Read this: Are Journalists Now Influencers Too?

Amazon brings the UEFA Champions League world class players Champions League married to the great so boring it's just not me is your business stuck in the wrong place then try Workspace space.

Ed club on your house to make vegan in the club today or journalist becoming more like influences Alex had some everything popular is wrong takes a trip into substack to investigate fault on the pod a lachlan when's the succession battle TV critic and meteorite Ascot Brian Towers Who the Real winners all that + y streamers so reluctant to fund anti-bullying body Observer star face up to the new reality and in the media quiz I guess take part in a branding exercise coming up in this edition of the media club come on in both hello afternoon international metro and the man that bought social media to question time to town for those who do you like to have to pick up? I haven't got his little stars magazine.

On purpose just come out.

It's all about how working actually should make you healthier not more than happy and she spent the last month and years building up a new vs.

Building out her audio edit this book and get a launch party and it was just a triumphant beautiful wonderful thing so should work make you happy.

You're on board.

It should you actually have friendly relationships healthy work-life balance is all different things it should if you're working in somewhere with purpose then it should make you happy.

I think I chose Audi key thinkers on the Geek so I think it makes me happy the course you do a busy thing this week you at the nta's the national TV awards being back at school.

When is like a popularity contest of it who's going to be Head Boy head girl the winning shows not necessarily the best one because you know they could be a show for example like the traitors.

Critically acclaimed but then I think he got beaten it did get beaten by I'm a celebrity in such a 15 time that shows won that award and it says the little bit I think it's because it's is naturally more towards ITV excuse naturally more towards fandoms and the course you do get it show that does a line into something that is a really impactful will be remembered Will Be Loved Like an example with Owen Cooper and the Show winning at best new dramas, but I'm in a lot of the time.

It is just it a bit of a shrug and I think people forget who won the following year.

I want him or gossip on the nta's later on the red carpet for BBC News like to add to a club membership for a while and I thought about what I really enjoyed during the summer and with my dad has been watching ITV coverage of the Tour de France and the cycling team and it's been second to none and of course know what's happened.

Is is twofold really it's it is coming to the

Because I give you decided not to so I keep a not to renew a contract or there's been reports about his gone to Warner Brothers Discovery exclusively and it's an end to 43 to wear cycling which is pretty much success write to you think Channel 4 in the 90s is coming to an end now and now it's behind a 3142 pound a month paywall which I think is bad for cycling Spotify fans bad for people getting into the support phase one end of an era, because I db4s cover it was absolutely superb and it was done not with a great budget a budget either but a very small dedicated team and so sad that wound down now for a lot of sports that you're taking the money and taking themselves off free-to-air television, where's the next vans that have those sports come from and the longer you away from from free-to-air or making your sport more accessible and less chance.

You've got to those fans of tomorrow.

I think another question is that whether the sort of the Ring fence sports that we have the have to be free to wear sort of suitable for this day and age now as I think that that's I mean if you look at the Olympics a ring fenced you a lot of footballers is ring fenced, but but I think for your other sports.

They're not necessary within those categories a b or c they can fall by the wayside, but they still have huge following such as the fact that they can end up being on the pastry man that's that's what what happened with cycling headlines and the saga continues Alex Rupert Murdoch has got his way reminds us of the prize where the prizes musical and the price of the future of right-wing across the west English language Western media the most important thing is the most important thing so lachlan was officially named the successor and a siblings up rulers and James I received around 1.1.

Dollars each and Partners and family trust and it's dissolved and essentially the younger children start to benefits of the other one is dino charge Grace and Teresa the Wendi Deng children has so many children and the voice in English-speaking world and lachlan was of that mine was very much and keep it.

Keep me in the family obviously but the the voice that he has and the opinions absolutely believe in free speech is of the right of the of the motor family to the right of it is I always like an anti establishment.

You know a profit focused person rather than being particular ideological but locked it seems a little more in this sort of traditional American right wing more like to see it as him as leader so.

22 speech at the launch of Centre Australia where he said is Australia's we are free to have her own opinions free to be labour or liberal we are free to be left and we are free to be right.

We are free to disagree.

We are free to choose what you read and what we watch a traditional libertarian beliefs not is not ideological.

It's more just a view of we are meeting you intend to be free and I think with him now that whole legal Saga is over now.

We will get to find out exactly what you think and why do I not actually profit is there is the winner of all of it in the end Scott which ending of succession is this one question is there I mean I think it is that I think was was the most likely one really I mean certainly over the course of the last few years.

I just find it so strange about how it's not to DA7 I think so, what happened in succession really I don't say what happened.

What would that mean for the media titles know when does go because if you look at the the company's day does have I mean? I think the time so is obviously making at the moment.

I think they've got the digital to a structure quite right in the fact.

That is all that behind a paywall with the print product but the amount of people who are subscriptions of sustainable and profitable but it is clear that the Sun Will has been losing significant amount of money for for quite some time.

It's still receiving millions of readers online, but it does not have any of as much of the political weight that used to have no back when circulation was in the millions and for digital properties something that is to be which is this free online streaming service has been doing quite well in particularly in America but I think if I was in charge.

I be concerned about whether there is a

Media titles that are going to be to a point in towards the future rather than may be sort of linking too much to the past.

What does it mean for you accept the Sun or the X or talk radio? Is it is a lachlan win good for the you or good for the good for that employed by imagine if a titles and very little change straight away lockdown has been very much of the free speech all of the things happen with absent the united match on the side of reporter on the presenter and they may say whatever they want to say and I will defend them even if I don't even if I don't do them and ultimately it's not really about profit and the only thing is about influence and so particularly not in the u.s.

And UK if you look at the US model is so much on realtor.com so much have you got revenue relies on just a monster coming all of the affiliate revenue it comes with the sales and take to be for example.

No, that's worth a bought it for a 440 million notes worth estimated to be worth around to Billy and that's already.

Is reading out of finance report about actually it's a buyer if it's if it's a certain people think it's relatively futureproof because of the real to work, but when it comes to the British media and the USB do it is not that it comes to money is just the influence and how old I can choose to use that influence of the key back.

I can't see given the recent worker in the news courts underbelly that the one the one big me the property that still does well for there is a Fox News I mean no sort of slates liberal wet dream that the Murdoch children win and drag the media title in the sense that to happen so how much money does it make from advertising? What's the viewership of cable news that shrinking and what is its digital property hasn't build a subscription model out of there and what is the real future what fox doesn't just

The Roundhouse future-proofing itself boxes a real big question mark and there isn't a clear answer to that yet, if you look at it stars and how they could sofa nothing to different subscription models and foxes to do something I can answer for what that something is yet and one of the kids going to do with a billion dollar seats to add all ready to the cinema and they got the first time when 20th century was Karlie kloss when she been married to Ben Ashes book by Dima Dima days, so they're not going to set up where they might be might set up rival Media Empires I don't think I think we're just going to go from that the kids that talk about launching their own Media products to compete with with their father.

There's not going to be a another network being stopped by the three the missing spoilers.

Imagine they are going off to the island rather than off to the CMS a big labour reshuffle this weekend.

Yes country reporting Nandy stays as culture secretary and this week.

She lay into streamers and super in these for not supporting a new anti-bullying watch dog that's got this is the creative Industries independent standards authority.

I think we're saying Caesar but who knows what we're going to be called scissor, isn't it? I just thought of visitors.

Yeah.

It's the way the way it hasn't been started in that way.

That's how I'm going to be calling it from now on well.

There might need to be cooked before it's started.

What did Lisa Nandy say what she said that she's upset or a Pause to hear the production companies including banijay will wear at the heart of the recent MasterChef saw saw me in regards to St John's Road have.

Committed to signing up too early, so bad managers case had two but have not yet provided a single penny of funding I mean banijay.

That's what I said and their part that they are committed independent body and I think essentially highlighting that in its development stage I mean to be honest.

I haven't heard too much but before you said sent over these toys that much about it sell for hasn't really been that much of a talking point within the industry.

I think there is certainly a need for it because one thing I've been doing over the summer so I had a featuring broadcast I spoke to presenters about their experiences of working within the industry and quite a few of them are highlighting the fact that they need to have some sort of I mean there's no universally agreed approach, but some sort of feedback model so that people can call out bad behaviour and it wouldn't have any negative effect on their career.

That food maybe a feedback form that they would submit at the end of the production that would be a normalised or no eggs or clear structure that they have somebody to report to should things go wrong.

I think an independent body such as this does sort of indicate.

I think where where some people in the industry are feeling I think it's too fat birds at the moment.

It doesn't seem to be an agreed approach of in a who funds it.

How is it managed? How is it regulated particularly? I think it cuts into the the biggest shoe that the TV industry is entirely but mostly freelance based anyway, so is incredibly hard for had a rigorous so program in place if you're going from job to job the job and sort of those maybe only Get Made in a few weeks are in a few months.

Alex Quigley standards is quite the bomb thrower she sort of annoying everybody and does that mean she's doing a great job Council regulatory body without any powers are there any find anybody to really do anything with a remit was meant to a bit cross film and TV and Culture whatever that means and art and I think heritage was measured at some point in this document from January and so is setting up.

It's a good press release but when it comes to actually if you look at what the FCA is her if she is going to roll out similar similar things in the financial financial conduct authority have more powers around non-financial think particular bullying and harassment and workplace safety and that can find millions of dollars to pounds.

This is a softer version.

It's a very broad and it doesn't quite know what I want to do in practise to the does everyone want to stop bullying and harassment in a creative workplace absolutely does it have to be across different Industries for to get any buying and can you?

International company subscribe to a British only policy probably not and it's Angela she's calling his company down, but I don't know what changes when it goes that and I think as she works through her ministerial role and as that becomes a more even more discussed earlier reminder you can see why she's gonna push my life and make sure she isn't that as much as possible.

Thought that she would disappear from that role someone was saying that she should have been punished by being kept in it during the reshuffle.

I think a lot of media companies that I've heard were disappear did that she's she still there? I think she has been outspoken and I think it's worth pointing out that the remaining in that position.

I'm in a we know who she is because the times that there's been a change your rotation of the person who went up and this was being ridiculous.

I think there's no on the Conservatives it was about a new person every six months so at least there is some consistency I think I think it's

Has been outspoken where some people feel that she shouldn't be such as a representative government speaking out as much as she is on certain issues of kosminski goes behind Wolf Hall very frustrated at how much in his view she's been talking about the BBC my God has been involved in during the summer saying is patient be her place to but but I guess no it yet again sort of it really.

I think whatever she says whatever she does a great deal of Interest because that's how I see you how the government think so the BBC and as the BBC comes to chart of annual.

I mean really any hints or really think for next ten years of Public Service Broadcasting within the UK and I think the surprise I found is when she started in the bowl and she was posing the pack hacker T dog.

Centre in and and pop it up in the media in Salford I think everyone saw it would be roast in today, then pretty much every other interview on the other two that I've seen sense about the BBC which I think it's been quite a surprise when he in the press release when he was announced as the new Blue Peter presenter.

He said he was the only Blue Peter presenter.

Didn't think they could live server has started to make changes to the print edition of the newspaper in its production workflow as it looks to spread.

Its output across the week Alex leaves over Whitacre buy tortoise in April and it's making changes about freelancers and casual staff.

What are they? What they should have been made a promise that it would keep on Frontline freelancers for 12-months.

I didn't talk about the production staff in the backroom staff for the others and within that they have reduced heavily the number of.

Numbers from 15 to 3 because they would like to spread the workload across the week because the Internet is real cancellation of the match of a newspaper is down.

That's I think that's what you see what happens and I think that will end up going up again although people still raining so got the Observer don't publish, how many people buying a physical products and sales no part of the Guardian 2021 so the last numbers were 135 what type is over the estimates that that will be around 75000 now if they were in Keeping with the rest of the industry and it's gone up slightly taken over 5 months ago, but it's going to be the case of how many people is a reading a paper really and then working out.

How they can create 24/7 news operations a new company makes.

Sense and the fattest taking 5 months and estimate to the the HR policies and people management and trying to make sure that they keeping people on side.

I mean the the Guardian is a well resourced operation and this they would you think so different way, so I think if you can come in and by such a heritage brand as the observed that you are obviously I turned all my padlock is off and I wasn't researching and I still can't find anywhere you can sign up and the three newsletters but you can't there's no way to become a member necessarily and even the puzzle newsletter is coming so they are right at the start of this journey, and you can't have all the answers in in 5 months, but it has to be a lot of money because you bought the name and you are investing in at least that's it over so there is a lot of money behind this but to make it succeed you have to have a subscription to have a loyal audience and their audience is still very heavy search and

Have that habit yet and so the question of whether observed that people were loyal to the Observer and just happened to get it through the Guardian people will lose the Guardian just happened to experience the I'm still amazed when I first heard that the Saturday papers always feel better in the Sunday papers in recent times.

They bought something less pop it on the Saturday Guardian what does that mean for a digital brand better figure out, but they don't have that long until I need to show at least digital growth the currently on about 2.1 million year which for context around 4% of The Independent do I've been impressed by what they've done so far because the paper I think it's been reinvigorated in the heartbroken scoops over the summer in the salt path was was absolutely true story and they've picked it up and I can now so making sense in regards to what tortoises is trying to do so build a one package that has all of their investigative podcast do a live events and have a paper as well and I think the paper.

You can certainly sensor there's now a lot more life and I think using it a bit more as a magazine and and a resource.

I think I think I obviously is as he pointed out.

It's trying to make sure it's the balance right in terms of having people to to pay for it because right now.

Everything is free on their website is trying to no one day pull up the drawbridge and hang on you now going to have to pay for it hang on everything that was before April or even a bit earlier.

Maybe march of February actually you can still up for free on the Guardian I think that's the challenge their head of them really.

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We've been discussing in the club this week's Greg Wallace our friend has become legal action against the BBC and BBC Studios it going to court records seen by the Guardian the purpose appears to release internal reports about the former, MasterChef presenter, which The Corporation has previously refused to hand over that says he's very much the first part of what's going to be a long.

Drawn-out dismissal Channel 4 has a new chair and it's Jeff Cooper yes by Jeff Cooper former chair of a oh group and Travis Perkins or somebody referred to him a fridge magnets which are there was very top of inbox be finding a new CEO of company has promised to make 3000 new Weekly podcast episodes each one costing just a dollar to make that's according to the Hollywood reporter the company called inception point AI which makes a tiny profit on each episode with the 20p listening to it links all of us stories available on a weekly substack sign up now at the media club.com where you find on you brief newsletter at where we round what every other media podcast is talking about and when I say about them as well.

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It's free you been sending me ones that we should add so I've done that and I'll be new edition.

On Monday morning, just signed up at the media club.com still with me Scott is the next wonder if she's behind this and she's told the Hollywood reporter.

I think that you still refer to AI generated content as AI slop are probably lazy luddites jewellery.

I don't know who never listen to this content think that's the thing about this because I think these days people one analysis insights personal reflections something that is specifically based on individual that they had suspected as mine that they following that they may be paid for through subs taxi whatever this is what I don't understand this.

Why there is this mentality of going completement the other way and make it as complete in all forms the arse end of the internet and just have it together.

I just don't get it.

This is the sort of audio equivalent of those content farms with.

Accents units on in your post you said it'd be over a month and I thought that was wildly wildly optimistic a little piece on my substack like the ad networks would just go please take us off the stuff.

I don't think it will go that quick because if you think most half the internet is now a ice.

Lot as as it is so and what you will see as you will see the algorithm get better and better and better.

I think the thing with this I was reading through the Hollywood reporter, please and they were talking about how they still a human in the in the design phase one iteration phase know the ones doing a prompting remove the human another one slowing the process down and if you want to know the weather forecast if you want to know the pollen count if you want to know what the traffic is like somewhere.

I think calling a podcast slightly different from an audio snippets 5-minutes that you're not going to sit there listen to half an hour person.

You're not going to develop a friendship with these people although that's what maybe they were trying to do rather than concentrate on the

Suppose I listen to what about knitting and it's just too badly prompted you no one.

Can you take a look at it if you read the post I did go at creating a 30-minute Podcast episode about a person and I spent about 10 minutes like chatting with you in touch with BT for this one.

I got it.

I got it pretty good so pretty good good space now now me and there's me and that in that process make it unprofitable probably there will be successful influencer, so I do miss automated video and I know they were talking in this piece very much about it.

Been very open about the fact you say and then anybody anything that goes into social hello.

I am and you can see it getting a little bit blurry people already developing friendships illuminous epidemic is real people are going to get more and more close at the Odeon in kandivali better get closer to real life.

You can see people developing relationship.

But if you look at how the sub Communities people are hiring automated bots to do the replies for someone else comments, it's not that bigger jump and advocating for leaving now.

There is a huge potential of human Credit contact button unless your pockets is brilliant this won't do much worse job and you can do it on the cheap and you own all the eyepiece and Gary Lineker problem off.

I hope I can leave the BBC now because I'm bigger actually.

I only image.in this person and the person's name that never leave me until I become sentient and takes over lol I just delete delete all the name for a world of Subways Japanese Idols wear it doesn't come and it's real we have people that were annoyed that chat upt should have changed the model and that their friends disappeared.

Are we being mean about this I slap and it's just the start of the Brave New World

The dumb thing I would change the lights in some way, but we still figuring out how it doesn't have it will and I think a lot of what is the hype at the moment.

We're actually had been stopped the people have ended up using you know I think the Only Way is influenced.

My life is essentially be asking touch your beauty the odd question that I could have actually Googled and and that's really been here so far and I can only speak with the speak for myself, but I think in the same way where there are a few years ago.

The whole height was everyone's going to have a device in their kitchen that you can just a yellow than you know Google Amazon yes some people have those devices.

That's all gone because onto the next thing and I think there's so much excitement about having a I mean absolutely everything and yeah, so far.

There's nothing that seems to have really changed too much influences journalists, because they can collect this is why I know what's the role of humans in this.

What's the job of people?

Content creators as they occur comes into probably cover up some things like that factory contact you talked about earlier, but tell us about something that pizza interest this week so Jeremiah infinite scroll has been battling it out with journalists influencer web culture aficionado Taylor the roundabout what gender's and means anymore and who's winning so the old fashioned online online probably if you don't know the answers work, so she's become the lightning rod for the American write the Germans and establishment of the sort of social media chattering classes, she's from she most recently the Washington Post has also written your times and she is very online side.

I'm going to quote Johnson quickly and fall that she's posted 433000 last week an ex-post for YouTube videos to blog posts the wired article appeared against the podcast on podcast on YouTube shorts and so he worked it out it supposed every 8 minutes for 17 hours straight for 7-days a week.

So she is very online and that the

Goes on to say is she generation influencer and What a Difference and in German for you actually she's an influencer now because you can't believe that much content and stick to the facts and stick to keeping yourself out of the story because the model does not allow you to be out of here now.

If you are a front facing journalist you have to be part of the story so she needs attention for her work for existence.

What do you need to change the story of the Invention for you? And then you get into this fight about what a journalist is what an influencer is are you selling a product or are you just telling a story products subs being paid for some yes the feet.

Yes, it's complicated and my version of the German is somebody that facts and somebody cares about the river of right to reply and cares about to have you but I'm sorry I've been fair.

Are you being accurate and that is a Marche in the middle.

So you've got have you heard of a critical Zoe bread know if you haven't you change a shim.

Potentially, that's her book and what about she is on a long-term 80 months battle with Manchester council about parking metres and around all of these illegal parking and she's so much Tony Wright replies and she is now rightly getting a place online as being a brilliant brilliant creator and she's doing better Gemma them so much of the local Media is that Genesis that influence in what's the difference? Is it a content creator? I said thanks or you know the YouTube Johnny Harris Amelia dimoldenberg dating is that journalism?

Is that just entertainment for your interview for the biggest names in the country in the world has a big me organisations do showbiz journalism all the time so is that still German is hard and then you get anything the MIT study of the lies travelling 6 times bigger than the truth and they get more depth so that the real reggae particularly given that the US capitol protector from section 230 which is the idea that the platform it's not you.

Can't see the platform for libel contact which means with no impetus for them to take it down which means that the the Icelandic rap.

Keep circulating the same time people need real German horrible word says better off having half term this stuff influences.

I think everyone I'm quoted in this up 2014 press that will cover social jealous that hasn't age that well, but you have to understand.

Just ordered the weekend when there's no point in telling the story that you got time to the white paper bit of research on it about all of this high and Mighty journalism think really really matters is really important.

If no one reads it doesn't matter you know the story falls in a forest it doesn't matter so and that you have to use it the techniques of the employer and the method of storytelling and vertical video and all of these front loading and you know promise deliver metrics that the influence of the got nailed tell your story doesn't mean your story get down, but it does mean your story is influencer content on social media percentage score.

Probably hundreds because I don't I don't accept gifts in terms of anything to do with TV because I don't want my people to read my reviews thinking that because I've got three I'm loving the disc.

I program my kind of rigorous in regards to that and I think I know it's it's all about all about trust to extend but I agree in terms of this getting more blurry because I think what I just said just as being a critic is the TV reviews maybe 10 years ago.

You would see an event 32 preview for new TV show now.

It's probably 700801 person representing intermediate title in in the country and that is just because of how newspapers are but at the same time.

You've had a rise of influences and maybe two or three people to start off a 10 years ago and I say now is Ronnie Kaur level playing field as the Jervis maybe some more info.

Screening probably is as large as some of those those type I think it's some ways it can be wondering what difference does a course happy and influence of a preview.

They will always say it's going to be great though.

They wouldn't say they've been overpaid or a guest of a large media company, but they would say anything negative but at the same time I have been impressed by some influences.

I think one is called stepping through film who has built in the three quarters of a million followers normally go take photographs and revisits locations that have been places in TV shows and baby recreates amusing photographs, but then gets access to interview the stars from that TV show at a junkie and he asked some all the right questions.

Just as a journalist wood and he's got Reacher three quarters of a million.

So you know something both can exist at the same time.

I just think.

The transparency it I think I think the thing that really annoys me that influencing is when they're not transparent with people when they're not been paid by people even though that supposed to have a paper emotional thing on the videos of the any do and you know that there's so many you said that kind of trust and I think you do people trust you more because you're not authentic person on social media light does it build the connection that then actually get to the work because they they believe all the things they do things right because they've they have a power social relationship with you because of your search for your place.

I find it very hard.

I think anyway as a third person.

I just I love TV and I just go on and do what I want and say and you know that when somebody says something to me that they've read something I go.

Oh god, what did you read what they say, so yeah, I don't really have an answer to that.

I do have an answer.

Yes, yes, yes.

And so it's not necessarily we're not weird phase were critical thinking and the idea of someone you still watch a video of somebody on tiktok and it has to be true.

I like a personal trainer personal people still think it's really wouldn't have said it wasn't that in billtrust of things are those rabbits really go on that trampoline of course.

They are I see no reason at all.

We're still built with that willingness to believe and so in that trust doesn't necessarily now come from accuracy and that is a big problem because germs build their credentials.

I'm being accurate all the time but no it's built on transparency and honesty so I think there's a lot of roses got you were saying like that.

You are regularly a little bit earlier, but what you really are going to be there this lovely holiday isn't this surprising but if you're in a relationship with your audience and rehabilitation trust you that you were either either accurate or being honest and being transparent about what you're doing and that's a key balance.

Is it vibe space Trust

Exposure-based order interview I get somebody out of somebody I'm a podcast so I'm probably more an influencer buckets with a small audience that does it does it does it state of mind so it is that right replied is the accuracy is that sense check it is that it's a thing that you can teach with it as it's a tick list of things you have to go to the first form of the tiktok.

Do I need a diploma to be a journalist? There are still newspapers DJ and in everything that I'm going to the hat that I have removed it with the quick as quickly as possible because you can learn the skills about nuclear certificate to do it, but those skills you make Al you remove a lot of participation from different levels and underrepresented communities if you have those.

Qualifications you teach people on the job and there's fundamentals are immovable and intractable and unnecessary to be a journalist and you can use to implement contact you don't need to be jealous to have those things I was thinking of elite journalism Scott at the nta's yesterday give us headlines who won who won the things that make you go over who are the surprises.

They're getting best presenter was certainly a surprise the Ant and Dec award award.

No they've had three consecutive years.

I think it's becoming a running joke of how long could we make them winning even though of course.

They are great presenters and I think the two factors that influence how people that have always down to whether the shows the most popular show no surprise that Call the Midwife one in that category because course that show get six seven eight million a week or it's fine.

People who really feel motivated to vote for Show online and I saw feel that yes carrier courses had some appeal but in regards to know his outspoken views.

I think it must have been people motivated on the internet to go for Gary and now particular case and I think that the surprise in regards to 7 Crawford documentary Molly Mae so I'm waiting for that one was quite a price because the other contenders for so strong in regards noble causes too, but the overall uneventful really I think if you think that award speeches and Thomas go on for too long the long.

I ever heard was from Nick Park the creator of Wallace and Gromit who tells me that they do their claymation animation of Wallace and Gromit accepting there a special recognition award at the nta's and did make that short 2-minutes sequence maybe a minute sequence of the month.

A list of Panther never wards well, I think there's only really I'm in the lighting industry Awards I don't want to overlook in terms of them being public-facing ready to Thursley BAFTA TV awards and as the nta's the batter TV awards BA1 category is judged entirely by jurys whilst the nta's adjust entirely by the public and I think both of them have got positives and both of them got negatives.

I think for the nta's the positive is that it is a real litness about what people are really thinking and caring and watching and I think it does reach all parts of the country, but for negative size is that it just becomes a popularity contest most popular rather than being quite best whilst the TV awards.

I think that the industry really really admire centre.

Thank you everyone any industry who makes TV shows with love to have a bath after but I think there is just because the natural structure.

The TV awards workings of a jurys there is something I think difficult by the fact that they Awards the previous calendar year the following May so Addison's for example in a which one last night do categories.

There are eligible and could win in May 2026 and I think there's something such a long lag time between when it's like Mr bass first of the Post Office did well at this year's Baptist such a long lag time but that the TV is supposed to be reacted is supposed to be watercoolers supposed to what people talking about last night.

So so I don't think I have a ceremony perfect ready at the moment.

Just got time for the all new audio Network Media quiz well.

Ok same but we have a jingle to be paying for the media news this week.

Stations of formats been created and all in need of a decent name to launch the new brand.

I'll give you the property you give me the name chosen for one point or some 18 better for two points is very complicated network has taken this rather complex brief from produce them out that she's coming in Thai sweet music to score today's game, so it's the best of three person with your name when you want to answer so Alex you will say you will say what say let's play name and intellectual property.

Ok number one is Gavin and Stacey co-creators James Corden Ruth Jones the Apple TV as a brother and sister reunited after years apart.

What's it called? What they show yeah?

Alex require 1.4 you there, but I like it is challenging for a for two points Lescott have you got a name for the Choir not really but I just find it interesting that Ruth Jones was asked at the nta's about this last night because it was her son really went with it on the front page and she said that she pretended not to hear the same.

What was that then followed that up with nothing is an ounce nothing is signed so but then again she said that about the special yeah well with the special that was done by deadline broken Nothing by Jessie and Max and 4 months later ended up being and now so the same Could Happen ready.

Ok two points Alex let's go for round two name at intellectual property.

Scottish broadcaster STV has announced the name of its new radio station, what is it Scots is it just called STV radio is a point for that unless either of you can do better Scott he got a better name for a Scottish radio station Scottish Scottish SRS TV open the best and lots of TV production companies.

They had a great time financially there a PLC can that should have been stuck a bit.

I think that idea of the radio to expand what they do the talk to advertise as all the time that across more media and not a terrible idea some people who got quite good Scottish radio experience particularly from the

Side grain rice and Co they going with the registration for 30 to 55 year olds that is your big mainstream market, that's that's well catered for they say it will be obviously local a lot of the English owned Media worth a Scottish out, but there's also content from around the country.

That's what they before I think they find it.

It's hard work to do up there.

I think was it they removed one of the quizzes from free so you can't do it in.

There are a lot of people up in Arms about it, but that's not a tear is it?

The family subscription they can a gunner gunner girl Spotify model and Guilds because they speaking to sort some scripture about this and it's very much that you might be able to come around subscription, but the second if your grandma is doing work everyday.

Can you do that to your grandma does an teaching method and Grandma yes, there's a better plan and you are you on other people's Spotify subscriptions or Netflix subscriptions are they on yours? I have been on play free subscriptions for a place.

I used to work for for short time, but never deleted it and I was on them for 15 years and only just found out that was cutting so that's that's recently ended and whether I'm still using one of my ex is Amazon Prime video account so much.

I'm not going to answer that decide for the answer.

I think that just makes Alex when congratulations as a special prize you get to investigate always got subscription and see what he should I should have Alex and Scott and thanks again to Alex at audio network as well, but because today's music remember.

They can do that job for your production as audionetwork.com or click the link in the show notes before we go Scott Hatfield keep up with what you can do just at Scotter GP really across everywhere.

That's basically if you can read Scott say behind the scenes of the nta's article on Yahoo to give some insight into not very glamorous world of the people find your new Gaff so everything is wrong substack.com say anything popular is wrong.

They will be stuff first starting from Sunday it's going out with me and that would be grown grown or Alex hoods a l e x 8.

Yes across all of the major platforms on the social medias and what sort of things than you face covering that I cancelled everything goes wrong is really simple format that is everything popular is wrong.

Come up with anything this proves that Theory the only one sci-fi Taylor Swift we are never prove that you're better than everything else is popular is wrong.

Ok, find it on the substack and thank you for sharing this as well and I might even if it was a rethink audio production with video support from podcast Discovery remember heads-up.com to sign up to our substack and get access to the brand new breathe Roundup of all that media podcasts and I'll see you next week.

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Subject to availability while stocks last directions to historical events, are we taking off on this week's run of today in history on Monday how Michelangelo David on Tuesday the 1st of the day the candle after made its TV debut on Wednesday goodbye to the Guillotine it only took France until 1977 inside a building that was considered a white elephant a potted history of the Pentagon and on Friday the secret wedding of Victorian England literary lovebirds and more on today in history with retrospective 10-minutes.