menuMENU    UK Free TV logo News



Click to see updates

Read this: Channel 4 launches real-time bidding on All 4 in UK broadcast industry first

Summary: Channel 4 is the first UK broadcaster to make its vast inventory available through automated real-time bidding - a method that enables ad space to be auctioned in milliseconds and the highest bidding advertiser's campaign served to its target audience. In 2015 Channel 4 was the first European broadcaster to offer advertisers a digital marketplace to buy advertising programmatically and All 4 Private Marketplace continues the broadcaster's programmatic evolution, demonstrating that it is still pioneering in digital programmatic advertising in the UK broadcast industry. - link

Channel 4 launches real-time bidding on …

Transcriptions done by Google Cloud Platform.

Lots more recommendations to read at Trends -
Summaries are done by Clipped-Your articles and documents summarized.


Your comment please
Please post a question, answer or commentUK Free TV is here to help people. If you are rude or disrespectful all of your posts will be deleted and you will be banned.

Privacy policy: UK Free Privacy policy.