Read this: Deepfakes, Fessholes and The Telegraph's lost millions

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How can working class people getting to TV and Sky we ponder the problems ahead at the Edinburgh TV festival to and in the media quiz we pray Ofcom or wrong call to come on this edition of the media podcast this week another audio companies have written in opposition to the BBC's proposals to introduce commercial UK radio programmes and podcasts to listen to on 3rd party services such as Spotify audioboom tortoise go hanging pod Masters on the new thing at trees all of whom didn't exist before podcasting took off in the EU

Have the letters addressed to labour shadow Secretary of State for culture media and sport and debonair who may well l seats as an MP4 B gives us is to be believed that happened broadcast magazine suggest Lisa Nandy is tips to replace her.

I'm going in the kids been reminded of BBC guidelines again after you've seen on Match of the Day apparently worry his own clothing brand is the big know that if a TV presenters linen blend jacket cost 55-in their own designer labels.

We working back the empty of TV in the cold wallet definitely not available for winter season should I say so there's a beer festival which I'm on the adviser which is actually.

BBC media club and it's super cool cos it's very much dear that people that want to get in the industry, but all the panels people that kind of be done it for a while.

So people like you to all who are on there but also have lots of commissioning editors and you know some people in the legal profession and it's a really good job of creating all the different ways into the industry is very cheap and particularly for young person patronising a new entry into the industry young or road.

So this next week.

I think it is it snowing on week after next Club Beer Festival just getting Google's or you're being so you're what's the Celtics young people coming through shortly just thinking things for screens Media conference advice on the same week, so there's a kind of focus on.

Immediate Media in particular and I'm sure we can talk about the endeavour TV festival as part of this but my in the things that I'm involved in this is the conversation now.

It is that we have to be very careful about managing more people coming to the industry where the industry is shrinking or contracting and as a challenge you know we don't want it to be a situation where the industry ages up, but you also want situation where people into an industry.

That is where the jobs are available.

I think it's healthy to have that conversation only open and I think it healthy to have that conversation with young people who should still be given the opportunity to make grey created and listen.

We need to import our knowledge and our experience and our Wisdom but my expectation is that they will take that and create something new rather than try to do in the way that we start and what kind of what am I hope there's nothing in particular by festival does a really good job of that.

It's not a patronising to young people as some others faces are on that topic if you're interesting audio.

In a similar way the Radio Academy foot-in-the-door, which is next week in Salford doing at everything and this is the creator of social media channel is Hull and man Behind beta hello hello.

Thank you for inviting me and no worries welcome welcome to the show.

I'm sure lots of people who are listening follow fesshole if they what's the what is what is vessel well.

It's just simply a Google form where you can type a confession and about 400 or 200 people do that a day read every single one of them and I pick out 16 to tweet out on an account and now has over 8 million followers and what makes a great first just basically I've got and sinks of going I find so funny and so it's well.

It's the whole way of what run projects all my entire life is being funny or interesting so it's got to take one of those two boxes so make me laugh or maybe go.

That's awful.

That's terrible edition published that publish are they do people make Mark polley truth, does it matter what I cannot be the great arbitrary? Don't know what is real and what is not real time is a problem my life generally but in this case what I try and do is make sure that each one is possible and so they can be people making up.

How would you know when I get threadworm oz of daily criticism from strangers go why have you like this through this? Couldn't possibly true and people would seem to not want to believe things you know and I find it yeah the whole didn't happen thing.

You know I find it quite like a few years ago.

I was it was snowing I went out into the street and I had my son with me all.

The time was like a bit of a toddler at the time and there's another toddler and coming towards use with his dad and Dad's room notting each other and then it's over toddler threw a snowball at me and it landed right in my crotch and if I can say the word he said to me the little the little.

I got that man right in his penis and I thought that's really funny and so I sorted it out half an hour later and I got the didn't happen crowd immediately and it's like I think there's people out there who would never have got no Instincts and their life for noticing funny stories, so they're shoom if they someone relates a funny story they must have made it up.

They're not looking in the wrong.

That's funny.

That's funny.

That's worth telling people to catch them in lies like that was out in 1998.

So they could have done that.

Yeah.

I love a bit like a venn diagram between Wikipedia like people who edit Wikipedia page you like Channel 4 News fact check if you like, I'm doing a public service and the people that treating you back about your profession.

We were talking about to do doing some promotion for the podcast and we got down the road with doing something with the Guardian then the garden like you can't actually very find me this can you?

The podcast there so obviously the social channel to Channel on as well bluesky mastodon are all the people who programmed ZX Spectrum it's on very badly on Instagram because it's too much effort to keep updating.

It's on tiktok with occasional read if you're on tiktok by the podcast I looked at the podcast yeah, it's sort of it's not you.

Just reading out post as it's sort of like a fesshole Cinematic Universe yeah.

Yeah, so well.

We've done 10 episodes for the First season and within those 10 episodes.

There's four different forms that was tackled and so there's the base format which is the looks like me and my friend Dave I've known since 7 years old and we do the weekend review going to rain in different sections of like that but yeah and then use it to spin-off little stories about real lives.

Is the interview format where you bring some of them to a person who has got an involvement in secrets or confessions with use Philippa Perry Grayson Perry has a really worthwhile interview.

I just cos I somehow got on with her really good parenting book right is that yeah? Yeah yeah everything you we should know how is you and talk to the faces and so yes, it is anonymous about to make that work in a message out going have you confirmed you want to talk to us and then sort of like lifted the Graham Norton format of like so systemically spoke to each one for 10 minutes and then brought them all together to have a conversation in monkston sales and that's really enjoyable and then finally in this season.

There's the the final episode which is the the panel show format which I just enjoyed so much bye spending like.

3-days writing all different sections that could be in a panel show writing all the jingles and then getting a couple of friends to go into a into the what I call David Cameron's wanking show butter and just do it as a panel show conversations and I found that such an enjoyable things to do this one thing I do love about the podcast thing is that you don't have to be you can just have a go ok.

We can do we can do this.

We're not stuck in this is gonna be exactly This Is Gonna exactly this and I'm really hoping we get to do season 2 because there's other formats like on the list.

I want to do because there's like there's a very obvious one which you haven't done which is the Themes episode yeah and it's like it's killing me at the moment that we can't do an election won because it's so so much material would gone elections.

Out to be a million different things is that you've got a big audience to a very supportive of it and they let you have your way with them across all these different formats or do you think those that wants all of this stuff? I am I just think it's because I can get away with it really and it's alright because I built this thing to a million followers you get opportunity to try different things and you know it's fun to go out.

There is ridiculous situation that because this account.

I could then split up a thing and go buy tickets.

You know I've done 20 across the UK and show is between 150 and 350 people turning up for a now is like a three-and-a-half hours and that they have a great time and it's preposterous.

You know.

I'm so lucky that I get to play and that's what I think for me the whole point of as a kid wanting to be involved in the media was.

To play in this was going to say that you've been sorted playing on the internet for 20 years will the different stuff through newsletters and podcasts.

Is it and it's also lot of commentary about how the internet has been to a close down.

It's just what's on Facebook or what's what's on Google do you still enjoy what you can do on the internet? Is it? Can you still there are people out there wasn't the internet better back in the in the late 90s when it was all this matter never and it's like we're not dead yet.

Still go out with her and have fun with the stuff and play with it and yeah, nice change and yeah.

There are aspects but you know I don't love the fattest butt Elon Musk is running Twitter example and that's no problem at 6, but it doesn't stop you doing things you can still play with it and you still.

And that's what I try and do every bloody day that in a sec elections for the election with Touch It tiktok collection and podcast collection what it isn't so far is the deepfake election.

There's a lot of worry the people do you use the internet use Media use AI to confuse us and get people to vote the people that is true for us or do you have been things which have been influenced by everyone so I'm I'm mine for the fact that I'm slightly elections.

I realise as she realises yesterday that I have a politic General Election WhatsApp group, but I don't have a football WhatsApp to eat that is that is kind of a good indicator of my personality and I do think that the podcast election thing is ringing true.

You know they've been a lot of them.

I would argue that they're getting more years than you are getting annoyed now and so there is there is certainly something that's going on in.

I think that my I got to sort this the first is the election was kind of done as soon as it was cold as well as a result the margins weren't there too kind of have that tomfoolery will be interesting to see what happens in the US where the margins are so much tighter and these things will have a have an impact and I do know already that they've been a lot of this information.

We call it now, but certainly has been edits of clips of Biden can't walk in the wrong thing that trump has hasn't said because she knows what it comes out his mouth must watch true or not so and I think it'll be interesting when that presidential debate comes up what's going to be the result of that? I also think that the Curiosity is where kind of Engagement officer absolute engaging the culture of the internet, but the vast majority of voters aunt and actually what is happening in close Facebook groups.

I don't think it's being seen it be interesting to know where the misinformation year we saw it with you lazy amount of information that went around about you that hardly anybody thought I saw some stuff from the private WhatsApp group swear.

Campaign against the VAT on private schools that a lot of them parents were kind of like trying to see if they could be some stuff going on definitely with the internet that is that is trying to influence know that the narrative about her policy is working and and and come home in the mainstream Christian times and debates and you know what will end up going to church and election coverage and so I do still think that there is some let's politely call it tomfoolery going on the internet buy some people having an impact because the election was done almost a minute was cool.

So it doesn't really matter of argument with shear rate traffic arguments where you get to see loads of comments about something and if you are pregnant, Newton I ordered a program or something you sort of get inexplicably influence while people are in this aren't they?

Play songs like I've got a 15-year old son who you know every morning.

He wakes up at night scrolling way on tiktok and he's telling me over former massive there massive all all the sort of like the naughty boys and reformist reforms that and he's picking up the idea of this is true because he's looking at the comments on tiktok and it's like those comments real people.

I don't know but that is going into his head as a much stronger than the top line bit of like.

Oh this fake video doing the rounds.

It's like the kids are quite so they know those things are fake or they know the joke especially the ones you've done for your show you earlier but that does create a weight of opinion already which is you know the coming generation.

It seems to be like the Grinch vs reform yeah.

Yeah, I've noticed everything is Minecraft videos yeah.

Yeah, so funny the getting Rishi Sunak and and and here star Matty to work inside that medium using.

To do this or like voice-over kind of Gamer video and I like looking at that that's that's the new sketch show isn't it so found I found a little form up for doing the storyline on to each other as if they were as if they were YouTubers that anyone would think that was really they know it's just get yes, I think that the kids can work it out.

It's the Grandparents that can't yeah the one that said video games would ruin our minds so we'll see think that there is a is almost the depressive-like uncovering.

This is not like oh is he taking that the election coverage about this when it's a bit like a deepfake video and there is no analysis of the comments and they're like I said the Facebook groups and WhatsApp groups and what the conversations happening in which I think is far more influential in moving marginal area.

Looking at Clacton for instance will be interesting to know what the Close family WhatsApp groups in the area of saying will be interesting to know what's going on in Bristol between the greens and and the Labour Party because that is the marginal sea and overseas will be made in space that we won't see when it comes to deepfakes every every user is a bit like it's good for good story modern process you write about the big.

No nothing from the candidates have both of you watch the end of the debates already the interviews on the best the best broadcast.

Are you going to who your voting for in a bit like? I haven't been totally enamoured by them if I'm honest.

I was I was thinking about when they first started in stomach.

Sky News first to make it happen and my recollection of it.

Is that each tube a was based around a certain themes, so it was a bit like there was an offence to correct.

It was a defensive 8 on Sky and

I miss you today on ITV and the economy on the BBC for instance.

So you are a let your able to drill into particular opinions about particular spaces, where is it going to take me to Chelsea match and if so, how come you took 15 seconds? I'm Gonna Cut You Off to some of yours can't jump and shout and it's it feels like who wins and who loses is based around who lands the best gag and who interrupts enough without being told off and I don't know how valuable that is to watch the first one and then I got bored of it, but it meant that I've become one of those people in our entirely free podcast I'm listening to the rest of politics and listening to OL4 George Osborne's wife electrical ya ya and na news Nottingham news newsagents.

I become an absolute junkie for every politics1 going to the Daily Mail One where that was quite funny by Tory Boy

And and Sarah vine and Michael they would live watching a Rishi Sunak doing his damp speech and it's hilarious half an ounce of going well.

Well the other side of really lost the argument that they've got to resort to this but going to let you know that song coming and like dave.

They have not at that accepted that Richard blown.

It kind of thing and they were just like no no, I think he comes across as really well.

That is an enjoyable thing to go through commentary are we have lots of news was recorded yesterday that there's more on you can have the best scandal betting scandal and I don't know if you are various the Conservatives Twitter account x account if you want to call it put out to eat about saying Don't Bet on on the same day.

Is it like the chaotic nature of have bad? This is being which go back to you and you literally can't script.

Hilarious on its own with the with the wet news conference announcing General Election and like what the betting scandal is going on in the D-Day Fiasco it's like you're getting so much entertainment this election even though you know the conclusion of it well in advance that that is kind of sucking up all the oxygen when it comes to what is a discourse and one of the date six accept anybody really listening to you know what the arguments are yeah? I think that the entertainment getting used to date on the Republic of the bankruptcy on statements from parties.

So this of distrust everything to something else.

Do you think the debates do some of bring personalities into the Fold who maybe don't have access to media more regularly.

Obviously years ago.

We had I agree with Nick and made him actually someone who could get into a coalition government later today news done pretty well, and had a some of these.

Obviously Farage is perennial good.

Good Media performer might be on television.

He makes good television which was the reason that he's on is it necessary for the small parties? Is this there any there any shop? I mean I I think he has a value.

It's a smaller parties weirdly in the CDs emperion you getting a bit of an option to put the stall out to their voters and I think that's involve particularly want to bet on mainstream Media so they get a big audience to it and that I think he's really useful and at the same is true with things and reforming and although smaller parties.

I have really boring view of of politics and I should work.

I think politics should be boring right.

I might my view isn't it should be I don't want to go to the whole weird thing about I don't want to go down the pub with a person that does my taxes I wanted to do my taxes and this kind of whole we're think we got into around.

Presidential style debate if we want to have a democracy that has a president then we should go down that route, but that is not how are democracy works in this country as a result we kind of moved into this whole who do you like the most? Is it Johnson Keir starmer? Is it was you that isn't Nigel Wright do you like because it's the personality which I think is problematic is actually want to get into the polling Booth and don't see case I was name but don't see Nigel Farage name and go I don't know what have I been watching for the past and that that I think is a little problematic and the two things kind of Wight Joel for me have a presidential if you want a present didn't have much.

I think if you want to have an elective executive in Hungary politics podcast some of the parties have done ok job on the internet this time around but no one has really.

For a labour probably have such a better job on tiktok.

Otherwise you'll get random MP's trying to jump onto memes credible is anybody going to be able to come in that world.

I just don't know I mean I think the point of those those big TV debate is the creation of memes really.

It's just a little bit so I can cut up you know in a bit size.

I received from it were like a penny with her enormous hairy photo shopping hair and beard is really what they are.

They just as a source of that kind of nonsense and there is a little jokey way game what if these are nonsense then? Why not just make them into silly TV shows and go ok? We'll get Rishi Sunak and we'll get our God IKEA have 3 hours and Napoli that really sorts people.

You know people's personality when you see how they play Monopoly

Quite a long time ago.

There's a Brazilian election or big political thing and they put a load of candidates in the Big Brother house.

Yes, is it was at the moment? It is just arrived on the scene for a day.

It was like they all stayed overnight with it last week actually you get a lot of people take the lead of the reform party and putting jungle and kind of allowance on television two weeks and then allowance I can see no faults in that issue whatsoever and someone who fancies Telegraph Media Group revealed a loss despite a healthy operating profit for the business.

You know what has happened to there.

I don't really understand.

What is happening with the Telegraph.

I had you know did they obviously preferences for sale and I think they expected this to happen sooner then it has and now it hasn't happened and lo and behold as a lot.

Shenanigans Going On Behind the Scenes and just smashed extract 278 many pounds and no one's exactly sure where it's gone you can make a guess you are we allowed to be on the five finger who wrote about money the different interests in these companies are all slightly connect inside that organises.

I've got you can't say it.

Can you can't say it, but that is very proud of people were there very proud that made their bit of the business make money and they're very upset that some of the money and the wider sense gone elsewhere.

I think I can say that the leverage nature of some of these businesses have never been particularly anchored in reality and when you suddenly I might be able to.

The Telegraph this story they were the one that the one that broke away from the Telegraph outside the building to tell us about sex in The Telegraph who's going to buy them nervousness.

Yeah, we got a dmgt in the we've got Murdoch in Mersey want Telegraph does he want The Spectator do any of them want to know it's real finances, but the factors is most money this year is good.

So who's out there? And he can do it.

You can get it to the Competition Commission you can get it through the movie regulators.

Is there a chat about the TV news picking it up alongside a kind of building his own.

Potential acquisition before you know it's a lovely right-wing bauble to own.

I just going to have such a great time post the election there going to be just pigs in because you know they're going to be able to just pump our Endless Love going like run by communist you've gotta just got up and put guns under the bed because it's terrible all come they can I just have bacon right-wing orgasm.and and they're probably going to get an immense amount of viewers whatever you call it for the podcast material that is very true that way more cos I just feel like talking about the the podcast stuff and it's like that's all your centrist dad's stuff done really well recently, but that's alright the centrist.

Dad's have now got into into government innit.

Lol probably will a 3 weeks you'll not be a centrist government with summer and so the obvious stuff where there's going to be kind of like things to shout is even the far left of the

And what are all those like podcast going to sort of say what is going to be a big issue podcast yeah, come on charge what we're sorry bashing will stop being a music with he's just some bloke running whatever in Silicon Valley is just irrelevant.

I mean I think that the next the next what's happening in Parliament will it be at the leadership contest of the Tory Party always Nigel Farage and get involved and obviously going to be a lot of right-wing you know psychodrama.

That is going to continue to happen at least for the next decade who reports on how the airport and I think it's really interesting.

I think you know that you are there enough people that one of the things.

We GB news is that all of them in hits?

Feel like it's a very important story and there's a lot of people in the country who are angry.

Where is actually this probably not the volume spect right if you can do a podcast that speaks to them as you know we talk a lot about performing Nigel Farage because it's far more outside and when you can see the symbol of a shower is happening with the greens and the parity absolutely isn't there but as we go back to the personality situation.

You can't help but look at it and so you will have a situation where you've got some people who buy into what Farage and Performance saying and then some people who want to look at what Farage in The Madness of what happened in America with trumpets like you a lot of people who are we saw that the CNN ratings going through the roof when you was in power because it was like oh my god.

I can't believe what's happening and those are people that sorry vote for trump, but they still would watch him and I think they can figure out what that looks like that that could be quite compelling product to take a Break whilst I think about our right-wing be friends.

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Is it regus.com today? I came back from a friend here.

I was some more median you so all eyes will shortly be looking to Edinburgh and the annual TV festival and screenwriter James Graham has been announced as presenting the mactaggart lecture this year for US what can we expect from a speech from a working class background and he's

What about that is made is a lot about that community and and Shine a light on some of the both the struggles and realities of being being from a group that actually even part of the wider Media metropolitan elites in and so if it's a question about how we can make sure that those are from working class backgrounds can work in this industry can tell their stories and make sure that they're on their enough in a pentagon entertaining.

I think it's really interesting booking.

I think it's also interesting because the chatter about Edinburgh is 18th expensive and in the current climate a lot of people myself included are considering if we can go this year and I think if you're talking to a group of people who been able to afford to go to Edinburgh but I know that work in television in in Edinburgh for the vast majority of people that go together TV festival travel there stay there by the very expensive ticket to go to the festival and so there's going to be One S Challenger

Getting those people in the room so I kind of feel a little bit strange about that.

Who is it that he's going to speak to and it's not just that what he could say, it's also kind of like who going to be receptive audience as well.

I mean like my view.

Is is that the bigger question is and I would say last year's Louis Theroux McTaggart didn't land personally for me because it didn't feel like it was reflecting that panic going on in the industry in a you.

Got a guy.

There is always gonna get commission.

I think you just been announced.

He got home BBC TV channel can a moaning that you wouldn't get enough work, where is it like hold on a minute? Just had a bit of a today was a whole like mismatch between kind of what the floor available saying and what they McTaggart saying which I think is a good thing and I feel like what people are looking for and where are looking for in the kind of side conversations an audio because it's not just that there's loads of Incredible panels across them the festival and what I'll be looking out for his nose conversation.

I hate to use the phrase green shoes.

Is there movement are we going to see a return commissioning stuff? What is it gonna be looking for Next can small indeed still survive etc interested, then he's into you know we create more jobs and more people from Dover to say how we should be more as industry.

We should have working class people in the industry and most probably watching that would agree with feel they are doing something probably not enough but the same time that a massive period where is not working and just trying to exist yeah.

I is it.

It's just a fine Words butter no parsnips is the phrase isn't it? And I don't know how you how you bring about those structural changes.

You know about housing that newspaper 10 years ago and I remember going just asking around the room one day and then being shocked that like in this team.

I was working in the 7th to 80%

Privately educated and I wasn't and it's not like I was like a working for cereal not all the tablet and newspaper and ever I was like.

Oh yeah, it was it was a private school scholarship portal my car is what's really hard.

You know and it's just like it just the fundamental thing is that very few working class people in the media because you have to work for free for a few years never get a position of anywhere that kind of thing and I got lucky and myself because I got through the back door of something that stuff that took off and is that easy for people 20 years later maybe know probably not now.

You know it's it fundamentally needs cheaper housing.

I really want to know it's going to be a Sky TV and being working class network target and I think we should all take sweets on exactly how I feel and I'm happy to talk about so I think I had a slightly different view about this.

What age is what age is are we so stupid and like I don't care what you think he is, but I do think that he had a real problem in demonstrating that he is connected to the wider public however.

I do think that there is an interesting point around about the hills south Asian anything that a lot of people for the wind sky first like I literally feel like I'm like Spinning I'm not doing it hold onto my sky.tv effectively had three things that made it really popular it had sports Premier League free kick it off you had movies in American TV that's the only way you can see The X-Files on The Simpsons

Do you think that you would see everyone talking about in popular culture that you would never necessarily get to see her in the UK and what I think the only thing is Rupert Murdoch I said this is why you're quiet CCTV is the south Asian programming in particular foreign language programming was a massive massive driver the satellite television take up so actually there are a number of working class south Asian households, that have Sky TV well before anybody else in the Investor community kind of like I'm really getting to the Weasel by do you think there's an interesting conversation about like why are we suggesting that working-class people couldn't have Sky TV cos he my community that's absolutely not true if you went into working class south Asian household.

You would see a foreign language TV show TV on 24/7 in the background on the TV and the only way you could get that was via Sky TV of what was then BSkyB you're just go to the no no because my parents.

Very sort of like anxious about their class origins, so they'll be like you as a kid.

It would be literally like wasn't allowed to watch ITV adverts will make you one thing Roberts you can't have that they know we didn't have it at home so my parents split up, so of course my Dad on his own.

He had it his house to make it like the nice house later identified as you're on a Sunday afford afford to have it either but with the working class side.

Is it a message to the TV listing need to hear or is it a message that they understand what the problem is they just have chosen up to anything particular it comes to television going to cinema to come.

It's really expensive you know we know that going to the theatre.

Is is Out of Reach for a lot of different Communities dance will be opera altex.

It comes to the arts radio and television continue to be the one of the very few things where we can get really high quality programming to a very wise broadcasting for a reason I said absolutely responsibility to make sure that we are affecting all audiences or Communities and in a can go back to my Sky TV point we know that when it can be done in this particular way it can be really impactful and so it definitely needs to be address.

I think my point about the Rishi Sunak thing is that it comes down to the new Once of it and weirdly.

You know if I was kind of stretch that story you want it.

I want to be clear.

I don't know what she thinks of surprise me if they didn't have Sky TV in their house because they didn't want to be seen as working class yeah right, so where is in the kind of wider population? It's a bit like well.

If you are of particular well if you get Sky TV in the south Asian community demonstrating.

You're well.

He's not having my tea because you are far more cultured by going off and doing other things because you can afford to go to the theatre and you can afford to go to the cinema and that is the kind of reflection.

Television and its relationship with all classes up and then if different in each community, but it is really really essential that we need to make sure that we understand it will not just listen to one particular s and it is need to stretch wide and fart the internet and the media that created on it is far more democratic or actually is it the same problem like if you're to be a YouTube Star actually in most cases those people's parents are quite rich by the nice DSLR cameras in can decorate those bedrooms.

Yeah.

I mean obviously very expensive to get it's actually no kids of like absolutely embrace wanting to do that and and oh, no, I can't really speak on but it's completely for them to replace a kid.

It was like you wanted to be a popstar or a rockstar or whatever and now it's like you want to be a twitch streamer.

The thing that can pluck you out of your obscurity and give you one told sort of like well for the access to all kinds of fun things still it's he never listens individual and don't need to negotiate with anybody.

It's sort of it seems like it's sort of down to you to be successful.

Social mobility is going upstairs, and you don't need to know people in London or you don't need to do anything like that.

Do you think that that that hardly makes creative industry more accessible by a young creatives because they got that ability to create it yourselves 2 degree, but you know you know the score of the ability to make stuff is there but the ability to publicise is is very very tricky unit and then that is not open to everyone film London have reported that over 9 billion pounds will be invested in the UK

The next five years the public agency celebrating 20-years of Supporting international deals for London including recent hits such as boiling Point film production in decline of flying TV coming into the UK London free competitive in that space.

I didn't quite get the story here because it is already coming so I can tell if the money I can get expecting it humming based on projections and I think that we need to be a bit careful about that.

I think cinema having a really difficult time right now.

It will be interesting to know all the things are slated are going to kind of come through and that is true and high in drama, as well.

There's a bit of a contraction in in the most people that the different streams of spending on high and drama, but I think in London that it is a major player in this face and it's a great place to film just believe it is and we have so many incredible buildings and facilities and and most importantly crew and creative in This City

I think that the opportunity to shout about it is always a good thing coming in the country.

We've got smaller craters Happy Birthday to control their own destiny Daily Mail are in Barking on even more video with the announcement of the global video Studios team and there's going to be 20 shows first, what's there? What's their strategy? Can I just say you sent me the story to have a look at and the headlines of the story is the male bets on Blockbuster video and slide drop boxes to put VHS is back in the letter box to be TV formats which I mean to I think there's a I think the value in saying that there's lots of different broadcasters and publishers that can do it does feel that they are a little bit late.

You know if you're lying about 10 years maybe but I think that we forget how the Daily Mail online is such a huge destination online and if they're able to come into work on this button over here and you'll be able to watch a long from video Long video is still one of the most valuable advertising mediums generate advertising revenue of all mediums out there, so they can crack it and they can create a product that that's it's traffic via their website and get people watching long from video.

You know I think that it could be really really compelling as ever it comes down to the ideas nursery ideas a good enough, but I don't think you know the sidebar of shame and selling sunset are I have to be in the same and so why shouldn't Daily Mail have a bracket Rob I'm not aware of any major TV companies that have fight tackle YouTube properly with a built-up really shoes.

Channels based on light new content or new series of locked out there that do really well not start up to the tune of individuals that the Grove grow their channels and why is that someone that could could could do it, but you know it does feel that a lot of these like platforms really work with individuals that might have media organisations in them but it feels like the the people consume in the contents are looking in the biggest acts on YouTube is still Mr beast and it's like it seems ridiculous to say can the Daily Mail create a mistake but I know if I was in any way involved in this.

I couldn't really want to work for them.

I'll be sorted like going you got to think the personalities first and then putting them with great formats rather than putting the format first because then it would just be like yeah, that's quite anything I watch but I haven't bought into the character and brought into this person and I won't keep watching it and you know I kind of feel that these organisations.

Really have a long-term way of making money out of it.

They won't have to be like talent agency as well.

They they get some good people and they stick with them and they pump them through you know they making podcast they make them YouTube they do all the platforms and that could be the future.

I think that's really compelling idea.

So you're some talentime adult male everything I'm going to push back on on about it.

If what happened to talk TV writing because I think that feels very similar to talk to you because he is a bit like let's create a big telly studio and let's do what you know talkSPORT obviously they thought they could continue to Leverage that and it didn't work right and it's kind of thing you know I know it's on YouTube and I'll be no let's be honest.

It's not long for this world now and it didn't get you on it says they're expecting it to get so I think that they're play I think there is absolutely something to be said about what you've got these big figures.

You could do something with them, but I I would be almost more into a rumour going round.

I don't know if it's confirm.

Jacob rees-mogg has got a paramount paramount TV show like a reality Keeping Up with the mob.

Would I watch the mad reality TV show of Jacob rees-mogg is nanny have kids like you're going to school.

I think I think that could be a real smash hit and I think that that is what the male my looking at here and I ain't taking the understanding of the culture.

We talk a lot for instance about Ben flour and how he runs Channel 5 because he really really understand that audience should we all smoke about the Daily Mail day really really understand their audience and how to keep them engaged and keep them on the website people that will go and consume long form content on YouTube for that audience they said.

YouTubers just can a cat videos and clips I think that is if you take that if you take those people that we understand that and you say right.

How can you do that in TV formats? I think it could be a compelling your and they come up with ideas based on what they think they're viewership nose and how long WhatsApp video people click on the story about how they going to be doing a TV show based on how to lift the celebrity life and how expensive I can see that working the question.

Is is it going to be like voice which is where I think it will probably start and can they make sure that to being a kind of proper decent platform for long from contact with him identity or is it going to go down and talk to the end the can you name again the name of the show they said they were going to do I did look it up the name of the Show by understanding how the celebrities live their lives on the Daily Mail

Flash animation of Lindsay Lohan and it was just to say it was like this is terrible embarrassing and bad and if this is any indication of what they doing.

Yeah.

I mean this I think they need to do it well email inner studio old stuff regurgitate historical newspapers papers when people can I jump on a new media bandwagon, is that they hope the Returns will happen, then they often lack the ability to launch guys at something you know that's why other media companies won't work with newspapers because they can launch things and so are we can launch your own things they said how to do it.

Put the best ideas in the Daily Mail best when that sort of like selling sort of lights knee pads for old people are they really know their audiences old people falling apart and it's like I was slippers.

I look forward to move your pictures for their for their new TV service.

Ok, just enough time for the this week.

We're playing Ofcom or romcom the celebrate the regulators 500 bulletin of broadcasting breaches argue synopsis of a programme or film you tell me if it's summer rom-com or recently Daily Mail TV show right here right exactly it's got everything with 1000 views and everything on survivor by Ofcom or romcom buzzing with your name if you know the answer so far as you will say I'm Rob you say Rob let's play Ofcom or rom-com.

What's number one two women squeezing glue into a bag and inhaling the fuse that was staying with your name that was a film and the film was in my notes in my nice five Corners yes, I've come is correct this watching movie 5 corners repeatedly broadcast in the afternoons on London live TV strangely not mentioned as well.

The conservative government greatest achievements of the past 15-years apparently.

I've got on telly because there's this mistake and believe that this TV show the film is out of copyright Cheep Cheep Cheep but it was like it was actually made by handmade films which is George Harrison film company and so is a big question mark about now who owns it and say how much is London getting in the beginning and her partner I caught doing.

Christmas themed role play with whips and handcuffs of the happiest season piece right.

I don't have that in my personal collection that yeah, yeah, I seen that showed a violent attack and included a graphic shot knife cutting off someone's fingers turn off my Plus One at 5:30 on a Saturday morning.

Just to speak interesting in 4 milk shake on really late night, but the milkshake in a blender the third covid vaccination increased levels of infection hospitalisation and death.

Rob is it Ofcom complaining about someone on one of the terrible news GB news things from the Hallmark channel.

It's an action against former GB news presenter Mark Stein who's currently at the High Court attempting to address from the regulator draw so both of you as a prize dolphin turn media podcast features into new Daily Mail the podcast on on the YouTube channel will It Blend will It Blend keep up with you? Yeah, cos we got the podcast launching and we got three episodes out so just typed fesshole into your podcast app and you'll find it and so on on the tweets or most social media.

I just said yes, so as I mentioned earlier the beer festival it's on the 11th of July need a conference which I will be at is on the 9th to the 11th of July come down to the drummer.

He's doing the last word.

I'm kind of accepted you soon as I'm so ridiculously excited because she's amazing and yeah next week.

I'm there if you want to say hello, I don't like I've got to say I do live shows for facile and we've got a live show coming up in Brighton at Komedia on the is the night before the election and then we got one coming up in Birmingham the next month the week after September 11th September 11th and then my producer on it was like I'm not letting you do it because you're just do terrible 911 jokes the whole night.

Just think of the cover is working.

I don't care.

An invite to an election watch party and I wanted to go to one.

I'm you know I think you both are well.

That's it for today remember the 25% off your first booking at the London podcast studios where we record our show every week when you use the code in media pod just head to the London podcast.com for 25% off with the code Media pod follow or perhaps leave us a review my name is Matt Deegan the producer is Matt Hill it was a recent audio production.

I'll see you next week.

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Accept Amex today in my dating agencies in a retrospective what historical events are we taking off on this week's run today in history, how the Taj Mahal spring from tragedy on Tuesday at the anniversary of the very first life insurance policy on Wednesday why the Metropolitan Police became known as Bob is on Thursday to buy Chimps hit the big time and on Friday how the ordnance Survey Britain on the map we discussed this and more on today in history with the retrospective 10-minutes if you get your podcast.