Read this: Why Has The Onion Bought InfoWars?

This is E17 business travel by train is time well spent the mini club is sponsored this week by market reach.

Have you ever need help marketing experts total emailed it? How did the campaigns get invited into people's homes their brands get into their customers hands and how did they build trusted relationships male has helped Topsy and achieved tough marking targets and in total emailed it a series of interviews with successful marketers, they tell us their stories.

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And how you can get your customers attention over your competitors.

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Total emailed it will reveal are you ready to Total email your marketing targets find out how top market is do it at market reach.co.uk ÷ total emailed it the magic of male filbrandt hello welcome to the movie club, Pinehurst McGuigan on the show today Jim Waterson say yes the former guardian Media correspondent.

Speak to us about the launch of his local journalism project london-centric and the wider local media regulation also on the program as most brake pads for their services at why is Amazon closing free V

EVP at research agency can't explain all that have audio UK talks about the future of the median and who's going to replace Gary Lineker on match of the right.

That's all happening in this edition of the media club in the business of providing in the media companies so in life is to have you got to join our ranks this week in is Charlotte lock who is customer director at John Lewis and Partners because today they launch their Christmas ad which was you know in some quarters eagerly awaited and they're actually last out of the gate like a lot of others have been released first, but it's really and it's got a really good song by the Verve it cover the Narnia theme it really has a lot of characteristics that you want to see in Christmas ads.

They should be applauded for that.

I think and Charlotte obviously runs that show so he's a great.

It's a great.

It's a lot of pressure doing the John Lewis the John Lewis ad see how well that yes, you can join and london-centric towards and who do you add to the clubs rolls this week? I think the team running blue sky who are a tiny team run sort of not-for-profit.

I can't quite work out the ownership that basically is recreated Twitter as it was 10 years ago when I was younger healthier and can still stay out all night and therefore everyone Twitter 10 years ago has on this this week.

Just decamped over there and so it's great if you want to pretend that everyone's just a nice wet liberal who wants to be nice to each other.

It's lovely couple of weeks trolls arrival.

Talk a bit more about Twitter later on the Gary Lineker leaving the BBC at the end of the BBC host.

Sports personality of the year are we doing Match of the Day 25 years in the chair which proposes that has not been controversial remember when he became the source of the Gary Lineker intervene on politics, was it almost the fact that he was the nice guy of the telly doing the quote political sweets that sort of the so jarring about and why was the son and everyone jumped at first she was supposed to be in his boxers the sports person, but I remember interviewing him about 18 months ago and him you know very much being coy about whether he done you very much been call you about whether he been indigo stations with streamers has a lot of options out there and his contract up at the end of the urn.

It seems to be as simple as they decided not to renew it and this is why the question with on Italian of how much does the viewing public care about you anymore and are you able to bring them with you if you go over?

Hire commercial broadcaster or actually basic salary is no longer what the market will hold and instead you've got some influence the type model you might be making a lot more.

Just giving me the camera YouTube takes on football did seem like the BBC didn't necessarily offer him another contract perhaps accepted one if it was there alright.

Go hang is doing really well.

King of the podcast world.

Does it just that 1.3 million for doing 26 after days is that I think that's that's probably that's probably part of it and I think the big question now is like what do they do with that format because the format is you know very well known, but it's possibly a little bit tired and bringing bringing in a new presenter.

You probably have to change the format of the same time because you can't recreate like mini Gary so what do you do is the question?

I think I think the interesting briefing that was I thinking the times yesterday that they might do something quite radically different was interesting one to look at it if your younger football fan.

How relevant is someone who played football 20-30 years ago to you in the same way.

There's lots of questions like that.

So either you end up annoying you're older audience is still tuning on a Saturday night has a big audience on a Monday on a Sunday morning.

Doesn't it people use the basic 25live Batman roots? That's something that might make the long-term future of the program work, but there's a there's a lot of work be done at BBC Sport at the moment.

I'm just watching goals does it matter who's in between the implication from somewhere red today with that there's going to be a lot of kind of footage coverage.

That's it.

That's used and remember also lot of people do get there in side of foot.

News from various different Twitter accounts now so to incorporate a carnivore digital element makes a lot of them.

I mean I'll be honest I think if I ever see any goals in a Premier League game and I'm York City supporters' when I do see them almost always in gbs Lee sauce clips that someone's just filled up the telly and put online and I'm not saying that's right or wrong but the reality is that for a lot of people you want to see the girls kissing on Twitter and someone's uploaded it.

You don't have to do the classic sitcom thing of waiting all the rights and football.

I think you can pay £700 a year to get just under half the matches outside of the UK you can get inside the UK as well the fire stick they someone was arrested.

I take to jail today selling those I mean the the fire stick thing.

I'd love to know what Amazon thinks people have Wi-Fi and every Smart TV has most the functions in and yet mysteriously everyone.

Football fans, I know have fire stick.

They seem very keen on it and keeping some used to record The Show InfoWars which is the Alex Jones they right wing organisation conspiracy theory LED programming been up for sale because Alex has been sued by the Sandy Hook families onion the satirical News website that I think it's quite astonishing.

You couldn't make that story up and the fan please of Sandy Hook victims actually agreed to full go some of their compensation so that the Onion could raise their bed making them the winners so I think it's you know what they do with the assets will have to will have to see but it's it's an interesting kind of counterbalance to put some of the political stories receiving the last week or so in the US and the coverage in the Onion is brilliant absolutely brilliant.

So I recommend everybody yes, there's a great write-up for the sort of owner at the global tetrahedron.

Richard the parent company of the Onion when you thought this model which is I think now back by Tech millionaire and run by Ben Collins he used to be a disinformation reporter.

It's all it's all very pleasingly m and if it's sort of a nice bit of millennials Smugglers.

Hahaha we bought in the one that InfoWars is for all the Horrors pushed the reason that people locked onto it was it was entertaining in the transfer Alex Jones new had to put on an act.

He knew hell to play a character in to you know when he was wearing a tin foil.

Hat on.

Are you wasn't even knew what he was doing even if he was also be mad at the early sort of high quality YouTube looking contact look.

News channel Media literacy of it made it difficult if you don't really understand.

I don't want to do some horrible horseshoe thing that in some ways.

I was always a bit in common.

We got the only in between parody InfoWars were doing something flipping it completely on its head.

So it's not it's not it's not as bad as it might work quite well.

Especially if they played some existing stuff to to the brand the other and start selling supplements tablets working for subscription every other wall services with new data that suggest Netflix is on course to bring at 4 million on to it sad to hear this year is this research from Bob yeah? What it what it shows is also increasing the take-up of a vod services Advertiser video-on-demand.

So you know the key thing for growth.

Is it we all know?

Brand grows is to make yourself appeal to more people to bring in more people.

So how do you do that? You know radical changing of pricing tiers is one way of doing it and I think it's just a third of the UK population Now uses some form of a vod service and that's actually be increased.

That's kind of sustaining all these companies.

So you know it's a really interesting job.

See the content that Netflix has is you know constantly pushed and is very very high profile, but I think it's the increasing the avid take up that is actually getting new people onto streaming services from paramount speaker they're saying that they make more money from the Avon people than the S4 Zoom subscription at 3, that's the money were talking about with that because that I mean how much how much you pay for a sudden there if you

Friends are you pronouncing Discovery 399 per month which is obviously you know half the price of may be a proper subscription, but it is obviously succeeding in bringing more people also importantly.

It's reducing turn from other services because it's you know if you might think you've oversubscribed.

You got three other subscriptions in your monthly outgoings if you can go to a cheaper level it also prevents turn but there is one that sort of disappear sort of us is Amazon free TV which was imdb.tv, Remember The Legacy of all these things at why they are they scrapping free.

Yeah, it's not exactly scrapping.

Is it they kind of absorbed it like I said of amoeba into Amazon Prime video.

I think you know couple of couple of issues going on one was they launched?

For markets including the UK free TV and you know if you're launching a brand and you're a very well-known brand yourself.

It doesn't make sense to me to launch an entirely new name that no one's ever heard of because the Investment required to do that and sustained.

It is substantial, so it makes sense that it's brought in under the prime video Brand and then effectively becomes their ad-supported service thus encouraging people to subscribe to prime video and prime and get my deliveries and all that kind of stuff.

So it makes sense that the car has now been absorbed and it is it was a bit of an old decision to set up an entirely new brand because it cost money to do that Jim you watching Neighbours supported by free VR Amazon Prime I think when I return Media to the Guardian I write that story about 5 times and now I'm now retired Media correspondent underwear I bought the rights issue.

Is this the end of it again now?

Freebie is currently paid for by free visa will see that survives in to Amazon Prime what are you subscribed to what makes it into the water too much? I was close.

I told I told my my my 4-year old the other day daddy might have to cancel Disney plus so we can go on holiday.

So this Disney plus vs.

Netflix which I haven't really been watching out much and a sudden and rapidly growing number of subs tax which is taking up list of my my my bucket and that's an interesting thing the idea of as all having a bit of a mental budget for subs encountering that people going all you know yeah, I can put this but you know I've just cancelled one of the thing to try you out for a few months and I know I've really got to make it work for them for those.

Baby quite happy to do that to me and move on to something else.

I think your Spotify subscription like fitness subscriptions and things is a good idea to do an audit every now and then self disappeared off x 6 years I can tell you that the traffic at the guy.

I don't have break any trade secrets for this system serves the traffic at the Guardian did not ever in recent years come from Twitter and so essentially it.

It was at more a headache than a help even before the must take over musk there's a lot of issues that surround Elon Musk and businesses to take the officially coming off Twitter but the journalist themselves understanding entered from using it or link into their own contents using sweets in exactly.

So if you want you know if you like Marina Hyde or something you can still follow her on Twitter and I'm not sure what much difference it will make but you're right about the reputational it issue for Twitter for advertisers.

You know we did a recent piece of research which shows that is one of the least trusted platform for advertising you know brand safety is a small home now and also investing plans for next year and marketers and not planning to increase.

Twitter / x next year in terms of budget you know and actually a lot of the other platforms are doing really well in increasing trust and brand safety and Innovation all of the things that Twitter most definitely not doing for advertisers and you know that does reflect itself in the Twitter experience.

You'll never forget the content for one minute you what's your ad experience and it's actually pretty shopping at the moment.

I mean I love you as much as the next person actually quite a good investment companies even free Trump's win.

We're starting to be very nice to Mr trump going to be nice to Mr Muscle as well in case he can fill up with some regulations limited time in the States covering us politics my only predictions the moment must get some more attention than trump will suddenly get very jealous and kick him out after.

Already some of trumps leaking that you know he's around too much already is being annoying and I was getting all the coverage.

They want in garden as much as a lot of public.

I think exactly exactly but the as I said at the top I really think that the there is a transition in the UK at least not in the US in the UK away from the police car this week in the biggest difference for publishers and for individual donors is it actually sending traffic? Where is Twitter throttle back external links to podcast blogs and News website so much that there was there wasn't even really a business case remaining on Sky while ago.

I started posting a bit more there.

Isn't it? Just sort of refuge for journalists and see the master.

What is a refuge for tech fans.

Twitter we probably won't have I mean maybe it wasn't a good idea to have everyone every political persuasion every football fan.

Everybody your mum your dad if I Generations all crowded in on platform with one feed maybe that was always going to have badly.

So this might just be the way it ends up now you if you want, but if you want news and policy analysis in the UK as of this week.

I genuinely would say the small Scotland Twitter not yet, but I am and I have noticed this week as you were saying there's been a tonne of kind of depart announcements, so I probably will join blue sky just see what's going on.

Well.

If I find me on blue sky you search my name you find me I've done a link to people who come on the media club bluesky starter pack you can go to find everybody listen to right.

That's it for us for the moment we back.

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keep watching the Daily Mail parent company still making good use of the European Court of Human Rights successfully are doing this week, but it shouldn't pay the other signs lawyers successful when the publishers loses case cakeism is alive and well at the LG TV streaming this week the service is 1 of a number that provokes a bit of a backlash from the commercial sector which is probably why the launches Folkestone you telling going from the student radio Association is Chloe poster of audio UK clothing gym beside me was quite good reputation on new Talents are you able to do at Christmas with me DJ one of their Christmas of trialists is getting a full-time saying that they very good at giving people you know horrible slots early on Sunday mornings for an hour to see how they work out which yeah, I really as I age in Thailand

Suppose I started listening more which will probably be giving out in a heart attack broadcasting house, but I know feels like it's been quite a good joke at the moment good news for new Talent on and they do something for Newtown offer.

I think that was probably one of the slight disappointment for me if you look at the commissioning around Dave slots.

I think some of it went to BBC audio which effectively BBC and house and some of it went to audio always here.

I love based in Salford or DK member of the TV out of London big fans of them, but I think what I'd love to see is more of an opportunity for smaller independent businesses to gain a foothold in BBC without shows and I think if you looked at the there was a similar round for Radio 3 and I think they had kind of a more diverse set of results and I think to see.

BBC audio getting some of those some of those programs just a bit disappointing to me if I'm honest it felt like a bit of a missed opportunity, so hopefully in future rounds will see it as tea in terms of the Producers interesting thing with BBC commission so what house was his now sort of its own production company.

I mean maybe we could become members of audio UK they are independent as well.

Do you think they say it is in house even though it's sort of creature is a separate think Studios audio.

I think what is deeply confusing is if you look at the TV model.

It's very different anything what happens with the audio model as you have BBC audio which effectively is still in the BBC's public service funded production department that.

Search for stuff and then you have the Independent sector say the audio always and the Sony's and listens and then you have BBC Studios which is almost like a third segments in that instance it was the BBC PSB BBC audio who won some of the programs and some of the Indies as far as I know BBC Studios have mainly focused on speech so I think for something if you look at the budgets, would it be worth BBC Studios while probably not BBC audio big for something and BBC Studios I believe not together if you look at the kind of regulatory way in which it is sort of regulated.

That is one of the only things.

I would say that's regulated terms of how it interacts house studios in the way that Studios interacts with the BBC PSB side is regulated as part of the charter unfortunately for us.

BBC Studios interacts with the rest of the commercial world is not regulated so strange time audio always evolving and you've got people to be regarded as part of the Big Audio production companies who were very much into Britain BBC commissions sort of stuff out of that space.

We had Sony what was something else a handbag some been some recent shows that been handed back as well.

Why is that was going on there? So primarily these shows are the music radio 237 and it is because the bottom line isn't you know the thing that I'm told over and over again.

There are other reasons but the main reason is it just a lot of these companies make a loss Rangers you know it helps because the contracts tend to be kind of the yearly roll over so actually if you're running a business.

Helpful to have that back baby regular exactly what you maybe what you like.

Yeah regular cash that just isn't worth it anymore, so hugely different now.

There's so many opportunities to make so much money that actually that business model increasingly where the you are a kind of self-made business that woman been acquired and it's interesting that spins in in different ways.

I think some of the kind of businesses that have been acquired.

Obviously the new parent company looked at the bottom night and just think that's not worth it low margin work and it's a shame.

I mean we talk to the BBC and a lot about it and I am hopeful that in the future somewhere.

There is a better solution of the BBC News think of being handed back and they're under pressure cashwise, maybe you have got to race the rates.

Otherwise we're not going to get people they just always people.

No, I'd say there's not always if you think of one of the big things about the BBC in their kind of interactions with audience is the best ideas the less people that bed Foster you're not getting the ideas.

Are you and I think that's tricky.

I think that there is an understanding within the BBC that it doesn't work as it is.

I think my fear would be that it would all just go back in house because it's easier but I think then that would be hugely do the audience huge injustice to be honest so I think hopefully they can find a better solution and the solution is to pay more remind me this was making a couple of goes to Radio 4 and you know I've put the fast-growing indeed the first one.

They were delighted that the commission by the three or four years later when we came back.

They were like we could power teamwork and podcast for the American market.

Long ago and now she has a lot of gender at the moment.

Would you like to see happen tax relief so as you've kind of said the kind of old BBC model is not necessarily the model that exist anymore and a lot of our company most of their revenue through self-publishing through you know creating content that they monetize and one of the one of our big jobs is to grow the industry until obviously money in for our members for instance whole we have been working on a podcast production tax relief for quite some time and obviously with the new government every kind of revamped.

So we are meeting Steph peacock next week to talk about it.

I can say that and I'm really hopefully I just kind of working or not approach.

That was used in the TV and film.

It's bought a lot of Productions and help people people keep their jobs.

Yeah exactly and I think one of the things that I'm often challenge if it's how to Reno bring more global Investment in the UK how to get more of the American dollars into UK it's not just about America but I think making the UK are really attractive place to invest in his been a good investment team you've made your own personal investment in yourself and that's that Steven Bartlett as we mentioned already before the Guardian and you just launched london-centric a new London new source what?

You do this I spent 6 years as needed to the Guardian it was it was genuine my dream job.

It always little even as a teenager wants to do that job, but that's how sad I was I got to go to do it one of the things I can report on which became a bit depressing was just the rounds of redundancies at local papers and secondly.

I was you know resin is young family in London as I'm sure to leave and I was cycling wrong with my you know little baby and I was just seeing that there was nothing that I really wants to read about my London was functioning as it was and the weird thing that came to it was I was up and down from the Guardian to do a pieces on used ASDA to make the they often wanted somewhere.

I don't know maybe a Midlands town the community was falling apart due to lack of local news still had half the local papers.

You know whether through lock or whatever and then I found in London with the the standard in the treatment of it allowing it to to rot away and some

Is the great journey still doing their best ever in other areas really cutting back on London coverage, and it just felt that there was a moment that was happening so really the stars aligned and we've been talking about you know I was listening to last week's episode where does chataway? Why would you want to leave guardian Media Group we had a voluntary redundancy not that many people put their hands up then.

I said well ok, let's try this so I gave myself 6-months to launch london-centric.

We're change to do proper in-depth reporting on the capital A Part 3 part paywalls model currently using substack as the underlying technology, so that means a lot of people used to it.

Also means a handover quite a lot of the money tomorrow and I'll be honest I haven't worked harder in my life.

I'm having so much fun.

I've broken some stories of already been all over the nationals and the numbers are.

On what I can dream Media had a look and it said over 10000 sign up to the free newsletter which is greater 6 weeks and obviously percentage of those will subscribe.

Do you want to tell us what percentage do you need to be or would you hope that I had a target that so I had some food and see money that was basically meant I could pay the mortgage in the nursery fees and have a very long suffering partner who was willing to put up with that willing all have much for an option and I had 2 points really after year 1 and year 2 where I'd have to press the eject button get a job elsewhere.

I hit the ones I get after 4 weeks and I'm about to hit the year 2 tog the two months which is amazing and so I think I can kinda confidently say I'm obviously going to be to Croydon to British to tell you how many people are paying but the good thing is?

Paying that with the money I currently got I can afford to do this and hire freelancers and expanded sustainable Pace is a new business from the money side as well as doing the job so it's great but at least the money is starting to sort itself out.

The money is starting to sort herself out without sounding too much like a sort of worthy worthy reported genuinely the most pleasing that has been the stories of managed to write which sounds so cheesy that someone giving me that quiet as a media report about of love.

I'm sincere honestly.

You know whether it's been patients being overcharged for using wheelchairs in London hospitals, or it's been a mean of all things and explain her on my phone signals in London with follow.

I just about every nationality that there's been stories on the TfL cyberattack that no one else has reporting and yes, I am a very obviously london-centric if you're listening.

Outside of the council but it's a model that I actually think that the nationals should really back away from some of the London coverage.

I didn't grow up in London I always got a bit fed up with the amount of coverage that London got from the national papers, but when I live here now what I realise.

It's sort of too much for most people, but it's also not in-depth enough if you actually live here so it falls between two stools a bit so what I'm trying to do is basically do in debt handful pieces of week that really tell you one or two big issues about London what's going on behind the scenes of breaking news and so far people are really amazingly by Intuit me a tweets about a journalist to registered.

So he get the full article ripped it off for a title and unsubscribes.

That's all fair in love.

You know that there's no law was broken for a I did laugh at the the ethics and sort of taking content from one paywall publication putting it behind a major outlet.

Without you now.

That's all fine.

You you're allowed to do that, but there was a failure to link back when I asked so you know my tiny little outlet could do with you and did it go to the journalist out of its rewrites and a lot of newspapers Now such of the journalism is a big part of this is exactly what I am against the Guardians great in the sense that they didn't force you to do that but almost every other outlets.

Just get something up as possible especially in the local press.

You know I looked at the evening Standard Twitter feed on the way and under the top stories you know what is the new Pokémon game that is out now and that's just written for Google that's nothing to do with London that's fine that plays get as many clicks possible and try and maximise the pennies that will come from weird adverts at the end for you know your gut health click here now if you're over 75 and need to reclaim your insurance.

That's that's the model are going to you and that's the model that steamed because Google is going to take the links out from the top of results a eyes going to eat the really easy what time is Strictly on tonight traffic and all that's going to be left and people will read it if it's properly done.

They will read actual stuff.

That's relevance them for that is expensive to do and I don't I don't love having things paywalled Kevin able to read it for free, but I think there is an acceptance if you really signpost if you want the really good stuff you going to have to cough up people do you feel quite tough hard paywall on its did you don't get a lot for free if you're not after yesterday trial do you get you get I make singing up a bit and you should get some enough to tell you a few things that are going on in the city, but if you want the big in-depth reporting stuff then yes, you have got to pay for free trial or sign up for a year and at the moment.

The launcher for running which is about 60 quid for a year and I'm not saying that that's that's that's you know I got a really work hard to justify people paying that much to me and luckily have that I can it's a model.

I'm not sure I work everywhere but there's enough people in London who are interested in and what and a lot of people who sign up saying I just really want to support someone trying something so there's a lot of face been putting me which is very heavily on my shoulders because I've got to make sure these people are happy, then they give another money.

They worked her to it.

Does it make you more about your audience then you have in the past.

Yeah and particularly, what really appeals to certain segments of the audience so I did I had the launch party last night and I enjoyed the fact I did a big piece on the quay venue Bethnal Green Working Mens Club in this of financial shenanigans find the scenes and it was quite funny everyday man in that room came up.

With the live with that one.

It was like so you know if you're in the community that got flooded round or if if I've done a piece on some transport policy then the transport policy nodes and so you should have you turned up slightly segmenting you really want to make the one piece that everyone in a particular niche wants to read about this week my wife so much enjoyed the foxes bin collections in London I think the trick is not to try and do too much and I'm on a shame it be very focused on news and breaking news rather than writing and sort of features that may be what they do and what they do in the past companies now colour becoming wishes themselves, that's running podcast saw you looking after the admin.

Do you seen that with your members that they are becoming the source of the broadcaster as well as the creator of

Yeah, absolutely I think there's some really nice example was actually of different companies doing that.

I think the first one is rusty quill who I am enormous Thanos because I think they have broken every rule in the Rulebook in terms of how they monetize content the network that they are how they operate as a company or affection company today's been going by for about 10 years run by Hannah and Alex and they do self-published podcast audio which is traditionally a very kind of high-cost commissioned impossible to monetize.

They have always been self-published you here Alex of the CEO you here creative his voice on kind of some of the intros.

It's audio drama horror which is amazing and they have with no investment over the last 10-years built up this incredible network.

Is really successful there kind of commercial news around it is incredible they also publish other kind of podcast in the same drama.

They were a cast on that and I just think you know if you're thinking about IP explotation look at rusty quill there a production company there a publisher of other cars.

I find out the other week.

They've got a perfume line from Magnus archives which is incredible there.

You know talking about about london-centric and the kind of face that people I think the success of rusty quill is based on how much they connect with the audience and how much people love them they said that they went to a wedding of some tattoos, you know it's just I love it.

It's such a brilliant story and they obviously work as a publisher you look I'm going to look forward to the

Aftershave spin-off of London launching is this week is entitled anywhere but London you wouldn't believe it, but there's actually News outside of London as well.

I'm going to give you a place and you tell me whether UK based Media story happened what it was best of three buzzing with your names for know the answer so Jimmy will say let's play anywhere but London first number one.

What did major UK broadcasters agree to this week in Baku Azerbaijan

Chloe agreed to a cross-industry climate.

Yes of vaguely radio on the right system for reporting carbon BBC channel 4 TV Sky and UKTV have done it.

It's going to be correlated by BAFTA Albert green scheme Rose in the world, but I think I love that.

It's Chris industry actually one of the things that we try and do audio UK is a lot of things in a sort of depending on on ownership and they sort of added into a lot of like post production.

Tried to connect it to the things but production companies do anyway right to which part of England did the BBC claim this week will receive an extra 282 million pounds is it? Is it is it is it is it the move from the mailbox which country of the UK was a real this week to be dominated by London headquartered TV Indies

I'm going to go I'm going to go to Scotland and office up there and then mysteriously make commissioned anyway isn't made by Studio Lambert Scotland I'm not to broadcast NE5 the top 15 Scottish producers are headquartered in my country.

I saw it a describe does brass plating in other words.

You should have had a little sign that says we are based here.

Is that sort of story that London central London taking over there again really really like Devolution and outside of London and think it's it's it's a very positive thing there's also the reality that if the markets really tough the skills required to be to get money from a decreasing pool of cash.

You're not going to have as much chance as when they're H and H and sort of day time playing they just needed recording so I guess in some ways, is it better to have some jobs up there? Is it better that these of the capital ownership? Is it Scottish little to have some reason or cash GTV we have members of which there are many and I am proud to say that the majority of them kind of Scottish based interestingly a lot of their work isn't commissioned.

It will be branded podcast self-published kind of work in that way.

I think it's a really interest me and I think there is a huge difference between a London Company opening an office in Scotland that employed people from Scotland put the money back into the economy grows the economy.

Vs.

The brass plating which is literally someone from London you know flying to Scotland wants to record a thing and I think the the key is where's the money going is it coming back down to love me or is it staying up in Scotland I think ideally you want those Scottish Indies to thrive and as I say let me go too far and his there are Scottish and I think there has to be there were can I have to be the money and that's what needs expanding on Chloe you win with two points.

Are you get to find out? What does you some money for us to move the media club to thank you for us.

Thank you.

Jim just remind people getting happy.

We can just just Google use your favourite search engine to search for london-centric and you'll find it there and Chloe have to keep up with you and your work.

Accident affect the Jane Austen LE4 earlier as well.

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