Read this: TBI Tech Analysis: No renaissance for traditional TV as online video reigns -- TBI Vision
Summary: Recent advances by the online video sector have seen it catch up with and overtake pay-TV. At the end of 2021, online video had around 1.26 billion global subscriptions, while pay-TV had 1.07 billion. With online video subscriptions available at a fraction of the price of classic pay-TV subscriptions, why isn't the paid-for category as a whole growing at the expense of the non-pay sector Omdia believes the attractive free-to-view viewing options available satisfy the viewing demands of a significant segment of the population. - tbivision.com
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