Read this: RAJAR Week, Celebrity Traitors What s Next for Kay Burley?

What can an object tell us about the conflicts that have shaped our world conflict of interest is the podcast invite celebrity guests to Imperial War Museum London for a carefully curated to have a most revealing artefacts during Cerys Matthews Phil Wang Eddie Izzard jamali Maddix Carey Mulligan and more as they get to grips with the history of Afghanistan the malayan emergency all the Vietnam war that's conflict of interest from Imperial War museum's series 3 out now a great thing about potential but it has no concept.

What day it is for how old you are where you're from or what you used to do it simply wait patiently.

For the day you decide to use it so go on see how I can help you make the most of your potential starts with skills search skills for life the times.

Hello welcome to the club.

I'm your host Matt Deegan in the club today is Rachel week and Adam Bowen PR Soprano Megan Carver are here to run for the radio industry codes on the programme as the BBC celebrating record viewing figures for the traitors.

We talk about what could be happening in the Celebrity version all that plus the sun's rebuilding it's in the media quiz we say farewell to some big names.

That's all coming up in the media club come on in thanks for joining me nice to see you both so Adam have you got to add to the media club list and pharmacy and that's because a mandolin started this week and that's the spin-off of the absolutely brilliant motherland, which was also created by Sharon Horgan

You taken Amanda Lucy punches character and dropped her in so ha which I'm leaving on at the local calling and she's got her puppy the Joanna Lumley and it's just it's just really I love it is one of my favourite sitcom the last few years has been Northern Ireland and so and I just been upgraded you upgrade the music from BBC Two BBC One BBC High Hopes for yeah.

I mean she should have very waiting she's got so much.

I don't know it on the first episode of so so far.

She's not credited.

She's a crater, but she not the right I think that's because she has 101 projects on the going so yes all three of them very welcome to join the club and Megan who's on your list.

So this week Naga spoke about the deepfake story that existed and that popped up.

I should say about her this week now the reason I'm right now.

They're in this because

This is happening more and more they are really embarrassing often for the celebrity quite distressing and soaps tonight before going to know what someone has doctored image renewed.

This is what they look like some kind of exploring highness essentially what's happening? Is is that people are making these really fake salacious clickbait stories and opening them with AI imagery and it's so they were looking BBC News website.

Is there littered with adverts.

There's cookies Analytics has also try and get as much as they possibly can from you then maybe she seemed that you're probably stupid enough to click on the story in the first place.

So let's try and kind of get you to keep adding to a scam so for someone like that, but we have a manager and she might have a PR person people need these digital experts now to work with them often and

When something comes through the decision you gotta make is do we need to act on this if we act on this are we going to make this picture? So there are some individuals that have said I do should I just take my own socials and say this isn't true actually probably not because you got millions of followers and all your actually going to do a samplify because most of clickbait are sitting on on Facebook will get serviced and then people will see it and show it on going on my god.

Have you seen this colour within the industry? There is a major issue with them, but they kinda contained what you don't want to jump by the Lotto am I using the BBC logos or the new X logos which does help because it does mean that you can they can just come through and copyright if the high net worth individuals that but I think it's really interesting because we'll are we going to find those individuals and blackmail cases of this is what we created.

This is what we're doing placing nose on business sites apparently and just really trying to undermine in the

Especially outside of the UK that they're saying this more and more I think they will be instances certainly with the with the increase of AI that digital reputation team and it's an area.

I think that somebody is going to have to be a manager as I just have to keep Moss off to text you.

I suppose if you can go out with you.

Ok, has it been 3 months already the latest listening figures are out earlier people there's plenty about the traitors coming up so few chapters now and the podcast you can skip.

It's ok.

Did you notice from radar this week? I'm in the first thing.

We noticed probably walls of the vast number of new stations that launched which are basically digital sibling sister is offshoot.

So hot got a load more capitals got an extra 1 greatest hits has got some missing from kiss that's really interesting.

There's this kind of the you tried to show up.

Brand audience by launching all of these said that cumulatively you've got the same number of listeners that may be scattered over a number of services.

I think there's also known element of trying to stop listening to playlists in Spotify and other music streaming services, so that I want to listen to chill music.

There's a number of stations that have the word chill orcom weather in in their in their titles for the kind of words that you might put in and the whole thing anyway.

I've sorted fake artist so whatever on Spotify where if it's something keep on piano music so that I can do some background studying we can do you've got that kind of thing I think the other big thing I think it's heart heart done extremely well.

They'll be very pleased and this is where there are over 10 million.

I think the first time for the main source of what we do.

Amanda Hart absolutely and tens plus Love Plus musicals have to go back to my notes Absolute 80s was the first of the big spin-off stations gets 1015 years ago how it is bigger than Absolute 80s.

Yeah, I mean they're ready use that power that they definitely have and you know and successfully you know which isn't always the case because it is interesting to compare that with kiss now kisses had a few challenges should we say first switch the FM versions of kiss over 2 hits kiss for a long time KISS 100 in London that's what a lot London is would know it well.

It's 100 now, but even before that.

Which would seem Kisstory overtake kiss and now Kisstory is significantly bigger than kiss and it's kind of like which one is the main Brown yeah? You know when you actually put the Investment if you're back now history sub-brands a kiss and Kisstory being so they sort of the same imagine kids has quite a lot more investment then kiss to does even though it's much less of an Audience with you know when you're next thinking about your breakfast presenting teams or whatever you do then, so I think those were being things Radio 2 has done very well.

I think it is Zoe Ball's last period so we don't know for a little bit towel Scott gets on me.

No no again.

He's been covering for periods anyway.

Nothing really well and sort of coming out the other side strongly.

I think Jeremy Vine's doing really well as well, so across that station.

You know this so good stories there anything.

What what they're what they're up to and Radio 4 in the Today programme.

How have they done? So today is 5.7 it still really really nice breakfast shows from I mean I absolutely love Radio today.

I really know when I just love looking at facts and knowing all the power of morning radio should never ever be lost.

There is no other me and where you can reach that many people so if you just solely take Radio 1 Breakfast Radio 2 breakfast radio for breakfast.

You are reaching around 17 million mate so if you were to get a story in the news bulletins at 8:10 to around 8:30 mentioned that you're eating now that is a huge huge figure.

If you then get that same story on heart with Mandarin Jamie and capital you adding another 7 million onto that there's no other medium that can do that.

There are from APR perspective morning radio so powerful and there are certain shows where you cereal uplift into certain products so a Chris Moyles on Radio x has always been the most incredible promoter.

You can do a 15-minute interview or maybe right then you will see what the audiobook on Amazon going up to the the top the podcast going on the top of the charts for books Chris evans' always done really really well for books Radio 2 breakfast is always seen a if you if you if there's a TV show on that night and you've been on it ready to breakfast you will see that correlation when you get your baba ratings in the next day.

I dream I really would be that you would have radiator you have you have you have a radio for mention you have boils on YouTube and having evens mean it's never going to happen with and follow it.

The other thing on radio that is all it is really interesting as publishers also mourning the loss of it is Michael ball on Saturday because that show you are absolutely sure he had such an engaged and book reader audience and he gave it so much space and love about a literally everything a week with publishers and the other thing is just too broad as there's too many things on when the numbers are low even the ones who does the best but it is still a smaller proportion.

I think it's really important to distinguish.

This is not about radio vs.

TV because if you then took in the evenings, I mean TV absolutely transfers where the incomparable.

It's just style and everyone has their breakfast the morning routines it outside what you listening to you absolute have your clear structure what you do each day and so when you find your your your radio home, that's it.

It was watching been quite a few films out at the moment James is coming around comedy ass movie without the other week lots of social and karagias was in pretty much every radio station on my radio station breakfast.

Is it easy now baselitz global barrel the same floor for the BBC they actually you can rip people round all the stations to be you work out where and what networks would be the best time to go on and it's very stressed when you're in.

There is if they've got it.

They've got it.

Set up perfectly you know from the meet and greet to the let me take you that you're going to talk to and like I said it mean that's a quarter of the population that you can reach if you do all that shows minutes that 5 shows a super efficient there is no radio is an efficient.

Cross cross everything ads programming the lot I mean it's very different to what it was 20 years ago.

Yeah, I mean you know that I'm definitely in terms of getting stuff done.

It feels like it's few people doing more stations.

I mean at the same time as we seen some of these all these need additional services launch.

There are fewer people programming which is interest but the median probably does need to spell itself.

You know to meet the physical financial and the sensible needs of it.

I think the challenges where new people going to come from the terms of Talent and someone in it gets harder in come into the industry if you think about how many services are coming from London if you look just the wide wide apart of it.

You know the entirety of global effect of please coming from Bower still has some local breakfast shows on hits but you know we've seen global in the last quarter will send you the story is coming down there drivetime show.

Ring and you can't imagine.

I think it's probably a bit trick about some of those breakfast as I probably really quite strong in their areas, but you know someone running the rule over it might then say ok.

We'll have it will come from later this month global regional shows the performance look at them.

Look at the numbers for this book and look at the heart station shows good performance, but it's hard to argue with the cost savings and the profit margins within that you know the radio centre reported a 5% increase last year.

There was something like 360 million in revenue from Jan to June last year the National Lottery alone realign spend that in 2023 so don't know did last year, but they spent 20 million just on at listening and the reason for that going.

Cycle is Ranger because radar gives such good data and such good stats that means brands have real confidence in the power of radio to reach and get slagged off diary methodology and predominantly methodology, but it's be back by BBC commercial are the ad agencies in service and interests for it to work and and B6 it's not just a book now.

Is it because I think that's for people like me that's Tottenham radio you we joke about the factors of work.

You know this paper book and pencil but it isn't that your service would probably having more digital and physical Diaries is also M dead dead.

There's a number of different things now that the methodology changed a bit during lockdown and they kept on some of those changes.

Background listening and so on so there's that you know I think I think it's you know that the only thing arguably radio hasn't really measuring is the as we see and you know it's probably certainly the case in some sweets radio you're single transition to podcasts and even on demand listening of the same programs You Know Radio 4 programme.

I don't listen to it the media podcast in the afternoon, but maybe I listen to it later on and you know catching those those that kind of things all the all the Archers you know which is a big one may be listening at sort of lunch time at whatever so you know they're always challenges.

You know we see the complications of TV as well, but undoubtedly its robust and you know the comparison with do you know if counting around her and her homework.

The TV we have the consolidated you know so obviously we know what people have watched within the 24-hour period under 7 Days afterwards we should know from podcast later.

What what those downloads on it is a shame.

I can't join those up and existence of different systems and if you have hid you can ask and you can sort of this survey is a particular podcasts over that you talk about cars this ship and so about 22% of the population listen to podcast each week.

It's the highest recorded.

It's a good number or do you know 15-years in podcasting is still a bit more?

I think it's not bad.

I think you know podcast measurement and you know there are a number of different measures of it.

So this one is probably a little bit lower than you know often does a measure radiation dose in separate measure be really careful don't want to compare and contrast methodologies too much.

I think what you find is it just takes up slowly I think you know podcast isn't he has never had that sort of hockey.

I think you might think it has given the at times in same number of new podcast that are launching and that's certainly doesn't seem to be stopping.

I mean still not going if you're if you're so kind of person if your comedian you probably got a podcast anyway that starts like there is a transition undoubtedly and we've got this now a complex thing of you know does radio This podcast is YouTube you know you know you know the the intersection is blurry and written about this quite recently that you know it's

It's a real sort of mish mash and it becomes really hard.

I think then to say ok, what is this piece of content you know is it Radio podcast video something there is different methodology for a Sony different subsections of podcasting so YouTube exactly that sits and eggs when you get Edison absolutely in the top 20 podcast to listen to No UK you wouldn't even find them on an apple apple apple app demographic probably is a bit older and so when you look at their top chart.

It's a reason why you know that that would be very different if you were to look on Spotify YouTube think there's a podcast or a show a performance podcast Steven to positive about the Israeli any bad news anything negative anything people should keep an eye on I think you know you always look younger listeners a little bit some speech station.

All look at some like talk.

I think they're probably still finding their feet a little bit after the transition from overall listening did dip as well, but I think we're at 87% now.

It's complicated because we've had population changes last year so effectively the new census data got fed into radionic bumped up the numbers so in overall numbers terms.

They still look good, but percentage wise with you know.

There's a there so to get to type something Chris Evans not had the not have the greatest what 750000 to be a bit disappointing the flipside propster Samantha - 6 Music just keeps going and going and going and what a story for 6 Music you know faced with closure remember when?

Absolute jubilation when I get a million you know what music has a very activist fanbase, but the changes they made of work company and question I mean I said they're not quite at their peak, but I'm not far off.

It's still you know that's that's absolutely their values call and when it came in to put covering so accepted so quickly because he's a phenomenal broadcaster and generally love that music you know it's just is perfect.

Don't wake me talking about celebrity traitors and the sun subscription plan company thinking about missed opportunities.

You might think they have known you know has a podcast and that's because it's true over 30000 different podcast released at least one you.

And competing against be tough the last thing you need to the in-house opportunities on the table to speak to us about how to maximise your podcast Marketing head to podcast podcast Discovery to your podcasts maybe on the commute in the car or you might be watching me on your screen now.

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Media club visit card shop online.co.uk today and take your forecast to the next level right now in the Olympic village masterpiece the times to take over stories that is it is the new day, but not just any day today is the first day of your apprenticeship the one you are so nervous about but you don't let the fear of the Unknown stop you know whether potential came knocking you not only welcomed it.

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So what is up or down you're still winning be the captain save with your next switching is a brief visit e.onnext.com today next is a 12-month fixed-term tariff depends and usage T's and C's apply a welcome back here's what we've been talking about in me the club this week reuters reported that ITV is in an early stage talks with red bird.

I am I about potential merger of their production business this can involve ITV studio splitting from ITV plc to enable the all3media owner.

Bacon based all bit complicated is definitely something coming around ITV a watering down copyright law for the sex of AI is a huge mistake.

That's according to the FTSE policy, Matt Rogerson he told MPs on Wednesday that the government should accidentally change a gold standard of the UK copyright law that existed since 1709 allotment could stop that happening next week the new paywalls sunclub costing £1.99 a month and will give readers access to premium content including Jeremy Clarkson's columns, are they going to get subscribers just on the 2 quid a pop so try to to do a paywall before and it wasn't that? I think people want you thinking I'm going to have to pay for my digital news.

Anywhere form and you're right.

It's it's certain columns.

So it is Jeremy Clarkson it's Jane Moore is Harry Coles and got editor the offers and that they have for the very successful £9.50 holidays the Nexus that's always be with someone else it behind by the newspapers rolling into making by the digital and I think it's good how they calling at the club like and what they're doing now.

I think there's some really interesting bits around it because it's not a new concept.

I completely see how this works and for certain columns and to cause an interviews brilliant, but I do see a slight problem that they might come into which is at the weekend for example on the cover of fabulous magazine that comes the sun on Sunday Kelsey Parker did to be about her she was covered star about her pregnancy so yesterday.

I saw that the Sun Club when it was announced.

We saying here is the interview that's behind the couple and the journalist who wrote it.

Dating app absolutely great that seems really smart really fine you can go and buy it on a Sunday or after that you have to do you have to be a member of the club potential frustration here for the sun is the lines and the key lines on that story of the other digital sites, so you can just click on the mirror.

You can click I agree to have all your dad said to you and take all of your keys and then and what they called it The Sun you essentially have got key points the stories the issues with the trolls so I guess the question is our readers going to be satisfied laptop language and get all they need or are they going to be more inclined to go and pay for the in-depth interview.

I guess I guess only time will tell on that does it do you think about whether it's free or paywall when your you gotta sort out a time with a celebrity and you go to choose which title gets them.

Do you think about the distribution because it's not fair and sometimes when your

Discussing a potential big interview or feature you have the conversation upfront and say can we do this remove paywall and that will be part of the conversation that beginning all will be like know this will be behind paywall.

Do you think we're we've reached subscription a limit to how much money repairing or just used to it now and it's like I've got I've got a stump up.

I think was interesting is the price point 199.

I haven't really clicked and actually check cashing someone was literally a machine next to me in a supermarket buying the sun it was £1.10.

So that's that's the cover price today was a regular Monday to Friday copy of bed and now that's at the cheaper in there is about 170 what we really talking about is a price.

That's a little under two copies of the sun so in that respect.

It's a bit of a bargain really in terms of compared to the paper product.

I think it's who the audiences today and you know I'll be interested know what the analytics are people who visit the sun's website are they more in line with the paper of sleep son doesn't public.

Any longer so really unclear probably how many papers and austerity putting out sure advertises maybe know that but and more to the point what the demographics are and what the sun brand means today because you know my suspicion is it's getting older and so you're talking about an audience who maybe they decided that you know once they weekly around bill comes in that sort of north of 1015 quid or whatever it comes to now.

Maybe they are cancelling it and so can we retain some of those vehicle for £2 a month's and that my TV United result of the match that's going on in the background and and whether it stays at that price at Feels Like An introductory prayer for me a little bit.

I think it's interesting because I think it has done quite well.

That's alright 499 and you know it feels like will onboard people him Disney plastered and he only ate launched.

You know that launched a very country price and very quickly wrapped up the price.

And they haven't done as they haven't gone right.

We're putting the show the behind which is really really smart and the sun showbiz team now under Ellie Henman is very very different to how it has been it is still making stories, but it does not salacious.

It's not mean.

It's not doing all it can to get a story and so when Breaking story happens.

It is so often the sun that still needs a battery so they put that on the club.

That's booked.

Yeah, you get for the finale and now attention turns to the celebrity edition Megan last timer in the club that you made it a prediction for someone who would be on a celebrity traitors.

Can you can you set all my gosh? I said Martin Lewis love Martin do you think he's going to do this time? I don't think so, I haven't heard him his name room.

Spoken about the sun and how about showbiz team is obviously you know my job is a PRS to know things so I'm going to be really good because I do know stuff, but I have to pretend I know nothing so that is why we go thankfully we have the sun so we can talk about and who the sons and TV and showbiz teams have reported.

So they are saying Stephen Fry is the first person to be rumoured I mean upset just phenomenal.

They are also saying that there is Clare Balding amazing Danny Dyer the dad's not the daughter and they're talking about Alan Carr they're talking about Daisy May Cooper the time at Robert Peston they there was something was wrong Richard Osman categorically will himself out and I believe him that he is probably to knowing to normal of the format and I probably

Probably yeah, so close the production team that he's having conversations with them interesting none of the people who might have done any reality shows so we're not going to see any love.

This is not going to be anything like the American one which is pure a reality show season 2 was so if you've ever done bravo show your now going to be on the American traitors, and we're not going to be having that over here celebrity.

This trait is treated as a game show and it's not a reality show because we are not forcing them to live their lives as normal and we watch the morning noon and night.

They don't they are driven on to set each day.

They are there to play a game and they will have fallen out one day because they suspected you know someone is the traitor in the next day they won so it is arguably.

You know it is going to be huge 2 million watch that my not go to all those name people who are you offered lots of things to instantly turn them back on.

Why are they picking this one? Is it because it it's a bit more like a TV and normal TV show I think you are only saying yes to this if you love potatoes and you are desperate to play you've got want to play the greatest in this because it's fans on it would be the most miserable thing to be honest.

I'm sorry.

What do I do now? I never seen this where am I at? You've got to want to do it and you've got to know in advance whether you want to be a faithful or treat got to think about you what you think is going to be your gameplay and then it probably probably all of them literally is really that.

I never say they want to be faithful that sort of The Regular version.

I think one might be going to be so disappointed if they don't feel.

Liars 25001 else in this country Trust more than Martin Lewis I mean he has to do it the movie series series is different every series someone thinks they got something different they bring a little twists then I'll change it they filming in the haven't announced when it's when it's going to yeah, but surely that's got it's got to be around end of August September because it's either before strictly because you know a lot of photography up in Scotland to stop all these people that emergent.

Yeah, that's right to roam up there.

So you can you can walk across those private field and legal in Scotland

I think mum's it starts it once they start filming it will there will be leaked so plenty but actually that's not a problem because it's just going to make people even more excited when they see those names going away now you ok is next ladies and gentlemen and everyone in between 13 including best picture Oscar nominated for 11 best picture of directors and Sophia Gaston and we're not for Golden Globe Award for Best Supporting Actress Zoe Saldana a picture Time magazine called exuberant human possibilities and back in cinemas now and on Netflix it's a new day a blank slate your mind wonders if you think about your future and all its possibilities.

You want to find out with your potential career could be like so you decide to do a t level qualification designed with employers.

It will help you land a job at place at uni a higher technical qualification or higher apprenticeship.

So go on mate today your day starts with skulls see how you can get started search skills for life ok Adam and Megan still with me just enough time for the media quiz before we go this week is entitled exit stage right.

Have you had all media names for an outside leaving a top job this week? Can you name them? It's the best of 3 so buzz in with your name if you think the answer so Megan you say say let's play exit stage left.

Megan just just a head there, but I'll take you entirely made up of what a Titan what an incredible career.

I have 3 thoughts on the 36 launch this in 1988 every single Storey in that time which is just incredible so secondly she broke the news herself in this industry.

It is impossible to keep there is always people that no, no one you so props there early, so as she announces a bit of fabulous chatter online as you know where she she's doing some people that are going abroad WhatsApp to she's obviously said you want to travel.

Turn off after leaving Dundas communications announced on their socials.

They were thrilled to be working with Kay Burley on an exciting year ahead so there's only something coming if you got ukpr she's definitely doing something in ok.

I mean could she be a trade to travel to Scotland going up there who knows her out because that's ok.

She's leaving the Great British Bake Off

it's not Talent in front of the camera.

Islam Productions co-founder Richard mckerrow surprise, but I don't think he's entirely done with with telly Yeti and obviously I love is these days and pre-match by comcast so you don't know whether you know behind the scenes.

I think it's partner in in love previously left last year as in something different after the other one has had a BBC sounds exact.

Yes, so Fiona Hanlon so she's been at the BBC for a number of years.

I worked with her Radio 1.

She was on his breakfast show on BBC sounds.

She is exceptionally great person.

I have done really really brilliant things in the Sims 3.

No.

Set it up obviously with the newsagents but now with political currency and they launched cross wires last successful.

Kind of miss me with the BBC which is soon to to go on and on and really making strides continuing to make strides and Sophia Hanlon and who is married to joining formulae as a is completely brilliant place nice.

It's just a family business.

What what they do next week? Have a great day and I think that's the both of them incredibly captain to trends and helping set those trends and knowing knowing talking to have two conversations with both incredibly well connected both very creative.

This is this is going to be really strong draw this week as I have to try and get yourself on straight to the celebrity on Celebrity and would be confident and be straight out of it will keep up with your Adam married.com.

Thank you to you for watching as well, but if you're new to the podcast welcome make sure you click that follow button all the subscriber and if you're watching on YouTube so you're getting episode every week, my name is the Producers

It was a rethink audio production with videos from podcast Discovery ladies and gentlemen and everyone in between Awards including best picture and best actress AnnaSophia Gusto and winner of the 4 Golden Globe Awards including Best Supporting Actress Zoe Saldana and magazine corded exuberant a human possibilities and back in cinemas now and on Netflix it's a new day a blank slate your mind wondered if you think about your future and all its possibilities you want to find out with your potential career could be like so you decide to do a t level qualification design.

It will help you land a job at place at uni a higher technical qualification or higher apprenticeship some go on mate today your day starts with skulls see how you can get started search skills for life what historical events.

Are we taking off on this week's run of today in history on Monday central Europe got over it's Roman inferioara tea complex on Tuesday all the stops for an international Manhunt on Wednesday haggis whisky optional deep-fried it can only be on Thursday this and more on today in history with the retrospective 10-minutes cast.