Read this: Critics attack Freeview for lack of TV-retune marketing - Marketing news - Marketing magazine
Summary: Across the UK, 18m viewers are required to retune their receivers as Freeview implements changes to its transmissions. The changes are vital to allow Freeview to launch an HD offering. Despite the scale of the changes, a communications campaign was only launched on 18 September and some critics believe the platform was far too slow to inform its customers of the details. - marketingmagazine.co.ukwww.marketingmagazine.co.ukCritics attack Freeview for lack of TV-r…
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