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Read this: #112 - BBC and Discovery agree UKTV deal, Apple TV+, Radio Days Europe

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#112 - BBC and Discovery agree UKTV deal…



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Hello and welcome to the media podcast.

I'm Holly men on today's show on TV takes control of Dave and his sister's reality TV has asked for more support from producers and we preview the first light of shows you'll probably be able to watch with Apple TV plus also we hear from the BBC's pubs on this year's take new breakfast radio shows and analyse the Guardians plan to take their old articles about how much telly really watch.

Hello hello always fresh back from some exotic an exciting this time well.

Not that I've been in the US quite likes we doing a big deal with comcast for this new hispanic.

Channel is so shocking to New York and Philadelphia on the M3 which is a very good train by the way expecting training protein into the show where you can look out of the window economy the seats are all huge and maybe because that reflects the people possibly but it's very very comfortable in economy.

That's the point with lots of leg room, but I was appreciated all very quick into the show host futureclient.net comcast and also hit the regular on the greatest director of folder medium did egon hello mate.

Hello comes in many Media pies.

Got to keep them warm and the Liver that has come to my attention recently is positive because I'm participating in this play on one of the fillings.

That is podcast live yes, which is this news I guess.

Aerial adventure where you're putting on lots of podcast live in a can of festival set up that's right so one-day conference on it is on Sunday depending on when you're listening to this brings together together 14 podcast all in news and politics an amazing lineup brexit cast ITV News Sky News Telegraph x the weekend and all of those podcast recording a show live in front of an audience who can go and buy tickets at live.com and what we've amazing to from Justin bruening Lord Adonis the Campbell's confirm today, so it's a really great line up and it's three simultaneous tracksuit podcasts and it's the first one was doing and we're going to hope to do more events like this around the country also more vertical so this was politics, but there could be.

Specific ones or wellness, so if you are interested in podcasting interested in doing a live one with us to get in touch with benefit for an audience are going to cost being recorded live is not always immediately obvious.

Is it what you watching if you're watching this you watching three people with their face.

What's it like that? It's a bit like the old Radio 1 roadshow.

You know in doing the shop window if it was very dull you know it's basically talking to microphones, but you know great guess that matter now so I think it's going to be like in recorded This podcast you know very look at you and you know it's between that and tonic so I guess no, I think it's good actually I think that such an appetite from a really podcast people that would pay to come and see their favourite podcast is that the bar is very low you literally just have to be in the same room as them you don't have to put on the show you know I think you'll be branches like I need to put on the Big Show you really just

That's why people like you because their fans are those shows and every week can get snow this characters and they want to be close to them and maybe some afterwards and get a photo and we just have a chat and it's been seen which podcast I've been good at selling tickets and which ones that let's get it back.

What was the economic model that the different fees based on how many seats they sell or not service tickets they sell Wii U can buy ticket just three individual show you can buy one for the day and weird ways to incentivize people podcast on the day tickets to the thing it's been a lot of people who bought day tickets who you love politics you probably listen to two or three podcast connected to it and I think everything that podcast said is it's a way for them to market themselves to other people who like that sort of thing and we'll have to see how it goes.

Going to be more than ok, we shall report back let's get on with the news then and pull the commercial arm of the BBC has just taken control of 10 stations that were in the UK TV stable is Dave Eden and a few others from Discovery gold, it's the biggest deal in the corporations history one of the details well.

That's how to describe your name.

I'm not sure that's quite right, but it's the BBC One now take over the other half of UKTV they didn't otherwise own that was formerly owned by Discovery now the issue of the BBC of course if they can't raise capital they can't borrow money.

So they really pay the full market value which is about 400 to 500 million, so they have paid 173 million which is a big amount of money for the BBC they've taken on some debt as well about 70 million of debt critically what they've done is they've said that Discovery can have access to a lot of their content particularly their the content that comes out of Bristol the Natural History content.

New streaming service so by adding bits together.

They have now got full control over UKTV except they also put out there and your plans this week.

I'm looking at the BBC's views on that they're sort of the BBC News compete with Netflix and apple then you'll be looking to the Future younger audiences.

He's selling your programs to Discovery and buying some cable and satellite TV channels really looking to the Future that thing called revenue models hello some of the channels now creating their own content and I know there are lots of issues around UK TV streaming service and BBC content on that so it gives them a bit more control of their archive but I think selling selling contents of third-party streaming services is a challenge broadcast it's because

All around the world if we can go and see you there.

They're all in the streaming business and they got partners overseas as well and it's trying to make that the best combination.

Yeah, I mean I mean I think the thing is they're selling this content outside the UK so that helps a bit but that is right the BBC's got a lot of things to think about because it's been in a confusing us some people about the last Kingdom that show then became a Netflix show me taking like The Bodyguard which was both on iPlayer and on Netflix yeah, they've been partner with Netflix but of course Netflix are you know both partner and enemy and they got to think about this fashion is britbox coming along where they're going to be partnering with ITV they still want to drive iPlayer so the BBC's got a complicated content distribution few to figure out and I think they're not quite there at the moment.

What about fitting a kitchen TV ideas to the BBC that maybe then don't get green it on the BBC so they take them to UKTV and apologies to those of.

He's probably usually that way round doesn't they probably prefer it was on BBC2 the end up at Dave or gold and the commissioners are effectively then also works for the BBC it doesn't feel like there's a plurality of options that black organisations BBC is unlikely to be as joined up to have a commissioning strategy across all of its channels and also think what Dave's very successful at commissioning is is really thinking about its own channel and Brand and voice yeah, but you can see the issue that what is the day voice? It's a it's a sort of its chatting away, but other men who might buy beer might be interested in which is fine, but if that's being owned by public service broadcaster.

Is that a little bit uncomfortable? I think the biggest sugar is in a look planet Earth outside the UK is going to be on Discovery not on the BBC and I think people will describe value to Discovery 4.

What is a BBC production? That's the real risk of the BBC

About the commissioning in the UK on their channel, that's a small deal the big issues about the BBC's overall strategy and a world where effectively it's crown jewels are not going to be on BBC platform outside the UK that's a big adventure to know what BBC studio / the Old worldwide things about this deal particularly if you're in charge of the BBC Earth Channel that is distributed and lots of different market what happens to your content.

There is a big deal, but suddenly the BBC goes from shutting down BT34 example to know having what 6 New Digital channels that it owns the digital channels are viewing is still non-linear BBC must be thinking about that is good.

I think about that in terms of delivery to licence be paid but critically thinking about how it funds itself, so well.

This is interesting it's not really part of the ongoing strategy which must

Think about where the BBC is going to be in 5 or 10-years time at the rate at which behaviours changing by consumers that might even be too far in the future.

Ok? There are as ever many stories to help the BBC's onto another one which is that they removed last week all of their podcasts from Google well.

It's from Google assistant, wasn't it? And you know the smart stuff and Tig Google I won't say the words in case people listen to a smart speaker right now cos that's irritating but if you ask it to bring you a BBC podcast woman's hour for example of front or something it would have happened.

It's own podcast app and BBC sounds.

No that's restricting choice to two things.

It's yes for smart speakers for mobile so obviously we all know apple podcasts an app.

That's been installed on all iOS phones and because of that relationship 80% 62820 podcast downloaded through to Apple Google earlier.

Google podcasts Timothy make baked Google podcasts into the Android operating system and then there in search or downloading an app you can access pretty much any pop and it's enchanted to the follow-up paperwork a little bit and just having a native animated podcast app which is sorted what BBC are trying to do with absolutely what's interesting is I have the BBC pulled back content from Google stated that a lot of it about when searching Google how these things are all linked to know that may be true at a glance.

I'm not entirely convinced.

I think the 2nd of the 1st my mind and have an announcement.

I'm sure there's far more going on behind the scenes with Google but they're announcement of how they like their results to be displayed, I think they

We all can can instruct the Google search engine to show them that way so I'm not entirely convinced.

That's the case and they're saying it's not necessary to do with BBC sounds and exclusivity however either together with this or so, they are interested in driving traffic to BBC sounds and making that a primary place know if you want experiment and this is just in my head if you're an experiment with taking content of bigger platform starting with Google podcasts less than 1% of the market for me not a bad way and suddenly dripping from iTunes would cause your tsunami of pain from listeners, so I think there's an element of that too.

I spoke to Google last week and they said you just bring your speaker OK Google tell me what's the current situation and then we go and both.

But there is a big thing about it.

It's changed over the past 612 months compared to a couple years ago whether the view tends to be get your content everywhere whatever platform is she going to be a nice I'm quite a few lines broadcasters and this is part of the Netflix effects of being really bitten by selling contact Netflix by now there a competitor started a bit more concerned about there audio on the BBC on the only people that pulled their content from Google ready.

Francis done it to and simile some countries are broadcasters.

Who is a mistake on this on the show before who talks about another example which was the BBC pulling seriously for a while and anybody got be says isn't that the details exclusive content on their app, but they're doing it with podcast That previously were available everywhere.

That's what pisses people off.

It doesn't matter if you get a new product was only on BBC sounds is not obvious lesson.

I think that consumers would obviously preferred have content available wherever they want to get it and matches right.

I mean Google coming into the Business of podcast has been good because it takes you away from it being completely into apple.

I think this is hazmat says about driving BBC sounds.

I asked been chatting and went from the BBC and the Google people on two separate panels about this this and the BBC guy said it doesn't they don't fit our distribution strategy.

What does that mean well actually, but it really means is we want to drive people by BBC sounds also other accepted BBC told me they want to invest more in contact the BBC sounds to rebuild that there are little bit disappointed with the 1.8 million downloads so far they what they want bigger numbers and that is also bad underpinning the Future the BBC ultimately their view is they want control and they want to drive to Rome platforms and there's yet another new line coming out the BBC this week which is about impartiality.

This week after BBC Breakfast Ben Thompson criticised one of the questions on Question Time about LGBT education in schools.

That was phrased he was saying that question never should have been allowed on Question Time that was him criticising other BBC colleagues.

It could have been interpreted as having a view on politics or they have simply saying you know my sexuality my phone is offensive and there was a bit of her Twitter spat about this the BBC's really doubling down now on impartiality of social media is that right yes BBC News employ scarred email today entitled your social media use which and then addressed more my name which freaked out quite a lot of people as they thought they just been there contacted individually part of me is on the BBC on evil BBC corporate side here.

You know you see I want BBC employees slagging off elements of The Corporation the obviously you would.

In pretty much any other corporate environments.

Yeah, you are a team and you work together and some things you can do privately and something can be publicly and however of course isn't it great the BBC as a public body can have you know different sore and people happily to challenge them in public.

I think there was probably right, but there's going to be a knock to the head above the parapet.

This is something that's been an obvious issue for a decade now isn't it BBC presenters having picture account so it's never really been properly addressed until now well.

I think I would differentiate between BBC staff presenters and news presenters and I think we have to expect those who deliver the news to be impartial and if they're saying something different on Twitter I think that risk impartiality and the BBC Trust

GT issues in schools as a debate is legitimate topic for Debate and the BBC with right to have that debate.

I think that's almost beyond question, but I think it does sku things if individual start jumping on either side of the argument and it's Tony Hall actually said that he felt that there was werther's data in fact that confirm the public trust in the BBC's impartiality had taken a bit of a hit in the face about brexit.

So I think the BBC is right.

They need defended impartiality and I have to say I'm on the side of BBC management here.

I do not think news presenters should be expressing personal opinions of the Sith does that mean no more Andrew Neil no more James O'Brien on the BBC cos their personal views very well-known political point with them being close to freelancers and I can see what you would be annoyed if you use Andrew Neil can have a late night rant about someone on Twitter where is the the news the news employees have been told something different and they wouldn't don't really think absolutely.

This problem has happened to Mostly organisations your New York Times had pretty much exactly the same story when they told their journalist to be a bit more careful on Twitter Q&A of what I'm saying this asking why should be the case that the problems well is that obviously some BBC staff news journalist will just feel unempowered and so just become Brand on social media and not good for BBC long-term I bet I think it's anybody who's on social media everyone in here today.

You've got to think of the impact of what you say on social media and well that would have a an impact on people you deal with you coming tell you about me mentioning trains and comcast well.

I think I and I'm sure that feels the same way as to think very carefully about what you put on social media in case it may be upset one of your clients or one of your customers listeners, so I think the red lights going to be on the whole time and I think you know as media peoples' always be thinking about how what we say is going to impact of this.

I think with news that people though.

It's very very clear that we.

The impartial and impartiality is paramount, so they should not say anything on any medium that cause of impartiality into account.

That's my view but can look healthy goes to show that within an organisation.

There's a debate different look at the BBC for a long time and people are very good at self-destructing within the BBC and it's always been in Currys have a healthy open debate absolutely think that's great and we shouldn't but I do think when it's puts the relationship between the BBC and the public at risk that's a different edition of the BBC threshold been passed.

We're not going to look at least the next 5 minutes about the Guardian stories.

There are going to get even more prominent date stamps from now on in a drive to stop old stories from being misrepresented on social media that what's the decision to add ODEON logo and a prominent date stamp to Old articles when they shared a great idea.

So you can see it to me that a social media for Rory about why isn't this covered on the mainstream Media box.

Due to some major media and ends up being an article from ages ago, so the Guardian always had you more than other newspapers a more prominent? This is from a few years ago.

Note on the on the article itself.

They have bump that up and made that very much more visible At Night Garden yellow but the other thing they've done is on the me the thumbnails what you see on Facebook and Twitter that now has a date a Year Like This from 2016 on there as well as they just a signal to people that at least they're older articles because things they found was that was worth sharing of old stuff to make a political points but a lot of the people that shared it hasn't actually clicked on under the thumb now becomes a hugely important part of love Auntie fake amusing that story responsible move, but then you might wonderful whether it might be more responsible to just take down old.

If you know it's getting that kind of currency groups using it for their own ends and trying to make a point especially for example some was taken to court then they later won an appeal but the story where they were taken to court is the one that still doing the later whatever you do you going to be criticised for taking down or not taking down someone's going to think you've made the wrong decision.

I think the flagging is better because it's actually enables people to make their own decisions, but retains everything there, so I think you know if it's probably played and labelled.

It's a bit like the issue that editorial non editorial.

It's Friday and you know which it is you can make up your own mind so I think this is a Smart Move and I like that basically also think breaking removing links starts to break the internet.

I think it is Snapchat in time for the stuff that you can do travelling programmatically to refer.

In Europe as we are you can have the right to Be Forgotten is something and if you have an issue that happened to you.

You can get search engines and the light to remove references to those things but then that's what it doesn't seem that everyone's on the same program of let's keep the internet as a cultural artefact and the stuff we said 10 years ago that rod liddle said in the column.

That's all preserved because it was fine 10 years ago, but I just wondered if that is consistently what happens weather all over the shop people across to be deleting things that don't fit a modern sensibilities, but I think having a good spotting.

Yes, it's actually there are a few places of record literally out there on the internet, but people trying to snapshot that that's what they said at that point and why should I change in the end of Internet do you think something that should be extended to Facebook and one of the things the Guardian

Matlock where they were talking through these changes was they're doing it because when the things that quoted on Facebook people don't click through like that said so they don't even get to see the prominent date stamp should Facebook themselves be putting when you share it this is obviously an old school.

I would welcome Madison and personal view you know.

I I'm getting a bit fed up with Facebook because people using it through it what I consider to be inappropriate mean particularly take brexit again.

It is full of politicized stuff and people misappropriating exactly who just described and that actually turning me off the platform, so I think it's probably the interest to think that something like this year's a few weeks ago, but this to talk about it on the show my space admitting to losing 12 years of uploaded music after a server migration project supposedly when troll were there are conspiracies online suggest that maybe this might of been Italian deliberate.

What did Myspace a happened to MySpace said he might.

It's amazing that I'm talking about and they were stuff from one server to another and then it'll be fine and then when they checked it.

It is broken and the old stuff at garden centre musical data that most people won't listen to anymore.

It's only disappear.

Yes, yes also.

I think people who uploaded music at that time probably not all entirely disappointed.

That's disappeared and said to me if you had it then you probably still got it now on her thumb drivers drive at home anyway possibly City back then but this idea that when you upload something to a cloud based service which might be kind of was that it might be there forever in some form this really hate about light and it makes you think about you drop boxes in your what you the photos.

You got stored on Facebook they can just this alone by company at some point they can disappear.

Yeah.

I mean I don't rely on the cloud.

Everything up and everything I really want to keep his backed up somewhere else so I'm definitely not going to rely on a third-party provider to keep my stuff safe.

I will always have a backup iCloud is just another person's computer.

Let me get back Clodagh silver lining if it's got a.co.uk suffix on it the web address.

Did you know there's only found out this week? It's being archived by some kind of British Library or something or archiving every dot co.uk site.

So I haven't help us in the future, but if you put your stuff on ao.com there isn't an authorised, but there isn't an authorised archive archive which in the States the problem is but if it's a party.

It's just scanning website and if stuff encoded in a strange way that it can't quite get it.

It's spider's to to grab have a big files really fast video files.

They subspaces probably unlikely to backup all the fact that the generational thing here is really interesting.

Which is the people who roughly kind of my age and above think of the internet archive as like a photo album want to look back and look at that haircut 10 years ago.

Where is younger people Snapchat because I don't want a big oaf of themselves growing up absolutely fine on social networks that younger audiences changed their usernames overtime as well which is property from my personality is changing.

I would be described changes and that evolves and changes and as you said that Snapchat side of that for things which lasts fits into that world email address, Paul I don't I know my mate at gmail.com was that a cloud soon.

It was like a pre Hotmail web service.

Do I have to go to internet cafe to read write a nice sound like a coffee then companies do reality TV contestants after a series ends has been in the spotlight since the death of love Island contestant Mike thalassitis, what kind of concerns of former reality can raising about this the issues is about after the headlines is individuals months after they've been on these TV shows and individuals are affected by biting the kind of people that go on those shows even television channel that provided the most help are those people asking for it.

How do

How do you find out how do you get in touch with those people? It's a difficult issue to tackle we might be now, but I mean it's fairly obvious isn't that in the early days of reality TV and I think that's evolved that people just wanted the most naughty people to go on telly.

I mean that was respected anyone any individual that we're talking about they wanted the most searched madhouse madcat people to go on their exhibit tendencies and then didn't get back until after that's the culture that was laid down 15 years ago.

I think there's a responsibility that wasn't there any member of the public was effective these are production you have a duty of care to them free during and post the the production process.

I think the issue was Matt says how long afterwards to that continue it maybe also process by which might be a better vetting process and maybe there needs to be some consideration beforehand as to individuals robustness mobility because you know you know that going through some of these shows is qu.

I mean sometimes the feedback you get I'm not I'm not just want to love Island generally on reality shows can be quite tough you know if you got that in the workplace.

I think it's still quite quite uncomfortable and get on television is not surprising that for some people this is difficult.

I think that there has to be a limit to that care, but clearly it's responsibility throughout play the broadcast to the production company to look after these people as best they possibly can and when does the responsibility end of the interesting question is not because I would love and it's really interesting because when I'm talking about breaking down and eccentricities.

I'm thinking of things like Big Brother which is the raison d'etre of those shows is let's see how people cope Under Pressure love Island isn't that supposed to be a fun sexually promiscuous today lots of walking around the swimming costumes show the damage appears to occur when people leave the show and on social media as a result of the show but not caused by the shows producers.

I think that.

The case with the national newspapers jump on responses to two contestants uses every single element of your life is reused for clickbait.

You know a lot of shows you have a relatively short shelf-life and then you but you're probably not ready or you're not able to go and get a normal job and go back to the back to the real world and I had a friend who was on who was on Big Brother and it'll write in it, but could not get any work well.

You won't want to go back to her life and and the same element wasn't a huge part of his personality, but every interview was a dreadful thing until his interview someone who's never watch the program wasn't really aware of what he did and he got a job that way so should programme makers be supplying support to people so they can cope with that kind of scenario.

Go to a job interview is that kind of thing that should be helping people with her is that beyond the remit of the show I think that was the case where does responsibility?

Has to be curtailed to some extent a reasonable threshold for you.

I think he will be reasonable 6-months might be reasonable actually I mean it's impossible to say you've got to make a decision, but I don't know you can possibly really forecast what's the best time I mean at the end of day.

There's going to be also financially in element this isn't this 6-12 months that but not beyond you can't you? Can't is impossible to commissioners looking at that I mean.

I'm thinking of all the kids on Britain's Got Talent example.

You know you could read in case they should be looking in London for 12 years after the weather at all.

I mean when I see some of those kids on their I don't think you know this looks to me but explicit by the parents and I will I feel a bit awkward sometimes thinking yeah, you're great, but what happens if you don't win this could be placing at this time.

I'm sure you think I'm the first time something didn't happen didn't work for you.

It's really difficult isn't it? You know I remember that when I felt my driving test and that was a major catastrophe for me.

Before I can't find my bloody driving test so I think you'll be very careful with children and you're looking at 4 here.

Oh my goodness me and 6 because actually had it withdrawn after a year 32.

I didn't like you did that you're really addressing the details here you're right.

It may have been 36.

I've got to be honest 32/36 26.12.

I had to reset my test but that point I was already driving automatic automatic licence and then I wanted to reapply for my licence and won't be back with some more media news in brief.

That's what we're talking about after this.

Tonight's lineup for McArthurGlen designer outlet Ashford mum for her dream Kate Spade handbag only 60% off the RRP and impresses at the new years eve party in your own day of Ultimate entertainment with food Leicester spirit and designer fashion for less into the magic this new world.

What can save a business in Crisis a culture of experimentation the companies that ride through the pandemic the business models what lesson has this taught us innovate or perish build the confidence to lead read more.

Welcome back to me the podcast part 2 mountain pool.

I'll still with me and only just you both blown back in just from Switzerland you going to be on your radiodays conference this year event attended lovely place.

You can be recommended by Imagine a lot of executive small over you're talking to each other is it a bit more than that there is a decent chunk of I think there's a broader range of people that probably go then just just like sex these things you've got public service broadcasters and commercial broadcasters to sort of inhibit different worlds and then you got a big chunk of podcasts and new entrants and support services is one another UK's

Play festival is slightly smaller scale than it used to be it sometimes feels like radiodays Europe almost got the UK expected more excited than R1 well.

I think it's not executives.

I would say actually executives and practitioners and producers and and presenters and an actual radio on hands on people there.

I think the glory it is but it's right across Europe that you up to now quite widely defined because we are delegates from Canada and Vision covers much more than just what we think European so we can still be part of it absolutely no definitely not part of the other bit the thing it's it's a good mix of strategy of programming and marketing of sales, you know and and downright quirky in this sort of AI you know all things which you see any other event and it's bigger note 1600 delicate so it's a big event and I know what you're thinking call Robinson talking about radiodays Europe that's the pot of dreams for me well next week.

There's going to be a bonus episode of this show.

On the media podcast feed in which you hear Paul talking to various different boards at radiodays Europe But Wait there's more we can hear some clips now, but what have you got for us? So the first clip is above Shannon who is the director of radio music and has been appointed as the new managing director of the BBC's effectively he's now Tony halls deputy.

It's the job that I'm Bulford was doing his deputy director-general, but not lots of not the admin and finance bit so he's going to be doing all of the strategic overview all of the audience stuff thinking about the future the BBC so he really is now the number 2 at the BBC which is I mean great him anyways if you are radio person and Bob there.

It's a really good message and you said that with him and ask him about things with you next week.

What he thought of the new Big Breakfast launches.

Well.

He came on stage for a panel and so I was bringing the panel on so I set in the dark and room at the back and it really was a very very dark room indeed with my little microphone and ask him about.

Radio 1 Breakfast Show Radio 1 when first at the end of last summer I think we're all thrilled with the way that the new breakfast and drive shows of have taken off.

I think Greg James and his team in particular.

Have done a wonderful job of creating really engaging must listen live linear radio they believe in it.

They believe in its potential to attract your audiences and I think they're right to believe in that.

They're passionate about it and they are working harder probably than ever before to try and make it a real destination a real place that young audiences want to come to in the BBC Greg James will you set down with the man himself as well.

I did I got a lovely picture of Us wearing the same t-shirt well.

I'm not the same t-shirt but the t-shirt with the same design yeah, yeah, it's a bit scary about half.

Anyway, we just about going to gregor's is lovely evening.

He did have a good session with his team and nothing like gregor's he's been working on this for 20-years.

I mean he when he's at school you was thinking I want to be on the Radio 1 Breakfast Show and is now 33 but he's really thought about it.

He's a real radio passionate advocate right guy lovely guy and you know it's not surprising you doing well, because it just sounds great on it like this was the right time for me to get it.

I wouldn't it would not have been a success if I got it at 2607 with my actual I have gone through my 20s.

I know what it's like to be 20 and all of that stuff and relationships them out of hours and you know renting a house and Dining you know friends and work out what you are a little bit and I know that I'm much better place now was even 3 or 4 years ago.

So it came to me at the right time and I'm really pleased that Radio 1 have dropped this whole sort of.

You have to be the distance to communicate with your listeners sometimes that's true and but I'm better I'm better as a Radio 1 show at 33 and it wasn't 23 in the 13-year olds though.

He lived through that day.

So he understands it and he's thinking about it.

I think about some of the best broadcasters on any radio station.

They don't necessarily reflect the audience that they're there in the USA you've got a guy to 40 50 60 and they're targeting.

You know a 2545 age group, so I don't like it follows that you have to be a TV audience, but you do have to understand your audience and talk to understand very very well indeed.

It would be inconceivable now.

They would not have a Radio 1 Breakfast Show presenter whose se40 I mean they're still has to be a cut-off doesn't mean yes if there was no.

Else better of course a 40-year old can absolutely do it be absolutely fine does an afternoon show on Radio 1 he is mid 40s and he still sounds useful and that show that I clever would have it put together that show with you is always god of a kind of character with him that helps him do different bits and bobs and that show has it has useful Nest and you can absolutely achieve it does get more difficult as you get older by thing as Greg talked about the other is so sweet spot where if your focus and you really understand and the listeners respect that and can feel that to you.

Can you can look at the Android the other thing? I think we're ready went wrong before with much more use the Outlook is it going to remember about households with the people on the 15 because households with people on the 15 all have people who are 3250 in them as well and so actually if you want to.

Do you want everyone to be able to listen to the kids to be able to listen to that radio station mum and dad have to be able to tolerate it as well and you're someone like Greg does it is very listenable buy all that helps in a younger household to ok.

You can hear both of the full interviews that Paul has done with Bob and Greg next week when we published our conversations as a bonus episode apple.

Let's talk about them.

They have finally launched their own streaming service much speculation about on this show of course they had a slew of big names which I guess everyone you but I don't know exactly who is going to be genuine Steven Spielberg Oprah Winfrey a lot of people in the UK Paul though.

I still a bit confused as to what exactly Apple TV Plus is going to offer how you join it who's on it what you getting the yeah? I don't think consumers note all the days.

It's instruments plus is now becoming the the badge if you like for all of these o t t s or services Disney plus of course will launch this autumn.

Amazon Prime and there are other services.

I think she's going to be how apple fits into that ecosystem.

I've seen some research recently suggesting that most people are probably only going to one two or three such services and I have Netflix I have NOW TV so I get the Sky premiere movies for example, but you know they're gonna have to Lodge somebody else out now when you talk to Netflix exactions about this they say do you know not really worried about Apple or Disney because we don't think anyone is going to drop Netflix to get Apple or to get to Disney so this is going to be what they do to get themselves into that bouquet services with people are going to take and in the USA what who is well, but is now fully owned by Disney so very very complicated but essentially it's another subscription Video on Demand service in the shower, but how would it might be as bundled in with every phone like you saying that the podcast earlier.

So if you got an Apple device and then I'm asking for figures for one of those that this would be a bonus to having that rather than Android

What that price is going to be going to be something on the 999 endings for the Netflix and or is it cheaper one is it's like a skinny bundoora? Is it is it something more I watched it.

I watch the dream and oprah's basically doing some documentaries in a book club great TV channel.

I mean if I was the only other people annoy joke for a pop-up on Apple TV I thought maybe they're going to announce acquiring own and I actually that's quite interesting and quite broad selection of programming on and you've got a big big head a couple of doctors in the book club.

It's not not super.

What are the network of distribution acquisition executive my life.

I'm talking to Apple about other things and they are buying lots and lots of content at the moment what they're doing is their strategies to buy content that will actually ensure they are not disadvantage compared to.

Survey shows on Netflix and it's not exclusive they wanted if it's on Amazon they want it and then they going to add their own exclusive content that's the stuff.

They're going to the market.

I mean in the kids in the UK if you haven't got paw Patrol and Peppa Pig then you're probably not going to get a parent to buy cos they saw two essential shows you have to have you talked to Amazon they said we got to have those shows and Netflix and an apple same same thing the question is going to be one of those going to stand for in what is going to be their House of Cards moment and I don't think any of these things are that thing is a reboot of amazing stories that the sort of thing you would see on either network television on Netflix not that distinct and there was some reporting a few months ago were apples are getting very nervous about the naughtier end of things sex and violence all that kind of stuff people want to watch the match and suddenly about these things.

Trying to be what they said they were which is the home of great creators becomes a difficult thing to do for good news.

Is it is fantastic if you're producer producer of content this is the best new another customer Netflix have been paying handsomely.

They're going to continue to play answer me because I've now got apple at their door.

So you know this is fantastic news for the production community if I work for Apple AA Apple TV anything on Apple TV is a hardware product continues to get all that populate didn't work but I disagree with you.

Completely only cos if you look at Brands and brand value apple is up there in the top five in all major markets.

Are you say which of the brand you aspire to which the brands with values that you to a spouse apple is a very powerful bread, but why call it TV because that said he was still think of it ok? That's that consumers think about Apple clips with a bit obvious.

Now you'll be thrilled to know there is just time for our beloved Media quiz hasn't been long since so it's time to test commitment best of British TV that word again.

I'm going to ask you 3 questions about the 2019 BAFTA nominations all you have to do is give me the correct answers you buzzing with your name when you know so that you'll say Matty peanut and Paul you will say this is about windowing and it's because I've been a BAFTA judge.

This is about whether something is premiered in the UK or premier the overseas and if it doesn't have its first window screen in the UK it is out of the running for the baftas and we've had this discussion the judges in the past you think this is the winner this is actually the best show he can't put it in because actually it had its first windows.

And this time is no this is a British production British editorial team British idea british-made although the first windows in the US and the second window in the UK we think it and I have to say I'm pretty much in the room with that.

I think that's the right to revisit is criteria.

I said this 10 years ago and it must be about country-of-origin the Ethos of the program not about where it does have lots of British people involved overseas, but not you run the podcast podcast Awards you know the rules the rules that you can't then so but wanting to give to win everything going to take them is fine.

If everyone knows they've been tweaked.

I think what they found with this one.

Is it such a successful program? They had to represent it but also I think it's time that there's been a big bit of like reverse windowing for a BBC show but probably the first time of many reverse windowing is a good terminal all the people just learnt.

Thank you for that.

But it's good at digging new term for best actress ask for a bonus point.

I'm just curious.

Did you want me did I think the question which show was Lucy and somatic nominated in the leading actor category address when you know the answer.

Jennifer Jack Horner eat it no no takers know we're both tell me it was Carrie yeah, Toby a Kindle a rebirth grandfather of the adopted child care, but it was the only nation that series had anything I'd reviews on television really should be in the baftas actually looking at the list nominations.

Obviously should have been married his to sort of know what is a local show any more patient was great and that is very much of British show though you sorted not sure about it when you watch it and he started to see more things in more places also and time is it in this year because I just late to it.

It's much more difficult to keep track alright and another three which ITV show on its first-ever nomination in the best news coverage category.

TV so close, is it this morning good morning? Good morning.

Good morning Britain was named twice in the best category for it's special on knife crime and also it's exclusive interview with Meghan markle's father Good Morning Britain is finally thriving isn't it after many years of clearly being second best.

Yes, they still is a quote for second in the in the Breaking of the writing structure, but may impact wise I mean here's Morgan says goes viral everyday and he was an inspired choice to host that program and the also I think he does attracts and has the ability to probably get bigger interviews and no they did trump and that was a special ITV as well as being on the show isn't that makes Marmite characters have always done one on breakfast radio and maybe that's the thing in the same time.

I do want breakfast try and match it in terms of glamour Bow or maybe they just reckon that's not what they?

Maybe it's not with the BBC does I don't personally like BBC Breakfast I'll find it a bit dry in a bit, but it does seem to do a case.

I think one of the change it ok.

Well.

You win really just take it OK that is it from oso4 today.

My thanks to loser Matt Deegan and will be back with the bonus episode featuring BOB James next week.

I'll be back in fortnite and be more you can catch up with our previous episodes and get you want as soon as they're released by subscribing and vmedia podcast.com podcast and health and take out a voluntary subscription at the media podcast.com donate you can choose them out there to keep us going all year round and I might even one they read out your name Rebecca Drysdale sharing the media podcast is a PPM production.

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