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Read this: #120 - Sky-C4's ad deal, Amazon's audiobook raid, best journo junkets

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#120 - Sky-C4's ad deal, Amazon's audiob…

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Hello and welcome to the media podcast.

I'm on today's show impartiality targeted TV advertising and the halcyon Days restaurant plus the latest attempt to combat this information online and our competitions the way to discover new podcast Talent it's the end of the road for some long-standing Media luminary saltik up-to-date forecast today.

We welcome back the online best and podcast from the Rebecca Gilly hello Rebecca what is hot in Rebecca's trending world at the moment.

I'm a big film fan and gearing up for the autumn Film Festival

Enjoying following those new cheese new movie coming up at London Film Festival David Copperfield how fatal that will be what else has caught your eye I'm looking forward to seeing that one the one I've been following quite close to which is ironic.

It's not forgive me in any of the autumn film festivals is Greta Gerwig Little Women movie fan and it's got an amazing stack stack stack it's like Saoirse Ronan Laura Dunphy Street got a partner so you're here for Winona Ryder absolutely are intrigued by the new version enough to justify the trailer and you know what they move their hands too much and that's not period accurate and also joining yesterday making a media podcast Dave it's ridiculous of campaign magazine Maisie McCabe hello welcome to the show.

You've just been investigating into flexible working flexible working to the whole whole of the agency then across the group and what they've found particularly over the summer for some reason is that the office seems to be a bit quieter on Friday I think they'd imagine the sort of flexible working that meant basically have to phone me apply for it and it had to be approved from HR it wasn't necessarily had a really good Thursday evening and so I'm gonna catch up at home.

So is that secretly skiving when people you know inverted commas work from home on a Friday or is there something to be said for doing a 4-day week basically.

You know if your nine-to-five office hours and just bring yourself up a bit and hanging loose a bit and so what you don't work so hard on the Friday the most action.

It's the particular cause dark on Wednesday action.

Social media is but they're being old-fashioned and too restrictive and this is ridiculous and it we all should all be able to work flexibly you know cannot fix 2019 the practicalities they working in an agency means that you've got clients to service and also you're working in teams on joint projects and so I think for me the most interesting part of it is to find the actually the answer is is more complex to get to then sometimes the theory suggests ok, of course there are tweeting and Facebooking welfare on the train and doing a bit of multitasking which I suppose you could call you.

I'm working away from the office but basically it's getting milk.

Don't there's like to do some flexible working it as long as you're here.

You're going to be filing for articles the day when I worked on the magazines.

You know they done by one of my old boss the same to me.

Because if the maximum out on Friday and you've finished by Wednesday morning like the pages before then you just went to the pub for the next couple of days campaign used to be weekly and only stopped for years ago, but they was Wednesday but that meant Thursday and Friday work and I've been around Soho having nice lunches with you.

Don't meet me in contacts, but not necessarily can't you know so slightly different world? I will we got sort of 6 blessings to fill a day when you're covering the advertising industry, but obviously that's where the money is but it's also where there is a lot of that kind of work hard play hard mentality.

It's legit to go out for a drink with those people covering a patch.

It's really important to get those people properly and it's a fact of life that you know if you have had a few drinks with you know you might might Bond a bit closer than you might otherwise.

120ml but yeah, let's move on to start with an advertising store.

It's actually from campaign Maisie which is that Sky is targeted ads system adsmart has got a new for me the shape of Channel 4.

What are the details here tell us that people listen don't know what add smart is at all.

Tell us a story that appear in the TV show in the TV stream.

Sophie also watching something on Sky Atlantic so not on catch up and then you get served with the handbrake that adbreak will be tailored in some part to you rather than necessarily just getting the same as everyone is that just based on information sky have about this and so one which is pretty comprehensive so it's been quiet and it's really sort of lead the way globally B almost been to innovative that the market isn't any kind of slowly starting to catch up.

Ok and now channel for a saying go ahead sky inject.

What's the channel for going to be selling the ads that they'll be delivered delivered through the sky platform so earlier in the years go expanded smart to Virgin Media hands, but obviously kind of adding Channel 4 as well that means because previously was just kind of Sky sold Channel So the ones that it owns and the ones that sells for the people so I didn't answer.

I think almost doubles the kind of audience for advertisers.

They can run quite a large scale campaign now.

You know targeting the kind of three platforms and how tall is it really can maybe because we all use now to this kind of very microtargeting you can say you know age 36 to 38 votes Labour and lives in Harpenden can't do that.

You can get a postcode kind of targeting so definitely when it first launch OneNote play talk about words.

They kind of car franchises you know dealerships.

You know targeting local areas and things.

I think it's all I like most things the more targeted and specific you want to go the more you.

So you know you're kind of cost per thousand then goes up so becomes a matter of Kinder Bueno two things against each other you must be working because you know my head not objected to the advert presume that either means that they're not so targeted that I noticed and thought my details were being sold or they are so but they also personally targeted that I was happy to watch them probably because it will just sit in your consciousness listening else is going on your life like interesting examples that are red and coverage of this is you know if they know that you're a young single person.

Will let you know maybe with iron for a flash car and if you are they know your household with young kids or something you get served you know some navsari.

You know really boring and it shouldn't be honest because we all used to it online.

You know if you watch all4, then you being served you know different ads tailored to you anyway.

But there's always some weird barrier around like physical TV isn't very live TV where I think we find it bit more also of orwellian, when it's coming into a television television which has been a fixture of it seems more dystopian and weird than when we just having it done to us on streaming platforms all the time.

I think I'm in women things that sky said is I think it's sort of 50% less likely to Channel hot apparently when you're being so I don't know how that data is there certainly using it.

You know that's pretty impressive and obviously convincing for an Advertiser love your excuse watching live TV anyway.

I mean TV real live TV we can we watch is he a lot less than actually what I mean of the numbers are generally secured by all the people who want to watch TV but I think I remember.

Still over 3 hours of live TV I think is the average to watch today because like I like young people are going to sit in the front room and daredevil stream stuff by themselves, but actually like the most of my friends now ever and sore but flats or have you people have drifted back as it's freezing from that pressure if I must find the perfect thing that really suits me to watch right now things.

I think it's because if you look at like you have 2011 under David Abraham they were can have all that sky and how can you know kind of really competitive and now they've been doing bigdeals.

So they did the first day of Sky content sharing and they've obviously showing Formula warning cricket this year and then this expanded deal.

You know including advertising is just even quite interesting also did a big deal with.

The TV producers as well and extended the window of the caravan demand content that they can show an awful, so it seems like you know it's an interesting process are obviously cannot putting their eggs in lots of baths quite hard to argue against things like Formula 1 being available on free to air TV and some audiobooks now and some of the biggest publishers in the USA have brought a case against audible for their plan to caption audio books audiobooks on Audible service that's been neutered but isn't even available yet.

Ok so imagine that you're listening to an audio book and you'd like to see what the words look like and read along with it imagine if I might sound hauntingly familiar so basically what happened is audible planning on introducing a new service that would caption audiobooks as you were listening to them.

And they actually I mean audible has the right to the audio version but they don't have the right to the text version what you can do the service where you can download the eBook from Amazon and you read along with it.

They don't have to have the rights to the text and selves and so the publishers association in all of America in August father lawsuit to block them for introducing the server so basically I really like bold faced attempt to get around those laws and just can seize the text for themselves and audible has now counted that saying that no, that's not what we doing.

It's all aboard and it's not even out yet.


Useful feature really for audible to innovate and deliver anyway.

It seems weird doesn't it? I can if I wonder what the endgame is it feels like this must be one step towards something else any sense talk about it earlier and my boss said well.

It would be good if you were listening to a foreign language and you can pull it.

Subtitling your audiobook.

Just the text of the book by the book before portable existed, but when you could get audiobooks.

They were then on CD from the library.

You know how to read some pretty dry Victorian novels and one of the ways I read along was I thought I'm scanning got such short attention span.

I'm going to borrow the audio book from the library and read it along with the narrator.

Cos then I have to focus on here.

So you can do that.

You can get the book you don't need it does have another kind of Amazon encroaching on another industry going to be too pessimistic about their Motives is it just a penguin random House harpercollins.

He's a big publishers in the USA it does seem that seems to be but this is about trying to stop Amazon becoming more powerful.

Is worth a go a bit late? I mean they've already the biggest client while you end up buying the eBook off of Amazon so isn't not necessarily that the publishers are themselves losing out on a huge amount of customers this was introduced, but I think it's kind of the principal of the thing as well.

I mean I imagine the amount they get a book or a physical book is that you can click through it and you can read it.

Look at it that kind of thing and you're not going to use basically captions to an audiobook in the same way, so I'm not sure if we behind this story is actually the growth of audiobooks.

Isn't it? Which has been a surprise success I should declare an interest that I've made programs audible in the past but I mean I think.

Kind of first of basically for people who had sight difficulties and then as something that were a bit web 10, but you know not relevant now.

We've got podcast and everything else but the BBC and making them for BBC sounds audible downloads are on the rise people like long reads my downloading is David Cameron audiobook.

He gets here in his voice rather reading his bloody book don't want no one to everybody who was you know of that way inclined in the first place fake news and if so belly goes by without us doing Matt list on the BBC is joining forces with Google Twitter and Facebook to fight fake news bit sketchy.

I'm out my mum but they're pretty scared really based on ideas that came from the summit was held over yeah, BBC Science says they like to call in the news also there.

And say that talk about how to protect us the people from fake news particularly around elections that came up again during the Indian elections as I'm not fake news going on there with the plan, but the plan was kind of mostly ideas.

Love is just kind of principles and Concepts the main thing that's more concrete other again.

We don't really don't know how this is the Tech Giants are going to work in going to work together more closely to take kind of concerted action against fake news and try and hole in it.

So that's like mean it depends.

How they can implement at they haven't really got into detail about that, but the idea being that wants to says.

I look this fake stories going around Facebook will be on it ready to stand it out which is just an idea anything could probably be quite useful.

I mean of course.

It's going to raise freedom speech.

She isn't it? I mean I guess it's something is provably untrue not a parody not an opinion.

Something purporting to be back that is not true.

I suppose there's an argument for those social media companies making sure people don't link to it, but you can see have the owners of the copyright of that material would say this is my rights in America this is my sister.

Yeah, and I just thought of it feels a bit kind of pry Spinney to me as I kind of exercise.

I don't know don't feel I just feels like the Tech giants they you know they have a lot of ability to control things that they want to control and they've kind of not solved this problem and maybe I should be uploading them for giving it a go and it's just a subjective as well say what constitutes fake news and then away, I don't like on Facebook it's not what they're technologies built for it's not built to read through the nuances of the story and you know it the fact checking the really still has to be carried out mostly by people and they having fun hundreds of people to do that, but you know so much has been uploaded Every Minute it.

Just makes me think of it reminds me it's like and it's like an insurgency.

Reading this news do you have a bit of an advantage you know like Facebook and Twitter like these Western military coming in but then you've got it you individual people or small groups of people you know they can be very agile.

They can hop from one thing to another day if you know Facebook come down the one thing that come up with another thing you know it's very very difficult to stamp out an advert on Facebook remove recently because they changed the headline on the news to play ridiculous thoughts sometimes wonder how that meeting happened really happened with a lot of the announcement of money in the last few weeks and months has been that goes been kind of an aggregated figure unnecessarily being Clearwater within that is new and so there's a conservative add that link through to a BBC news story, but the other news the actual headline.

That was in the BBC news story.

Just think 7 billion lb the conservative ad is 14 billion lb which is more complex number and I mean.

Understand how you would sit around and think that's ok like a professional politics advisors it just seems mad me and as political market is just trying to get likes and shares and click the advert said tell your friends the Tories are investing 14 billion and education.

That's true, but it's over 3 years and so do you can you see my political Mark would think it's worth a small amount of low back from the few people that notice that we change the headline of the article because it still a true facts not have more heavily regulated and and so the idea that can a professional person would willingly you know which is essentially what this it is quite shocking to me.

I think you know you can't miss represent the story that you're linking to I just I can't I just accept that appropriate.

I mean embarrassment.

They did get a slap on the wrist from Facebook

Absolutely and I just think it's ridiculous.

You know we often think the people spreading Estate news and you know cousin tinfoil.

Hat type organisations are extremist fringe groups, but now you've got the Conservatives the epoch times was banned from advertising on Facebook recently sold like a Chinese Express newspaper because they were creating basically sock puppet pages to promote.

I mean that just got that kind of conduct where you just I guess maybe there's just been such a likes atmosphere.

That has been normalised to play this kind of dirty tricks special if you think that the other side doing the same thing can I suppose the Dangerous where they might be a Blurred Line like everyone can say you know if you genuinely fake news is it is only intention is to spread alive then fine but the dangers want you to implementing the technology the contacts then people start saying all this article but I don't like in Fox News or the Daily Mail that's fake news wedding facts.

You know it might be written by professional journalist and include only things that are true.

It's bad to ignore another part of the agenda and promote political cause earlier this week where it was a story in the sun and the Daily Mail say they are investing billions of pounds of funding in buying bikinis for girls in Bangladesh by label cutting jobs in the UK and what are the facts the story where essentially true that they had been on overseas programs you know so much more sensible things and buy swimwear generally but they were job losses in the UK they weren't necessarily connected, but they never said they said they're doing x as they're doing why it's not completely Falls but it did cause.

I mean a justifiable.

Obviously because the agenda was quite clear that there was a big backlash against against this idea the oldest in the market.

They sort of work, but they weren't they weren't lying a surly everyone looking for the inference in every utterance on social media and as we record today.

Laura kunz Berg is in the middle of a Ferrari on Twitter there's a hashtag going round kunz Berg out because she retweeted a tweet by the guy who are the Labour Party activist ocean same as the father of Ariel and the NHS isn't working it's your fault Laura kuenssberg simply retweeted his tweet in which he said something along the lines of I gave it to the prime minister today because they're not finding the NHS and she said this is him and saw that is an invitation to doxing it's so interesting is it like if you're not involved in Uno if you spend much time online that would go completely over your head, but it's such as I don't even think about it until it's like it's such an online tactic of retreating the person and say this is a person who did not say anything else, but the infant is take a look at their profile like see who they are they're not hear that.

It's got to the point.

It's almost like it's all you have to do is say this is that person and I don't think she did mean it that way but I only thing that because she's in very specific position and I don't think is stupid enough to do any kind of obvious you know not to do anything like if you want anything like that online presenting fact it is him.

I think I mean nothing as a journalistic? You know roll saying this is the person I don't think I struggle that I think it's for the complex.

I think the reaction to her is often overblown.

I think this is obviously a really sensitive topic however involved in politics.

He is this is a man going through a difficult time, but I think me if you've tweeted explicitly I just gave it to the prime minister, then you've got to accept that that's that's a that's the kind of public statement.

Because that was the motivations doing in the first place.

He obviously thinks that this is a debate that we need to be having you like it also speaks to be such a funny strange Munich culture in this country where having a police station is considered suspicious and the US where I don't think that's necessarily case people aware.

That is good for the ocean on their sleeve.

I was here.

It's sort of like what you've been discredited from having because you've got an affiliation to a political party in my next point.

I don't think that it's his obviously experience yeah.

He's there in the hospital can of dealing with the canopy.

You know I don't you can't really read into Laura kuenssberg three words that she thought it should negate it and she was literally saying this is him charged you don't think she meant anything like that by it but maybe could have been phrased you know the little bit more Finesse to make it clear that this was a journalistic comment rather than attempt.

I think one of the interesting things is people said that by Dania she took away from the fat the story about the forest have referred to the not being any press there and actually obviously were lots of professional journalists this fossils actually done is taken the story away from either of those things on the story is now just become Laura kunz Berg is biased or not which is kind of ridiculous when there's so many more important political issues to be here are five emotionally charged distance careful words will have more after this.

the media podcast is joining forces with some of the UK's biggest podcast from The Guilty feminist degree cost in support of the global climate strike on Friday 20th December podstrike wants to encourage leaders to take action against climate change you can lend your support, but using the hashtag podstrike on social platforms and Lenor pods Maisie and Rebecca are still with me and let's talk about press specifically the golden age of Free Press Jolly's because lots of journalism getting rather nostalgic for those halcyon days this week after the magazine editor Vicki Chandler started a thread on Twitter asking people for their outrageous stories of press trip miss behaviour, did you see this stuck in your mind well one of my favorites was the Instagram Who

When on the pasta press trip special friend and said they were photographer and he just got did the whole trip and the bridges on his phone.

I also quite liked the press group that travel to 3 hours to see a jam Factory which and just been empty room with the Jam machine it if you have been on the press trip with amusing consequences Rebecca and has the Year ended because the people involved would probably recognise themselves, but I never know that it's not the best on the bus when happen to a journalist.

I know who when I press trip where there was it was an alcoholic drink was the organisers pressure off the alcohol is consumed the journalist with sharing basis at commonspace was like little cubby rooms off the side anime or journalist consumed brother too much alcohol went to relieve himself.

Confused the sleeping forces and female journalist for the toilets with predictable and horrifying results and then we will have to travel together the next day.

That's the thing is actually left Bradley immediately please not walk away.

Just left and made his own way home that because I've done a few knock-knock in recent times.

I'm trying to have I have to say I've been trying to rack my brains to see if that I've done anything were the two terrible I had have you been sent on anything truly exciting I went to the families with MTV once but it was actually a lot less kind of debauch the problem is.

Because it's flying you to somewhere exciting exotic but I find the problem is the itinerary I mean maybe I'm just very diligent and most people only go to one or two things and then spend the rest of time having fun with that mate, but if you go to all things about in arrived for you every lunch and every meeting and every factory tour you spent 5-days looking at something you never would have done on holiday because that's why you're not on holiday on the best frame of mind and when you know if you're saying to people who don't work in Uno in journalism.

I'm going on then.

It's already like very well for holiday and sometimes they can be like that the less structured was but sometimes.

They are the last minute and you can't have no choice to opt out because it's like well.

We meeting and lobby that driving us to this jam Factory are you there now driving into London the driving back from the funny ones on the thread.

I thought when there was the journalist.

She said that she was really tired and ill and said she wasn't the kind of something and przy I'm going to have to start letting us know if there's bad conduct.

A little bit hard but a lot of pressure and I think it must be extremely frustrating dealing with journalist who just want to basically I can drink to drink the room dry.

It's available and then swim in the hotel pool and don't want to put his phone and he actually seems to be like the best press trips.

I mean the ones that actually work for the clients as well as for the journalist are the ones where the unity that's being offered is the thing they want promote.

It's another word if it's a 5-star hotel and they give people with photocell.

I can't go wrong really so long as that ends up on the social Media platform and ends up in some sort of grateful your coverage where it goes wrong is there might be putting you up in a 5-star hotel but during the day you have to go on the door of a washing machine factory.

I got flying to Berlin by Siemens yeah.

I mean I went because I was going to Berlin I mean absolutely was converted.

Buy washing machine again.

It will be a Siemens machine telling you what those Germans they really care about the acoustics and the design but I got that message very quickly and play by DE3 I've had enough looking at washing machine washing machine doesn't essentially I mean we can't be we're not supposed to be able to be bought really like mean defending obviously sometimes in which part of journalism you're in so is that it's a fine line, so a lot of the things.

I've done with contacts are necessarily tend to be more kind of relationship building the necessarily outwardly press trips that makes sense, but I remember the first one.

I went on was salvator of read newspapers glamorous life that I lead and and there was just no story on that and that and it was quite hard as a rocky to be like anything for me to write.

And what's happening now a lot as well as that you know the one reason that is trusted Traders nostalgic.

Is it they are becoming progressively less outrageous than the used to be you know person's tightening all through the media and I think there was an explosion of social media influencers etc and now brands starting to realise that lovely influences that influence is very over flying love.

X x you know just bought followers bots and that can you do companies are starting to exercise a bit more caution around exactly how you know that extravagant the press opportunities in Ibiza anything in organising a big bastard not least if you're spending a lot of money on it.

You should have a good story to tell you know I think you know you can't hide the fact.

There's no story with in a fight or is that too and I have done here.

Exposing no more glowing terms.

I would have done but I guess it.

Just guarantees.

You gonna talk about it.

Doesn't it like have you got a lot of things to choose from you go to the restaurant where they give you free be more of like big trips a few things someway 4-days you have to have some sort of storytellin.

Do you put in front of people who can be interesting produced some good.

Copy on social media to make sense as ruin the fun of these trips because the implication of a lot stories on the Twitter friend was kind of back in the old days while the cat's away.

You know what happens in Vegas kind of thing that would be implications of these people used to go out and who cares about.

What could be there afterwards and it's not that now because they actually are specifically wouldn't they and Rebecca you do this going to Prestwick they do us.

Don't met you need to write about this in these places.

We expect to see a picture on Instagram I never been ordered in those you know half terms, but yeah a lot of time.

You know there is you know we do encourage you to share a photo on Instagram with this hashtag and tagging this thing.

Isn't ready huge burden.

There is definitely an expectation that you are you are actually working and it's not just too kind of Goodwill exercise although still hanging around actually know you still get the only purpose Evans just get along with each other and make friends, but you know most the time now.

They are working to a more set list of these are the outcomes that we need to produce which is probably I suppose better on the whole cast now and a first-person perspective on the aftermath of War has won a casts first law card competition to find new podcasting Talent Rebecca winner behind the children immigrants from Somalia and they're talking to other people who have fled their countries various reasons and the experiences that they've had the only ones relying on competitions to find.

Turn Spotify is just had another round of it sound up three from the last cohort from last year can have got funding for their ideas and I think you can sort of be a bit later about conditions, but I mean anything that's introducing new voices and can a more diverse voices into the spaces got big thing specifically to try and find women of colour to make and the ACast warm the prize if you like is that you're so get developed by wise Buddah the production company turned into a funded show but like you say we will have the potential to get if you've Got Talent competitions, Let's do that for a second thing about podcasting in a course.

You know as a podcast of some long-standing.

I welcome diverse voice is getting involved in a customer's going to be able to get in the thing that was exciting about podcasting as a platform was exactly that there was supposed to be a low barrier to entry there's no reason why you shouldn't be able to make Focus especially now when you have a microphone in your pocket.

Of course you understand people need some entering me the Helping Hand but this competition thing a bit weird because actually the point of a podcast is you just make the bloody thing people need to hear it.

I think and sometimes there's so much choice.

You know the danger.

Is that you know you don't you not always listening to the best thing that you might not even know exists all be able to find it so shining a light on.

You know everyone wants to be a colour homegrown self-made superstar, but you know if a few people get a bump up.

I've not sure that's bad thing and the idea is supposed to be that is very democratic form of Media in that anyone can do which is true.

Everything was so spoilt for choice now with amazingly well produced podcast professionally produced podcast.

I think that years I become like supercentre tyres to audio quality because I know so many people have recommended them a podcast or what have you and they said I tried to listen but the sound quality wasn't very good so I stopped.

Easier to reach an audience if it does have that professional touch and it's hard to compete with the likes of you know the BBC New York Times they've got like whole team so I can Studios putting out these incredibly well put together podcast don't forget the week and the week recorded huge investment in podcasting over the last year which he talks about on the show before but do you get the sense that's Cutting Through I'm in a year ago.

It was still the case that basically everyone was using Apple podcasts to listen to podcasts well Acres buyer apple podcast really if you look up every now.

It does seem to me.

Just sort of here to the ground that more people using Spotify streaming surprisingly downloading.

I think more people are using Spotify Premium I wonder if that's the link like most people.

I know now or I'm not because I'm a cheapskate but most of my friends and colleagues.

Spotify Premium music you can download stuff if you want to and then obviously you haven't got any ads and that kind of thing I wonder if that's why people you know listening On-The-Go that she's in today on Spotify podcast apps which are generally completely free.

It's convenient thing for me.

I'm asking when I do listen to Spotify it's because I've got an iPad in my kitchen which is old iPad that I only use for thinking Viber to my radio in the kitchen as it or listen to podcast on the radio in the kitchen.

It's easiest thing too far up the apples listen to anyway, which Spotify and find the podcast it's just it's in a place where I go for sounds interesting to now.

This is what I don't share that many figures would be interesting to know how how how old are can Spotify listening compares to the to the general music but certainly seems to be anecdotally area.

Do you think there's people used to say I will still waiting for the kind of Netflix of podcast to come are we still waiting or is the answer going to be the mix of things that we have at the moment?

The podcast space is really organised like that at the moment.

You know like Netflix and Amazon Prime wouldn't really be competing if everything you get on Netflix you can basically was I get on Amazon Prime on Android Podcast Addict and other apps like it where you can get basically the same thing so you are seeing you know now.

You've got stuff like stitcher premium.

You know pay extra to get into some of the some of the big podcast like a big back Athlone to go through but I don't know that that's particularly popular.

I don't know anyone anecdotally who pays for August but I noticed pocket cast of recently gone free so that's long been my podcast to rejoice by the way I say with no commercial video shin whatsoever.

I just think it's good, but you guys want to try that just time for us thrilling Media quiz.

An effect I'm going to challenge you to spot the salient detail from 3 recent stories each one relates to something or someone will lose from the media landscape anything you know the buzzing with your name.

So maybe you will say Maisie and Rebecca you say excellent prime don't say ready.

Let's go one.

What was the name of the UK's entry for Eurovision Song Contest 2018.

I'm looking for the name of the artist and the song that's the answer.

Yeah, it was something like soreanu Serena Siri Siri your rights producer Rebecca is absolutely mortified the answer I was looking for was Michael Rice with do you know the name of the song from 2019 not 2018?

Love something bigger than US well, so we're not we're going to miss the the TV show where we get to choose on British Rail UK representative so now they are going to decide on the UK's entry rather than putting the public because we've not been very good.


We just haven't been good at all.

So I mean one left going for my bed right several years.

Otherwise is there an issue with this my dick? Is it goes in patterns In Waves this doesn't there was a time where it used to be published collection goes and Katrina and the Waves so does it matter if you just recently within choosing turkeys the BBC have decided to let BMG choose the song or is that losing democracy?

So, I'll go to overboard with the political voting but down the game which woman's magazine announced the end of its print edition last week.

Yes, it was very good so the petition is continuing elsewhere.

I mean this is sort of the biggest you really in in women's magazines women's kind of written journalism.

We had lots of closures on what's additional sites offering as well.

It's obviously without the closure of the pool website called debrief at our had that can afford it back into gratsia.

I think there's it is really difficult time because you've got lots of women consuming more media than ever before but actually kind of Focus targeted Media is really struggling to make the numbers that and and no one's got the answer yet and actually all always saying is is Canada part? I mean obviously There's Gonna still exist in her.

Online product you know it's early not going to be producing the same my consent.

It's the problem Rebecca as a print title.

It was just a bit mid-market.

I mean you know Vogue is doing fine.

Isn't it? Probably is very clever.

Just like not as glossy as vogue and you know a lot more glass evenheat play so young people's magazine site cosmo in that kind of thing and then you go straight up to like red and prima and that can I think so I think it's something that sense but also you know like obviously it's tough time for print publication across-the-board especially so in women's magazines because social media has eaten into so many of those traditional areas that women would be going to magazines for you know stuff like fashion beauty love people get that fixed through Instagram now.

So it is difficult to try and make yourself heard and make people willing to pay for our products have been quite aggressive Hurst so Cosmo when a pound and ounce of handsacre.

Huge impact on the number that was going to contribute to the Close Of Glamour as well, which should have been the biggest women's magazines for a bonus point to equal Rebecca's to and therefore give us drama for the time.

Can you also tell me which national newspaper is cutting its publication from weekly to monthly the voice correct yes and the black community in Britain going monthly try again.

I'm in a lot of publishers are having to take again people getting lots of content online either sort of exclusivity for kind of a weekly publication you breaking even more or less.

They're losing 2 grand a year compared to the last 2000 translated last couple of years.

I guess they kind of trying to push forward to the future.

The idea is that by going to monthly you do Academy bigger investigations more thoughtful longer pieces and the actually the place for the kind of shorter form is online.

I mean that's something that we doing a campaign.

We went monthly about 2/2 years ago so

I think it's up mean and obviously there's lots of savings that come with that in terms of not printing each week, so and I suppose it means better quality journalism to doesn't it any longer to actually come up.

Hopefully you know you know we think I can see the the reasoning behind.

There's lots of people really enjoyed it every week will be disappointed, but I think it you know it's hard to make kind of weekly publication work you have beautiful giving us a tiebreak situation now.

What's your number? I can feel the drummer out and about you which 4 word phrase did John Humphrys used to describe the program he presented for the last time this week, which word phrase did John Humphrys use as he ended his career on today.

I'll give you the first word it was today today matters for

it's alright already at work situation my event in his final appearance on today today matters for tomorrow, which was you know my TV to be this much slightly cheesy way of saying that he believes that these programs still has a place question is famous so-called rottweiler political interviews is there still that but I struggle with it sometimes personally.

I think it can be sometimes and then also not know that find that they always get the and I think sometimes they miss the story by trying to be kind of you having that too aggressive tone personally and then.

Yeah, that's all don't enjoy it particularly that I still listen every day six days a week and use it is the ultimate produced briefing of what is going on all the big players go on and talk and you might like the way they thought you might not like that anyway 3 minutes mate like the phone the argument has been placed around it that has to be placed on it by the present is but it is a good way to get a briefing uni as I was assimilating into the middle class Radio 4 is going to be my line in the Sand that and I've stuck to it.

That's my red line on like I don't actually that fleabag the two things.

I'm like giving them the middle class enough want to do that anymore and so that's why I'm against it so I actually can't I mean I can't actually Chris as a quality of anything else on Radio 4.

I'm sure.

Fantastic turn off and refreshingly Honest John Humphrys leaving might bring some more audience to it might be put off by him if it's kind of accompanied by mobius twitching time potential.

I guess if they are all cannot continue in the same time you saw social media relevance to program that otherwise might not have John Humphrys age are trending on Twitter and some of the season against him from a younger generation of listeners is kind of unfortunately based on the fact that he's why an older male.

He is a consummate broadcaster, and I sort of sometimes feel like a bit sexist congratulations to both of you for your joints winner ship.

S today thank you for my guest Maisie McCabe and Rebecca Gilly if you like what we're up to here on the meaning of hard and you want to help us.

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