Read this: Let The Hand Wringing Begin

Happy business owner that there whistling because I found a great deal for unlimited calls texts and data with three business plan start from got £8 weather for 0.5% price increase April switch to three business for savings that I'll give you something to whistle about voted the UK's best network for business 2020 Unlimited UK only the m club is sponsored this week by marketreach.

Have you found marketing experts total emailed it? How did the campaign to get invited into people's homes their brands getting to their customers hands and how did they build trusted relationships male has helped Topsy and achieved top marketing target and in total emailed it a series of interviews with successful marketers, they tell us their stories.

They unveil the secret behind driving results with mails physicality.

How you can get your customers attention over your competitors? They detail their experience of building Trust through Mail in a world of fake news and scams also ymail gets kept for weeks on my emails people's undivided attention and how you can use it to your advantage so if you've ever wondered how nishma Patel Rob David digital science personality or what Martin Guru Rory Sutherland secrets total emailed it will reveal are you ready to Total email your marketing targets find out how top market is do it at market reach.co.uk ÷ total emailed it the magic of mail for your brand into the media club on your house Matt vegan in the club today there going to be a little bit of trump Alex father the media correspondent the Times joined to tell us what you mean for industry are also on the programme Miranda Sawyer has been audio fitter.

Cat the Observer the duration of the podcast food that she will be all the latest trends in the industry and her take on.

Future CEO of multitude Media on being a modern PR powerhouse by publishers are struggling with Google's me teas and C's and in the media quiz we find you sorry not sorry that's all happening in this edition of the media club come on it before you get into it though guests I'd like to get your nominations for you should join will start with you.

Who do you like us to add? I'm actually gonna break the rules which is poor form given.

This is my first.

I might never be asked back to people actually Elaine Paige and Graham kibblewhite to you might be familiar with both departing Bower after a collective 35 years and I think you know we rely on our day job on the people that are helping tell people at home the shows that they should be watching and I think I think Elaine has done 20 years or so.

Grahamston, 15 and is not moving over to the Telegraph and it's nice to give a shout out to the people who go to all the screenings do all the research and don't always get the credit so they're my introductions to the club while I can definitely join the Alex who would you like to add? Well? I was slightly nervous about offering and controversial name so I start with my about which was going to be Stacey Dooley who was awarded named.

I should say a trustee of the Grayson's last night which is a very influential documentaries body.

She was effectively recognised for coming from not a journalistic background and making my way up to fronting some of really impactful and Powerful documentaries which was entirely well deserved, but I thought that really you can't say who has had a good week in media this week without mentioning Elon Musk and whilst lots of people may have an issue with the direction in which he's too.

Twitter or ex since he's taking it over there's no doubting that his decision to endorse trump has come good for him and his 100000000 whatever is a donation to the campaign is more than likely to come good for him.

Maybe some membership committee will see what they say about me whether we want the postcode for trump needed much better than people thought the people perhaps on the left on the more moderate side which the media generally is accused of being on TV I did I did I can't say that I stayed up all night, but I am flicks around a little bit between mainly the British broadcasters the BBC ITV Sky channel for you know I think.

Smooth much more quickly than perhaps.

They were anticipating which was good in some respects in that it meant there was plenty talk about as the night developed, but it obviously meant that they to be slightly more fleetfoot than they were perhaps anticipating.

I really enjoyed you know particularly Channel 4 coverage.

I must say stood out for me.

You know in those periods where it felt noisy it felt quite different there was different tone to it and whilst you know there's definitely an important role that the BBC and Sky and ITV plays with that very level-headed analysis the the noise that was created around the Channel 4 broadcast it just felt slightly fun and a Reverend and entertainment in the initial H like didn't stay up a minute.

You know it's a bit like watching a slow car crashing times.

I did probably was getting most of my time from the rest of politics podcast and obviously getting there can have.

Increasingly depressed updates throughout the evening into the morning.

I think it'll be really interesting because I think anybody covering news.

It feels like the corner active throughout the build up.

This is going to be on a kind of a knife Edge and actually post as it's a Jolt every time there's an election debate about actually how much do people know what is going on the ground and I think they'll be quite a lot of head scratching going on.

I'm on all of the news and podcasts that cover the subject because it did the role pretty far off the podcast Two comedy the baby not quite the scale.

Do you recognise that there's a different form of Media that reach you lots of audiences absolutely.

I will references although it's all about the reference to the distrust of the mainstream Media of the way and Patrick called it wrong.

You know is is underlined by Trump's decision to to go on them play the Joe Rogan podcast and have a very extensive rambling interview in which you know he appealed he spoke directly to a base that perhaps doesn't get it to news from the traditional broadcasters and are they watching that you know that the NBC 10 p.m.

Slot or are they consuming them Media differently differently now and I think that you know whether or not weather whether Democrat Democrat recognise that opportunity and executed it to the Democrats may well recognised that same opportunity, but whether they executed it.

Will talk to you your clients and TV companies or film companies that ratings for the big mainstream shows a dropping.

Nowhere getting a podcast booking is as good as getting on GMB or something like that.

Yeah, it's something we talk about every single project that we work on because I think it's still obviously it's incredibly important clients to be on the front of the radio X or the garden or whatever and that is something that we will always I think for as long as hopefully as that mean you exist that will always be a really cut core part of all of our strategies, but that said to the original point podcasting is a phenomenal platform.

I'm not just saying that so I get a second booking on This podcast I love it and it's the long-form nature of it and in Trump's case you know he it's actually the perfect platform for him because I can lean into the long as Alex's rambling discourse and it's more informal so he can say things that feel more throw away and yeah, it's Farage

Really keep up because they have a long tail so you know if you go on The One Show without really important part of our strategies and it's incredible what does but it's quite an instant impact whereas podcasting and for clients who might be more relaxed in that setting because they know they got their time to articulate themselves in Long form rather than soundbites.

Yeah.

It's a really it's it's only I think going to grow in important that the Times a lot of the podcast interviews on the toughest interviews.

Do you think sometimes we could get away with going on on podcast for YouTube channels and and don't really get their feet to the fire Will saying that question I don't think it's on either.

Lol I think it can be both and and when we are in this environment of fragmented audiences.

I think you know that opportunity.

A very hard hitting if you like or indecisive interview that still a legitimate that's illegitimate thing to do.

Where is equally people can be more relaxed bacon in a podcast environment where there's less constrained where it's an informal intimate setting and perhaps drop their guard and reveal things that they might not when they're being put under a microscope in and situation from which state from which they less comfortable so I just think that yet, but one of the benefits of being a journalist in an increasingly digital age is a wide range of opportunities that people have to to share their thoughts and you can effectively pick up and Oliver yeah.

I think there's certain clients or TV shows that we know there is a insatiable appetite for somebody can go and do a podcast and we have a fair amount of confidence that interview will be picked up by other outlets.

Where is not everybody has that luxury surf?

Try I think it will always sit alongside each other but I think in the political space.

Yes, I think there is a question mark there as to what the I think the media is Kira Nerys holding power to account and you know popular podcasts won't always do that with the same level of scrutiny as a BBC or certain other platforms Alex you at the time.

That's regarded as massive.

Should I set a time sorry sorry the time in a great job is done really well.

I think it like a lot of other media to regards itself as being being high quality has the world moved on too fast for some existing Media organisations is their role in this kind of world an ecosystem.

Do you think it's over act for the big boys have the new ones Taking Over Control I don't think so because I think there's

A recognition monks the established needed that they need to evolve any to adapt and embrace whether it's social media or podcasting so I think there is an acceptance that they have these huge audiences the established traditional brands and that it seems to me that any organisation that is any Media organisation that is surviving or thriving is live to the potential to the requirement for it to serve its audiences and meet all their expectation so in my experience.

You know all of the all of the mass media titles whether it's the telly for the Guardian or iTV or channel for Sky the times.

They are all very aware.

There are staffed by digital natives and their conscious of the direction of travel and you know the growth is those new art forms and there's new ways of working and I think that those that I mean privatise the obvious exception right arguably that model that sits out there isn't a bit of an outlier but beyond.

All of the big titles are really working in innovative ways someone who wants to focus on audiences is the new chair of the BBC Samir Shah discussing the future of The Corporation this week in the BBC royal charter every 10 years is really odd Alex saying that what the reason that he's saying is coming to post after eight replacing a Richard Sharpe and he has had a chance.

He says to get his feet under table look around understand the Landscape experience BBC journal of broadcasting journalist, it is nevertheless.

He has taken a look at the landscape and assess the of all the public bodies that exist whether it's the British Council or whether it's the National Trust all the things she said none of these guys have to go in and regularly justify their very existence for the government.

They are permanently in shrine and so his believe his view.

Is that the BBC

Going to go to this psychodrama once every 10 years which in effect is worse than that because there's a mid-term review and then there's a long build up to these negotiations so his concerns that are permanently in a constant state of flux and what it would be healthier for the BBC rather than for it to be continually under scrutiny for it to have the the guarantee of a permanent position in the landscape and concentrate.

What does best which is making programming? I'll be out on the streets marching if I ever feel as we nearly did under previous administrations ever there was a threat.

I think the I mean.

I wouldn't like running a very small business research.

Not BBC size, but you know having a constant audit that the really would put a lot of additional pressure on you so I can send you that but also everything we talk about.

Evolution of the media industry, and I think a particular when you've got public money involved.

There is a bit of a necessity to constantly 10 years is a long time in the media industry, so I'm not quite sure which side of the fence I sit on but I think it's a really healthy conversation to have in the fact that there are over 1000 other organisations with that royal.

Don't have that same level of scrutiny might be an interesting going to start Point or maybe there's a compromise and maybe they do away with the mid shot.

You know that 5-year thing they sweep that away into so fine.

There's a concession.

You know you can relax for at least 8 years before you got to worry about it again that one possible middleground.

Yeah, there is some really interesting other what I'm saying in the sense of how you know the word protections almost for the commercial sector against the BBC when the when the BBC was originally looking at launching streaming services with.

And actually argument is now with the growth and size of those streamers that the BBC needs a little bit of help to preserve its position and that and again.

I I can really emphasise that then something a certain commercial operators worry about commercial Creed from the BBC and talking about streaming propositions.

There's issues around the Radio 2 pop up channel and then if the BBC isn't how to account you know there's a potential for commercial creep and potentially bias and its coverage.

So you know given the relative impact of the BBC perhaps some of those other institutions that we've talked about one could argue that it does need to be kept out on a tight leash were speaking about that Radio 2 spin-off.

I heard worry about 2 weeks away from finding out what has been delayed is cos they need to find someone to do the Welsh translation.

Teejay attention to Google's T's and C's this week writing to the chair of the House of Lords communications and digital committee the ft is Matt Rogerson explain how even if you block callers from using the articles Google can still use them for a a summaries Alex apparently, the only way to stop this is to opt out of the main Google bottle which would sort of take you out of Google search.

I can't be right coming or the other way to do it strike deals you know and I think one of the things that it feels like there is a growing appetite for the publishers to do is to protect company doing and effectively rather than trying to play whack-a-mole with stopping these things is to get them to properly fund it and to say what if you're going to build businesses offer content then we need to be compensated fairly and so I think that really that the more that the way in which the industry is approaching.

This is through the more proactive way of saying the Genie out the bottle to a search.

And our best bet is to try and formalise the agreement and make sure that we get in a fair deal out of you your use of the content will these companies are keen to grab all this data before I was coming on Thursday yeah, and I think you know it doesn't feel like there is any stepping backward now from that.

You know Google is an enormous Drive traffic to two outlets that really need that traffic to then bank advertising revenues and things so yeah, I think he just needs to be discussion.

It's on wood role towards that being of much greater presence and going forward as well, so we just need to be about compensation and making sure that the people journalists outlets creating at IP are getting kind of kick back for that you do you think it doesn't look at that or do you still clicked on those links feels like a relatively fledgling format.

What's I haven't quite assessment of the accuracy of it, but definitely there's been no glaring errors that I've I've noticed when I'm get been seeing those little mini mini search result of my queries, but you know maybe this is something will come back to trump again.

What's his decision regards legislation the press legislating the company's and you know it might be something that they he seeks to address or or let's let's let's get away.

I think the question for me and this isn't the subject I know that a huge amount in terms of the inner workings of a high with Google but the bit that concern me in in kind of following the story loosely is there search results been tailored more and more specifically two people that are searching and I think that that is concerning I think to you know the there's a day that people start going more and more into I can Iveco chamber of you know in everyday use and also in specific topics and I think that should be something that we need to all be.

The interesting because it gives Google a lot of power to do mass media when you're just getting microtargeting.

Yes all the time Alex thanks for joining us and we'll just looking around and go by observing Miranda Sawyer after these messages hello Media club is Patrick hear from podcast Discovery by podcast marketing company where this week we've been thinking about release schedules to of the questions.

We can ask more often than anything else is when should we put out episodes and often should we be releasing them to speak to us about that or anything else to do with your podcast Marketing head to podcast discovery.com will be talking about how the audio world is evolving but one thing I stayed the same high quality sound makes all the difference.

That's why we trust shop studios to bring you are show every week.

Commercial-grade recording equipment for both audio and video card shop has everything you need to make your podcast stand out your leading benefit from a dedicated engineer on hand ready to help with any more details, so you can focus on the talking for they handle the rest when you're starting out with your podcast or a seasoned pro like us guarantees professional recordings every time I'm right now.

You can get 25% off your first booking just use the code Media club at pod shop online.co.uk don't wake take your car for the next level this week by marketreach.

Have you ever wondered how marketing experts totally may of it? How did the campaign to get invited into people's homes their brands get into their customers hands and how did they build trusted relationships male has helped many Topsy and achieved tough marketing targets and in total emailed it a series of interviews with successful marketers, they tell us their stories they unveil the secrets.

Fighting results with mails physicality and how you can get your customers attention over your competitors, they detail their experience of building Trust through Mail in a world of fake news and scams also wind 4 weeks on like emails game people's undivided attention and how you can use it to your advantage so if you've ever wondered how nishma Patel Rob gave a digital change personality or what Google Rory Sutherland secrets successes total emailed it will reveal or are you ready to Total email your marketing targets find out how top market is do it at market reach.co.uk flash totally mailtips unleash the magic of male filbrandt.

What makes a hero fearlessness in the face of danger hair that's perfect the flying through a burning Building fortnite or is it making everything possible working tirelessly to make the financial year end? No thought for anything but the success of your

Yes, the hero.

Is you accountants and bookkeepers everywhere and QuickBooks accounting software is here to support you Intuit QuickBooks hi, where are being Peter from our podcast therapy Crouch and we're currently sponsored by the EE game store with the tools and services help anyone on any network find the right tech and get the most out of gaming world of gaming can be complicated.

We find it very complicated anyone on any network to find the right tax get the most out of gaming find out which makes it so easy to find what games and kit your kids need is also great for younger kids and need a job appropriate recommendations.

I want to hear that we've been talking about in the media club this weekend Netflix officers have been raided by French and Dutch authorities as part of the investigation into tax fraud the offices in Amsterdam operations for Europe the Middle East and Africa complies with the laws wherever it operates the athletic has reported a quarterly profit for the first time at the Sports website who did any journalist in the UK a few years back before being bought by the New York Times subscriptions and advertising account for the optic as well as interest in the Olympics and times Radio breakfast Haslemere is leaving the show at the end of January chin out on Tuesday she's been presenting the show alongside Stig Abell since the station launched 4 years ago Miranda you join us hello who would you get to to replace asthma?

I'm not getting it really early in the morning, but somebody like that somebody lively kind of you know slightly the positive stick.

I think she will do.

Would you add to the toilet budgets Sarah Cox has been such an antidote for me you know in all the stuff going on in recent hircanicum Pete seal from Radio 2 evening appointment in the audio world as well.

Haven't you absolutely what a lovely looking?

That's your 20 songs so it's like it's it's about 90s music in the UK so the Peg is britpop, but obviously everybody is now just Oasis vs.

Blur which is just boring and I was working as a magazine journalist select magazine at the time and we listen to all sorts.

I wanted to just expand it.

So it wasn't just Oasis Blue help and maybe suede.

They were over things that you know that there, was you know The Chemical Brothers underworld and prodigy and PJ Harvey and Tricky and so I just put 20 songs together and obviously people are going to argue with enough and then each chapter is a kind of description and an in-depth story of that group to show that it wasn't quite as I suppose plodding and white guy I think it's now is now seen as you know it was a very exciting time for UK culture particularly, you know particularly music but also you know that fashion and art and all sorts and

It isn't an exercise in nostalgia.

I hope it's an idea that uses a time when these things happen that it can be brilliant and you know we should we should always celebrate that so you over the moon with Oasis Definitely Maybe there is a kind of 13 to 30-year Element to it, but yeah, I mean it was incredibly lucky about you.

Can you buy the book where you could buy anyway? What is the what is the podcast which is obviously fine because she's very nice and I did have done a 5 live.

Broadcast a quite important.

I think I feel it's very interesting when you were talking about trump the ability to hit a lot of people that you might not hitting otherwise with podcast this is really important, but then you do do a little bit like a like a little in group.

Do you know me? I'm very small northern indie band.

That's the best one to find places to put offers and really I think it's generally a it's a longer process because I think you're obviously you have they released but also you have different windows that you trying to hear that you have the pre-christmas bit and yeah, it's just you do it in a few girls and sometimes it can be a slow burn, but your way that's quite nice as well as it could have some of that competitive Edge out of it because you know you can go and pick things up after podcasting is huge particularly for books.

I think to have their time to really talk about what it is the people can buy.

Is funny with but obviously yeah? Yeah, I think I mean talking to you actually written a book.

I haven't think people you know you invest so much time in them and it's a physical thing that you can hold so I think you know authors whoever.

They are even if they are coming out it from from outside book readings and they love promoting books.

You don't have any trouble getting them to do stuff because they really do want to make sure that all those kind of really difficult hours.

We sat at the laptop or banging against the wall.

You know people still then buy it and at the end of it you a little bit anyway.

I've always done a bit of myself so I would never you know the actually really the joy of the pop music press in the 90s was there.

Able to dislike and a slice it was really know me and Melody Maker you could be really quite horrible about things but generally I know what it's like to make it because I know what it's like to go on telly as I've been on telly.

It's not that easy so I would always try and be fair.

I have to say if it's something new and they're sending me and I don't think I wouldn't review it.

I would write back and say look this isn't very good and you need to get it better, but if it's something you know that could be better.

That's like by big people that should know better should work harder.

I'm like yeah publishers will always ask offers to nominate people to send the book two.

Are you sending it to the people who feature not really you know it's the embarrassment and hard about the promo is not standing in front of people and chatting.

I don't like that.

It's the

Getting in touch people going to want a coffee if you give me a quote that is the thing that lives in the news itself a little bit stuck by the earlier.

How would you feel about tortoise being on your new boss is a long story so it's quite weird.

I am a regular Observer freelancer.

So been like I've been on contract for them since the 19th as a long long time the weirdest thing about this tortoise bed.

Is it came completely out of the you so are ready to resign which is perfectly you know it that's completely normally had a six years he resigned at the beginning of July and then we just heard nothing we like who's going to be the little so weird and it was because they wouldn't know these negotiations with tortoise which is as you know a good but not financially successful podcasting company which also rooms events.

Classy joint, but it hasn't got very much money so initially I would say that when the journalist wondering is find out about this.

It was you wasn't that long ago.

It's about 46 weeks ago.

Everyone was a bit like what and ok.

It's ok.

No, maybe work be working but the lack of transparency around the money in particular is really on their money.

Well.

That's their money well.

It's not even though it's coming from 25 million which is great that sounds lovely that they got their going to do is invest in the Observer as a online proposition because at the moment was followed up by the garden everyone thinks like to make an Observer kind of website proposition right, but then let's talk of how much money you would have to keep the journalist to pay for some of the stuff.

That's done by the Guardian which would be sport foreign correspondent that kind of stuff.

You know all these figures are very very opaque and so I think that people.

The journalists questions questions and they're not really getting the answers that they want back and there's a lot of talk of protecting liberal journalism, but I think the journey since I was a bit like yeah.

That's all very well, but actually would doing you know we're making a Sunday newspaper and that is driven by news, so it's you know the idea it seems a little bit around the the new proposition is that it would be a kind of like the New York my pictures.

Do you know my my lovely long journalism newspapers driven by News magazine going down is news if there is any messaging because it sounds like you know £2500 doesn't sound like a lot.

The building entirely separate platform people to come sap platform have really good journalists, you know doing a fine job and as you say, where's the element that is the thing that brings a lot that traffic it doesn't that just doesn't how much how much do you think is also if you work for the Guardian you in a very secure position are not known for making me.

Please.

There are generally pay rises is about 70 journalists employed by the tool as freelancers as well and the reason why they're a bit hacked off.

You.

Just get the feeling now from the garden if they want rid of us and that's that's quite hurt because what they feel like you know what there was around redundancy.

Just a bit ago.

I could have taken redundancy then and actually what you're doing is just getting rid of 70 jobs without him to do it under really sorting out the pensions.

You just don't you don't need to do that.

It's got another job and it doesn't go through there's going to be question marks about the future the Observer and the it's lost making when you take into account the contributions that the Guardian has to cover whatever that feels like for the stop Trust sat on a lot of assets relatively small amount if you really believe in independent journalism, you know again to use the oft-quoted expression hold people to account so it does feel a little bit like yeah.

We can have been pushed into it without necessarily evidently hearing like they know that this is a it's difficult to run a differently branded Sunday newspaper at some point.

They have to make some decisions.

They can sort of outsourced that.

I mean there is another big now which is gone in which is quite interesting the Telegraph reported on that but that seems to be you know the Guardian meet you because I go actually were just talking to tortoise at the moment and this might this might come in and change things.

I don't know before you answer the quiz will what's happening at multitude.

What's going on so I mean you know I say everything in the context of people ask me.

It's been a really tough year in the industry particularly TV industry and in a way fortunate because we're in you were company I say new in that have been going for about 1230 years but whereas a PR company alongside much larger organisations.

Where are you in a bit of a growth face actually we have different bits of the business.

We got a TV in the driving but working with clients who are really having to do more with less and everyone become more important in that world.

I suddenly where money is being spent.

Commissioning it's been put on a smaller bigger thing.

I would argue.

Yes, but also again underlined by the fact or asterisk by the fact that he is really having to be scrutinised budgets are titre and so non-essentials, which I would always argue 4PR being really important part of telling people about TV shows or whatever adding percentages, but it is something that for granted but I think it is yeah.

I think certain people are seeing the benefit of having sure if they showed as well really define that success and hoping that it then helps future commissions and so far we have different teams have got a coach and mentor team which do live Tours podcasting and then things will auction at that team has really recovered postcode so that all sounds a bit gloomy we doing really well.

I'm very proud.

I'm no more surprised than anybody else that was still here because I started this company.

In a university bedroom up north and and yeah, we've got such an amazing team, but I think next year is going to be taken in the context of people are still going to be trying to merge them.

What's been a really tough 12-months and and looking how we can play that part for them in helping kind of make up some of that lost ground.

I think what I mean.

If you ask my family all they talk to me about his gladiators which were very proud to work on and we work with hungry bear an amazing team.

Thank you for having us.

There's a really great stuff coming along the line.

We working on the Guinness series Netflix doing received a nice lucky to work on the unit for that.

I think that will be phenomenal from the the snippets that that was saying so I think it will be you know we all need particularly in those january-february mum, so it's bleak outside the world is a scary place that you know we we see.

The Enormous value of TV and wider culture so it will be an exciting year and hopefully dirty, so where's would hear better than it has been in the last 12-months is crossed for that talks about a trump earlier.

Have you been listening to podcast Appearances listen to him and listen to Joe Rogan interviewing Elon Musk so what's really interesting is if you're not in natural trump listen.

I'm not enough.

This is when you hear my Joe Rogan is Joe Rogan asking question button depending down on a couple of things actually but because he doesn't quite warm and chatty atmosphere because it takes 3 hours actually you don't get that kind of Incredible Boombastic awful.

I mean I find unlistenable trump get a kind of different kind of trump and that's what I think like you know I went to a Halloween party and an older lady.

There was like she doesn't touch with hot tub.

And I was like I was shocked which was like he was so you know she couldn't left in person.

She was like he was just really friendly and I understood in a bit more and that's what the that that Rogan is really good at but the interesting thing about Rogan is that he was a Bernie Sanders supporter.

He wouldn't have trump on his show even two years ago.

She was persuaded in more is Elon Musk so with the interview with Elon Musk that was much more of a you're amazing you put rockets on the moon.

I think you're brilliant you made Twitter and absolutely fantastic fantastic environment because it's free speech from a communication point of view to look at it for my stew dies from a can of comms point of view.

I just it's hard to go up against opposition again whatever side of the spectrum use it on I think we think of things relinea and actually I think the world has changed.

I think social media plays a large part.

People are moved by issues more than they are a side of the spectrum and and and people eating braeside does feel when we're at the start the show talking about poles being commentators been way off.

It feels like there's a conversation being hard with the masses that perhaps we sit in a bubble sometimes and don't like a nice level do listen.

What are you getting fed fed nice liberal journalism like completely different from somebody else, so let's see how you are dealt with you.

All this week from Monday quiz this week.

It's entitled.

Can I call you on that I'll read you a quote from someone in the media this week you tell me who said it and why they're in the news and Bingley big at buzzing with your name.

You know the answer a similar and it will say.

Miranda ok you ok? Let's play.

Can I quote you on that so buzzing with your beans and who said this week if I was going to burn someone contemporary on our fire it would be someone close to home, but it was actually just Guy Fawkes I know this is Jeremy Clarkson I believe it was after claims that you burn an effigy of Donald Trump Clarkson's Farm spin avenues for a first season.

Do you watch the other four? I haven't actually and I know that's probably quite remiss of me now because it has spun several series I will I'm sure it's as good as everybody says but I haven't yet.

I've enjoyed it.

I don't care about food.

Don't care about farmer, and I don't care about Jeremy Clarkson so it's not worrying pathway by the way when you know farming is a big topic on the agenda here Jeremy Clarkson with that show is only going to be more prominent so running now.

He's not I'd like to apologise for the fact.

I'm dressed as a mediaeval Baker I'm about to film a scene.

You don't know it's going to be something to do with it to do with British Great British Bake Off another thing.

I know nothing about bake off.

I believe this relates to a live court case of which I can't possibly comment was a handful of comedians in as Witnesses for the TV in the baby car, I've been taken to court over copying of a YouTube series ok right.

I'll try and ring back.

How about like trump on who will be saying you heard it here first again soon.

I'm going yet.

Is it? Is it Frank Skinner it? Isn't it is sort of connected to that and I'll give you the point.

This is Chris McCausland he was one of us late every conditions from BBC Radio 4 comedy this week.

I mean obviously he had a bit of Elbow from although.

He's now got a really great.

Yes, he's got a decent when I really say a decent show at 6:30 on Radio 4 which is about it kind of about news on the internet and I thought it might be that you give me the very kind of you.

That's fantastic news by the way because I think my the origins of me starting to meet you at the Edinburgh fringe work.

Go up and then leave with some sort of Radio 4 air time it was so exciting and the you know the outlets Mock the Week has gone and a Out of 10 Cats is Paul so on I say whatever the language is so there.

It does feel like there are a few outlets for emerging comedy names of which I believe Amy Gledhill a part of the this new season and that's really exciting because they're amazing Talent that need a platform to keep building their audience and it's good to see radio for that seemingly being an outlier and commissioning more new hello.

I know what I've got with all the forecast now and find a place for what their what they do on your way.

Thank you so much as part of that as your prayers you can find out who we should burn an effigy on the show next week.

Thank you.

Thank you.

Review also thank you Alex earlier on I keep up with your you're working your writings Observer handle and there but also I mean I'm on Instagram and Miranda Sawyer and also Twitter same thing you know and is cold.

It is cold and come and people britpop and beyond in 20 Bible out of a link in the bio as well and well.

I can't keep up with what you allowed to drop on all good social media platforms at multitude Media don't try and find my personal account follow follow the work account.

Thank you.

Thank you.

Thank you.

Want you to be a part of the media club as well.

You can join membership is free.

All we need is your email address go to the media club.com the media club.com and sign up to get an email from me each week, the producer was Matt Hill it was a refund audio production.

from podcast Discovery

Dominica be sponsored this week by marketreach.

Have you ever wondered how marketing experts totally may of it? How did the campaign to get invited into people's homes their brands get into their customers hands, how did they build trusted relationships male has helped many Topsy and achieved tough marketing targets and in total emailed it a series of interviews with successful marketers, they tell us their stories Vale the secret behind driving results with mails physicality and how you can get your customers attention over your competitors.

They detail their experience of building Trust through Mail in a world of fake news and also ymail gets kept for weeks on like emails game people's undivided attention and how you can use it to your advantage.

So if you've ever wondered how Nisha Patel Rob gave a digital change personality Martin Guru Rory Sutherland secrets successes total emailed.

It will reveal all are you ready to Total email your marketing targets find out how top market is do it at ma.

Which.co.uk / totally mailtips unleash the magic of male filbrandt hi, where are being Peter from our podcast therapy Crouch currently sponsored by the EE game store with the tools and services help anyone on any network find the right tech and get the most out of gaming world of gaming can be complicated and very complicated gaming gaming find out which makes it so easy to find what games and keep your kids need it's also great if you have younger kids and need age appropriate recommendations for today.

Directions to export historical events, are we taking off on this week's Roundup today in history on Monday how a parody of Robinson Crusoe became as famous as it's inspiration India on Wednesday how Orson Welles cause panic on the airwaves this and more on today in history with the retrospective 10-minutes each weekday, wherever you get your podcasts.