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your Starbucks is ready beans ground millcroft shots pool velvety milk into a double shot of Dr Fetcham that's the good stuff is already the finest coffee beans are ready for Starbucks you love is ready hello again from the Starbucks coffee Helen work this bonus edition of immediate club at the UK media regulator Ofcom has been becoming more vocal in the past year from interventions commercial radio and the thorny issue of what constitutes a news program and today Ofcom is pushing YouTube and others to feature public service content more prominently Christine and Nicholas

What is the group director for broadcasting Media out of command? Thank you very much in here before we get into the recommending play, what sort of prompted the report widen.

What is exist and in fact 5 years ago.

We did one called small screen big Debate and it informed the media at which recurrently implemental so it is not that we are required to do as part of my job, but actually you know what things are changing so much so fast that not review how Public Service Broadcasting Media is is going would be would be remiss of us, so we have to do but actually it's something we need to do really ok, so there's quite a few places hair one.

It's probably touches lot of people's imagination is around YouTube and thinking about it when I was looking at the summary thinking a lot about almost treat.

Tube like a traditional broadcast outlets like a guy or a cable and you want them to have colour public service Media on their my YouTube and now if you think about prominence is the word we use about I can find this stuff.

You know public service content is also logical conclusion the regulation of prominence originally the three then became for them became five buttons on the television then where it was in the EPG with the media at is about you know where it is a bit appears on Smart TV got 7 out of 10.

I think it's got a smart teles these days and so like a logical development of that and you to be at the Graham platform.

It's and we telling the broadcast put your content with your audience is and then increasing on YouTube so it could have makes it makes it makes sense American company internet driven from

Now I feel about being painted the Premier League into your into your sites with YouTube without actually they're all fever general in the same place with the stuff that the public service mean that we talked about is It's News its current affairs.

It's Sports it's children's programme.

It's great dramas.

It stop that brings people together and they were really good strong brand so actually it's what would you choose not one of those things on then they do they got they got some good the developing some really good relationships the broadcasters so I think it's kind of beneficial for everyone really pulling a lot more full episodes on the Channel 4 and Channel 4.00 doing YouTube what public service Media it does that mean mandating that someone that's got an Ofcom licence should get prominence or can it be other people?

Public Media yeah, I mean it's how many people how many people are if you have problems for everybody? How can you do that? So we're starting off with the public service broadcasters.

They they have to make a certain kind of content now Media is not just made by BBC iTV Channel 4 Channel 5 sky makes great stuff Netflix Adolescents etc.

There's a big difference those company don't have to invite thinks going out the other day that they're gonna stop doing original so you know and you know that that's for that.

That's for them to decide to do but the the public service broadcasters have to do stuff and so that's kind of you know the difference really I supposed to make that stuff to get access to Spectrum to get onto that button number 34.

And that was the exchange you got access to Spectrum exchange for may be doing some stuff stuff.

Maybe wouldn't do it on your own but the absence of exchanges has changed.

They don't necessarily need to have a bottom you can appear on an EPG as a as a commercial provider is some of this problem solving problems on YouTube ways to keep ITV channel 4 Channel 5 in the public service family in in a world where there are so many different channels and so many different choices problem some Public Service Broadcasting the is part of that trade-off and again.

It is the latest version of it.

So you have to do that as I said they have to make those kinds of programmes lots of people do but they don't have to obviously there's a question of who pays for these things that's what I think that is raised.

Report and there's obviously strong encouragement those government funding for the sum of this may be outside of what the licence fee does luckily.

I don't have to decide how this is done.

It's up to the government.

How things are funded we seen that you know tax relief for Behind TV Productions really helped they have been calls from various stakeholders other things I doubt it may attacks on the on streaming companies how the BBC is funded overseas the biggest one but you know all the other PSPs tell us.

It's not in there interest on the BBC Newsround is there so I think about it.

It's about sort some smart thinking and at the end of the day.

Yeah, it's down to the government to work out to work out how the hell have you should be done but it's not just

Find me money today, you spend the money as well as things earlier, so I just kind of news content things that maybe the market which yeah, I mean news has never been a commercial thing you know ITV News money to make and you know what kind of price of the Dyson hose if you like by lights a Coronation Street or more popular programs, but it's you know it is it is an area that I don't think the market with necessarily has a very interesting came from there after 8 years does a fantastic news doesn't have to chose to so there's a value.

There is a covenant value of new to get deals to the brand that you know you you know paid money to watch football but we do things as well.

So yes, he's a fantastic product, but it doesn't have to exist and I could turn around it going to do anymore.

Don't know will but they could do so it's it's and uses expensive business you sending people to the countless walls always happening around the world is not cheap and eyewitness journalism, is is really crucial and now or near aware because there's kind of fake news and information around.

It's actually you know having use this that have got people to verify stuff is now become you know part of what you have to do all the time.

I guess it's consumer perspective and there's also research.com does about consumers does equality and covers all the all the different Media I do worry.

You'll see a lot of response to the licence and need to have a licence for a television television.

I don't use the iPlayer and you can see online that people are unhappy there for stew.

I mean do they want the government to invest in in media spend more of their money on me a lot of people say actually the market should just look after yourself.

I haven't done specific research on that is important to realise that you know a lot of people still use the BBC 70% you still really used but yes trying to persuade people to pay the licence is you know is an ongoing thing but I think these things is that if you think if we as a society that has Britain if we don't fund the BBC and Public Service Broadcasting properly then you when I wake up one day and it will be gone so you don't miss it till it's gone and you know the BBC and the other broadcast Rangers stuff that I said some people do bit sore, but don't have to we can do is a new boss can take over and they said let's not making loads of British continent so it's really important.

Make that kind of stuff that brings us together as a nation whether it's you know god willing whether it's the euros finals and you know the lionesses being the final again whether it's the finale Brittany or treaters.

It's kind of it's part of that is part of who we are and link and so I think it's you know I think it's you know you think I'm sure you're aware this but the service broadcasters are actually really big part of become a creative Industries that makes loads of money this country people come from all over the world.

Not just because we got great on-screen Talent here, but also we got fancy.

You know colourists lighting directors.

You name it and that's why people turn their stuff that public service training that then goes to the rest of the sort of connected S22 news and quality Media is media literacy in a world of about fake news already.

You can see a lot of.

B-style content on YouTube on on social media apps that can be hard for people to discern what's real or what's not what comments what's been created by AI what what's real in here at to invest in in media literacy, so where's that come from those those changes? Yeah, my own experiences.

You know conspiracy theories used to be sort of people that you never encountered and I'm not going to make some conspiracy theories but you know I remember after I was having like few drinks with Mum's and Dad's around 4 around the Neighbourhood and people saying to me what year will Skye collide with the government to cover up the Dettol and I was like no he didn't but some of these things are going mainstream and I think that is really important that people we can have we need to have we need to have kind of digital skills and digital literacy and citizenship kind of

What the world around us is doing and that's why I think you know getting the facts right is so crucial and having news providers that providing trusted actor in partial News and stuff is so incredibly important and it's not just you know but we report that it's not just the work of government to do or of corn, but it's also the broadcaster themselves the platforms and making sure that was all this talk about the role of education and that's for Westminster and the devolved governments, but it's adults as well.

You know people because of my haircut about a year ago.

Just saying to me well now Sadiq Khan been elected into London he was bringing cereal.

So where do you read that cos I don't watch the news to depressing so on my social so I just think it's just getting a bit of colour.

Question but critical thinking important, is it the job of the media companies that are doing the good stuff to also fight the bad stuff or is this really a job for the for the platforms? Will it be online regulation? Please can someone else could do both and you know there are some there are some rules around that about me.

So that people are not exposed to illegal content and helpful for kids and someone making amazing strides in that would be fantastic.

Missing was not in the online safety act.

What is what is information and what's this information? So I think the it's important that we all play our part in there, and we just asked questions of things that picture.

I've just seen you know is it really will ask my kids as I've got the 19 and 22 year olds.

I have now they find out stuff.

You know where they get their news from tiktok.

It's true, what if it's a really bad looking so I'll go and check on the BBC so I think getting people to think that maybe not always what you see is exactly what it purports to be is is important that something that needs again asking government for more cash to help that causes do quite a lot already on this and it's just kind of reminding them and I come out to charge.

I think it's something that BBC Tim Davie is already said that they're quite keen to sort out a bit more on.

So it's just you know if you if you're being of a pair of designer trainers and then half price you little bell Rings doesn't it? If you see something on social media which looks a bit weird then? Yeah? It's just making that bell ringing little bit of people that looks too good to be true.

It probably is.

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Your Starbucks is ready beans ground millcroft shops Paul velvety milk into a double shot of Dr Fetcham that's the good stuff.

The baristas are ready the finest coffee beans are ready for Starbucks you love is ready hello again from the Starbucks coffee company on Liverpool planning regulation to strip away any outdated and unnecessary restrictions that sounds quite sensible you know be more efficient different people have different about what are unnecessary restrictions.

What's the ofcom's made some statements around been used and politicians on telly.

What's with the right defending those decisions is this about trying to change some of those rules as well as high point is an overall view is more about really making sure I can fit for now changing regulations for like 22 years.

I think as the world around us is changing are things that you put in place 20-years ago around advertising product placement stuff like that.

Are they really the right thing? I think we also to be concerned about the future TV and broadcasting and in a world where you know in 1020 years time are we still have TV licences? Are we going to have a bit like you haven't you online world systems and preferences or processes, so it's kind of like you all of it.

Really as part as far as like.

You're at the broadcast code and a consultation having on the role of politicians are presented and what we call 5.3.

There's a console.

Gay one in that at the moment, but yeah, we're bringing as part of the music video on demand coat and which we mirrored on the broadcast I'm quite keen to look at it just the one code for how it you're seeing something on live or you're saying it on catch up with your seeing it on you know ITV X should it be different things so I think we talking about review everything really because it's the BBC has got some hot water but they Glastonbury coverage that was on an iPlayer colourpop upstream channel and that is an unregulated part of the media.

So it doesn't fit him with outcomes rules not quite yet.

Yeah ok myself as well.

I'll powers and slightly different there we can and are looking into into someone's at the editorial process is we can't I like you have been broadcast.

Have been out to investigate and sanctioned violence such as a difference that however we were asked by the last government as part of the framework agreement to start regulating BBC online material and I think I would have fitted into that that arrangement hasn't started yet, because they still parties signatures and stuff, but yeah, it is a complex world.

Isn't it? Kind of working out is a live stream part of the iPlayer on not part of the iPlayer so that's why I think regulations got to evolve with house office delivered in efficiency and come out of date and I think your boss talked about the need for the BBC particular data response of things slightly quicker some of them are the chances of Taken maybe a year or so to be resolved not issues very complex and it isn't this a bit of an issue for Ofcom as well trying to solve.

Problems and everyone wants to 24-hour world now you know you buy something online you want next day delivery within same day that everywhere kind of instant culture is slightly my boss about the BBC in the it takes a BBC quite a long time to come to a conclusion that most of us can see quite clearly but with things like legislation and like really complex cases, you have to take a lot of time of it because we have to consult for those people and you know legal processes.

You know lawyers take a long time of illegal presses.

What's a date for milling hours, but you know there's a lot of back and forth that goes on but I am really keen you know one of these are really want to do is to make processes more efficient and streamlined looking at using technology for that.

We look at using AI for that like all organisations.

How can you take them slightly more monotonous clunky things and make them more efficient.

Needs legislation and colleagues in governments around the UK to to do that long time to get to the the media act and we'll probably a few years away for anything else being added to the media regulation of a problem for the the evolution of the services in accordance with the media when we sort of writing things like 43 different statements and clothes and stuff with very keen to make sure that whatever we bring up can be quite flexible and doesn't need a whole load of legislation to update it looks legislation takes time because you have to get it right and if it's rush through you get bad laws, you have to enact then you know that's the nobody's interests this doctor about sparking conversations and yes, we may require legislation 22-24 sorted that various things are regulator.

Set the way but I'm kind of hoping they're also by starting as conversations that you can have a bit of you know carrots as well as some serious stuff to do at the new colleagues in the building to deal with that also aware about the response of the BBC's desire to learn the radio station so kind of for the first time.

I've gone to the Firm no on on spin offs for Radio 2 and 5 Live a bit of a change that I mean for the BBC in terms of innovating.

You know we will ask him to do and say you don't want to die for that so we have a very sort of quite rigorous system if the BBC who are big organisation if they come up with a proposal we were.

Whether it's in it's gonna affect the market or whether it's going to damage the commercial thing and of the 5 of those proposed process.

We let three go through because it didn't have a serious call materiality in pattern, but we felt that the five live one and the radio to one would just a bit too much on in pounds and the competitors in that field with a really really suffered and struggled so that decision we made and it's backed up by evidence and economists do models and all that kind of thing so it was the first time but it's kind of is a balance isn't it? You want the BBC to be for everybody but not the expense of other people already out there was having those conversations with UFC commercial operators can take those ideas and lots themselves or get ready for them.

They're not in this case.

Expect a lot from that that organisation and you no time to do one thing on one side and on the other side of town.

That's too close to to Commercials quite a lot ready to listeners.

That would have liked Radio 2 retro service as I said we have to assess the impact on on existing businesses and on the commercial market in this case the evidence is all there and this case we just felt that actually it would have had an impact on similar kinds of services people have an opinion and hopefully listens to have an opinion.

How should they communicate that to you? What can you do well website for more open organisation and so everything is on our website and I'm sure there's ways people can email so what are on their views? I'm just really hoping that we're going to start as a kind of a national conversation about how we

This thing that we love that you know we've all got moments with what elements you know whether you are remembering where you were when I'm that old then what's his face too short in Dallas and Michael Jackson releasing some video on Channel 4 and just like you remember those moments.

Don't you and I just I want my kids to be able to number those moments and I just think that the sort of shared as it is Eurovision all you have a conversation and I want to be due to the Christie Nicola Squires write on a break now until the Edinburgh TV festival in August so do pop by and say hello if you're there a member survey.

I think you've got until the 4th of August to fill that in there a lynx and show notes are here or on our website at the video club.com master place to go to sign up to our sub stack.

Get lots of updates about what we doing mine produce was Matt Hill it was a rethink audio production with video support from podcast Discovery I'll see you in August what is a painting to transport you through Time meet customer Levellers in the National Galleries first ever major exhibition dedicated to let American night over 1000 Years of mexico's, history populated by ancient pyramids towering volcanoes in Los valles all captured by Mexico 19th century painter now have the national gallery view of Mexico book your tickets today your Starbucks is ready beans ground millcroft shots pulled into a double shot of perfection that stuff is already the finest coffee beans are ready the Starbucks you love is ready.

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