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Read this: MTV to launch VIVA to replace TMF - Marketing news - Marketing magazine

Summary: VIVA will launch on 26 October and is supported by a seven figure TV marketing campaign. The new channel will offer a wider scope of content including comedy as well as music. It will be available on Freeview channel 21, Sky 358 and Virgin Media 313. - link

MTV to launch VIVA to replace TMF - Mark…

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