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Read this: #115 - Kyle’s Cancelled, Evans’ Millions, Disney’s HULU - The Media Podcast with Olly Mann

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#115 - Kyle’s Cancelled, Evans’ Mill…



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Hello and welcome to the media podcast.

I'm only man on today's show press freedom and politics Jeremy Kyle's TV exit and the struggle Norwich the lead companies to win commission plus how Chris Evans has won a million but lost 8 and we play Top of the Pops identify developments in the podcasting universe to come in today's Media podcast editor of Business Insider UK is Jake cancer hello.

Hi you're up there with Maggie Brown Bear

And you're totally not yourself if you miss the broadcast beach these days.

I still watch it watching Chernobyl at the moment.

So that's a big smile on his yeah.

I know just one subject well.

It's not uplifting put it that way home, but it's staggeringly good TV takes root in your brain and makes you consider the whole the whole the whole thing it was it's just very well made probably the best thing that has ever done but my sister pictures and you have an exciting announcement to bring us at a Live podcast Festival

An Audi Brilliant Minds behind that so Riley and Tegan are going to do a another one about the going to be several other one's a bit is that one of them is going to be true Crime Focus date and venue rtvc, but it's going to be extremely exciting as if your true Crime fan, it's going to be a must attend coming out of your mouth why I'm helping enough really good British true Crime podcast now.

Do you think they compete with the American ones same question I ask Jake about Chernobyl in the way some of the pioneering true Crime podcast have been British ones my favourite murder girl gets lots of attention.

It's kind of the major one which is us one, but it's actually one called all killer no filler, which has been going.

Even earlier than my favourite murder so really brush Puppies have been leading the way and still going strong Rebecca is typical of the true Crime listen apparently J did you know this it's all about millennial women right ok in small doses.

I think they have small doses and spread far apart because he they do infect your mind.

I think yeah absolutely terrifying and often I've noticed that looks them have adverts home.

So I think it's extremely unethical to the treatment of to Northern Irish journalist raising concerns over what they arrest means for freedom.

What's the story the story is an ongoing case involving to Northern Irish journalist, Bernie and Barry McCaffrey and they were investigating and Catholic man with gun down by Anonymous gunman in a pub in locking Ireland and Northern Ireland and they participated in the documentary about the incident called no stone unturned which

Insinuated that the Northern Irish police have been involved in premature cover-up and the identities of the suspects were known to police known as ever been charged and they named the specs in documentary and then soon after that they believe that they began to be harassed by police and accommodated in police raiding their homes and offices and seizing vast amounts of data and from them which didn't even relate to the lock and killings and all of which was months if not years was it after the broadcast This documentary so basically the lawyers are the two journalists are contending that the police just don't basically they trying to have a chilling effect on other Northern Irish journalist, who might want to look into some of the you know some of the Mercure incidents of The Troubles cause of a crime to haven't been sold and murders that have just been buried and their contention is that this is kind of a persecution of Janice he might want to uncover some of those some news stories.

Not the sort of thing therefore Jake that really the British Police should be doing issuing warning signals to journalist not to report things well.

It's chilling isn't it? And if you look at the moment where Jeremy Hunt has just noticed very glitzy review of defending journalistic freedoms with Mr Clooney brp.

Prime minister and when we have that going on in the background.

It kind of makes a mockery of the whole process.

Doesn't it? Do you think it's likely that the only going to get what they want which is for the police to the case they might have a case.

They may have come across some of these sources illegally and that's I mean.

That's fine to investigate that isn't it? It's a different things going to someone's house and start writing through all of them on the basis of One documentary that ages ago.

What is the court proceedings wrong day at the moment? I'm a the court has ruled that the police have to keep them.

Yeah, but the journalist want the material back and that still ongoing and effectively on hold until then I mean they're not allowed to leave the country without permission from the place which is kind extraordinary and I guess the backdrop as well as what's happening here and Jeremy Hunt them actually.

It's an international backdrop by journalist been persecuted all over the place and been put in prison all the rest and often we talked on this show about how we Britain become immune from that sort of thing that we've got Sunday fair.

Play rules of cricket here and that's not the Sony 4K I think this case proves that this is not this is not a good situation for the genus involved and it's not good for our industry and you see the level of support these two individuals are getting I think the government should take a long hard look at this and and considerate of eating and in the meantime Rebecca letting me speak to you in the sound has been invited by the US for espionage.

It's ok, so it's drummer of attention because it really does calling question what press 3 them really means anything what it brings up for me as a variety of charges and you know this country pending on your standpoint.

There's very degrees of legitimacy.

I mean one of the main complaints made against Julian assange's that he leaked documents reveal names of confidential sources whose lives have been in danger, and I think you know that certainly people that was worth pursuing but you know the cumulative effect of the charges does seem to be that they're targeting him for essentially embarrassing the US government and US military abroad and that's obviously something is well within a generous remit and also protecting a source in one case is being interpreted as I mean Alan rusty.

Just peace in the Guardian was quite interesting wasn't it? Well basically said look I thought he was a bit of a dick reinforced a lot of my views.

Some the good work that he has done in the past has been undone by some of his actions are followed.

I think I mean yeah.

He has been skateboarding around London Embassy is krone City beard yeah, but I mean there's more serious questions about his mental health come out in the last few days, but this is not going to go away anytime soon and just to add Rebecca to this of growing menacing backdrop for anyone that you had the hole for a few weeks ago with the brexit party banning channel news from their events.

Yeah, this was a real over brexit party rally the brexit party said that channel 4 journalists had lied to get access to restricted area and refuse to leave channel4.com honeytrap.

They were invited there by brexit party official and then they were accused of all of these things and band it generated a very Swift backlash and then the brexit party reversed.

Vision the following day we have long time ramifications in that sense, but it brings up the idea is very reminiscent of Donald Trump provoking sienes hard pass to White House event that we laughed at this is another example of trump behaving like a dictator this is ridiculous and an example of something similar happening in this country where you know political parties are trying to call shots about who report on them in essentially who can actually say something about them the point rear quarter what Channel 4 news says was true so if Nigel Farage is is saying all the brexit party is saying you don't like you talking about that doesn't make it fake news.

I don't know if you saw Molly Stephanie had a Twitter thread way so he would check back with responses from broadcasters to what had happened to the van and there was there was.

I think from LBC global and basically said we don't comment on these kind of issues and I'm saying which other broadcasters would would join the boycott of the brexit party Channel 4 news in in this particular case and support their support their causing in getting them.

No return to the front line of reporting on the on the brexit party because we never really did get a chance to see if ITV or BBC would you know would respond to that and would show solidarity with Channel 4 quite got the chance to see how it will play out you what would be your view on that because it's something that got very animated on Twitter didn't it? Lots of people that work in the media and do a lot of tweeting.

We're saying we should all join forces.

We should all Boycott the brexit party you sort of wonder if it was the other way round and I don't know the Liberal Democrats decided to ban breitbart from one of their rallies for printing something about them that might have been through.

It was none the less you know.

Weather every other media company would be so we need to join in and we need to say this outrageous, but because it would depend on your viewpoint.

Yeah as per usual these reaction threads by journalist to the band became all had a meeting ground between the journalist and broadcasters and then you know kind of members of the public who were saying Channel 4 is fake news BBC news or mainstream news is biased and it's time that parties of the people like the brexit party took a stand against them.

So you know it's completely on your viewpoint and there's a large minority of people who would probably say that channel 4 on BBC and no different from breitbart in there by us and that's just wrong with Trump's old isn't it did start this whole business about calling things that are newspaper news and this is where is gutted incredibly wearing online joggers.

Spend much time on Facebook and Twitter you know which I do for you as part of my job.

You just get tired of seeing these comments and it's just it's not even that they disagree politically you know it's something that it's the it's the constant Ramona snowflake.

It's like people have been like people.

You know they invited to this kind of vocabulary and then they just regurgitating it online and that to me is the part that scares me more than your opinion touch the same thing is people helpful.

You know forever ok? Let's talk about the end of the Jeremy Kyle Show which is on me.

I really wanted to talk about it happen.

If we didn't have a new episode out so here goes the Jeremy Kyle Show is no more joke.

That's right.

Yes, it's been taken off air by ITV was there any other position following the death of that guests but ITV made well.

I think I mean it's clear that ITV probably should have acted quicker in removing the Jeremy Kyle Show probably before these reports even surfaced it.

Television from a bygone era Casa television is relied on misery and taking advantage of some of the most vulnerable people in our Society yeah.

It's a control formats fronted by a Sheltie obnoxious presenter who doesn't really matter with some of the values of authenticity that was seeing a bit more on TV these days.

Yeah, what was it though? I mean the ratings would have been pretty stable but you know we're not talking about a blockbuster shaver ITV hear it does business for them.

It is it a stable part of their lineup, but it's the biggest yeah, but if that's the case then ITV should be commended for taking Swift action in enacting it after these reports emerged maybe they could have reviewed it earlier and looked at their practices on the show but following the reports.

They clearly move quickly.

Everything you were just saying about social media and fastening the Debate and make everything very coursing reductive.

It's like Jake saying the opposite now the case in in broadcast television people wanting a bit gentle and kind of basically and kind of the words that sprang to mind that she when I was listening to take just ended.

It's true that a program like that would not be commission now or certainly it would be a very different style format, but that's the reason that's being allowed to pass under the radar anything.

There's a kind of irony to this is that the kind of people who you know the chattering classes Twitter I'm not kind of people who watch it.

It has had a very solid audience realised those people who are watching it.

You know large portion of them withdrawn from the same class of the people do on it working class and because middle-class columnists don't watch it.

You know that I don't think that it was even on the cast of The Jeremy Kyle Show were more reflective of the ITV heartland who's actually watching channel 3 at 10 in the morning on a weekday than this morning is.

Basically Holly and Phillip sit around that which ones by the evening and the Jeremy Kyle Show there's an argument not a very positive way, but did portray working class people on telly.

I'm not sure I agree with that.

I think this morning is absolute heartland ITV it's warm.

It's cosy.

Yeah, the way I look at it is a lesson to all TV producers and there is no doubt that TV format spotlight people with eccentrica unusual qualities but in a lot of cases those people want be in other people's living rooms.

It's responsibility NOW TV producers to look at their casting Processes to make sure that they are doing every everything I can to have a high level of duty of care for their fellow participants and to make sure that they're programming is beyond reproach.

How it's

The mainstream discussion around these kind of things that the participants have mental health problems and that was an obvious truth for decades, but not universally acknowledged the daytime chat show had a take on this scandal in her opinion was if we stop people with mental health problems from appearing on TV that be no one on TV which you know it's a bit of a cancer sounds like a bit of a look into it.

I mean it's true.

You know if you think of all of the you know plenty of broadcasters have been very public about mental health and addiction problems.

You know and so I think it really does come down to duty of care.

I think we need to be focusing more on what happens after the show and not introducing any kind of barriers people participating are based on classes annalistic concerns that working-class people can't make their own decisions the treatment of those guests on the show and not understand the focus on why they shouldn't be aftercare after someone has died but

When they're on the show and the way they're being interviewed on the show was extraordinary about the Jeremy Kyle Show the internet check is to take this morning again as well afterwards as an example of the approach.

You know you get exactly the same sort of story.

Don't use someone comes on who's lost a child or his partner has cheated on them or it was suffers from some rare affliction and it's a sympathetic interview on the couch navigate to put their point of view they might be challenge, but it's a sympathetic cosy interview was on Jeremy Kyle he would literally shout out and pulses that people have it's like the the two sides of the coin the Great British Public and there are a lot of people who will happily watch this morning and listen to you.

You know and mum raising money for disabled children to have a special treatment and very happily.

What's Jeremy Kyle terence's on one who's been branded a benefit scrounger and it's strange but I guess it's human nature that there are lots of people who you know you know we touch.

Being a cruel and hot in his in his delivery and United comments to guess but there are plenty of people who turned into the show and think this is just common sense what he's saying is just the truth documentary Jack I should save ITV have denied them the producer sometimes allowed gas drugs or alcohol before they were on the Jeremy Kyle Show documentary so if that is the case then clearly there's been a failure and process on on the on the part of the producers and if ITV was reviewing this which they clearly did as part of the process to the axis.

I'm sure that the issues on this program will not just limited to one death and as someone here is being close to the TV business for long time.

Does it ring tree I know ITV upholstery denied it, but does it ring me or something that could happen in in that you know the popular show like that produce could be doing these kind of shenanigans by Nadine Coyle

And I'm sure there's a lot of good people are going to be out of work as a result of this so I I would I would find it surprising if that's the case now that doesn't mean that it doesn't go on and the Producers induce their participants into behaviour ways that might be beneficial for our entertainment in at home, but to go to that kind of lever would be a surprising shopping is clear from watching the show that a producer is standing there backstage saying do you know what he's saying about you he slagging you off.

Go and give it to him.

I mean quite clearly happening off camera because they're ranting at the camera.

Even got on the stage out, then they're being sucked up the job of the producer is to whip up a friend's Ian psychological torment for the people there.

I think that's why you know judge famous to the show is human bearbeitung anything that now the show has been you know Rock by the Scandal and then subsequently taken off air has may be made some beers of the show-stopping reconsider if you know realise that.

very past its sell-by date is Dickinson's Real Deal Descendants shouting antiques you've got a little bit streaming and Disney is assumed full operational control of streaming service Hulu what does that mean Jake just further shift sounds in the world of TV mega Motors I mean with seems to make strawberry business done over the last just a few months even just in isolation Disney 21st Century Fox deal this this to me is Disney taking a big deep breath before it tries to blow down the Netflix House of Cards where they decide to roll Hulu in with their own streaming service Disney plus which is launching later this year, or because we don't really know what Hulu

America is a massive brand unusual in the fact that you had is an ownership from concourse fox Disney it was a bit like an Old Market you view my here or comcast or allowing Disney to buy Bait it seem strange that in the UK with trying to work on the solution which is everyone owning a bit of a famous bit lonely.

Well.

There's no doubt that there are so many issues with britbox.

Yeah, it's 10 years too late.

You're listening Soul by they where I put it kangaroo which was snuffed out by the regulators before it even before even up into life.

I think it's better late than never I think it's it's a noble ambition and to be quite honest as an advocate.

The industry is good to see broadcasters working together to come up with a solution and Rebecca work this week that Netflix and Amazon has made over billion pounds 4K streaming customers in the last year that does still seem to be room for more players in this market.

What makes it difficult I think for Netflix rivals now especially britbox the problem.

Is is that from the perception of you Netflix arriving at gave us all the stuff that we've never you know had I think it's before and now all these companies claim back in Uno BBC iTV and across the pond you've got MBC CVs etc.

Launch anime streaming platforms and basically trying to take it back off of Netflix Amazon Prime Healy and so it's kind of difficult to launch.

Service positively when it's predicated on the fact that you can no longer get all this stuff.

You're enjoying but if you come and take out another subscription separately you can see it all again.

You know so just doesn't really have the Glitz and the excitement of those original streaming Pioneers watching Friends but we might be changed back again.

Goodnight.

I'm sure we'll see some statistics about the final series of Game of Thrones in the not too distant future I think it's spot on because the fragmentation in the Stream in landscape.

Is is only getting worse and at some point that will have to change and console late round one or two Netflix I think he's got to Stronger and established position now.

I think they will they will be in it for The Long Haul but you might see somebody's I was falling away which is kind of interesting given that Disney is trying to do this.

They putting their eggs in now to baskets in the process.

They clearly betting big on it, but I think you're ultimately I don't know maybe I'm saying there will be consolidation, but if you look at if you just look at broadcasting.

There are lots of broadcasters who have lots of different genders works.

Maybe the same all will be said of streaming services in the future alright.

We'll be about more Media talk after this.

Don't worry.

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150 countries communicate public health messaging by providing more than 85 million in 3 advertising and training the UK government and others around the world are using these Facebook and Instagram ads to share authoritative multilingual covid-19 information get the full story at about got fb.com Rebecca still with me and black and my pretty LED Indies are still not been trusted to deliver programs.

That's according to broadcast survey at 14 a.m.

Production houses, so the engineer is Jake that the broadcasters all they want more diverse casts Moldova cruise more diverse stories on telly, but then they're turning to production companies that aren't run by BME people to make those shows.

That's right my contention is that a problem? That's that is a problem.

I think you're seeing two things are on ITV at the moment.

I think you're saying genuine change on screen.

There is diversity being injected into well established programs and new program as well.

I'll give you one a good example which is Alex Scott who is absolutely fantastic football, but she was happy to be a black woman and she is doing a brilliant job on Match of the Day on Sky and I think it's really refreshing to see her as part of this country and I think that is mostly down to her own Talents of course but also it's it reflects the the broader diversity initiatives are going on at the broadcasters, so that's what I'm saying is that on screen the hardest thing the second thing is is is building it from the Ground Up and that means.

Working with production companies with less experience head potentially and who are recruiting Talent from more diverse backgrounds and giving them the confidence and the commissions to go out and tell their stories that's that's the more difficult step for the industry and that's what the industry is going to have to do over the coming.

It is if it really is going to make a meaningful change on these issues and yo sir Lenny Henry has been fantastic advocate this issue.

He edited and broadcast couple weeks ago.

He is still banging the drum for a ring fenced funds for bame programming deeds not words you said he's not words that to me girls like the most credible option on the table for lighting a fire under these issues and making broadcasters commission.

Authentic Lee from Game producers, I mean when you talk about a bab indeed what you really mean is the people that run it at the background, but they might just be two of them sitting in my house at home or in an office enjoyed it somewhere.

It's not you know I any company run by anyone can go on to employ the people of colour to make a shower about their experience does it matter the boss is well.

I think the argument in TV would be there if you have diverse commissioners and diverse senior produces that the kind of information will be to tell stories that are better aligned with their own life experiences that I guess what the points is being made here by some of the producers in the risk is what I'm saying is you risk people saying that it becomes a kind of get arise thing that if you want to make some of those being in contact with someone says they want more of then you yourself have to be a realise you don't you know which means?

All the other production company but aren't Beyblades will think that's my responsibility then you know they want it frame for a while audience that's historical being away that stories about non-white people have been told and so I think that there's a kind of the still lingering Prejudice that you need white people to do kind of act as an intermediary and translate stories you know about people from different ethnic minorities into a experience at the Vue London stand and the this this does Mr the bima glad company wouldn't do that sufficiently well and offers no evidence that it's still the case, but you know behind the scenes of TV and films is still just as exclusionary and you know Barry Arisen as in front of the camera.

Maybe even more so because you know we often talk about how like working class people are non-white people excluded and acting opportunities, but there are still those passed away.

You can still break into acting through open auditions or through scholarships etc those behind the scenes that there isn't really that much of you know there are any of these programs and it is a lot of it is still based on knowing the right person having a coffee with the right person.

There is due to this off in the States there isn't maybe because the audiences have shown that the hungry for it.

Look at Daniel kaluuya.

Still an American on screen in get out his his massive success and yeah his production company 59% has got a first-look deal with paramount pictures but again it's example of a time when you know British person from minority background has had to go to the US to fulfill their opportunities about radio and I guess the headline off the radio ratings the radios this quarter round was Chris Evans it would be negatively with it was a natural interest there can be maintained his audience Radio 2.

Obviously not a joke.

Are never going to compete with Radio 2 and I'm sure it would be the first to admit that and I'm sure a billion probably would have been a milestone in their minds whether they'll be happy with that in the long term weather that sustainable commercially remains to be seen but we don't know what they paid for him.

They don't know I don't know what they for then.

They haven't got advertising but I forgot this deal with Sky One erasures is not going to make or break Chris Evans radio show on Virgin but what's interesting about Virgin is there not investing in the rest of the schedule in anything like the same way of a probably name.

They have on there after Christmas is Eddie temple Morris who is a radio presenter them but not on the scale of Chris Evans people predicted when they got Chris that they get loads of a big name for drive time but I didn't well maybe this is to do with the fact that we don't how much they pay for him.

Maybe they're trying to hold fire for a while on any big signings, but I think you know I think it was something around 800000 people they think he brought within from Radio 2.

It is year of

Significant number if some of them stay in tune into some of the other programs.

I think that's gonna that's going to be delivered into Virgin and on Radio 2 Zoe Ball has basically managed to keep things as they were she's lost about 18000 listener.

So really just a drop in the ocean on the radio to but then if Chris has taken 100000 business with him.

Where has Zoe Ball found those 800000 from Radio 1 listeners? Hasn't lost 100 lb a breathing a huge sigh of relief that radio to LBC as well broke their own audience record again.

They're now averaging 2.25 million listeners a week.

Will that sustained after this period the very tumultuous politics?

Opinionated talk radio hasn't really taken off until now.

It's been more than us phenomenon, so wonder if maybe this is something that's here to stay like the listeners in the UK are traditionally preferred.

You know radio for style and gentle and then we have to type this real.

You know blood pumping shouting down the microphone at one another again as well from this conservative leadership race because they're going to be broadcasting debates on the BBC in the radio station and they consistently have big names and they seem to be very well in bedded in the Conservative Party and sometimes with Mrs McVey Charing a show the other day.

I'm sure they'll be very well out of all of this time subscribers are probably found the following the Tory leadership as well and we have a story about the Times Digital subscription sterling rates come back everybody new software which email newsletters to readers interests have

Cutting subscription cancellations at the X half during the trial period for the AI system, they called James do you remember Rebecca off the top of your head what that's an acronym for 60 Spice it's the journey automated messaging for higher engagement or that spells my mind James Gemma well.

That's not you.

No credible Butler's name isn't francium very interested anymore forget to cancel eventually one day.

They will remember to cancel and they gone yeah absolutely he hasn't been exactly before and but actually I guess I thought of it may be something that we would do but it seems so intuitive that the main problem is when you've got you know.

That's got full of great content.

How do you get people to see the content that is going to impress them.

You know your best pieces of news writing may not be able to one person.

You know that lifestyle things Mike up to this point.

It's been kind of a crapshoot of the editorial team saying will be the best things we've got so put them in the newsletter and see what happens, but this is just revolutionary.

I think it's the kind of thing that you know I wouldn't you know that would get me signing up.

I don't want to be bombarded with you know the days 10 top news stories that I can see everywhere, but if I could have personalized content Taylor to my interest then all that because it's the bubble again.

Isn't it? But you know it is really appealing and it would make me think twice probably about cancelling a subscription or newsletter subscription or have you also love the idea that I love the way they call a i which makes it a more sexy than what it actually story before.

Algorithm, but we live in a world in which algorithms tell us what to watch everyday.

So why not allow them to tell us what to read which seems eminently sensible to me.

I'm always there with these kind of things is you start to have a debate about robots replacing journalists and all of that but I think as long as an email newsletter know but it's a journalist job to editorialise what your reader's think will be the biggest news stories of the day and present them with a neatly packaged news that I think that is that is a good journalistic service and I wouldn't want to see that kind of thing replace.

Yeah.

We do similar newsletters Business Insider where we we pulled together some big stories and you know they're popular products because people trust that we are going to hand pics of the most things and help them do their jobs better as a result but you have to pay we'll have you we do have a table for you.

Well.

We don't have a paywall for a limited.

Like wing of our content the majority of it is free to the view that was going to which is interested with the Times is there sort of doing what feels like the counterintuitive in the way you think if you pay when it's all about super serving your biggest fans these people to pay for your product.

So keep telling those people that love your product.

Come to an event give us more money.

Tell everyone have great.

We are but seems like the Times researcher saying all those people who love the time.

They going to read The Times anyway instead the people you need to be super serving other people who subscribe once about it and I likely to lapse keep pursuing them to say scribes engage the least engaged people if you evening generated by an algorithm.

If you feel like someone or something is putting together all this stuff specifically aimed at you.

I guess you feel like maybe you're getting more value for money.

I guess at the other.

Consent from the perspective as you know, it's not just the journalist deciding what's going to go in the newsletter, but deciding what they going to write and say the time to try to get out head of this crisis and by saying that it's going to be patient data informed not data-led, but you know we've had stuff like that before plenty and you know the concerned and is if you're thinking only things do these subjects do really well and finally had more stories like that then it's all turned into that leaning more on the editorial team of guys.

It would be helpful if you could write three more stories about this subject that people seem too interested in getting into the position which I was just saying is is an interesting film of it, but it's a problem is if you stop making more content that's going to appeal to the people who released engaged in what you're doing for everybody that the most engage will become police engaged absolutely horrible balancing act.

Do you think they'll have custom is do I think I have customers? I'm sure I'm sure yeah working with the times as a good client.

I'm sure others will be interested in seeing what they've done.

I don't think it's quite given our big broad mainstream audience, but it's another sound of it helps bring dash there, Rebecca

This week is a podcast special.

I'm going to ask you 3 questions from world of podcasting and whoever gets the most correct wins the game she doesn't even know the answer Rebecca you will say and Jake Jake has Spotify called it's new software for budding podcast soundtrack from it's a lot in the past, but this is a big open product that you can go ahead and tries.

I will it syncs with your audio recording so you can edit speech like a text document like that sentence that must been 10 times and quite get it, but maybe this is Why This Is Gonna Be the software for me because it does seem to be an idiot proof is a composite what you just said.

Don't have to open up an audio editing package.

You look at the words that you said and just cut the words in awkward and stilted yes, I'll give you it would but it would be easy and simple.

Yeah.

Ok.

Yeah sounds like a great tool for journalists potentially if you want and the software does it for you, you don't need a bit of lymph glands in the middle you need a bit we said this the bit we said that and actually don't need it selling Polish audio products.

I mean that you can see these there can't you for news and a podcaster now so question number 2 what text development could impact on the titles podcast as use Jake Jake Google is going to start indexing podcast titled.

Shopping Google searches could that change the way that we end up naming are so people always people ready and it SEO SEO friendly podcast can I rewatch credit but I can't remember the name to send tweet it was amazing to eat where they were like.

Oh, I hope you look forward to a new show what time is the Super Bowl on who are they married to and what is it for net worth? I guess any place to put podcast I mean the whole philosophy podcasting is to get it as many places as possible right.

You make the product for free.

You just give me as many places as possible.

It's going to be on Google impress place because people searching something with words without write the word podcast has to be a good thing definitely going to make my life podcast more visible.

I think in the past the ones that have been that have had that search visibility one uploaded transcripts this American Life becomes really high when you when you're searching for subject that is covered and it's episode but this is going to definitely boost the visibility I'm here.

Listen to This podcast pastiche by comedy writer Matt Bushell and they me the real life podcast that inspired him checked this could be the so wrong Rebecca cereal and basically all of American this American Life kind of the daily and cereal a daily playing in the video.

That's why people think it's funny was very well done.

I was funny, but it's like in Spanish only certain amount of ways you can present information in a Strictly audio format and it's not yeah.

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