Read this: 'Jobs will be next': TV ad slump prompts more fear among staff
Summary: Traditional TV advertising has been the bedrock of free-to-air commercial TV since Gibbs SR toothpaste became the first brand to advertise more than 68 years ago with a slot on ITV, underpinning the sustainability of broadcasters' models ever since. There is a long way to go to digital salvation broadcasters' streaming ad revenues are forecast to be worth less than a third of the 3.5bn traditional linear TV ad market by the end of the year. - www.theguardian.com
www.theguardian.com'Jobs will be next': TV ad slump prompts…Transcriptions done by Google Cloud Platform.
Lots more recommendations to read at Trends - ukfree.tv.
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Wednesday, 10 January 2024
I have long wandered how so many freeview TV stations can be sustained by advertising and how the share of advertising is divided amongst all the freeview operators.
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I have often wandered how the system of sustaining all the free to air digital channels by advertising works and is there a single agency which divides all the advertising amongst all the channels?
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S
StevensOnln110:51 AM
Nicholas Anderson: Some of the big broadcasters have their own ad sales division (ITV, Channel 4 & Sky) who also sell advertising space for some of the smaller channels (e.g. 4Sales sell ads for the UKTV channels). There are probably numerous agencies involved in selling ad space on some of the smaller channels.
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