Read this: Channel 4 launches real-time bidding on All 4 in UK broadcast industry first
Summary: Channel 4 is the first UK broadcaster to make its vast inventory available through automated real-time bidding - a method that enables ad space to be auctioned in milliseconds and the highest bidding advertiser's campaign served to its target audience. In 2015 Channel 4 was the first European broadcaster to offer advertisers a digital marketplace to buy advertising programmatically and All 4 Private Marketplace continues the broadcaster's programmatic evolution, demonstrating that it is still pioneering in digital programmatic advertising in the UK broadcast industry. - www.channel4.comwww.channel4.comChannel 4 launches real-time bidding on …
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