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I'm at digging on the show this week as ever we have our unbiased roar of the week Sweden use that history repeat itself at the Telegraph as another government protease lord, and the ministry commissioned it going round at the BBC is the media industry ready for an election year on the programme Netflix picks up WWE but I'll drive their way through the live stream issues.

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That's all coming up in this edition of the media podcast in the news this week John Stewart is back at The Daily Show just not in a daily capacity of the comedian return to the show the m name every Monday during the election year and will also being on the series at the live show me you need to come in thick and fast at the moment drop the Dead Donkey about to go on tour also The Fast Show cast and now Radio 1 cult favourites Mark and lard the live show planned for the spring.

Why did they stop will they carry on our tickets are available now and TV Indies have a chance to pitch for some of the biggest brands on British television the Eurovision the sports personality of the year and Blue Peter eruptor competition for the first time from external providers London podcast Studios we welcome back meteorite to make brown.

Hello, you have a new book out well.

Sort of you.

Got a new chapter of a book out tell us about it when it's really a book about what next for the BBC and the licence fee.

I've only received one chapter and there's like 27th a lot of people are far grander than all sorts of things including ITV is the sort of the lead first name but I actually was really glad to do it and then you write without kind of Fear or favour.

It's really an opinion piece although obviously have to hopefully know what you're writing back and I think it's what I'm just woke.

I am not in the pessimistic campisi because although Lucy frozen the contraception secretary has disappointed me greatly this past week.

I think probably will have a fresh approach the BBC I think it was entirely wrong to take at £5 a year off them in that ridiculous move.

I think that was just stuck in a bit.

What's your suggestion in your chapter and was anybody else's suggestions in the book Tudor really good idea.

I wish I had that yes, I mean some people say it but there's quite a big movie no to make it very poor people or people on benefits.

Don't have to pay the same licence, please very rich people and suggestions and it comes through quite a bit.

I actually say that I think something else to be done wishes to have a body outside of government that decides the level of the licence fee but fundamentally if you had to wait up on scales.

There's a definite tired of acceptance appreciation and a wish to protect the BBC which has not necessarily being there for the past and Johnson in particular.

Hello answer is a social brand.

Specialising in fashion and beauty x DMG but I think about the traitors.

Have you been watching the trade since I've been travelling love it.

I sort of know what's happening because you can't get away from it.

It is definitely everywhere at the moment everywhere.

I have watched bits of the uncloak is all over social media.

I'm a huge fan and I think it's it's a Triumph well as a recording it now if we have two more episodes to go.

I won't ask you then he you think will win as you've probably got to go back and reset, but obviously this alright television.

We talk to about last week about TV successes from Gladiators at top the viewing figures again last week Maggie broadcasters of the right thing have made by bringing back some hits.

Ugly my children.

I've got two grown grown ups on at the moment.

They're not interested either, but I'm really pleased because of BBC needs to cater for we need those kind of feel good or interesting programs and and they need any kind of Hit ready to keep us watching so no I mean good.

I think it might be a topic for later before we get there at let's touch on the Telegraph he's made headlines this week with an eye-catching call, but before you get to that.

There's also some government the Telegraph news as their mind it's referred the publisher to Ofcom and the competition and markets authority it seems a bit danger of you because I think they did that back in November as well.

Why they done it again well, it's because the proposed owners new owners of it have altered the terms right at the end when they were about to declare what they thought.

10-minutes I thought about it and they seem to have issued a public interest intervention notice and that means that the whole thing is held up and they will re-examine what this change in terms means and in addition.

I think they're going to call in the competition and markets authority which will delete further in all of this to their it's not necessarily related but there are a lot of Telegraph readers.

Who are very uneasy about it and also politics fundamentally it's been if it goes through that there are a number of issues.

Is it really the case that the money coming in from the United Emirates won't actually affect output is it true that you can actually hold them off and people are going back to clearly things like that the standard and all the rest of it so I I don't know what's going to happen next.

The Spectator that very dear to people's hearts it's quite a clear demonstration that newspapers not may not be selling as many paper they have in the past but they still have enormous influence and it's that kind of Junction really which Sunday do we really want this do we want them in this way do we want them in an election year as well and we've seen the drama about the group of Conservative MP's who are pushing hard to the throne Sunak so but it's a very sensitive area of social shopping start up.

There's not going on in those buildings.

It's a very worrying time.

I think you politically it's incredibly sensitive and I I just I just can't quite see what's going to happen and I think the problem is that if I really like this happens with that kind of what happens to the rest of the world what what presidents that creates for everybody out of them so I think it's a really strange.

I think that the atmosphere.

Is is I'm not saying it's 1939, but it does it does have if you even think back 6-months or here certainly Warrender in Gaza than everything seems to change some people are much more.

I think a sensitive to the fat.

We're living in a precarious circumstances.

The me imagine that telegraphs is stories in her inbox busy this week.

I said the media round and I don't know if you saw me.

Her appear on Sky News Kay Burley and kicking then she and then presented as well.

She was based was that because they were have people had the impression that the BBC this by server something that was the same as actually being biased and k just went for her and is a nice way.

I'm I think she's a terrific Janice I was watching the morning.

I'm turning into unexpectedly a huge fan of her.

She just behave really well.

It's been repeated through the week.

It's giving everybody the confidence to go for Lucy Frazer who after all is a is a king cancelled yesterday.

I thought she was equating impartiality with people's view on the possibility of the appearance of it to a judge and you and you're saying that well.

Evidence that this man robbed the bank but everyone thinks he did so therefore he should go to jail mean it sorted I mean BBC I mean for the government there always have chat with you have to appeal to the very side of right wing parts of their their Gang jetro Red meats to the right-wing to they don't serve disappear after to reform UK don't know the makeup when clearly going for something which which doesn't seem to be true started that role like that that his view was that impartiality is perception and I think that that is a bit problematic going.

How do you how do you measure a perception of a lot of trouble this week some from Alan rusbridger prospect?

Some people felt that Tim Davie let's his colour governors get away with it, but he's got a colour keep the Tories on side and it has meant they got back to the licence fee settlement.

They sorted needed actually it's more complicated than I think that they're definitely has been a packing or an attempt to pack the BBC board with you know with Robbie given such a prominent position as one of the governors and of course having been Theresa May communications director so I mean if you would looking for bias.

You might say it look in that direction.

What does what is happening? Is that win an election year everything so sensitive even quite probably sensible lawyers like Lucy Frazer feel they have to have a go really but in addition.

They are giving Ofcom will Powers over.

And the BBC to decide really if it's behaving in an impartial manner all of this is actually gearing up to the renewal of the BBC's charter in in in 27 so we are somewhere away from that and they've course may not be empowered to actually over see that but that's to ride this out.

We've got an election probably November it's standards of Tory Barbie it won't matter because it'll be the Labour government decide RR licence fee the kind of sense.

I think I'm on the podcast you been mentioned and I would I would share it because you can see really pretty consistent returns from the posters on the other hand what I actually do think it's at the BBC trying very hard not to be partial.

It doesn't it just checking itself and it always has done it has made mistakes, but it's actually try.

Play hard I think so as fair-minded as it can be but people are humans people make mistakes and if you jump on every mistake on make people jumping which is maybe what they're trying to do check themselves on the time then you know that's why I started covering elections for the Independent in in the 1980s and I can't tell you how terrified the Producers where the safer than that today for the have a stopwatch and he was measuring how much time literally was being given to one side of the other side.

I thought this is also have people watching the screens counting out.

You know time given to this time given to that.

Have you used to getting that phone ringing well? It's Alastair Campbell all Robbie Gibb say what you doing what I want me not having Fleet Street news publishers that concerned about new ruling.

Information commissioner at requiring websites to display a reject all cookies button Hannah what are the implications of this so when you go and buy you have to accept cookies or you can go down the sort of rabbit hole to reject them and I think I accidentally pressed the wrong button.

It's like to suddenly.

I've got 90 options.

I'm not sure what kind of thing are forget about this and then to some quiet Halloween advertising now.

They're saying you have to make it very clear and it has to be accept or reject all and a lot of publishers are getting a little bit about this and mainly because they believe that 30% of people will press reject all and then obviously that means that 30% of people therefore can't be advertised to in an industry.

That's already really struggling with this is supposed to is it illegal for a visitor if you think that reject cookies button to get them.

Can you take a cut to the icp-ms you get a more generic add which means that when the publishers working with agencies and the advertisers there on able to come Stella I get a higher CPM right so I think it's interesting for me.

I kind of can't believe everyone still swapping over.

Could you know that it's going to end.

I think it's quite worrying that publishes haven't got a head of this already is part of a wider issues Google exchanging browsers of working actually just verticals so if you're in the female version of the Daily Mail are you on your website actually you can infer quite a bit flat a lot better at collecting her first Party data, and this is all the stuff that everybody is known for a long time.

I actually think it could be quite good for the advertising industry because if you are talking to a mass audience again.

I think it creates a path to be stronger.

I think as opportunities to speak to a bigger audience again.

I think it's about 56% of kind of ads lose out because the creative is so poor and actually if you if you have the opportunity to create really great advertising really great you Alex because that could you drop stuff is just terrible user experience.

I think it's a kind of Opportunity but this is in in the kind of backdrop of it being a very difficult time anyway for on advertising.

I think the options around subscription email data collection is tough and often and with my background is always working in startups and there are many startups launching in digital Publishing and I sometimes think that is because it's an incredibly difficult market to make economics leg imagine isn't she cuts in editorial businesses find a new business model it stuff for the content world at the moment.

It's clearly happened in America two people saying that in a cutting back because people are not really investing in internet startups open whatever you want Colin digital startups with more probably facing either certainly in the UK It's A stagnant economy, and we know that probably were going to suffer much more because probably we should never have lot can you when we are in a mess unfortunately so people are not spending and I think the blame it on a change which they need ever was kind of really not very sensible.

I mean it's a sign of her.

Isn't it rather than actually thinking you know think about things hello what advertises colour saying to you.

Do they want to run on websites are on social they want to get into the creative and do something interesting.

I mean when we launch the lies that we were very briefly decided to do a website and then change their mind when social first.

I'm wasting a lot of interesting video like a huge Demand video advertising in and certainly not seeing this huge.

I mean early when you when you are not we're not kind of commanding massive add money, but I think the money is there but I think there is a huge investment in video rather than kind of performance marketing digital marketing on traditional sites, but a lot of attention is also place a right time to come out of the studio.

It was the podcast advertising something on Thursday with many audio leaders assembling to hear the state of the industry and the Innovations coming soon to a set of headphones near you resend season as a party to find out the key takeaways starting with Shawn grate Martin Channel 4 on how the broadcaster uses podcast podcast in a multitude of so we can it probably a marketing strategy for the last 18 months.

We're looking at everything and kind of brand and how are you and message reduced it into consideration of Austria

Obviously, that's a lovely affinity between podcast and TV entertainment so how we can find a movie that ecosystem towards streaming platform and then the lower for know where we looking at conversion, so how is saying people move from potholes directly into our TV individual TV shows and reusing forecast for being able to write through to program a multitude of things really I think you're not wasting incredible scores and consideration and I think for me personally Channel 4.

Where was known for our creativity where we stand out in the market for taking risks and being innovative ideas that are really rich territory for us.

As a business as a culture is a brand podcast have just been a really amazing creative territory for us and we really hasn't great numbers and all about having a great time on the founder of fresh air Productions so we concentrate on making podcast for brands, so we were talking earlier about the show that we made for when he's called the burger files which sitcom true Crime podcast for Wendy's investigating burger files burger crimes crimes against food coronavirus people who think they're going to order a fairground up with something horrible what we did with the thing I did with fresh air for Wendy's was instead of focusing on one joke.

She might do if I can sort out.

400 jokes to look at because it was a full-length sitcom which is less pressure on each joke.

Enjoy the jokes that funny feeling it was they had fun because there was a joke and that's what you meant to be like you're not registering it for 6-months.

You're meant to be fast France used to get into podcast about 5 years ago because it was cool and because they wanted to experiment what happened now and obvious here is that is no longer and experimental meeting it's becoming much more mainstream part of the content mix for a brand and therefore our job is to help them to understand how to make the best seller podcast how to justify the investment and how to then refine it so that you make a long-running piece of content not just a one-off.

Try out as a party reporting best podcast advertising summit on our patreon feed along with dozens of extensive interviews with top rated times over the past year to it's very.

Tune in to do is drop a donation at depending on your level in the industry and run a producer or commissioner or similar to do is go to patreon.com patron.com support the show in the work.

We do each week and then you get that special extra bonus patreon.com hello Alex Zane and this is countdown to the baftas your definitive guide to all the films in the running for the most coveted prize at the EE BAFTA Film Award for best film join me as I got a deep dive with the Producers behind the celebrated movies uncovering the decisions.

They made the challenges they faced and also what it means to them to be in contention for that most prestigious of Awards let's countdown to the baftas with me Alex and a host of top filmmaking Talent finder.

Ever you get your podcasts.

with Marriott bonvoy find a hotel whether you're looking for playing music at W

You're invited to celebrate the wedding of Layla and Joel award-winning actors Jonny Lee Miller and Tanya Reynolds London's Trafalgar Theatre performances of the mirror and 20th of April I might be the most important new computer technology ever the processing power without costs spiralling Out of Control it's time to upgrade to the next generation of the cloud oracle cloud infrastructure OCI OCI is a single platform for your infrastructure database application development and so now you can train your model that twice the speed.

The clouds if you want to do more and spend less take a free test drive OCI at oracle.com and Hannah a back for some news in brief Netflix to the new deal with wrestling giant WWE how much money are we talking for the wrestling on Netflix gonna be tuning in a bit to watch WWE WWE sleeper hit isn't it? Sort of jokes around is the most profitable business.

It's ownership change relatively recently.

Streaming service has been relatively successful all around the world but Maggie why they why are they teaming up with Netflix and I was thinking the last I was thinking about the Crown and I'm kind of those people who watches when nobody's watching me and I made me smile actually because I think now it's a clear move.

What is a lot of money, but it isn't a lot of money because I think it's for a tenure and they will say that I think it's outside of the UK another two programs or what everyone formats apart from raw.

I have a lovely day.

It's very different to anything they have at the moment, but that is because it's very successful at the moment.

I've been reading Enders analysis reports and it's one of the few it's really put on I think it's about 20% of I think it's 20% of revenue but 12% of subscription, so I may be around the Netflix yeah, and it's one of the big winners, so of course.

It's going to want to diversify its content and 5 million is not so much even when you think how much is on one side.

It's not maybe as far away from the from bridgerton.

All the crowd as may be expected naked female.

Can understand why they're doing it and I suspect it will do very well.

I think it's interesting as well because you know it's a real person or Netflix into to live event going to think they're doing some of the sag Awards live which brings Netflix back to this linear TV trying to get people round the round the app at the same time enjoying life together and I think the fact that they're bringing a show where people used to sing of advertising against as well with Netflix putting into that.

I think it's a great great move them and they had success with their Formula 1 drive to survive but not really here on big sporting franchises so I think it's I was looking so the comments to the tweets and pretty much you for an interview on this is good news for you like it will be cheaper watching on Netflix that you probably already have and I imagine for WWE its potential to reach quite a large the audience because Netflix

All around the world I mean when you think about it.

I believe they got a large library of content and we all know that that often comes in very handy.

If if you need some other stuff, so yeah, I mean I just think it's funny that House of Cards was in 2013 and here we are discussing raw and at the moment for my subscription basis there any leading the pack million subscriptions to the total of 260 million but I think it's terrific cos it's far ahead of most people and you know that's a 20% growth and subs as well which is handy broccoli, Productions will close next week.

I think you're on the social channel said that deal with Sony music entertainment was ending early what what's happened with broccoli?

Oh, what a lot of podcast production companies fund felt over the last year which is I think in that pop goes boom area there are lots of Investments made.

Lots of big bats made and actually with the industry.

How is now produces having to bring into the show some of these smaller shows that just haven't got these big audience just cannot survive and I think a lot of the platforms and the big realise that I have had to make both staff costs production course, I think it's sad because podcasting is is really about profiling those kind of the voices values-driven business-driven.

I think it was broccoli because it's good for you.

Really profile diverse voices and other stories, but if that's kind of lost because bigger hits that have more mass audience something that is a great shameful for the podcast industry.

I mean Sony obviously has reduced ab I think we just did a deal with Elizabeth she's an example of somebody has had a huge hit podcast.

What we're saying is that that these businesses are investing in Brands really that kind of you take the show you create the live show the book The YouTube channel.

I think it's when I look at podcast in now.

I almost more like social media than it is any country additional Media because the barycenter is so low people can create a podcast from anywhere that actually there is a problem because you know how do you find all of that you're a strong relationship with audiences of social characters.

Will try Maggie Sony acquires something else 3 years ago and candy store operations to remain separate.

They changed.

This is a pulled.

I have a lot of BBC into of Double Down on podcasting and audio sort of up in the air a little bit at the moment.

Is this just the nature of any any growing medium.

There's a bit of a shape down at some point.

Verruca podcast audience and content which they decorated wedding present company but finding the right audiences and then and then paying for it to me now.

I think I mentioned traitors.

I'm quite a lot of kind of arguments in the industry.

That is that really a podcast because it's actually podcast but I think we get too excited as an industry about what it is and actually it's about 1 audience wants to where they want to receive that content I think we're podcasting discoverability is always been a challenge so I think this big posh into more video podcasting is a good day and a necessary thing because majority of the time people are spending on platforms where they use in their eyes when it's social weather even on that video is being served you within a relevant articles etc.

I think you going to Seymour investment being made into creating small amount shows with much much bigger Productions around.

Documentaries or you want to do things which you put his 70th for the video for I mean with this podcast go and check it out on on YouTube by easy, but do you think more complicated with great sound design that hard to turn into social clips or maybe just looking at how you monetize off the audience my patreon or any other kind of membership plus type schemes, but I think to be relying on on advertising when you're smaller niece is very alright.

Just enough time for the media quiz this week entitled Media Proverbs I've adjusted a number of well-known Proverbs and sayings the intermediate Surrey from this week you tell me what story is from my cryptic clue a buzzing with your name's if you know the answer so Maggie you will say and how are your say? Let's play media Proverbs rights problem number one.

Pigs might fly off the shelves make a LEGO debut in the range of duplo sets and LEGOLAND theme parks run by Merlin Entertainment this is a good performance is there was a Christmas joke wonderful I love I'm very they work.

They worked Peppa hard.

I work will get the issues with Peppa Pig's dad with other dad's because he always seems to go wrong.

It's not there.

It's not blue it that's for sure.

Number two number two Avenged is a dish best served wall2wall.

Hannah yes, this is The Avengers reboot.

Yes and who is producing its application in see one of the produced water co-producing with a studio cloud on a bit too late for me repeats of it definitely followed my early my early life you think Avengers vs.

Marvel's Avengers as a chance of doing well with you know and I mean why not we would like that kind of industry industry.

Certification director Ben Taylor is also a co-creator number three rolling news gathers no Neil Buchanan I feel like he's always at the bottom of a few jokes and Dad at some point from Fraser earlier in the week, so she made me the Sky News show the next day and again he was sort of force to talk about BBC impartiality and when asked to give an example of impartiality BBC Radio comedy show compounding what we've already seen really that they're all a bit kind of obsessed.

Time to follow online, but they don't know what they're talking about what we would say, but you know that's all good really if they show how they are it's it's quite a few if you basically think the BBC's persecuted unnecessarily then bring it on as well.

I say because they're going to be wrong and if you bring she'll be coming back for another series of art attack all the better clean sweep win for Hannah first time on the show 20 something relevant.

In a special prize you get to look at Peppa Pig's podcast operations next you can come back and report on the show well done.

Keep up with what you need to follow us at Eliza dot.co.uk on Instagram and tiktok remind me of the name of the book you are in.

It's called.

How do we pay for the BBC after 2027 available on Amazon so I got my copy chapters manzoni about 12:00 and mayor of South Africa Brown five stars.

Thank you both.

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