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Read this: Ofcom UK Podcast Survey 2021 -

Summary: So regular podcast listening skews male, and it skews young, although with a non-trivial number of 45-64s. These regular listeners also skew very upmarket, making it a valuable advertising market, but also raising questions about the kinds of podcasts that are being made to reach people in other socio-economic groups. Ofcom asked about what respondents had done as a result of listening to a podcast. - link

Ofcom UK Podcast Survey 2021 - adambowie…

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