Read this: Fellas Go Global, Guardian Pivots, Paddington Sues

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What was the movie club on your host vegan in the cup today a global splashes out on buying a fellow Studios what can you very different Media organisations learn from each other I also on the part of the Guardian answers and you digital strategy of London centric looks back at what's changed in the 10 years of leadership all that spot a little bit of celebrity traitors all the latest Kelly trends with TV and film critic Rhianna Dhillon audio Network Media quiz we find out why Paddington Bear going to court that's all coming up in this edition of the media club come on in to add to our club rolls this week.

Everybody's talking about that.

Everybody was gathered round my WhatsApp groups were gathered round texting was not because I was watching a new Rian Johnson film at the London film festival so I'm Alive but it does feel like a very we have been building up to this for so many months people dying to see what Stephen Fry on 73 to looks like and how we know I have an it is I was a bit worried.

It wouldn't live up to expectations, but I think the incredible thing is they clearly could pick whoever they wanted to go on and it wasn't one of those celebrity Wikipedia to work out who they are when we recording now.

I've only seen one episode so will out and comment down before the episode 3 probably I tell you what though I do love cat Burns on them.

She is maybe a bit more of a blank slate.

We don't she's not a household name in the same way that some of the others are she's not quote on quote National Treasure it keeps coming up time.

And so actually see that feels like a little bit more like the normal traitors and I really like that ass back.

It's a good 3 and 7 million viewers for the first night which is like when people watch TV together and up on a regular traitors about 46 share of the audience.

I mean let's be pleased that you are eyebrows this week.

I probably against my professional reputation.

I'm going to suggest a duo has the podcast called screenwriter who are called Jake appalling and Jake Farrell who I don't want be professional associated with half of what goes on it, but it is a genius at unpicking the Old characters of viral British internet and understanding the on the left sexy world of creators and content project production in this country.

It is basically the Range listening for the last year.

It's about the only thing that helps to make sense where the British internet is right now.

Are the explaining memes if it's quite a lot to take it this character that pops up on your feed the whole type why what what does it represent and what's going on and so it's unpacking that and also they built a business off the back of it as well, and they're selling out venues sort of taking this because it is it's basically this is what people have wasting my life watching now the gap in the market that they used to sit watching E4 whenever then.

I'll just mindlessly scrolling.

Who's that bloke whose like doing the funny thing.

They don't even know who it is because it's just served to you by algorithms unpacking that how often do they introduce you to someone that is it you always been issues buy them.

I do you always know who they are about half and half.

I'd flick through the listings of their back episodes and choose me someone you've heard over then see what they make it in the show notes to that as well.

Ok the last year of the Guardian has been defined by offloading the Observer cafe.

A new framework for the news outlets makes what I think you could describe as a sustainable loss, this is had not expected to having spirit watch my phone me when I came on this.

Show is a big investment with back in from the Scott trust fund their own the Guardian to put a big slide money on in tens of millions into video firing up people to make video and all basically recognising the people are reading as much and if you aren't in the spaces of the are spending their time which is increasingly short form video and another for the video then you're not necessarily in the game.

I mean cross the board I come from the Sun you everyone I talk to who works at mainstream at let's say we just feeling that's just not as many people Reading

News in a heartbeat just words as a way of doing it and I like words.

I think they're great.

I think you can see my whole lot of information really quickly, but it's just clear that the mass audience is moving to video and and I think a lot of outlets have a sort of folk memory of the 25th to video Facebook and they relate to bed at 4 without it all gets a bit messy, but the phone memory in a lot of news media organisations is we tried video it didn't work and now the later.

Do they go on it is working forever we better try and work out how we can do it first big Challenge for the Guardian for anyone doing it that's an institution is because he's got so many people come to it directly those so few sites that people go to direct people.

Homemade in a read at home page and then if you do a lot of video you're a lot of the time on the algorithms so a how do you ensure you actually get your stuff to an audience because there's so many Youtube channels that were launched by Legacy outlets.

Just have no viewers in borderline 100.

It's always embarrassing especially when you know the budget involved and then secondly people tend to follow individuals.

So how do you them to care about the Guardian fake and not I don't know or one of their Star sports writers or how do you avoid it becoming a thing all about the person maybe embrace that but then can you give them a revenue share maybe you can maybe come all sorts of things like that.

They have a sort of soft play wall.

Lot of encouragement that banner saying please give us money seems to get bigger and better.

What they stayed in the able to do they've also got a pretty big endowment in the background.

They can take risks and run things as other outlets cannot so they can they can invest the trick is can you allow people to do the experimentation that require to get this right? I mean when I was the Guardians need a couple of Agatha Christie trial that was great fun without know what I was doing is a very ageing millennial.

I did a load of tiktoks.

They went really well, but there wasn't really any sign of process or anything or no one really knew what I think on your channel cost about a week someone upstairs notice that was doing their numbers that seems to be doing well, but it's quite hard because if you actually plan that out.

I'm not sure then what I do with a proper production team would have been more successful.

Great stuff that's engaging that people on a watch that people will still have that really boring conversation about it's just so much.

It's just too much.

I don't know what and increasingly going to be going back to comfort shows willing that they know and love rather than taking risks on new shows and I don't know if that's more about the fact that you are companies like Netflix are always cancelling worried about subscribing to a shower and staying with it.

They think it'll just cancel what's the point.

So there is there is this constant potion for love what's Cutting Through personally if that classic they know when the world is you know burning everyone turns to escapism and comedy you know that's not groundbreaking, but it does feel like the big TV shows we've been watching you know like the white Lotus for example or even Ted lasso which I think personally is really quite enough and is absolutely run.

I'll find someone else.

Cancer, but it is so it is supposed to be like that warm.hug Ouzo and people are I don't know there'd be coming also thinking about things like taskmaster and last one last you know we want the comedy want the jokes you want we want a smile.

We don't want to be living in a world where I don't have these hard in the police detectives are chasing down criminals it feels that we've completely out of that now because I think mare of easttown right that came years ago Kate Winslet was incredible everybody who's seen it was talking about it and loved it.

They came back the same creators with a new show called task with Mark Ruffalo I don't like nobody has seen that nobody is talking about it.

It looks incredibly and that's why nobody is quite that headspace anymore.

They want the letter T because crap.

Well.

I sticking its a video at the media company behind capital and LBC global have bought one of the biggest video podcasting success stories in the UK the fellas.

Is a felony consuming much ml is concerned it's very much company that targeted towards gender.

I am safely out of as you say and do you know what I look like the thumbnails of studio? Is it like they've been fake created for some sort of TV show just on the back.

It doesn't look quite real, but it's basically created their own studios in this Warehouse each one has a like a distinct look for each podcast looks really really good smart way of doing it.

You know it's all about the branding you can just tell immediately which one it is just looking at the colours and you know there's like saving grace the fellow themselves and so global studio.

Taking this which is really interesting because they obviously we betting for the newsagents for example.

They are a very established grown up kind of brand it feels like such an interesting mesh of old in the army, but you know maybe some more professional and I think there I think it might be a good fit because I think it will they'll take some of the the youthfulness and maybe some of the more experimental side of the fellas and there's also a little bit more understanding of podcast professional exactly they will bring the stuff but hopefully that will elevate gym global is a top-down organisation.

I think it would be the polite way of describing them the fellas.

Well, it's not busy.

I feel that what you're saying that it is private largely controlled by Ashley tabor-king at the top and and therefore you know what what comes from the top down goes so I guess you and so if you are and if they choose to move into this market and they want to buy up a leading company in that space.

They get on with it and do it.

I haven't got any idea what it's like to work for global Health agenda.

Great, but all I say is like I worked at for the small startups that became big startups and then have crash back down to earth and I probably just salute whoever owns them for getting out and get paid at this moment in time when the Mark it's very hot I mean you don't know how much I mean when I saw I thought great time to get out.

How to get some money in of people to back your ideas and have it if you could in the bank for the for the three founders who set up a lot of places but don't know when to sell a car on too long thinking maybe invented the next big thing and then the few years down the liner and not in the night in the game anymore big successors and assignees of the world or even go hang out.

No one is vibrant or kind of YouTube and a lot of that James he wouldn't some soup come from YouTube into podcasts In rather do you know where else is missing a trick probably think everybody is desperate to tap into that did I say gen Z earlier doing that that I think everybody is trying to tap into that they have been successful, because they are the people they are creating for themselves for their and audiences.

I mean during my Radio 1.

14 YouTubers that the thing and it was not successful because it was them trying to be down with the staple in the morning.

I didn't work because it was coming for a different format really make sense, but there is such a crossover now between put on YouTube you know that's all it especially for that generation is all essentially the same everything is visible eyes that they have these Studios branded for each model as I think there's a lot but also reminding me.

I don't know if you guys have watched swipes the about the creation of tinder and bumble Lily James and it is the whole idea of what that look like that early start up and the kind of the youthful vibrance of it actually then becoming fully toxic like burning too bright too quickly.

I wonder if yeah, if global Studios are going to have to like how how much they have to bring it down to earth and make it sustainable.

The proper HR department at the same episode two lots of different places at Steven Bartlett Molly Mae have the answer that if you saw this this is flight cost.

Have you ever watch the primary video from iPhone to do is you understand it? I can think I did watch it and I didn't really understand how it was massively different from the others from absolutely fine.

He's doing something right digital content problem or you gonna get all the stuff different places podcasting splintered V on Spotify vs.

YouTube audio something looks really nice and is a great CMS for for content.

She looking build a big deal.

I don't know about that what I do know it is as someone who's running their own tiny startup doing local news largely through substack.

It's a pain the pain at you finished doing the actual content and then 5 hours later you can find a get it out.

That's the bit that people don't clock that you waste all your time doing so yeah, I'm getting to the point with anyone can we leave any of that then then I'm not quite sure if you are ok with the politicians Twitter too much.

I'll see you in a sec if you tried booking a podcast studio in London recently.

You're not have top of these demands high and great spaces get snapped up fast especially for video while good news podcast studios where we record every week.

I've just opened for.

Superstylin' studios in Shoreditch each one has its own distinct look and feel that the mid-century living room decor cozy library or you can either record from where I am right now adalcache redesigned and fully equipped for broadcast quality video recording a check out that card shop studios.co.uk and they're offering Media club listings 25% off your 1st booking so you can experience it for yourself might not want to leave the chairs are really comfortable used to code Media club.

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What about here so been talking about in the club this week daniel.ek the founder of Spotify is Stepping down at the end of the year will be replaced by a joint CEO role current president of the business, but whatever stop spend more time with his drones at Forbes reports that he has a major investment Helsing the military company behind AI in future war hardware this non-rapid at the end of the year by using tech4good tickets go on sale for radio check on and one session Court a commercial pilot to explain what the broadcast industry can learn from high-pressure environments from aviation Con tickets available now and of the tragic events at synagogue in Manchester last week has been looking into hell Google rank breaking news on the day with global news brand served above the Manchester Evening News who had eight reporters on the scene.

Available on our substack at the media club.com if you sign up and it is free you want to get a copy of briefed which is where we do a summary of all of the media podcasts looking at TV or journalism marketing and Hollywood sign up at the media club.com Jim are we still in an SEO world? Would you be concerned if you the Manchester Evening News I mean? It's slightly odd to be talking about the horrible events that happened in Manchester about SEO ranking but the point is essential if you wanting to learn about what had gone on in North Manchester than you would probably naturally you know either in the old days.

You can go directly to a lot of people with Google it and the Manchester Evening News complaint was will we put loads of reporters on the scene are stories appearing at the top of Google and so slightly to put away.

To the side there's two things that I think one is it's a problem that all news outlets are relying on Google and that feels just like how are you? You know how are you supposed to establish itself and justify her money to pay for a reporters on the scene when you're basically hoping for drive by clips of an algorithm that happens to highlight yours over someone else is I totally get anything for breakfast today.

No and increasingly you know the AI summary will just replace it for a lot of people and secondly you know some of these sites.

Do you get down rated because they're hard to know they're covered in ads and the people would prefer maybe a really clean BBC News version that there's a way of doing a source of clean quick loading version of news.

That's the area that are operated now.

I don't do much live user don't do much reactive on the sea reporting two things.

That's a very different product that I'm doing for London but I both have sympathy.

Also think that the fundamental the problem is all local news sites if they're trying to do click based targeting are going to be in trouble in the long run and this isn't the model and secondly the overall distribution relies on global tech for local news is clearly never going to work in their favour.

So it's it's a mess but I think playing the RAF on this one is avoiding the fact that the whole model isn't really working for a lot of local news up there this week.

We all of the meeting conference.

I'm a Foreman former political reporters local news.

I still like to check in cos it's one of the best places to see all your political contacts in one go and find out what the parties up to size doing pieces on who's going to be the next London mayoral candidate for london-centric both the Tories and labour online now, but the thing that struck me as someone who built the courier to a degree on Twitter and built of a load of followers on Twitter so much work.

Twitter halfway friends and probably my partner on Twitter is that it's now such a cesspit.

It's now you open it now and it's just the combination of Tommy Robinson violent videos and people grifting for bitcoin and yet in the middle of this political journalists and politicians are just sort of tweeting through as if nothing happened and you either see them being massively radicalised by it because I just consuming this stuff all day long and Elon Musk is openly tipping the aberrant available stuff.

Yeah, we hate it but the political journalists are still on there and the political journalists say while we hate it when I really cos it's still got the love.

We hate it but the politicians are on this we have to see the stuff and the problems we still got a mediator system that still uses Twitter is the what do the public think about a topic thing even though it's politics also widely away from where the average.

Now it is and I think that's a real democratic crisis point and I know it sounds a bit dramatic to say that about one increasingly need social media network that really really missing in the us as well.

I think particularly over the shop down beside the radicalisation of Peace having a lot of partitions of normal people have been advised by what they seem so it doesn't really reflects the true the truth or the views of the most people at the idea that the receiver in one feed is it's another idea, but fundamentally we know what we're dealing with a neon monkey is tipping it is he is appearing at far-right rally in the UK for the overthrow of the government and therefore.

I just find it strange that is still the defaqto place that the government he wants to overthrow will put out it's it's announcements of the media.

Traitors was on the other night.

I was sad but it wasn't 10 years ago when you would hop on and how back and see what he was talking about 2 people haven't got home to talk about this and I think that's why it's coming off social media, but bit more when you're moving onto your kind of personal WhatsApp group swordiems.

Oh, yeah, I think it's actually I mean I will say I'm not on.

I don't know what's going on.

I don't know what's going on over there, but I think that feels like a real last because I miss talking to all those people would my journalism friends I used to have one.

I've Been Thinking Putty locked out as I got no idea what's going on, but yeah, I think I think because it's because we just looking at images we not getting those same conversations.

We're not getting like the hot eggs and the fun.

This is the consumer side and we're not I forgot the depth of conversation around TV even in those kind of those small slightly you know whatever it was only characters missing out on the on that sort of analysis and I genuinely really quite sad about it because it's a lot of fun.

Yeah, I mean I did a test.

I put my one year of London centric post and all of the texts platforms from threads to Twitter and everything in between and the top performer for actually driving people to read it was was linked in which is gross and weird but apparently there's now that's not like wearing active community reading stuff is so I don't understand it does seem that relatively normal people relatively actually posting that thing that particularly sort of alright.

Maybe group on Facebook and Twitter it's sort of replica.

What that was you know? It's text-based sometimes images and it's a bit more grown up and I would also very professional and strait-laced the joy of the silliness.

That's not on LinkedIn it's not that but but but I think I also be surprised by how many early 20s people trying to get jobs and they're actively posting away on it.

So maybe maybe maybe the kids are on LinkedIn and and YouTube from from social media there about I'm making connections early in your career network from your social for literally somebody offered me a job the other day because of something that I had on my Twitter bio and I was that I don't even see that anymore, but that's great that you that you found me through that but I think that is that feels like a very rare thing now to be honest.

It is more on Instagram that I yeah if I'm getting work.

FCO with the social networks so good is the value that end little bit too.

Yeah, but everything I mean this is the story of every episode that you do at the moment right is that everything that 10 years ago was still just about manageable that ever keep across all of the main platforms you have a vague idea.

What some sort of national conversation was now.

It's just like literally no idea and I'm trying to make sense of that is the biggest challenge in media.

Let's see how much tension our guests have been paying to the media news this week and it's entitled the perfect heist in order of Rihanna on movie critic guest.

We were three classics of the Crime genre in the three Media stories of the week.

You need to do is the site of the story from the movie script and an Alexa audio network has worked on Matt's terrible terrible Brief and create a playlist of Music soundtrack today's game ok better 30 buzzing with your name's if you are you say Rihanna gym will say Jim let's play private highest ok? What's the story hidden in this lock stock style heist movie the accent, please.

Ok here's the job we're going after the bear say it's about Paddington after a spitting image depiction of Paddington I would urge everybody to go and have a look at this spitting image actually seen it before this and it's such a horrific horrific which is why it's so funny.

It's a ridiculous story because they have his reef foul mouthed Bear saying horrible things.

Really nonsensical going to be obvious parody that they probably ok with me.

I don't know there's another Paddington case up today as well.

There's a gift shop in London so clearly clearly whoever is doing studio canals legal department is doing pretty well at the moment.

Ok, let's get back to another based movie this one's in a sort of Godfather vein just tell me what the story is Morgana Shakedown a guy and his lady friend.

You know the Mark he was a big deal first in the successor rhino.

So this is about the miniature wife yes, this is Elizabeth Banks and Matthew Macfadyen and it's just been bought in.

Actually, it's just been bought by Sky and NOW TV again comedy comedy Elizabeth Banks gets drunk down literally she is and how that plays out with him as a normal sized man, was it generally the voice been or there is a shrinking.

Girl yeah, I mean, I don't think it will be that dog kids shoes to look over imagine a team of Illusionists planning to Rob something and I'm the guy from The Social Network or something right here we go we need a distraction wires.

Can you magically yachts a tropical island? Maybe glamorous woman out of fine.

Sorry that keeps their attention between all the musical fireworks currency in the music.

Why is a I go to say your name?

I just going to get one already know how stunning new TV music channel called Roxy sounds like what you do then if you had a i in 2005 this reminds me of sort of thing you know when the logo would have I cannot in the middle of it and it was like we've now got computer-generated people and they look like a PS1 game or something so probably will be end up being something becomes normalized but whatever I say now is it's basically just be alright baby.

Just a bit of a quickie thing that's on exact thinks is it busy?

It feels like you know our generation might so just stick it on in the background that seems to be a thing and I don't think they will be watching MTV you know to be honest the level of Z list celebrities.

Are they sometimes have introduced and say that it is nice and someone still has your number you can see me so that have to be the perfect also I had to your gym as well.

Thanks for Alex audio network for supplying the music remember if you like some music for your next production had over to audionetwork.com Wakefield keep up with your london-centric work.

Just stick london-centric into your favourite search engine probably don't check out on Twitter as I have not updated in a very long time.

I'm really weird people can they see you at the moment you can listen to me every Friday morning with Nick Grimshaw on BBC 6 music offline on Instagram and again and social I have a lot of London film festival look out for me.

I'm not doing one about the interviewing ok.

Yeah.

I need to go as well, and it was a recent audio production with video support from podcast Discovery what's the next week.

Hello, it's man.

Been here.

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