be as of appeal to the older audience that we're aspiring to serve so we deliberately positionist and thought through the programming in a way that we felt my deliver an audience from Radio 2 as opposed to the commercial sector from a business perspective and we started with.

View that because this was a station name just an audience where it might be more difficult to get advertisers.

We better make it as inexpensive and efficient to run as possible and in Epsom weird why the pandemic helped us because it made working from home and running radio stations remotely and acceptable thing I don't think people would have given us the credit for doing it 2 years ago if we have done it the way we're doing it now two years ago that have just said that's all cheap and cheerful.

Where is now I think people say everybody knows you can do this from home and it can be as compelling and and the Professional and as good as doing it from her studio.

So why not? Yeah, so why not and also the people that we wanted to get on errors are presenters ask.

Four winds three of them in Spain you know one of them in Birmingham three of them in London one of them's on the south coast water from somewhere else couldn't have got all those people on building to do strip shows on a station the way the traditionally one would have done it.

So you have to get your cough cloth accordingly and I think the way that we're doing works with the grain of the Times it works with the grain of the people you want to imply and it is delivering the sort of output the Wii you know had in our minds that we want to do employers station sounds the way I thought was it would sound when we started talking about it last July august-september getting some kind of team spirit together because I called you.

You guys have never been in the same building to get all together and suddenly there a part that now you have had that actually this possibly not having.

Presentation team in the building at the same time absolutely fantastic and they love doing this and there is no love doing it because we love them doing it for us and I think they recognise his we do they were giving ourselves almost a second Chance the last chance of this.

This is something that we probably none of us.

Thought we were going to have another opportunity today.

I certainly didn't this time last year.

I think you're well and I'll be launching another radio station national with TV advertising and in as in the papers and buying social media and having national national no presenters on the radio that would be good to me a year ago, but it's happened and I'm extremely grateful for the opportunity and I think my fellow founders are grateful for the opportunity and I think that.

The team spirit just comes out of the Battle Royale just really grateful to be in a job and doing something we love this.

What's your take on the rest of the radio seen in the UK at the you know obviously this is a new departure in a Honda heels of the consolidation under Bower and many other changes in national brands that being created over the last couple of years I think in general.

It's great.

I'm very supportive of what global have done and what about have done in response thereto different radio groups and I think that's good.

They got different different Ethos and I help them spark off against each other.

What do I think about that probably had to happen so I'll accept that was going to take place.

I think what's really encouraging is that the we've seen a new groundswell of small-scale stations open up essentially on DAB in in loc.

I think that's great and I hope that many of them survive and that there is a space for the Town station to serve those towns were dialyzed now become part of the network network network network might be so pleased about that fighting for the same reasons if it gives new entrants are opportunity to Stake a claim.

The business is obviously in a difficult position because covid has meant things ground to a halt from a local advertising perspective.

That's very difficult obviously haven't seen any research for a while, so that's difficult to so the industry is having a hard time but I think responding well and we know the listing levels are as good as they've ever been if not better.

I think it all the evidence suggest that people are listening for longer to radio because of the pandemic 119.

From here on to Raleigh is the co-founder of boom radio thanks.

James no one of the main sessions at radiodays Asia was a lively to Melbourne to gold 104.3 and Christian O'Connell Christian who has been hugely successful show on Absolute to move with his family to the other side of the world.

What is a clip from his presentation as he's interviewed by his producer Jack post Breakfast Show if you don't know what your radio is for you.

Don't know who it's for and then when you know who your radio show is for why you making it.

Surrender the thing that you trying to make a show for everybody and that's just impossible.

You need to start thinking that is a show for somebody and when you accept the list of show for somebody and you are making something for somebody else is a spirit generosity with that and I think that's a better way to work rather than being focused on the outcome or ratings you know Radiohead Australian more competitive in the UK and sofa need to try and keep my focus is always about the next day show and being generous and knowing what the show would he stands for otherwise if you're not careful you were here a lot of radio shows like this.

It's a collection of the every single morning as a brand new collection of bits and I don't know anything about the people who were doing those radio shows and Leon 1.6 sz4 things about podcasting a last couple years actually podcast what they do they make niche they make that bit they really know what these shows the four and who they make it for nothing radio needs to take a leaf out of podcasting what people actually are the reason why?

Coming to podcast and I think leaving traditional radio show values are really important.

If you don't know you can't tell yourself in one or two lines.

What your radio.

Show is for then how on Earth I already know why they need to come back to you tomorrow morning values are really important for me.

I think the real magic my job is the pay attention to my life and so during the day most of my material comes from you know been away my own thoughts if I'm getting angry with something jealous or frustrated mysore.

I think something's odd and then how do I use it on the radio show so we're going it's it's looking out.

I think the the Audrey is the X you know it's this morning.

We talking about bean bags and split bean bag and how it's all the same journey, but often there's a nemesis of one particular red light or Junction the really really annoying so it's all about those little details comedians been doing this for us Billy Connolly Jerry Seinfeld it's small but even if when you're doing a big story like we do on the show it's then getting.

Down to the small moments, what are the listing is actually engaging with what you want them to reconnect to you can only do it in small human moments there's so much noise and Chaos right now the web pumping out easier is advertising and online it's like I think you need to slow it down and make it smaller and get into the granular I think at the start of the year.

We had a really big sliding doors moment for the show.

Where are the station offered you 50000 hours to give away is a big prize to start the year and you said no to it.

Why did you say no to be honest? I wish I could say my wisdom.

I told my wife what the ideal wasn't she said R1 battery boring so I rang you won't listen.

This is a wake-up call what happened.

Was they were going to be two new ride kind of shows going up against us and I think we all got into you become sometimes.

What's you are successful and then you know the last 12-months shows gone to number 1 and sometimes you cannot help you with.

Hang on to that ring of number one and it's not then about being bold and adventurous and just you and doing radio for the the joy of it and join the dance every single day suddenly you you become a place of scarcity and that you could lose something that is a horrible way to live your life.

You can be with your partner like that all there are people that live like that and so again.

It's not place of expansion and generosity and that's where it really came from a slight.

There are a lot of shows who give away money and they do that for one reason which is to buy listeners and to drive them into the shower and I think that's a lazy way to do radio that was and how I grew to love radios a kid.

I'm sure it wasn't how you created it wasn't I don't know anything about the radio show if you just giving money away and if if you're playing a game where you give him anyway.

Cos the other money white playing the same game my thing is to try and do our own game create our own worlds like I think radio shows do we got to build your own independent universe and let them.

Play money I think they live we can if we were coming to connect to my show and we're not relying of my money.

We've got to work a bit harder and actually connect properly with the audience to values that they want and I think I'm on the first Buses I had in radio told me that people are motivated through fear which is a real typical Ghana radio show me when I learnt over the last couple years moving here is that actually people are the motivated by connection and community and love people want to feel connected.

They need that right now.

The world kovid is already bought this home, but people really want connection and they want more than that than big cash giveaways, they want to know who you are.

Why do you want to listen to one of your connect to you to your values who you are as real people this is supposed to be personality radio.

I think it's not lost in the time of big noisy radio and cash giveaway I didn't yeah.

I would agree with that before you came here.

There was a belief in this reading Radio that the big cash giveaway had to be part of your

As well as it's bills and personalities, but you give away a lot of money is how you draw people into the show and you've not relied on that and then taking the show number one I like that you did the time we didn't believe could work in Australia is something as simple as people texting into the show you something you had in the UK but they told you here don't worry about having a text line, nobody text Ian people and they called in.

How do you use the text like really well now.

How do you change an audience's habit first of all I am watching this at radio taiso like having chats about state the broadcasting and podcast LEGO somewhere where they thought he was from the future talking about SMS text in England Who Frontier DJ with all this future of 5G

Yeah, it was it was because I was told I was actually told by somebody Australians don't do that.

They don't use the phone to send messages to each other and so for me and the UK was another way you no one talks to each other along text messages you text your friends more than sometimes pick up pick up the phone and have a conversation with him.

So I wanted there to be another way my goal as soon as I got here as an outside as known was to start the conversation however, it was it might take awhile from to calling it actually didn't but I thought if it's easy way to just send me a text message.

It doesn't matter it's all about starting a conversation when you are talking to friends or even strangers those moments those ones of human connection when you're laughing or your ranting your exports game.

It's a conversation and radio to me was on that and I'm obsessed with every single day.

We start the show it's a star of a new conversation.

It's like your friends.

You know and if you said to her friend come out with me tomorrow.

You got a chance to win $1,000.

Investing in who you are as a frame and it's the same since you are there friend in the morning or evening whenever they're connecting with you.

I think that friendship part of it has got lost on the way, but yet the texting and sending another way for them to communicate with the show it's running watch me now.

We get a couple of hundred every single day and I think the type of person who would text to show is different to the type of person who would call the show and then use email really as well, which I haven't really heard in the strain radio which pagan.

It's another future concept of Here Australia radio off email the people who wouldn't call a show but they are willing to share their story through email after 20-years doing breakfast radio.

How do you still find joy and make sure you keep buying that joy everyday very big problem and I'm high right now.

No, I think it's hard you go through Cycles coming here was a big shock to my system by bringing to George's here and my wife was like.

Shark and light doing the radio show the other side of the world where to begin with it was very clear.

I wasn't welcome people actually emailed me an email system.

They could send me email basically we would tell me that I was invited the first text message again.

I wanted this text message the first one.

We got 20 minutes into show me it really was going to be with whoever.

You're not one of us and we are tribal and I wasn't one of them so trying to work my way through it and find areas of connection and commonality was a really big challenge and that's what's giving me and everything I turned up think I knew about radio it was an aggressive unlearning the first 12-months and my life and my radio life is 10 times better because it's simplified it radically simplified reduce to me.

What radio is really really important about you've done in the past.

You don't know what to say about you.

Just wrote a book you got your own podcast ever to the show do you think it's important to have other creative elements outside of

Go to feed back into it.

Yeah.

I I think I would go crazy afterwards.

I I think it's kind of like um I did make cross-eyed is the word cross-pollinate.

I think I know what my best where I've got the radio show and something else as well.

It kind of it and it's a stretch of his reign want sometimes to have a goal outside of your radio show that is just beyond your grasp even like it's overwhelming at times that stretch it's keeping your soul lives.

Give me engaged with something you bring that to the show the next day that keeping that sparkle.

I've never letting you go to sleep in your own life which what we all do.

You know it's simple my phone's are ours.

Just doing this to so much are alive we almost going to sleep walkthrough.

It just keeps you alive and I think it's very important to have it.

Just need to make a project but just having something else keep that spark.

It's it another log on the fire.

How do you make sure you're keeping your ideas at a high level especially on a Daily Show I don't even try and do that.

It's turnover you got a constantly turning over that is a crippling pressure to put yourself under that thing that they have to be great.

I've been doing the sum of 23 years I reckon 50% of my links are banging and you have to be ok with that but the other 50% I put up against anyone isn't go with that says so it's volume.

I'm on I'm on 3 hours 5 days a week.

There's another show tomorrow.

There's more shows this week.

You constantly you like Amazon I'm shipping shipping shipping.

I'm doing the best I can see up my best still pretty good the most important thing for me is to be is to be really really really really is considered as I can most important thing when you're Radio 5 days a week whatever you do as a good show but you need to be you need to be rigorously consistent that is everything you're hopefully building a career that has got endurance built into it specially when you doing breakfast radio.

There's a lot of shows to get through the year my idea is just constantly looking for new ideas is turnover turnover tono.

Has some great tips there as well as around as off his and has held one of the original founders at radiodays Europe as well as being one of the organizers are radio days and he's on the line now and have you been running the event from Stockholm and as a result working through the night in a completely different time zone and I'll give them this has been a virtual event where the distance to the conference been TuneIn from so we have 400 people from different countries so all across racial and especially China India Japan and Taiwan and Australia and New Zealand coming in this year for the live event.

We had last year ago, but not they saw the opportunity of actually getting someone international contacts.

The feedback been extremely beaten and and very very good just in One Direction that that is happened.

They love the content the international Conciliation constant and The Love That We also added in using this year which was more of a training program at the end.

We really talked quality masterclasses and radio broadcasting on something they thought was really looking forward you've got to Euro coming up and you've also got a podcast even tell us about what the plans are head to really interesting events for 4 years had a day in your everything concentrate on one day all about podcasting up with the British

This is a joint effort by the British podcast awards and Furious podcast that will be on the 7th of June and it will be a 24-hour events who's running in different time zones around the world, so there's also an interesting using so definitely all about podcasting everything you want to know the original is coming up in one-and-a-half year, but we have and we are sure we can put it off in October in Lisbon it will be home again.

So I think we are many who are longing for it should be meeting other send and if you can so hopefully most recovery turn up in person and he really good weather as well, but if you can you can still enjoy the content from your sofa or wherever you are.

We wish we all have to see if you like they might be hybrid.

So you have the choice of travelling people you can just have well.

Good luck with that and well done for the last few days of radiodays Asia I'm after all of the off all night sessions.

Do you go and have a lie down? Thank you very much.

Thanks and one of the organizers of radio daja rounding it all off for us by do you write a Christian O'Connell who has you may know is a regular on This podcast or at least used to be thank you James and thank you for sticking with us throughout this special event coverage edition on radio Today programme will be back all being well next week Today programme broadcast.


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