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Read this: ITV ad revenue expected to fall in tough final quarter | Media | guardian.co.uk

Summary: The ad market is expected to fall by at least 10 as worsening economic conditions hit marketing budgets. Ad revenue at ITV's flagship network - the UK's largest commercial channel and a bellwether for the industry - is anticipated to be about 118m in September, according to early media buying agency forecasts. ITV1's fall is exacerbated to some extent by last September's ad revenue rise of 5 year on year, with the network buoyed by its coverage of the Rugby World Cup. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  ITV ad revenue expected to fall in tough…



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