Read this: BBC, C4, ITV Sky commit to COP26 climate content pledge – TBI Vision
Summary: A total of 12 broadcasters and streamers have signed up to The Climate Change Content Pledge, in which they commit to using their content to educate audiences about the need to tackle climate change, as well as inspire and inform sustainable choices. Together, these companies represent more than 70 of time spent by UK audiences watching TV and film, and also include BBC Studios, Britbox International, Channel 5/ViacomCBS, Discovery UK Eire, RT, S4C and UKTV. In a panel being held at BBC Scotland HQ later this morning, BBC director general Tim Davie, Channel 4 CEO Alex Mahon, ITV CEO Carolyn McCall, STV CEO Simon Pitts and Sky UK Europe CEO Stephen van Rooyen are expected to tell industry executives that content must reflect the realities of climate change to remain relevant and to continue to appeal to audiences. - tbivision.comtbivision.comBBC, C4, ITV Sky commit to COP26 climate…
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