Read this: Audio Content Fund

Welcome to the radio Today programme this week with focusing on the audio content fund was launched two years ago with the promise of district in 3 million pounds of UK government money to in BS4 crafted public service content to be broadcast on community and commercial radio 115 project ended up distributing 2.3 million in just two years.

Thanks to additional funding from the dcms during the pandemic so far but the content in audience by being broadcast on radio stations big and small projects about a lot of range from content about infertility on magic to discussions about domestic abuse on Top Radio to yourself opera taking on the Archers through syndication on 50 community radio stations so with the audio content from being 2 years old and with a new funding round opening right now we ask.

16 panel member cake cockatoo pick 3 projects that she's been impressed by Presley and talk to the people behind them to start with she's talking about coming in from the cold which is documentary series for talkSPORT that won a gold and silver at the Arias last week and is 2 years old and refunded 115 Projects so looking back over 3 of those projects will be funded over the last 2 years the first of those projects is coming in from the cold, which was made by unedited for talkSPORT so I'm talking to replace show from TalkSport and Andrew Spence producer and idea Genius from unedited hello.

Olivia history from the first black player playing professional English game with afterwards in current day Raheem Sterling Marcus rashford stories from trailblazers the first person to play for England the first person who was the first person to score for England and all the heartache all the pioneering feeds all the inspirational stories across 6 parts at 6 hours anytime next and onto the next one a little comes in and it's an idea like this comes in and how long have you been sat on that one I got the idea from play me say documentary on BBC Four call the black flash 2000.

Always remember it didn't start properly.

I didn't think it's a full history of somebody could do that properly from the beginning the where we are now and always remember what I'd like to do something like that.

Thanks.

The right time right place.

No lorry really to be totally honest.

That's really interesting talk me through that then it'll come about I've worked with and for a couple of years at wireless.

He was doing stuff on talk radio and here and I saw formed a bit of a friendship because he was doing talk radio and I'll doing talkSPORT and we've been chatting that a lot of ideas and you could come and do it work for us to talkSPORT on because he was a super duper football fans.

You know he was getting a bit tired of paper reviews and all the other stuff that happens on talk radio and he was producing some shows for us as an independent two of you know freelancer and yeah this idea had obviously been to of ruminating in his mind and I think before the audio console.

You talk to me about it hasn't you like we had some success with a show that you guys I needed made4us with the audio content fund which was the added time program and that was like that sort of first proper working relationship with you do consent fund and with an edited and we've been talking about this idea of a black history month so special programming schedule and we hadn't really quiet now dear and I think it was over a series of you know there's kind of informal chat that you haven't radio stations when you sort of checking it going how's your week going on the show? Oh? Yeah, you know and you would go on you know it's talking to this person about that and you know and I think I can get into this person's phone booking and hopefully we can you know a good guest list and when they're when they're the second round of the third round of the order content of this would have been is it ok? We will like actually know what Andrew list this do this you obviously have it in your mouth.

Time it's starting to grow and evolve as soon as you start going into production.

Where were the surprises for you.

Did you get anything out of it would like I didn't expect to get that are hosting.

I'm arrears crying and Anne-Marie Batson being black it helps a lot of the black players because they never talked about this before recession off we got over the 67th audio players just letting it all out of what happened to the never talked about theme racially abused by 50000 people and stuff like that.

She would get in those kind of things and Jess and Anne-Marie had a shared black armory Brendon Batson is one of The Three Degrees so you can have that conversation.

That was the thing that we you realise when we getting all this information with a very emotive very emotional telling stuff that we've never heard of the audience received it.

It was a positive response.

It was one we also think people just couldn't believe some of the injustice.

You know there was a lot of going a lot of kind of stuff going on outside you know of the radio station is the black guys movement was really sort of gathering which I didn't had to talk brought back to people's mind some of the important social justice questions that as yet unanswered.

Is it the Jack Leslie story and you didn't make the England team because it was basically a man of colour.

You know and the FA at the time even though he was by far and away the best player in the word scoring all the goals and he was leaving the line for his team.

You didn't make the England squad and those kind of moments people still go man.

That's so unfair that's ridiculous.

I how can that happen.

How did that happen as the world return to a new normal after the

All the claims Walter tools life and those of millions of others football Returned and as we entered the roaring 20s the area of jazz Josephine Baker and leaping lindyhoppers forward whose dad was from Jamaica began catching people's eyes on the south coast Lesley was his name and goals were his game Lesley was Plymouth Argyle Star Player skill and deadly finishing a prolific goalscorer and provider he was a talent that burn so bright.

He was picked for England even though he played in the then if a selectors became aware of Jack's Caribbean Heritage and the whole game change how does a project like this benefit the station we've got some challenges.

We had some challenges around the look and feel and sound of a radio station and that wasn't because you know there was any sort of dark forces at work.

Will let you know we can we can't do this.

We realised we needed to modernise a radio stations to refer to reflect the audiences that are engaging with us and let you know the players in the professionals that we were talking about and this series had a big pot play in challenging that those views of what talkSPORT was I think where we are now is in park.

Thanks to let you know Lee Clayton was the programme director head of talkSPORT who came in a couple of years ago and they had as one of his visions of Culture change internally but also external that you really want us to sort of be looked upon as seen upon in a lion and having the support of Andrew you know in the background on a similar project as well, but also an edited as a production company around two major you know series with the health of the audio content fund has sort of left us feeling really positive about the progress with Andrew that must have given you an enormous amount of confidence working with the station like talkSPORT

It's a great chance something company and it's hard trying to make black stuff burst of somewhere.

You know about the cold just we make it but brands like talkSPORT work out there you get recognised but obviously something like this the whole thing but I think it's good that you properly could make documentary about this, but it wouldn't have been able to do it and then it can go out on Talksport the audience can use it in different ways and move on to the next project funding streams.

Etc.

Working a certain way, but having been through the process seen it work.

Do you think that then the station wood?

Those sorts of projects itself without the fund would like to get to look at that working with both you know because yeah funding for this kind of programming isn't regularly written into our budgets, but maybe it should be because we can have a taste a case study to go like look this worked for this reason and and and metrics to measure things by equally I will tell you also content fun allowed us to keep being brave where you know often we have to make a business case for something that out of the ordinary for us and you know the audio content allows us to sort of going to the lab.

You know and have and have them going to do something properly you know I think that's the challenge that we always have it without with the types of budgets that we work with is up you want to do something really properly in there and the pay so that we go out.

Doesn't always allow us the time to do that and I said that really advisor criticize any of the internal you know teams at work really hard and the out-of-hours to deliver great documentary programming stuff and then and original ideas, but yeah, I just say I think you need both locally show from TalkSport and Andrew unedited talking about coming in from the cold, which was funded by the audio content fund will it be back at 3 of the projects that the audio content fund funded over the last 2 years as we coming to year 3 and 15 projects in total but one of the ones that I wanted to share with you was a project called your forehead as a panel.

Obviously every idea that we see is on a piece of paper and there's a real joy in hearing the audio when it comes to life and your Forest was one of those I couldn't wait to hear the minute that we saw the idea on paper.

So I've got Hayley and Jeff bird from wild rumpus hoop.

Your forest and bilboa from Salford City Radio that was one of the 11 stations that broadcast the content and Jill hello Hailey just give me a brief outline of your Forest cuz, it's I've listened this wonderful.

Thank you.

You're Forest was born out of a global project that will last year during the first lockdown festival timber festival which is set in the National Forest in July have to be postponed for obvious reasons so instead of putting a best one line what we need to do with two trying retain the the idea of timber witches connection to nature and trees and bringing people together in an open space and try and retain some of that so-called sounds of the forest which is it was an opportunity for people across the world to go to the local forest or woodland and record a minute of the sounds around them they submitted their sounds to us.

We created this first global sound map of the world and the response was absolutely incredible we were overwhelmed and it wasn't something that we necessarily predicted or expected, but it would literally tapped into a moment.

You know when people hearing nature more.

They were spending more time at home in the local area silly where they were kind of spending time in green spaces that they put that model because it was such a successful model and we wanted to apply that to to the UK and to urban areas so looking at the importance of Forest woodland parks in and trees to the people living in and around towns and cities which obviously in clover.

X we've all seen how important those green spaces are so we wanted to the radio had that had the idea have that format but went a bit deeper and looked at some themes relating to urban areas of trees and I'm about to the audience of the radio.

Record the minutes of sounds and submit it and we created Maps which we had some wonderful submissions all sorts of wildlife in you know the sounds of towns and cities as important to hear about the children playing cars planes overhead.

It was all important to reflect on it.

the sounds of Woodlands can be wonderful

we would love you to record Sixty Seconds worth on your phone from your local trees to send to us as part of the your Forest project because forest and Woods magical places and here today places that are really good for health to this is an apologist.

Mya-rose Craig also known as bad girl play obvious almost going out into nature would have a positive impact on you like I feel like we forget that we are animals too and we belong out and nature to especially if you live in an area going out into space into wildspace.

Really does represent just like leaving all your stresses at Home in the oven areas especially at the moment like we seen so many people get into nature and things in the last year or so and it's because it creates that estate from all of the terrible things that are going on at the moment.

Taxi hoping it has on an individual that's listening to it on an individual.

Well.

I think for me it's the first is to try and encourage people to actually get out and to explore the green spaces around and which kind of wood doing already, but perhaps it would leave them to look more closely, but I think for me the it something about the power of audio very particular power of audio.

It's about encouraging people to stop actually so you know we've heard a lot about how people went walking during lockdown and trumping through the something about stopping.

Turning on your recorder pressing record and simply listening for a minute.

There is actually quite transformative experiences you hear things that you simply wouldn't if you were walking through follow because of the sound of your own breath and the sound of your own footsteps, but because when you stop you know other things come to another it.

We've suggested a minute people were selling in much longer files and see if you stand for 5-minutes then the birds do come back the ones that you disturbed know that you would have been walking through and for me as you know thinking about that as somebody does record things in my job.

You know I'm going to say you've just got people getting you wildtrak.

Haven't you you know I'm acutely aware of that personally and and the idea that people will have the chance to experience and they talked about it that the feedback.

Pleaded that you are people saying wow.

It was amazing 100 x 100 x but I've never actually stopped and and I think for me that is thing that I really hope to come out of it of the of the project and it really has how did it come to pass that you took this idea I did Alien Jeff approach you or had happened well, Hayley did and I've got to say we were we were bombarded by lots of content projects during the last year and have wonderful you know if you got the facility to be able to take on all about which you know most of us haven't really so you think about what we choose and we choose something that is not got to broadcast normally put this one as soon as I read this message.

I knew that this was going to be a fantastic Project

And I wanted to be involved in that and I will see that on our station like about it.

It's lots of cereal and I thought it was the right time for talking about this kind of thing the environment lots of people over the previous year I've been at home because they've been isolating and noticed started to know the sounds around them that they don't normally because we have less traffic hadn't me and everything else, but I just thought I like the actual contacts that the audience for then going to get with the project that they were involved to make good record and then they could listen back and and hear themselves and people love that they love the fact that they were going to be involved in in that the overall project Hayley to you without glib.

Would you have done this if it wasn't for the audio content fund?

A different audience and you know and apply for the fun day and I think you know it's focused minds on the way that we can make either a new idea or this idea at work, so well in the sounds of the forest for Matt you know how we could make that work in a different way, so I think it was absolutely down to the availability of content fund and it was just such a great to be able to bring that network of stations together.

It's been so nice to work with those 11 stations and you know German Salford City Radio just been fantastic throughout the whole project is so enthusiastic ideas in working with us.

It's been a real kind of team effort.

It's been a great experience was it a lot of effort involved so I think it's one of the things that we one of the Sith is a requirement of the audio content fund is obviously a little bit of Reach and so when was eating in the community radio space then naturally smaller stations with less reach so one of the strategies has been to start.

The audiences of many stations was it hard work to get that to happen it is quite hard work.

I think because you know by the very nature of the Way community Radio station works.

You know this there's not a great deal capacity with people to be able to read through a number of proposals that are coming from from all directions to be able to process that and sort of that could fit in with an existing schedule in you know you need to have to be able to process that information and to make it help make it happen so it was difficult but those that came onboard really came on board and you know we're really enthusiastic about the you know the angle that we chosen and that connection with the audience and I think that's what people liked about this project that you know it had that interact as well as the you know they can be more informative themed packages what I thought was nice about Halley's project was the Firework that there was almost not not an end.

The artist brought conclusion suet where is a lot of the other projects does not necessarily something like that so I get it was different in that way and I supposed to format and the doctors programmes did yes, you did it depends where you've got little snippets of audio to my cows were people my only have say an hour broadcast time then if you put in 10-minutes in then you are you taking quite drunk as somebody showtime and it depends where it's going you know we've got it shows that this it's very nicely but I did a coke kind of combination.

It was included in the environmental show but it also.

Into you know it sounds a lot as well.

So that was quite nice process of pulling the network together, but it's you know you feel that your help.

You should be helping by providing actually.

There's a lot of the work that goes on around it and there's a lot to consider in terms of content which is perhaps fixed content or you know something that you want to be able to get in addition to what we provide that that was a good learning for me something about just appreciating that and understand.

It's not that straightforward and perhaps you know paps shorter pieces or programs programs even the radiator day programme with broadcast bionics creators of The Bionic studio listening watching reacting to and learning from every spoken word.

Sweet and SMS to a mixed unlock and understand your content the bionic studio transforms everything about radio except the way you make it.

I'm Kate's Cocker and on the radio today podcast this week.

I've been taking a look at some of the projects funded by the audio content fund in the last few years so far.

You've heard about a fairly traditional documentary in coming in from the cold and something really different and far more free form from your Forest sofa III audio content fund project I wanted to give you something that was optical and focused on audience issues.

Kiss life is a Sunday night youth issue Strand on the kids network to find out about it.

I spoke to rape all of indie the playmaker group and Rebecca Franks director of kiss Rebecca Andre hello hi of kiss life.

What is it?

Run of speak about issues that particularly concerned the black community and a space on kisses schedule where that conversation can be wider and discuss the bit more and a little bit more in depth and an opportunity to talk about things that the network doesn't normally talk about how many weeks are we in now this week 12 ok? So tell me what makes a different for kiss from my perspective the very classic scene of it's very difficult for commercial radio to make when having somebody that Rebecca at the hell on that kiss makes it so much easier because she understands and knows that they need and I want for it and also for it from the programme makers to want to make sure about this as well.

So that makes it different is the fact that two different change is a change of pace.

Music or links we're going in depth and opportunity a lot of a real impact on the audience as well.

Yeah, I mean you know it's difficult with the sort of Radio Show to sort of fever and we've got quite small numbers on the podcast and I'll say sort of part of that is isn't a reflection for me.

It's like how the programs going down more that this is not I need to sort first colour programme of this nature that we've done but also the first podcast that we done so I would say just from the kind of Halo to the social content the feedback that we're getting through unsolicited from audience on the socials The Gaslight races and effects actually said on the team is renew an important for me.

So I've got a really diverse.

All different ages all different backgrounds people you know as Everton identify with the brand that makes sense to them so it's really important for me the brand like kiss that can identify with the black audience audience people that have just been to culture and sort of music that we play the you know the feedback from them has been great.

How did the partnership come about Rebecca did Ray come to you with a bit of paper in her I got this idea.

He just waited outside my house for about a week and it was just relentless to be outside your house now, so actually you know full disclosure rain I have known each other for a long time Ray was a foundational member of BBC 1Xtra and I worked there as a broadcast assistant when I was 20 years old and so rainbow work together for a long time and he obviously can have launched and landed that amazing brand into the

And then obviously they moved on and I moved on and we both moved into different areas of salt content making and broadcasting.

I just need from afar that.

He was staring at this incredible India playing making making programs and documentaries on TV in animations and social and all of this stuff that really spoke to the part of the audience is massively underserved in mainstream media and when I started it last year.

I felt really on that mission as well this incredibly patent brand that was just a little bit sleepy when it came to particular type of the audience and maybe some we lost a fair bit of audience take the past two years just by maybe I don't know I don't have you answered.

I don't know if I've got it right yet, but it to my to my mind it was an opportunity to sort of reconnected black audiences with younger audiences does the people that missed the roots of what kisses really sort founded on this one of the sort of lofty ambitions so knowing that the sword combination on my god.

This is fun, but fun stuff.

Can't normally get to do commercial radio knowing that the plane make a group with an existence and they want mission I was on it will stop came together in Ray and I both of throwing lots of ideas around solving back in touch.

Sort of thing when taking on this job and before and actually I think I remember like we had worked on carnival programming for kids last summer that you would also funded which is amazing and quite soon after that project you know we're quite invigorated but working together again and it was really cool and all of those under the bonnet benefits of their 14:4, and I think I found out of Game like it's sore and what he said I was going to literally I was going to talk to you at exactly the same idea so it's just one of those amazing.

I think that's it was for me anyway mate, but yeah, and how does it compare for you, so I'm assuming doing commissions for the BBC vs.

Doing commissions for a commercial.

Station kiss the probably doesn't have to sort of infrastructure around we used to having commissions in that kind of thing what's it like for you as a collection company working with the broadcaster light kiss kiss like the opportunity to have the confidence to do things and sometimes we do kiss for me working in the commercial dealership.

Can you show us the confidence to be able to tackle the Brave

A week from Liverpool right through to the Roland into the river of Edward Colston statue in Bristol and next day clear of that this might upset this person that freedom of expression not only is the production company but the presenter going into it not thinking we're not producing not to be wrong alright and from a mentality perspective that makes a massive difference eating 12 weeks on this one and it's old episodes, isn't it? And then do you think after that? It's a case of right we can sort this out two more of a commercial funding stream.

Yeah, that's that's Ain't That a miss to go here's a body of work is an intention his Outlook and it's next iteration but here's the chops that we built up here so we integrate into the station.

He has loads of examples of like.

I'll drivetime presenters talking to Swansea the presenter about this really deep stuff.

You know to challenge perception so that they may be sponsors that don't normally interact with kiss all with radio around this sort of stuff alright.

I normally sponsor online documentaries, but maybe I can get involved in this store.

Maybe there is some more cultural sponsors, who don't think that time is a place for them that we can work with something like this.

Oh, yeah, I absolutely want to bring it back and I really like the series nature of it so we can really have four arms around it properly and how is it changed you were saying there's a there's a bit on the report that asks.

How was this change the way you work?

Couple of things like I said there's a bit of a sort of mission that you feel you running a radio station because you're not just like delivering audio files to people you like trying to deliver an atmosphere and you trying to do something that connects and something to tell them mates about as really so when you do projects that sort of ignite passion and behind-the-scenes or you do things that are a little bit different whether they go right or not.

It's just a bit of energy and it's just started to really the Bold way of saying it is like changing commercial radio One Piece at a Time and the kind of the pedestrian way of saying is you know it really does people still feel like they can do things kind of on-the-ground the goal right and also sort of opens our eyes to independent production companies.

It makes you feel that annoying narrative.

It's so annoying person will say on.

Is it radio dead yet? Is it going to snow it's not evolving is growing it comes in different shapes and sizes and say things that I just totally change the way you think so therefore the Way You Work tough questions finish on Ray Becky might have to pitch in is there a particular clip or a moment in the program at all that you think we should play out but I think the one that that hit me the most was on this week, so actually so for this week.

We doing a one-to-one interview with the father of cayenne 2015 year olds QPR Academy one-to-one about the day.

He heard he's been stabbed and he also talked about QPR Stadium

Foundation stadium now and he was completely honest and completely open and start with Tower and DC my favourite the Grove for somebody like Swansea is a present you can sit in the holder head-to-head discussion like that and it was kind of a very what the Show you couldn't kill someone and go through the process and carry on smiling like you do and boasting when you go off to make out like you just dropping someone on road, and you just wore up somebody on road.

You wouldn't be boasting if you saw the real pain of what you

Well done, if you saw the brothers the sisters the cousin the auntie's uncles the grandparents.

Have you saw all the friends the people that you had really just created a legacy for yourself and the evil and the pain that you've just began the process of I think you do anything in your power to reversed.

I'm really powerful.

I think you'll agree you've just had a piece from kiss life which is a magazine pro on kiss created by the playmaker group and funded by the audio content fund so those are three of the projects that we funded out of 115c.

It's been quite a couple of years for the audio content fund and there is now a new round open so I thought it worth grabbing managing director of your Joe content fund Sam Bailey and

Just picking a few things that we can get sorted for the next round so Sam what do I need to know well the halfway through closes on the 14th of June we having a third year of the audio content fund as you know and we have got £1000000 to distribute this year.

We going to do it in three whole things going as planned that was the plan we had last year as well, but obviously we all know how last you went so but yeah basically £1000000 to distribute in this round.

It's an open brief as most of them have been all the guidelines are on the audio content fund website have read those work out.

How your idea fits in with our evaluation criteria, because the government have asked us to assess the ideas by the set group of criteria every idea has to be broadcast on the radio that have come with a guarantee broadcast from her.

Proper radio station and have significant reach behind it if it's go on community radio that must be networked at least five community radio stations or small commercial stations and then when the panel the panel members like UK read them and then and then we have a meeting to work out which ones where your favourite ones, so can I return the question back to you? What do the panel as a member of the panel? What do the panel like to read what today being it's open Brief and we're not looking for a specific quota of this that and the other but when you see a bed when you've got 30 or 40 minutes to read what makes something stand out to you think predominantly.

I think we all agree a really great idea that jumps off the page is the first thing and then it's the how has this been thought through parts.

So how has this been thought through intern?

Actually three things firstly when we talk about audience reaches really important that the thing that's really important is how is this going to impact the listener in a way that the content station this is going onto hasn't already so it's about looking for things that are completely new to that audience but also how they impact the individual to how is the how is it sort out in terms of the station.

So how is it going to be promoted across the station? How is it going to be absorbed by the station programming particularly on the larger stations? I think it's nice to see the partnership between the production company and the radio station has thought through more than we're going to put this on in the evening because we're not sure about it too.

We're going to put it on in the evening but we're also going to present across the day.

Are we going to do in small vignettes that live across the day and it's going to have a really good big reach as a result so those things at a good and then I think this is something that we will talk about the

Has been really thought through so sometimes in the budget.

You know it's understanding of where finances are going in the right way, is it that you know we're still getting something in the budget? We have to go we don't actually from that part from the social media marketing bit and equally you know maybe you need to reserve some budget for other production areas so there is three things it's audience impact as much as it is reach.

Its station absorption if you like.

How does it we've into the Fabric of the station and then it's the thinking to on the budget the predominantly as long as it's a great idea those and it fulfils the criteria than those of the areas that really seem to us the top about the idea leaping out of the page and it's that's that's a skill in writing a beard is communicating ideas really really clearly.

Cos we get quite a lot of modelled modelled entries model.

Play feedback and you can kind of you.

Look at it and you sort of go I've no idea what I'm going to be hearing.

He has I like you sounds like you obviously feel like you have a strong author and conveyed that in the writing so it's always like I mean test it out on people not not face-to-face talking to him about it, but give them the thing to read and say does that make sense to you because that's all you got to go on it's all about the right up.

Yeah absolutely and audio creators.

It's more and more important for us even now.

I'm moving into podcast land and all of that to have a great synopsis and so to capture that in that first couple of boxes we have is really important and you know we're leading to a significant number of entries.

So you can get a bit of brain feels I mean as always if you ever been a judge on the judging panel.

That's how I kind.

The judging panel use it to help you fill in these birds because you know you have to stand out from the crowd so making a really clear idea is really important and I think another thing that you guys off and talk about a lot is the expertise side of things so you might be a really experienced audio production company, but you've never done drama before and you look at you.

Look at those two things and go well.

I can see that you're good at audio.

Yeah, where it where are the experts for the drama or the science or whatever is that this PC is you have to show that you've got the right experts on the team right by the name them.

Yes absolutely you know it's really worth having making sure that you've got those as you said that is the name of the people in the and the expertise that mean that you've got the support to go that because you know we've got a responsibility to make sure that you as a production company going to be able to come through with this stuff, so well.

You know often will know your

You know you love it will come across in the bed that you are great producers of Maybe music content but you're going into drama.

You need to have that absolute expertise and support and particularly it comes up around programming as well that making sure the children's programme is a whole other area you know the safeguarding and all sorts of things in there is quite high risk if you've never done it before so it's about making sure that you've got the expertise and also you know you know I'm saying that like I just make sure there are people in this industry who specialise in those areas and you can call upon them to consultant to help so you know it's not unusual to see that in the bin as well as specifics.

You'll get a lot of bits where where you're reading it.

Go.

I miss particularly some of our evaluation criteria example diversity of the evaluation criteria to represent the nation properly and you're quite often get people writing so yeah, we'll make sure that everything we do is diverse.

You like we need specifics.

I think it's what you often say is right.

So who were the contributors specifically name them and who were the members of your team specifically name that you're going to hire to do this project to make sure that your representative.

We've all been there.

You know we've all written commissions weather like that box before it got the deadline.

You know but it is really important.

It's so competitive.

It is a massive letdown when you see it.

It's all we will do it and it will you was evidence that you will where's where is it that you either done it in the past that sometime or what are you going to do? What have you got set up? I think sometimes.

It's really useful when you're filling the and the application forms in to think about I am doing it now rather.

This is what we are going to do it so if I am doing this now.

What does that actually sound like look like feel like and that can really help in terms of the application.

Cos it gives us a sense of what's actually going to be happening and how it's going to?

Well, it closed 14th of June as I said check out the guidelines of the website do read the guidelines properly find your partner radio stations and if you can't do it, I appreciate it's only 12 days away.

If you can't do it in time, then they'll be another round as two more rounds planned for this year and who knows we may get some funding to carry on beyond year 3 I hope so, thank you very much Sam is there anything else that we need to think of that we've missed.

Don't leave it to the last minute.

I'd say just make sure someone proofread it as well.

That's always useful but yes looking forward to seeing more.

I hope you've enjoyed hearing from those three project Sam from Sam Bailey managing director of the audio content fund and hopefully from them you can hear a few little tips and in terms of your admissions and application forms around closes on.

When did it close some 14th of June and all of the projects that we have funded over the last 2 years old 115.

We found on the audio content fund website which is some thank you very much.

Good luck for the next round.

Thank you very much Kate's all interesting stuff with how much Sam as well.

Don't forget the audio content fund has another million pounds to distribute in year 3 and you can put your busy now your applications get them in the window is open for more details as some said the address is audio content fund dot org.uk the radio Today programme broadcast by an egg.