Read this: Global swoop again, Tik Tok explodes... and a farewell to Jamal

Some things just had some place to your day it pops out of the toaster dancing down the street to your favourite playlist to the shop new pink scratchcard a pink scratch card, please.

Thank you big play small celebrate summer with Mamma Mia take a trip with this funny feel-good tail that's captured hearts all around the world and where better to see it then on stage in London where it all began featuring that time songs of ABBA Mamma Mia

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That's riverside.fm and the code mediapad for $15 off hello welcome to the media podcast I'm at taken on the day the BBC let's two more leading broadcaster slip away to go this time is Emily maitlis and Jon Sopel the kids is currently talking the magazine chats will be asking how do you explain the invasion of Ukraine to an 8-year old and in the media quiz we discover which media players are moving into Uncharted what is that's all coming up in this edition of the media podcast this week body warmers replaced by flat jackets as war breaks out in Ukraine

Also seen MailOnline Maestro Martin Clarke step down after 13 years at Clark said it was an overnight success that took 13 years of blood sweat quite a lot of cigarettes and quite a lot of boost Media Ministries be moaning the tragic loss of a music Legend the inspirational Jamal Edwards will be exploring his impact and Legacy a bit later on in the show me the first time guessed it alright to have wine director of TV at end of analysis here to unpack the story shaping our industry welcome to be home this weekend as have a reported that the social media app tiktok is Muse's in record speed should some of their competitors start to feel a bit worried.

I mean it's a phenomenal growth story 44 years after the global launch to hit the billion excludes India but what's it has done incredibly well sort of during the pandemic.

It's really got that 18 to 24 year old demographic pretty much love sign up and then.

It's all for social Media platform wood.fc is doing it's taking time away from using social media and was singing that actually the age group 18346 expanding it's getting older and older and we're going to stay in a holiday on Facebook quite significant and actually what we've always digital advertising it's Google and Facebook and what we're going to see it's going to be Google Facebook and also tiktok coming into their tiktoks and revenues last you're about 4 billion and we're going to be about 12 billion dollars this year so significant upload so what we're actually seen as it's going to be some more badly affected really should have bet the farm on Instagram for younger audiences.

Have they got Snapchat as always done pretty well on its own on the younger end, but Instagram really hoping for that audience are people leaving instead of spending all their time on on tiktok, but that's a lot less time and with your shoes.

Look at some of the growth of these couple of weeks.

Is that is that tiktok amongst the younger age group is the largest social Media platform back right away and that she is intended to get its audience from Snapchat but also in store is actually in decline as all the process come through tiktok at the moment treatment groups is the UK operation made a mark on the market yet.

They start to do well to do well.

That was going to see if we going to get in the next couple of years.

So they will go in and we think they'll probably got new Snapchat last year that's going to increase again this year, so they're starting to do while the advertising as well.

Please.

Let me be socially juice.

It's getting the user's first monetisation later and are you on tiktok yet? Are you doing any dance routines? I have seen my kids too many of them.

It must be said for the show we got the managing director of production company goldwater Faraz Osman hyper as hey mate.

How you doing mate? I'm good I'm good at this week.

We've seen the return of the BAFTA children's and young people awards.

Kill the chair have you given it a reboot talking about this for a while? We haven't done the water couple of years now and we want to make sure that when we did come back post pandemic and we came back with a real new renewed sense of what children contacted doing right now and I think that the market has changed significantly even and that we had a rest of the Awards both with the law to a number of different streaming platforms and also with a young audience content fund which is funded a number of Incredible shows that have been celebrated in 078 and then also just incredible work that children's content has done during the pandemic in everything from supporting homeschooling to make sure her young people don't get completely crazy being locked down.

I'm really excited about what this year's going to get to celebrate and what we're going to do when it's going to be part of a wider festival that's going to be celebrating young people's content and and also inspiring the next generation of creative to come.

You really genuinely excited about about what it would produce and it also comes with the relaunch 195a Piccadilly which is incredible stay so I don't know but if you get an opportunity, then then make sure you go over there with bells on cos it's it is a remarkable face that they they created their what are they done to it? Had a complete refurbishment.

They literally raise the Roof from a really really lovely venue and is so I think we meet you after trying to do to celebrate contents.

You know it's not about London they're doing incredible staff across the country and and in La as well, but the building is is what it is all part of a great one Media podcast outing 2195 on the way this week global has secured deal with Jon Sopel and m.

This is another significant source of leak of BBC Talent over to Leicester Square what do you think of this signing up to high profile People moving over from the BBC to Global it's a reflection of suppose one that the growth of global and sends LBC but also what's happening at all at the BBC and news of the pressure on the BBC for many years and which resulted in significant loss of funding also presenters salaries being publicly available and of course both family and John is published every year but also what's happened since the arrival of Tim Davies director-general is one of the first things he's talked about is about impartiality accuracy of news presenters.

Please to a very very highly skilled and experienced journalists know they would want to do some some opinion as well and we make this is obviously been in trouble last year with the news tonight and Dominic Cummings when she did that sort of monologue which I think probably majority of the country with the people of season news journalists leaving the decency to go somewhere where they can possibly have more input from global perspective and he's going to be expensive tallaght.

I will see if they're not working full-time at Leicester Square there's other things that I'm sure that they'll be doing it.

Is it is it really worth it, or is it a little bit of Inspector V imagine? It's a bit of both to be honest.

You know the global LBC struggling around for many many years and actually.

National Savings certificate in its products and they told the line very Wellington to the broadcasting at in terms of being opinionated but actually sticking the live broadcast codes of impasse throughout the day.

It's a significant financial Investments I'm sure because their own podcast have some skin in this as well, which I'm sure this is helpful for those two for the lowest the cost for Global turn on the podcast but I think of Vanity projects probably a good as well office.

Do you think because they know she mentioned play? They will do now be shown as well.

Did you end up being a weekday? Presenters is Nick Ferrari under under threat from them now.

Can I pop up at the weekend alongside their podcast?

What is very very season journalists? I can't really see them doing a 2 or 3 hours everyday.

What do you think of me going off to Global watching they going to be doing that the global I'm not aware of anybody that's for it coming and maybe when you saw dino the producer leaving the BBC we probably should have been a little bit more savvy in what by the way.

What is a different podcast I listen to it and I enjoy it and I think it's good to have a British expected what's going on in the US and I think it's helped by the BBC toner for being impartial that new car for brexit car seat as well has meant that you don't get the kind of one-sided sensationalist thing that you get from America and you no more left me all the way to talk with your stuff that you get that is very dry cleaning in America America actually be quite interesting.

That has helped both to careers in and profiles and Spencer's and and I think there's a lot to talk about John cycle didn't get that that may be why he started kind of looking elsewhere, but I think the off the back of the Prince Andrew interview Emily maitlis leaving the BBC is a really really big deal and it's a big boobs global whether or not bacon bacon.

Have the same level of exposure and profile but not been on the BBC is left to be see but it definitely demonstrates global ambitions RR global globalisation and the Emily's had it pretty tough as it she's had amazing of success story of success, but she's had grief over her.

So she can you post maybe not like the best backing from the BBC over some of the things that but she said that people have agreed with probably and editors have changed and

But with this is changed and she sort of slip through slip through their hands is that a problem for BBC this year was part of this and may well have been the person to know there are personality if you are a personality.

You don't want to have an opinion and sometimes I can be quite soft like what happened to Naga Munchetty and the fact that he was you know how to put her saying what she said about Donald Trump and sometimes I can be a little bit more controversial likely had Andrew Neil and and and then we make this and I think that it's key is clear that you got these anchors and host that clearly have an opinion and have a lot of things going on in the news right now.

It's very difficult not having and BBC doing everything they can to remain impartial and sometimes I accidentally at odds with the with the letter personality for talking about here and I think that's true for both Emily and John so it's

Price of a lot of people looked Water commercial sector where the rules little bit more relaxed basil around impartiality and so they can continue to cross the road voice that can sometimes be bigger the BBC itself also another that happened at the end of last year was Andrew Marr they announced this week.

This is global they announced this week that he's going to be on a 4 days a week from the 7th from 6 p.m.

To 7 p.m.

At chopping a little bit of time out oveready.

Mayor's Show to be televised live on global player and this is quite a combination of simulcasting radio and television GB news launch national Leon on digital radio.

Just after Christmas are the all these sorts of museum of merging together being by telling radio we're going to see LBC on the EPG

Radio or TV Plus no doubt radio in there as well the bitter that would be yes, how much audience matter the difference then it's been over the last few years, but I'm sure the audience too many of these shows will be pretty small because reality will be incredibly well as they do the sum of the small snippets 03048 on YouTube and social media that works watching for a whole 2 hours may not work could be a different proposition with this if it's not good because he's very very excellence interview and it seems to be a battleground doesn't it with Talk TV TV news and even LBC Worcester to put their time to this water to and my nieces audience hasn't really set the set the world alight.

Do you think there is gross?

Eteach UK consumers that it's there or is it still going to be a tough sell that audience that Nigel Farage etc? So you're actually a small audience and actually have you watch it? It's a lot of monologues going on.

It's at the moment.

It's not that quality throughout most of it.

Which will have an impact and a force 10 trying to do that again.

It's not just news pregnant, but they're actually up against general entertainment in the evening and people still want to go watch Coronation Street EastEnders and everything else.

That's honest or 7:32 to 9 so it's it's difficult to break through the Talk TV launch, because I think they will be probably less opinionated in one way and then GB news and therefore they may be able to do better audiences or small significant audiences and it's very difficult to break into the space when you're up against experience.

I know it is tough and I think even with big stars and I'm sure they got Piers Morgan who do a sort of hybrid entertainment new show it's it's just have to drive away this isn't it and get people to get people to live I'm looking at some other news at this time further up BP grt.

What was Russia Today with the most recent on Ukraine UK including the culture secretary Nadine dorries and sexiest armour of cold variety to be reviewed or even shutdown by Ofcom Jill what is going to happen and we going to see rt.ru from UK screens cos the government wants it off today be to be taken off the screen.

Is it has a broadcast licence? It's allowed to have a broadcast licence because the owner even though the state-funded which is allowed under the 1990s broadcast that it's not supposed to be.

By the by political party, so it's allowed to have its licence what they can bring it up for is actually fit does a breach of licence in terms of its outputs and if it's deemed as being in partial is actually what about what will happen to if we do take Russia Today off.

What will happen to BBC out there in the Ukraine and Russia have no doubt of your tit for tat.

We got to consider actually the downside of that with we get Russian people of people in Ukraine not being able to listen to an impossible news broadcaster factory.

What is actually happening out as regions? I thought of response was actually pretty good where they said you're if I breach the the rules then we'll deal with it and we'll deal with it quickly, but I'll be terribly take it off, isn't it?

The right thing to do regulator is sort of force by political pressure to take channels on or off.

They will be looking at all the news coverage and seeing if it does actually it does break the rules if I was in charge of Ofcom I would have a very long to do this right now, but I could have bloody agree with you.

I think the process of taking you to write one.

I think that is really really bad and my view is is probably more threat to remove media services from Russia like the BBC

You have them removed from the reviews from the UK so I think you're kind of watching it very closely and fast tracking complaints seems to make a lot of sense not least because I can you put more scrutiny on any propaganda the dust come through that channel and I think that probably that the scooter needs is probably a good thing I can't imagine that the Russian government particularly bothered about whether or not at the moment.

So so I kind of agree with that the approach of the taking seems to be sensible one the latest ABCs for the magazine industry have been released and he quite a bit of good news at the newsstand.

I spoke to Anna bassi.

Who's the editorial director at the week junior find out how a print magazine for kids has ended up in the top 4 News print publications in the UK we had an astonishing day in 2015 with pretty quite excited when we have 20000 subscribers.

90000 subscribers anything like it before before and I think prior to our launch the idea of a News magazine have been pretty Randy pupus by those people who generally the Assumption is that children just want to read about fictional brands and television programs and magazine anyway.

It was something for you stuck on the front cover the week junior sort of refreshing change to all about it.

It's showing that you really can make a magazine that children want to read that is about the real world and I think once people find it.

You know what the parents find it and once they get it into the hands of their children.

We've seen time and time again that even kids who don't really like reading going to have struggled with reading have had really engaged found something about it which is obviously that accidental but you know that there's always something in every child.

Busy with news as well.

That's probably helped so what's in the weekend everything everything we've described it a kaleidoscopic walk through the world over the past week.

So and that is what it is supposed to be a current affairs magazine for children and of course the first stages of every issue are devoted to the news from around the world, but it's but it isn't just that it's about books about science and it's about the Natural World and environment and it's about films and great photos and things to do and things to make sure there is literally something in there for every time to read to do enjoy know they were interested in you know it really is a kind of a really good bright and getting and pretty positive summary of the world and

New stand or school ideas come from very much area of symmetry seen the most gross so we have people who will be getting out magazine through the door every Friday and I think there's something about that as well.

That's more special than picking up and then you stand having something come through the letterbox with your name on it every Friday when you get back from school makes it something as well story so at the moment.

I'm recording this to this information at the Ukraine that's quite enough to explain to 8 to 14 year olds, where do you start with something like that? You have to go right back to the beginning? I think that you know it's actually going to be sent this week.

She depressed yesterday and we had many conversations about how much detail when we're going to go into on on the situation in Ukraine and of course at that point.

The Invasion hadn't officially began, so we took a line where we referred to actually spoke about sanctions, but we didn't unpack the story in Great depth and that is something I can do next week and all we can do is if this go right back to the beginning.

I think the children of the World War is all of us.

It's absolutely terrifying isn't it? And just live to 2 years of pandemic there already quite anxious about climate change and so we're just stick to hospital tried and tested formula which is provided with the sonic given the context.

You know don't speculate.

I think one of the things we learn especially probably starting with brexit and certainly through the pandemic has been we should never speculate we shouldn't be talking about what might happen or what or what could happen in less.

We've got something really helpful and sensible to say.

So that's that's what we'll do here and I think once we've explained a background to the story explained where it is.

You know who's involved and what people are saying about it on the side will try to find a positive in there somewhere and they will be something that will be somebody who's helping the other charities on the ground.

There will be no there will be stored.

We can tell us people in the community and resilience and creativity to try to do a difficult to try to end on a note that shows that there is a way forward and then for doing the right things as well.

I think that's the worst thing we could do with a child and I think sense of anxiety and uncertainty inevitably there will be but I think we have a job to do which is to show that the world isn't awful and that there are good people good things that happened as well as all the bad things.

That was Anna bassi you can find out more at the week junior.co.uk and if you work in the media, you know it's hard to get people to understand that they need to pay for the content may enjoy and just like your TV or radio programme This podcast doesn't magically come together and we do like to pay some the people they do all the hard work putting it together to help us do that and if you can afford it and encourage you to become a supporter join our patreon at patreon.com I was looking at the podcast charts and it turns out that the Cayman Islands we do pretty well in the Cayman Islands so if that's you listening to us from there.

I think you should definitely join our patreon patron.com as well this week.

They can find out from Anna bassi at the week junior if you join up now you can access that's plus all of our recent extra interviews at 2, just had a long patreon.com Media pod.

Will be back with more meeting news and of course.

I'll weekly quiz after this some things just had some play do your day it pops out of the toaster dancing down the street to your favourite playlist from the National Lottery celebrate summer with Mamma Mia take a trip around the world on stage in London that timer songs as ABBA

It's the world's funniest musical Mamma Mia at the Novello Theatre you already know you get a love it the UK's energy challenges equinor is looking at the broader energy picture from wind power Toyland gas and carbon capture and storage and communities together with our Partners and tomorrow.

What about chilling for are still with me and it's time for some more medianews the major Histories of mourning the loss of The Talented Jamal Edwards founder of SBTV you have launched the careers of talents.

Play Ed Sheeran and stormzy what will tomorrow's like a CB to British culture in in years to come people who have been injured significant although.

I think my my timeline across social have just been flooded with not just good wishes, but photos and videos so much different types of content.

Where's your money's appeared and it's only thing that is being really spiriting to see that he's touched so many lives of so many different spectrums from from charity and an hour and obviously across music and entertainment as well.

I think what what I would say it's the influence of music.

This is really obvious and it'd be nothing that a lot of people be focusing on but I think what's also can tell his influence on production companies and media outlets run by people of colour, but I think it is he had genuinely inspired a generation of not just people.

Music and entertainment but also interested in business and entrepreneurship and in recent years he's been doing some incredible work around his self belief campaign and and really encouraging black men to be far more positive about what they can achieve and what they can do in the world around them and at such a young age to achieve that many things is a real kind of to what can be done when you have that level of confidence and but I didn't want more than anything else.

You know it's been a hard week.

There's no doubt about it.

I work tomorrow very briefly I worked with before they were incredible and we're all kind of Renegades and you know really disruptive in a way that could have picked up the wrong way, but I'm yet to meet somebody that hasn't talked about your mouth smile haven't talked about the way the approaching haven't talked about positivity and and early team of all gone on to do remarkable things.

He's ability to spot Talent not just the music button media as well was was unparalleled and I think it'll be sorely missed because I think you're all really excited to see what he was going to do that will shock to everyone that had the smallest association with my TV was one of the first sort of YouTube Native kind of platforms programs was very of that of that media early on I mean really it was a trailblazer for a w w a lot followed from that people were very much inspired by by what what what was interesting ast.tv.

Is it appeared at that time when when YouTubers are really becoming a thing so there were lots of individual accounts.

You know Zoella being the coronavirus obvious one and Dan and Phil you lots of kind of Personality counts as individuals.

What if he was doing was one of the very few channels in in a more confrontational sent in that it had a

Music and it was championing other voices and that's what started it was also coming around the time when copper 91st came about and we have some food as well.

So it was a real kind of got for that platform by YouTube and Google Chrome advert that really celebrated work that he was doing and I think he just saw it as a space to be to have an outlet for things that he was interested in this result of that, but I would say that he's his more recent work has been has been messed around that form and more around this idea of like.

I said entrepreneurship and and and what you can do for the why did the two things in combination is kind of where we are right now, which is this idea that you can have a platform but also you can be a personality at the same time and the two things are necessary if I mean Gill have had a lot of trouble setting up the Youtube channels Oreo tiktok locations where individuals have had a much better go with it.

I'm even now.

To the 15-years onto YouTube is still top media companies to to really do it properly that is anyone out there who's doing it? Well the traditional broadcast this issues that they're coming it from a broadcast way rather than actually thinking about it from the 100% opposite and tired with all the structures and for many years and I still haven't really got up there.

They have to do this as well documented, but they haven't quite got them out there and the right way at this moment in time this whole idea is fading fast is you know where though it seems like a bit of a cliche doubt it still very much true in this space and what SD did alongside looks different Partners in that space is it?

Jamal for all successes around Dave and Rita Ora through the he was at the very beginning of all those that you had enough it didn't take off but he did champion that didn't quite make it and I think it's official broadcast but if there's a lot of anxiety and nervousness around that but I think what was seen from this generation Digimon was part of provide the platform could people out there put the content out there and let the audience decide what successes and that that that kind of bravery round destroying things and see if it work and then if it doesn't work not having such a massive neverlands.

I see around it is a real kind of key to why these channel succeed YouTuber platform move so quickly which means it worked 6 months ago or even 3 months ago won't necessarily work in 3 months time and it's very difficult for the bigger companies and bigger broadcast to get you.

They put together a plan they trying to that plan and and it may well not be school anymore and and I think that jamad ability and and people have Generations ability to pivot very new ideas and new ways of doing things and not be too hungover because I'm quite working is a real key to making this work well speaking pivoting.

It's time to move on to the glamorous world of the media quiz this week.

It's entitled uncharted waters, so I'm going to give you 3 headlines for an individual or Media organisation has headed into un started Waters this week.

You just got to tell me who was making the leap, so there's three rounds of buzzing with your name if you know the answer so Farage all say until you will say let's play uncharted waters right number one as social Media platform that ventured into audio.

A social needed to succeed in various areas that's correct LinkedIn surgery platform for professionals is launching a podcast network for career related content for do you think LinkedIn I going to be the new cereal in my media news? I'm picking up stories happened 2 years ago, but no I didn't even realise that LinkedIn jumping into the podcast.

I mean I would say that Steven Bartlett diary of a CEO and Jake Humphreys high performance podcast demonstrates That like there are there is very much crossover between business and and podcast.

So wouldn't surprise me if they are unable to put together a platform that connected people in the way that LinkedIn connections stand in box Clubhouse and Twitter spaces.

They're quite kind of get rich quick or career minded or can a personal development related necessarily set the world on fire podcast pretty good platform for LinkedIn difference whatever it's got a billions of users.

I have absolutely no doubt but it could be huge, but it could be helpful too many people.

What's the fattest people in now.

Got work from home as well.

You can imagine people having some of these podcasts on that people have to listen to this one you can imagine that working but it's pretty incidentals.

Yo, if you could be making connections from LinkedIn the ability to jump into a meeting with them and you know that kind of thing where you a message somebody on a great start of meeting.

It's a direct doing that straight away you saying you know let me know what your diary is and I can press a button and and chat to somebody that just the connection LinkedIn seems to be quiet savvy but I think we might want to push into a Smart Play because if you can kind of coat that Direct connection quicker than what is currently happening which is he messing somebody on LinkedIn and then move over to email quite quickly closing that Luke could be quite a few things that so much stuff to do a very very much appreciated content via that feed being more than just a I've got a new job and people putting more information on there so adding further going into that space pool with more competition for covering the big political stories of the

Who's that?

I got this is GB news you need to be added to the broadcast pool that allows them to get server access to stories from the heart Western MIT visit.

This is the ongoing balance between whether or not even use the news channel whether it's an entertainment channel which I don't think that sells kind of quite settled on yeah, but no fair play to them.

They are able to come and get you to the same as a big players and that's what I always strive for so let's see if they can they cannot messed it up and finally an infamous figure has returned to the world of social media launching the truth app.

Who's that? You have to pay by the room?

Sorry, sorry.

Sorry for as a train station if it is exact my Donald Trump's like mysterious from that doesn't quite make sense for him a bit of a strong word.

Cos my understanding is the waiting list of it is pretty pretty long right now, so it's a bit of a while.

It's a bit of a wild roller coaster.

Am I imagine imagine that whether or not they put it off into another matter social piece of BAX by coloured slightly strange financial mechanism who thought that with Donald Trump but there is quite a lot of money to do something potentially quite got the fans to join in are we being a bit mean on truthsocial? Do you think it could have a chance of being a success?

trump over there and the name is just Absolutely Fabulous truthsocial couldn't be further from and you have you have true story truth, so I'll be tweets and retweets the term for service of the app say that you can't criticise any the investors or anybody involved in in the development of the app, but if you want to be on the same thing that Donald Trump is feeling a little bit more about it as you can probably tell you know there's a lot of people in his face now with get her and parlour and and now this and I think that it does little die on how much engagement that Donald Trump has with it and as we all know that man is all about attention and unless he had the masses looking at it, but I don't think it will I'm adding that he'll get quite bored of this quite quickly in the same way that you got bored about selling fakes and University diplomas and

You got involved in is a nice story, but I can't imagine what you're talking about in a year's time is Jasmine Jill where can people find the latest Enders updates on street social.

How can they keep up with you for one across all different social and I've got different names on different platforms on Instagram and you can tell your colleagues about the show on Twitter or LinkedIn text on LinkedIn is fine audio if you really want to go through do that you can also take it out riverside.fm trial using the

Mediapad all become a patron of the show at patreon.com mediapad latest episodes when they drop in your podcast app of choice or by going to pod follow.the Media podcast my name is not digging you can find my weekly newsletter about the audio industry and more at Matt decanter.com the producer was Phoebe apple Orion with support from Matt Hill it was a audio production.

I'll see you next week.

Something's just had some play to your day.

Is it pops out of the toaster dancing down the street to your favourite playlist when is sparkly boots to the shop and best of all speaking you pink scratchcard, please.

Thank you add some played a scratch card from the National Lottery big celebrate summer Mamma Mia take it all began featuring the timer songs as ABBA

Theatre you already know yet.

I love it.

I never like the analogy of enjoyed being this goes down and never liked it never came home and I was the Amish people people live here.

I'm over to New York and I went all over the world when I came home.

My people were still here.

My family is here.

So how do you talk about a city maggots disappear? My name is Jessica care more this is intersections Detroit resilience and herself in the heart of the day on Apple podcasts Spotify or wherever you find great stories.