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Read this: ITV can toast a bumper year - yet investors remain reluctant

Summary: When McCall left easyJet to take the reins from Adam Crozier, now installed as BT's new chairman as the telecoms giant becomes a takeover target for billionaire investor Patrick Drahi, investors valued ITV at 7.25bn.The broadcaster's market capitalisation has remained stubbornly well below that level ever since, with a current valuation at 4.3bn. Despite that reduced price and the rush of foreign private equity firms snapping up UK firms this year, there is no sign of any takeover suitor as yet. Its portfolio of channels accounts for about 40 of the UK's 3.7bn traditional TV ad market, with more good news expected next year with sectors including travel, cars and high street retail forecast to return along with the advertising gold of the next football World Cup.McCall's focus is to get investors to reassess ITV beyond the narrow focus on TV advertising - 60 of the broadcaster's total revenues come from non-advertising sources - by beating the drum for its digital and media content businesses. - link

ITV can toast a bumper year - yet invest…

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