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Read this: ITV launches unified brand across family of channels, ahead of the launch of ITVX
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Summary: ITV launches unified brand across family of channels, ahead of the launch of ITVX. ITV Creative and DixonBaxi partner to create seamless brand experience across ITV's channels and new streaming service, ITVX. A Broadcast first with new network wide idents. Ahead of the launch of ITVX, the UK's freshest new streaming service, ITV's channels have been given a fresh look too, with new channel branding, on-screen presentation and idents launching across all on air channels, from today. - www.itv.com
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