Read this: British Podcast Awards 2025

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Matthew ky12 the media club, I'm your house to pick up today with the British podcast Awards at the O2 next door to the A2 at the indigo to Lady Gaga is Sunday before the night you'll be one of the biggest nights in the media radio TV and journalism or have a steak in the still young medium or trying to boost engagement Revenue and Reach for the shows whilst wrestling with paywalls video and various new opportunities will chat big winners backstage.

I catch up with some of the attendees.

That's all coming up in this edition of the media cob come on in.

Ok, so they would you're about to start but don't worry we've sent on EPS backstage to catch up with some of the winners.

Coming host of the podcast coolest congratulations towards one.

I mean, I'm not normally some words but I really am it's kind of hard to put into words kind of it's quite an emotional day.

You know it's 4 years but doing this and I never really thought it would have a written on two stages like it has to win Awards it has so yeah.

It's you feeling what is well made to produce the series to create it, so I mean that you saying that to take him for years literally 4 years.

I mean and one who's listen to kill List I probably know why I mean like they were points where we genuinely didn't know whether we could ever tell the massive legal complications everything there was massive complications to do with people's safety to do with the safety of us as a team doing it so that I mean with a sit-down is anyone actually going to be able to hear but we've been.

You're doing in secret for all this time.

So it was it was injected.

I think they're quite a long time.

Yeah, it really was and so like look I mean 2022.car would be till I know that like this finally not actually do you feel like these kind of investigative stories production companies at Winding and back on them a little bit and and not you know where's the money going to come from like you say to put put into 4 years production to create something like The Killers by worried about the future of these kind of shows you are really worried.

I mean like you know into far as you see the commercials of podcast to essentially attention capture.

There's obviously much cheaper way to the attention capture.

You know there's lots of other kind of formats that like don't take as much time to be this way more content in the people finding Florida listen soon, but as an investigative journalist that massive he worries me because

Our job isn't attention capture a job is to hold the powerful to account and to expose stories that are important for Society to know about you know that is the point of the Fourth Estate that's why journalism isn't the industry it's why we can a part of a healthy democratic Society and you do see that kind of beginning to recede you no not Justin podcasting but in radio and television and journalism where the money is going to come from I mean ultimately hopefully it will come from people voting with their feet I mean we need people to listen to these things you know and we need producers and companies that continues the back them otherwise just like slowly received away and the the colour landscape people's information darts will look a lot different you working with novel and then do you think this is something that might happen with kill? This is that even on the cards for you to make a transition over to TV at all well? I'm not able to talk about too much.

In in the news recently as well, there's been thinking about the dark Web and hackers and all that kind of stuff.

We had recently as recording this hacking group which has hacked into her nursery and like you don't need all this stuff.

Do you think the kind of work that you do you think actually there's going to be so much more of this I can dig into yeah.

I mean I mean I've always been fascinated at this intersection of technology and power and mystery you know and and to try and both look into the areas of the condition called that seem to be with you over and over and in shadows you tried to expose people at the ready.

I'm also reduced in the actual technical are of investigative journalism and how you sometimes need to use all these new kinds of expose.

What's really going on well.

That's kind of crypto tracing all that's what price was doing it as hacking into the site for Kildare so yes, I mean more power and therefore more abuse is definitely moving to digital world.

See more of Our Lives you know both shaped and an imperilled by what happens then of course there are four journeys, and he's moving through space as well.

There's far more cybersecurity stories now than it was 10 years ago.

You know it's becoming wind in the whole of life.

You know but to go back to your previous question the the real question here isn't are their stories there.

It's are there journalist are empowered and equipped to actually go out there and the time to really track them down.

You know that's the real question is not it's not the stories.

Don't exist it's where they will be able to find them brings people speaking to people that feeling of unease how things are going at the world at the moment you not missed the massive optimist.

I'm a massive optimist.

I mean I feel like well.

I mean it's Bens which bit of pessimism you mean weather Morrissey is dissolving or whether the media landscape is sliding like what I do know a lot of time both in conversations around the media landscape and also those around.

Protection democracy, I do know that they are all these ideas and passion and you things that happened in private at those things so I think what ultimately the boxes will prevail.

I think Amazon will prevail I think both two things will have to look very different to the way they do now you know and we can't basically it's all the cleaning tomorrow as I think tank would actually what I do a lot of the time as well.

We can't defend the status Quo like those of us, what time is in one tomorrow CB can't simply defend the kinds of democracy to Jenna see today.

They need to evolve you know that's the trick is what gender is all look like who does it who pays for it.

How it's done all the things going to change well on that note congratulations.

Enjoy the rest of your evening honestly, what does Stella win well done winners of the podcast champion award pod save the UK with he's not here.

I'm one of the house with his command.

Digital producer do I look after the social because I wanted to know how you are managing doing podcast whilst having a small child that's basically I'm not managing friend.

I'm inside my body hurts my head hurts.

My eyes are constantly watering but you know it's a politics podcast and becoming a Mum it's weird actually sometimes a stereotype is have kids you step out of society but actually it's made me more into it.

I feel more political from this act.

So actually being able to work on a show and put that energy into a place.

That's productive is really helpful and I've had an amazing team that supported me coming back as a a young mum in is in my baby is I am not yet as soon as you feel like you know there's a responsibility on here to actually just come back as soon as possible.

I can't take a break from this because everything is just gone to shit.

What's oh yes definitely the time is now to act in terms of politics.

I've been really in the couple of years.

I've been doing the shirt.

I've been so grateful that I feel that other podcasts and other media is starting this a fall in line with more progressive ideas and being part of that way.

Is is a privilege and responsibility that you know I'm heavily if I'm completely honest but you no children are gorgeous, but they didn't break so it was good mentally for me as well and also I just love to show the show is another baby and I care about you and I want to be there two different things all at once so you got two kids are coming to you reassurance.

Just to let me know that everything is going alright to host the last week.

Play BK I feel like yeah definitely feels like a more important moment people are like searching for alternative narratives because like obviously needs to storm naked by Nigel Farage Donald Trump has yeah and I feel like we're really bring something is like unique and different to that space and I think that's something which I do every week is just like bring like a different type of politics to the forefront basically varsho anything that you're doing as a result of trump coming and things that you've changed.

He thought you approach things slightly differently we are aware the headlines with trump in the mall straplines or show titles tend to get gonna move you stupid people will click on stories about trump out of our rage and anger and and it can be tempting to go down that route in order to.

Audiences because you know we are compelled to the increase the impact of the numbers of people listening to the show watching the show but we try and mix it up and one of the things about whatever UK that does make it distinct is that we bring activists and social justice campaigners onto the show with pragmatic and optimistic ideas and so it's a balance.

We want to engage the emotion, but we also which can be outraged and sometimes.

It's right to be angry but at the same time.

We need to bring in glimmers of Hope of humour and that's what coco in this do every week.

Is that the same stuff as well like when you're looking for cancer social media? What is it that you're kind of your vote for the audience.

I suppose what kind of reaction is going to get.

Absolutely like at the moment, but I think what has bought me.

The most is really been kind of amplifying the positives of the people do on the ground the activism of fighting for social change and that makes me jumper by fasting and just one last question you colleagues in the US logo say how how have they been impacted by this out? Why do we have to keep I don't know but it must have been a monumental change with them.

Do they feel like they're under attack that he feels like things are slightly different there.

I mean I can't speak for them.

Of course that let you know it is certainly to me that everything that is the disaster of trump is moving very very fast and seemingly every day and new horror is unveiled last time I spoke to the US team probably be few weeks.

If not few months ago.

No doubt their feelings in that time probably gotten and has it gets worse but it was really clear on that that day that trump came in it was just colleagues.

The right to to be one thing I would say that was really inspirational is that after the initial shock and horror you know immediately there was this feeling able to get up and go you know as progresses.

We are needed more than ever.

Let's do some soul-searching reflect let's Learn it's get up.

Let's be fast and let's take this and actually from across the way because we had a label when I think everyone for or we won't have to think about that actually that happening is one that we can take lessons from our cells and having our colleagues across the water to draw on.

What does it look like to inject hope into an audience that probably rightfully is in shock about what is going on.

I didn't expect it or maybe even in denial about certain elements of it.

How do we do that? So I'm going to speak to them, but I think it's fair to say shock horror despair, but also deep motivation and incredible drive or temporarily just leave all the horrible listen to one side for this evening and enjoy the fact that you were.

Congratulations Sarah Kirsty and Rosie thank you very much exciting.

What's the plan for the plan is as it's about disrupting and give you stories and opportunities to women so it's about recognised commercialising exist in terms of podcasting and it's simple and bring it goes well together.

So why this now I guess I put story Hunter and many years.

I've always been bitten ideas and loads and loads of men behind my back so not as many women and we.

Have stories to tell and I know from Croydon Ladykillers top 10 BBC sounds podcast three-in-a-row the when you create incredible female content people listen listen to your time at the BBC definitely technology together with an ecosystem women female creators at scale the means of production, so that they can go from idea to finished podcast really quick it's not clean viruses and all that so ago.

You could do podcast in your bedroom you could just get out provider to shop to Madison not the case now is it shows need a broad selection of skills to help them be successful.

The barrier is very low at the moment and anyone can make a fantastic podcast but particularly rabbit hero club.

We want to live with me know which has been focusing on brands and advertising is so much more so you would have been struggling to make it work because the access doesn't exist not contents of brilliant the tools and knowledge and opportunity aggregated community women so far suggest is very much there to be able to not only create a bigger audience for brands to reach but also be able to help up level and increased opportunity for female broadcasters.

For women to get in touch with their is it with new shows find a new home existing shows that could be an idea.

I've been part of this was an internal of seeing how many podcast we look at the top 10 of the top 100.

They're not penetrated a huge growth area and yeah, there's a lot of opportunity of their own idea Media very much.

Thank you supported by network.

Take me to buy some music that is a written recorded and produced with your production in mind award-winning show the studio you look heard audio network I'm destroying.

Drama and cinematic tension that defines the series do this for you to make your story easy just had to audio networks and network.com think about how to be superhuman.

No, I'm not having delusions of grandeur.

I'm talking about the Red Bull podcast with ultra Runner Rob Pope which we had the joy of working on earlier this year the providing support for their virtual studio and PR we also help the team with their British podcast Awards entry for which they want silver that this week's big ceremony congrats to the team to find out we can do for you get in touch a podcast Discovery Discovery

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Welcome to be talking about in the club this week and use publishers who deals with open a I have said x the click-through compared to those that don't according to the press Gazette the news comes from a state of the box report published this week by Talbot which suggests that this cherry-picking of Media outlets is crowding-out smaller publications advertising needs to address its diversity problem while so said another report issued this week this time by channel for a standard to sleeping with 5% of people who were defined as plus-size from 30% in 2023 and 4% of our speak to disabled people despite making up a t.

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Just had to the Media club.com sign up they'll also get breached on Monday update on what all the other media podcast are talking about as well.

Just had to the mediacom.com I'm Rory cellan-jones.

I'm one of the presenters of movers and shakers a podcast about living with Parkinson's first of all.

How did it come about it started because half a dozen of us when meeting in the pub to have a what we call a laugh and a moan about living with Parkinson's and one of us to have to be a high court, judge.

Moston very forceful character kept saying we want to do a podcast the rest and said what a bad idea but he wants over eventually and that was 2/2 years ago and now with them more than 80 episode and we can finally admit that the judge may have been right and when when that idea was first put forward was there anything else out there that would be having a discussion about Parkinson's this is Vegeta lack of that we felt that there wasn't that it was the great secret disease that it was it was in the Shadows it and people when we started doing it people said thank god.

He was talking about this because we've been ignored for too long.

We've got this reputation as being in something that only affects old men and they just wasn't enough honesty about this disease.

How prevalent is and how bad thanks a lot.

In the UK is it helped you going through your experience with Parkinson's is it been useful for you have learnt things about the disease that you didn't know absolutely every every week.

Is is an education writing a book about Parkinson so it's certainly affected me we get in the world's experts.

We get in with Parkinson's we getting people with all sorts of ideas for better ways of looking after people with Parkinson's and we have a good laugh.

Well.

That's what's next podcast.

Have you got any kind of things you want to try that slightly? I don't know I mean, how do you record at the moment you recording remotely and studio in the pub we recording the same club where we used to meet in Notting Hill it's not comfortable.

It's not ideal at producing that kills a great job of making it sound alright.

Well all the noise is going on in the background, but that's what we do.

I mean that's

Recording a pub, that's how they were all born.

I wish you all the best congratulations on the award as well.

Thank you very much indeed.

I'm is the camera on actions.

How do you feel about the award Bertie yeah? Really exciting like you don't often get to go on stage in front of so many of the light incredible shows and and and what is the Elton John secret sauce like they seem to be doing very well at the moment.

Well.

I would say it is me and Bertie the one standing standing here and they just have an inherent understanding of

What is an isn't funny they've been in the medium and the industry so long that that they know exactly what to say even if a times it can be completely off the wall and in turn they know how to make something that's a little bit different but equally kind of very well pays nothing that kind of natural but slightly wacky approach to some things ultimately kind of makes them are evergreen and continues to be really popular like even after we long gone in the Grave potential play still be going and and reaching out to Sony Sony phones.

That is what what is your like? Your role in working with them like how do you make sure that you're getting the absolute best at those guys.

What's the what's your route to do that? I'd say it's very easy because they are so brilliant.

You know they're like the perfect combo of the dad Everyman Ellis and the sort of interesting.

Interesting different man he specialises in emotional have done that contrast brings up so much for them but for us in terms of what we put to do the fact that we can show me different random setups whether it's a feature or different way of doing an interview.

We know that they'll be able to complete a kitten have tried so compared to I work in other shows as well and in those you don't get the breadth of options and features that you can do because the presenters might not as a nimble or just get what's on in requires and certain moment so for us produces a refreshing and we doing the show with John where it's a lot more kind of intensive care mental health podcast.

How do you cope but he can take that in his stride in a completely different way and so just that allows us to go to them with something come something like Ellis you got 60 seconds to connect with a Welsh person that you may or may not know and see if you can find a connection to them or

Could be John talking for an hour about a silent Retreat these been on we can kind of give them anything and they take you complete this ride.

I've never known anyone to talk about or drag out stories about hotels over weeks and weeks and weeks like and the camera connect which is just amazing.

I mean it is very very funny.

What is and in what is next is your like? I feel like you're doing so well.

It's a successful.

It's really fun easy save these great features like you thinking less to stick to what we know.

Let's just keeps going as is or you thinking like what what's next for it, but there's actually not loads of plan goes into things things just happen naturally you know Ellis speaks to people from Wales and he finds a connection we go that's make a peach had it John keeps going on about winning we make a pizza.

It's just you know it's just

All good stuff from them.

That's coming out naturally.

They're brilliant and it's just as and when stuff pop up being being alive to that moment and making sure it's organic really have commissioners what you going to do for Halloween over Christmas we sort of go well.

We don't really know but the reason why people like the show is is that feeling that it's not kind of all scheduled in months and months in advance just taking stuff on the fly and see where it goes and that kind of wider forward planning stuff.

Maybe there's kind of general goals for the show in terms of like who he might want to reach and so on but it is it is quite quite like that well congratulations.

I'll let you get on and get out of the cloakroom and enjoy the rest of the first time with my new name and everything.

Thank you.

Always what have you got on? So that's lovely Ferrari streaming into cinema for the first time for a podcast so yeah, this is it for the team to get nominations and awards and as well so changes in the management.

Yeah, I mean I probably will not be able to read it properly but I'm working outside London and and Sam and Pete working outside in Manchester with just brought in the girls bathroom.

It's a massive existing so that's part of you always at work now Joanne James Factor between between they got into a Fiat Punto to say that they're like what are you talking about but luckily that's all Might show that space and also the amazing and a lot of people with no stairs Show on and all the podcast platforms couple weeks as well, so I'm

Essential now for a show to be successful right, it's all over it.

Is that we moved into our little space we had to look like bricks, but everyone can do it.

It's so easy that but it's not just started it.

We got in there at the right time for sex if that meant that we were able to get millions of views that that translates it's great, but you just have to do it if you don't do it then you're not see me as well and my name is Mark Deegan the producer was with all the support today from Holly Peers and some video Help from podcast Discovery I'll see you next week.

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