Read this: ITV Cuts Loose: How Daytime Lost Its Lure

When it's a quintessential part of British summer when it's the tournament you've waited 4 years for how can you keep going? I'm tired just watching so you can enjoy a whole summer of world-class Sport search TV licence together on WhatsApp so we can see your hear your voice call message.

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Play welcome to the club on your house vegan in the cup today rooms have found that channel for plants are investing in these as part of its in-house production arm is ITV budget for daytime broadcast senior reporter Heather Farren tells us what it all needs the program Gary Lineker is sent off the BBC after controversial social post.

Did it all have to end like this TV critic and meteorite Ascot Brian looks at what the corporation could have done differently in the audio Network Media quiz matchmaker.

That's all happening in this edition of the media club before the big stories of the week.

Thank you for joining us for the first time.

I've been busy laminate your membership card out in the office, but who else would you like to add into the club this week, so the person I'd like to bring into the car but someone who I think that I had a good.

A good career in media and that's John Whiston who was the ITV managing director of continuing drama and my TV North for the last almost 30 years and during that time he's had such a big contribution to Coronation Street and Emmerdale you was recognised in an adjournment debate in the House of Commons for his contribution to 60th anniversary which happened in 2020 and not only that but he was also really pivotal in a lot of schemes so I made a notary there.

He was behind the original voices in the ITV that saying that welcomes writers from diverse backgrounds to write on soaps and he was also the person that looks the Tony Warren bursary and that allows the student to have the opportunity to go to drama school, so I think people who make those opportunities for diverse Talent coming through the door should always be celebrated so I think I'm missing would be a nice.

Entry to the club.

Yes a good day good new member amazing career and just ate the top on looking after that so important for ITV is pretty impressive.

Yeah absolutely I mean I think his full career plans even longer than air but 30 is ITV is not to be dismissed.

Hello, would you like a rose ayling-ellis? Who is commonly in the ITV drama code of Silence she's sleeping in a few places quite recently call winning strictly few years back.

She was also in Reunion was just my favourite times of the year before she was in that she's also be a part of the Paralympics coverage to include the silence.

It's it's a really kind of at first episode for a laugh, but it's in the fact that she is brought and she works in a canteen.

She's bought onto a police intelligence procedural.

What's a fictional drama because she can lip read and essentially shoes then thrown into the soft.

Intelligence operations because I think somebody wasn't there at work Union I think about what it means to be deaf and the use of British sign language is also evident throughout which is I think fantastic and touch her important move the TV but it's also I think like you're learning but it's not feeling like you've been elected to yes first and foremost their great dramas to watch it is currently on BBC iPlayer and Co the silence you can watch all episodes on ITV axed lovely my Channel 4 is entering the Investment game with the launch of its creative investment fund advice on Wednesday annual report of the deep pockets of ITV and ITV Studios but the report said I've got cash reserves to 111 million quid for the rest of money for them to invest yes, you know sometimes they had that money thinks that sometimes for a long while and it's not necessarily touched it either.

Some people been picking a part.

I think James Warrington have a telegraph picking apart about how actually content spend if you look at it in light of inflation is at the lowest it's been sometime.

I would say annual report so he thing because it looks back at the previous year at the previous financial year was that might not actually be the current state of where things are now and Channel 4 upfront so maybe 2-3 months ago and it was very much Ian cats being like hi, we've got money now and investing in comedy with investing no dramas throughout the year like things are looking up you can count on is now Indies with sorry about everything that's happened.

The economy's turn the corner.

So I think generally quite a gloomy think it's been said about Channel 4 I can see you obviously it has been a very difficult time and the main so for the TV industry, but I I don't know whether that's exactly where we are now.

I'm starving choose.

What what you

I have these excited about the potential of investment from Channel 4 is it competition I think the response from a few Indies that I know my colleagues have been speaking to you was that a lot of this is coming from the India growth fund seems to be the inducer of a kind of being primarily targeted, but I don't know how many of them necessarily aware that this is something that was going to happen until the announcement yesterday and I know the pipes been quite vocal as well about the fact that they weren't fully consulted on it and there they have quite a few concerns about in-house could mean for Channel 4 and the indus extra large one of the things that I think he pointed out was the if because it's in house and it's going to be at Channel 4.

There is a potential that how old is developers that have immediate access to commissioners in an informal way, you know that could be a bit of a canteen culture there.

ITV Studios vs.

The network access using a lot of improvements in production companies are Channel 4 going to build their own Court in-house production of this sort of suggest they are but maybe take me some First Steps looking to the West Indies and I think there are some great Indies within what's currently growth fund some of the ones that got mentioned were companies like what films that made adolescence.

I'm sure they have to have had lessons in the on there, but it's hard to say at the moment what that's going to look like I think it's taking patient 2026 onwards for Sure more will be revealed and how do I get to wonder because by then Channel 4 would be changed quite a bit like Alex Mahon is on the way out.

I would imagine in cats when he saw hinted that he might might no longer be a part of you.

Really wonder how the new age and the new leadership Channel 4 will change things changes that happens at a time of organisation at the channels.

Into the production world absolutely I wasn't but my colleagues that were said that the atmosphere was quite Jovial compared to the previous and I think maybe that's slightly because I like sandy and kind of feel like they can relax a little bit because I know you know especially that she's kind of moving on to someone else so she can kind of report I think it's like an interesting sort of sense about where we are with the media industry so far because I think I mean what about to talk about it goes to a TV in sort of coincided with what's happening with ITV daytime or so, I think I've been sensing even though it continue to be really hard and times of the lack of available work commission seems to be quite far down particularly in that bit post-pandemic the actually 2025 to 2026 looks much better, not much, but it looks better as a better time phrase.

This time last year so then to have could have a sense of ok things are picking up again to then have to wear my of the ITV news on the same same morning.

I think say now and you know I think it's all shows that things might not be heading in the right direction and highly non-linear yeah and 30% of that.

I think is purely from digital tax revenues and I think that was something that stood out to me as well.

Was that there? You know they really put themselves out there and saying that we are going to be the first strimmer broadcaster and I put so much interdigital so there was some positive in the you can see that they are really are making a lot of games in the digital investment and it is writing to show up for them now.

They're beautiful so incredibly well 4.0.

Seems to be growing incredibly is there sort of mortgage ends.

You see programmes on YouTube piano music from 2026 from January 26th of essentially quite soon, so it's essentially 228a 440 start your work across programs on ITV daytime programs will lose their jobs.

So it's a very tough situation, but I think it's one of those moments and wish you was with notice things from front of a screen.

I think noticeably is no longer going to be from TV centre, which is quite notable because ITV have been there with a daytime slate since I think pretty much left lasting less than 10 years ago.

So So Good Morning Britain is going to be moving to Grays Inn Road is also going to be under the wing of ITN which I think for any TV nursery wing the Independence of Morning Breakfast news via TV for decades and it really to show how things have changed Lorraine who is normally around show will be 30 weeks a year also down to 30 minutes Good Morning Britain will extends naturally in into that space week.

She's not on the Run GMB longer and then there's also cutbacks on Loose Women this morning remains intact but also will be moving studio so I think Mike several things it it's saddening don't get me wrong.

It is really sad name is also I think not surprising.

I think generally know we had two consecutive years of declining linear TV viewing according to the Ofcom report notably also we've had a decline in.

Viewers Tussauds ITV daytime also know those of us who have been for decades relying on as part of everything going on today time now going onto streaming instead all catch up, but notable thing.

I think is if you go onto streaming.

You're quite unlikely going to watch daytime shows shows you naturally warm to our reality entries are dramas.

Not so much daytime and discussion shows so I think that's that's what I need is ITV I said she said look and then we are going to be putting more money into drama a bit more money into sport and as a result day time is it is going to be pulled back, but I don't think it's over.

I think it is a much more streamlined operations going forward so when I said why is that the the scale of the change? It is a pretty major overhaul.

I think it was definitely in the ether for a while.

They were going to do some level of kind of cost savings and

You know make the whole thing more efficient so within within these changes.

They're bringing the teams that make this morning Loose Women and Lorraine all together under one umbrella that will share of the resources across and then within that is part of the reason for the amount of cups.

Are they on doing but in terms of people that I spoke to you though.

Very keen to stress that editorially like it shouldn't look different to the viewers been I think they don't want to necessarily completely overhaul what it actually looks like but they've made it very clear ITV for a long time but their priority areas as she said are Chalmers those big reality entertainment offerings and live sport which is incredibly expensive and I think when it comes to you is a television struggling.

Yes in the figures are declining but I don't think they necessarily a saying this is the end of daytime TV but they are set saying you know we need to focus on areas that are going to bring in Biggar

Can actually live sports is a really big commitment to Linear television because no one's going on iTV app to watch the football the next day very much a linear proposition but in order to make sure that they can do that.

They do have to make cuts Elsewhere and it is a very difficult amount of cuts like it is almost half of the stuff.

So it's a pretty blue.

Overhaul potentially out of his put it up for sale itself is any aspect of this to the fattening themselves up from being more more attractive for an acquired thinks more about your operation business.

It's hard to say what I think.

It's the last.

I think it's I think it's more of a case of the kind of looking at everything that they have and making the decision that ultimately this is something that can be cut I mean we announced last year that ITV was undergoing a major restructure then and they were doing these cost-cutting measures and I think there are serious.

What is last year and Mr seems to be unfortunate continuation of that and you know Channel 4 mate a lot of redundancy last year as well, so I think it's more a statement of what is happening in TV industry rather than potential getting ready for sale although.

I'm sure it probably helped.

Yes, I mean well as TV the Scottish equivalent of ITV is ramping up its production portfolio estate in fanclub takes STV Studios Investments 222 specialises in to the branded content partnerships.

That's another Can You Move by Stevie try and sort of diversifying a little bit branded digital specialism at the moment and I think it's something lots of places are looking into I mean we had some recently and we I was really surprised by how much.

We're coming and having a look at these like commissioners that we looking at digital offerings and how a lot of Brands are now looking at how they can make podcast and how they can make digital content because with commissions drying up.

I think everyone is starting to look at ok.

If we can't get that channel 4 commissioning anymore.

How can we get something out there? How can we keep making content so I think it is a moving actually STV I think of a really exciting broadcaster to look at because they are growing really exponentially and very quickly and I think this move make sense with what they're doing what they're ambitions.

I can if you want to grow every broadcasters accepted that you have to get into digital and also to do that.

I just wondered with branded content us are receptive to this because I do you think you can work like there's a broadcast.

Yes, which is done by Waitrose and it's in a very much saying the Waitrose but it doesn't feel to go to bed.

Listen to it and it feels like a sponsor more than anything else and that's with Nick Grimshaw and Angela Hartnett and if that's ok today off celebrity, but I find that occasionally you get some things are so branded and so call friend so much like an advert and I get it like people need the money to go Millie's programs that I do think of you is up it is it is it like it is hard to know because it's so dependant on them, but I get balance dstv can compete with the sort of London big boys.

I mean I think I mean we are continuing to have more money been spent in the regions in an in various countries STV is always position itself different than ITV and sometimes.

It's not always get on really and I think you're looking at their strategy of putting a linear and Digital Business together makes perfect sense.

Companies that is one piece Media what is done a lot of programs with Joe Lycett also makes perfect sense so so I think for me.

Love you were talking earlier about how which Channel 4 even if their annual report doesn't show the think it's starting to turn a corner.

I thought she is these results is plans by Indies rather than just been Cold Hearted cuts to be a cl mass of how the Yeovil Industries doing station, so we all over my boss has a red background to run a Virgin Radio Graham suez.com Bauer Media who is always based in Scotland has a huge Scottish radio heritage to the station is going to be targeting 35 to 54 year olds based at their Glasgow HD TV promotion.

They can give a new product.

I mean the AA he can work because obviously knows that so Commotion can work because we've only messing with like to know who try to.

No TV channel alongside a free newspaper work for a beer or a little bit of it didn't work because you know you're like to order we had such a I think in the last few years a lot of consolidation in Radio zn Status and having an endless station like radio x Oasis investment and new channels and originality rather than stripping things about different to the English radio market so the networks that we used to have a hearts in capitals and all the shows coming from London that was the network sometimes exist they offer much more local programming in things.

They don't have to do anymore either choose global with heart and capital and their partners community Corps they've added in local programming because Bowers register.

Clyde and forth one that's a long time.

I so successful like Clyde and forth monitor nearly at their to the highest ever ratings you think that shouldn't happen now.

You know yeah, he is on so it's a really good radiator markets and maybe less TV licencing opportunities there, but you are competing with Global about and the BBC is pretty TV launched the small-scale TV stations in Glasgow and then closed it try a few other things into new products that having continued so I'm intrigued, but I've got the right people but it's not easy not easy to do so we'll see I guess ok when we return find out how this show made the one particular comedy producer come true.

Patrick from podcast Discovery marketing company show in London where we been speaking about our Cross Primary network the virtual studio brand podcast Rex for more info on those for anything else to do podcast discovery.com on the show today, but what do the media club and your favourite chat shows have in common well aside from shop conversation and stand out guests both shows are filmed in top-tier studios at these people are just listening to their podcast.

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You're whether it's a voice call message.

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So whether you're trading days late night voice calls that could basically become a podcast or sharing the screaming password to the family your personal messages stay between your friends and your family not even a WhatsApp message private like a back before we rejoin Scott and his only been discussing in the club this week BBC Studios exact Bennett has been busy since taking on the role.

Just six months ago restructuring the various entertainment and factual brands to become simply Unscripted to kind of action that could have been at chance to become the BBC's new Charlotte Moore watch this space.

It was a poolfoot awards on Tuesday with the Guardian taking the top prize blood boiling investigation into the Carer's Allowance well done particular element of the show Josh Halliday who shares the spoils with Patrick Butler

I remember John Holmes The Moaning and Aria had one that's now propping open a fire door at the former studios at power FM well listen to Simon Clarke found it and we can confirm that homes will soon be returned with the Awards we just here to make dreams come true.

I hope that things over to make sure that the people can still Levi the fire yes, I'm sure it's fine.

I'm sure all the stories from the shower Babylon R3 substack just to Amelia club.com the Media club.com sign up and get an email from us every week still with me now.

Just getting the show last week.

I Gary Lineker is going into another folder online reposting deleting an apologising for an Instagram post this proves a story to father BBC

Morning having to talk about these things as well and he said that he would present Match of the Day but wouldn't front the World Cup coverage next year One Stop Gary trouble.

Let me just finally reach the end of the BBC tether.

Yeah, I mean I think obviously this isn't the first time even but in a Gary Lineker's come under for his social media posting is in 2023 he was suspended temporarily because of another post on Twitter and then you know was reinstate men also helped to write the guidelines for social media post.

I think probably for the last 18 months they've been kind of trying to have this relationship with God and caring like the news that he's kind of sucking down as both unsurprising and some WhatsApp

We knew that he would be coming you know he would start presenting match today at the end of this season, but there was an expectation that he would then go on to do the World Cup a little sort the you've been a naughty boy, but you coming off one that will keep you want some other stuff you put some things on BBC sounds as well.

You go hang a show me and actually there was news I think yesterday that since that since when I think it was announced on Monday that you before me kind of stuff away from the BBC his podcast the rest is football is also now being dropped from BBC sounds BBC sounds had originally signed a deal.

I think in November of last year that they would have the 13-year and then with the possibility of being able to renew but seems they will now not to be us renewing but they are still working with goalhanger which is Gary Lineker's company because they are still going to have.

What's the history but I think things but Gary Lineker presents and I kind of being shuffled off.

Yes, it's got the BBC made quite the big deal of his departure and the crazy way, they reported an interview with him the other week as well Gary Lineker did so when I read the news that you was leaving the organisation the broadcaster.

I wasn't that surprised really I mean someone so how big is story end up becoming rather than the other stories are we having more focus on sometimes, but nothing is used but I think it's just been the case.

That's like relations by my speculative lyric have not been great to where we are now and also I could filled it with the new age that BBC sport wants to make with the new age of Match of the Day have.

Leon anyway, so I felt like that didn't feel like I was going to be a permanent thing.

It's sort of felt that you were putting somebody out to pasture that I feel would have happened in the next couple of years anyway.

I get it depends on whether another broadcaster decides to step up weather 30-day of the football rights to weather in there would be enough space with pass this storm to pass and also whether what Gary wants to do because I've been very well presented for the BBC phone number of years, but of course I've been saying it was probably the most profitable and successful companies in the UK because of The Commitments

Wake me up coming up to actually brand opportunities YouTube show crisps in a bad place.

No, I think he has enough kind of backing.

I think Gary Lineker will be just fine but I think if I think he knew that you'd probably taken it except to farm.

You know he was coming out and immediately apologising and deservedly meant that I think it was the minute that you apologise which he should have done it was the writing's on the wall.

Ok.

Just looked time for the audio Network Media quiz, let's see how much I guess I've been paying attention to me the news this week.

Is called partnerships at first sight Bean sized up and matchmaker against potential suitors this week? I'm going to give you the name of the brand you simply tell me who there in a new relationship with and once again Scott Alexa audio network has taken it very small brief from producer Matt and up with an entire suite of music to score today's game at work.

No help you out with your musical.ly even know the answer so Scott you will say and Heather you say let's play partnerships at first sight nursery funded public service broadcaster that tired of being tied to one platform.

I want to pay the field and Hatfield is audio apps that want to do more video.

I think Scotland with BBC sounds and Rylan no channel for joining Spotify for video content correct commercially funded.

I'll let myself out stoppers on YouTube is now going to exist on Spotify to yeah.

I think again when we talk about digital presents earlier than they were the first ones to put video content on tiktok on Snapchat so as Spotify is the next kind of logical step in that now watch so many podcasts visually on Spotify Spotify really annoying.

What we would have regarded as the podcast section now.

How's things like ladbible Originals in it will have the Channel 4 Originals in Southside of what the kind of content is it audio video is it is it more Force maswali? That's where we're going on Spotify swipe up the thing.

What's the video of the book that mean you can get Spotify on laptop for you.

What you get when I see something really like apple replay 30% wash it off my own reply, but I love looking at the people Spotify I think it's totally and look forward to I love watching the household excuse my Spotify wrapped around and how has it screwed it my wife keep fit contents what she listens to what she does that means but my high quality music is dilated at work thing on it is like 30 minutes of yoga.

You can see that story in December National Treasure with a new podcast and play something more than traditional so basically his new podcast to think how to be in love with which follows the successful how to be a man so obvious thing, I'm surprised that no other podcast on BBC sounds late has before Visualized and be put on iPlayer yes, so it's going to be on both platforms because YouTube remember forgot her it was it told me that somebody bad, but somebody said to me then and reviewers foots podcasts that been uploaded onto YouTube and they actually do via audio now and I think it's just the fact that it has been for trenderman know this is hello.

This is filmed in that's a standard now.

I just think you know is even like sidetracked which is the Annie Mac and Nick Grimshaw podcast they film things so make sense like to put the whole thing up brother and calypso BBC discussion about about who owns iPlayer and who owns sounds of how well that's connected.

I think there was another which is Tom grennan, and is it raining by the five live team is another kind of chatty podcasts then I think that was going to be ok.

Maybe I'm but I'm in the traces and click.

Just did so well on BBC2 that it just makes sense to power its celebrity died playing in the UK I've been taking my time.

The perfect match and now I found it are they called infective Media Group investment firm and side of the drink a lot two different media companies in one at the infected group of companies that a good thing for sperm to do anything forecasting is still a media that has had ups and downs over the last 20 years, but it's still when it works can be incredibly lucrative nothing also is a time of just bringing on new Talent and putting them on to other media relations first time yeah, you're very disappointing.

Turn the lighting very regularly the quiz record of winning the queen ever ever ever done very well as a special prize Heather you can get This podcast on BBC iPlayer so if you just talk to I'm outside now and get the following.

Thanks to Allan and of course that Alexa audio network for this week.

Sweet of music.

I remember they can do this for your next project to just had to audionetwork.com have a hacker Paul keep up with your work, so I report on Broadcast so if you turn my name into broadcast or you follow me on Twitter I'm having fun with two ends because her the following was already taken the time Google turn the volume by cannot find another pallet.

My username is taken so once I had a group started up on Twitter and Instagram and it was somebody who bought together all the Scott Bryan

And they were like let's meet up and have a fight in the world be like three of the other two in America Joe Lycett going to what's on at 5 a.m.

Every Monday at where we review a lot of TV and you can listen to that on BBC sounds, but they don't visualizer.

Yes, yeah.

It's not publicly announced remember the start of the movie club.com audio.

Will see you next week.

When it's a quintessential part of British summer when it's the tournament you've waited 4 years for when it's Valley I'm tired.

Just watching to watch all TV channels plus BBC iPlayer so you can enjoy a whole summer of world-class Sport search TV licence together on WhatsApp or hear your personal messages, whether it's a voice call message.

I'm sending a parcel to WhatsApp it's all just this so whether you're trading those voice call that could basically become a podcast or sharing the screaming password to the family your personal messages stay between your friends and no one.

WhatsApp message Private Secretary status, what historical event so we taking off on this week's round of the day in history on Monday how Gone with the Wind massive Blockbuster even though it was just a book on Tuesday the anniversary of the day the west first made the Walkmen on Wednesday Cecil the lion vs.

The minnesotan dentist has it really been 10 years on Thursday the day David Bowie killed off his most famous alter ego and on Friday the boxing match that spot race riots across the USA we discuss this and more on today in history the retrospective 10-minutes each weekday, wherever you get your podcasts.