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Therapy hello, what is the meaning club on your house tonight taken in the club today attention returns to the south of France at the industry is joint at their annual international Bosch by YouTube and meteorite of Tara but safe on a sofa and ready to explain that also on the pod as Spotify deals with streamers BBC Studios Thomas Currys here to survey the podcast landscape with us all that plus the Daily Mail doubles down on tiktok content Channel 4 grossetts platform my audio Network Media quiz we discover while sector will never be the same again.

That's all coming up in this edition of the media club.

Go on in I want you both and Tom first time on the sofa nice to have you as a day job.

Are you had a production development at BBC Studios

That's all sorted he's going to be a plus one.

I was going to bring mirror Kumar with me ok.

Yes, she works on a show for love and radio together and she's just started producing a really creative Video project called move over Mother Teresa but mostly because I kind of like the mum in Mean Girls 2 she keeps me young and hello hello.

How are you alright? Can a little bit a little bit when you get there and it's always going to get my liver is probably leave that I'm not yes, so would you like to add to the club rolls this week? I'd like to add.

Who is the CEO of a new app called spread and see you follow the people you think I'm my god another social media app for me to be on and post but you don't like.

Comment you just share the things that you are reading so busy interesting people sharing interesting things but what it is quite good, but what is particularly good as well is verifying that you are human and that's always been valuable to my messages because that valuable to advertisers so in return for you reading a very funny a human as you will get to read articles that might behind behind so you don't have to subscribe.

You can get to read those things in return then the publishers can say well.

You know that's a real life reading this hi Advertiser can I put more money which in isn't growing world of AI is valuable is also valuable for Janice as well because people reading things that you are curating a free what you're interested in a business model that might help publishers One worth having a look at ok first story of the week.

In the Hollywood reporter, I think says it all creator economy eats TVs lunch at can confirm that the only that you can see international tv-ma.

I buy and sell shows was YouTube first sort of major year in attendance impact of a they had the Tipping Point because we are moving into the area of the Creator economy and basically a lot of companies with existing formats ago.

This will be great if we can get created on board provide the format and some way take it onto YouTube we will test it out.

We've got a new audience and they can harness the power of and the eyeballs that are going the creators wave so it's an interesting timely the dynamic the powerbase is shifting it seems bad, isn't it?

Benefit Broadcut song closer broadcasters the saying the way to reach large numbers of people you're being rewarded for your work and you're bringing something new and fresh that you bring your creativity to it and reviving you know an old format for existing bit of IP so it's quite clever marrying of the two and it's don't have the power of the individual how they come it's the whole way things are going on a property or cars.

Its Direct and said this is sort of tellies taken at the moment on that in the same way that you know the Independent TV producers with The Mavericks of their generation time should Mr beast's reboot family Fortunes what we looking towards potentially for my best to follow a lot of the coverage coming out and then got completely distracted by news about them.

So that's what kind of dream most of the photos my attention like to be of some sort of this is metal selling access to the magic 8-ball.

What is the format recently came to horror about a little four or five years ago and now I have fallen very far down that rabbit hole so anything that feels a kind of Weapons shaped void in my heart so long as it's surreal and doesn't make sense that so much a ball with a dark age is M Night Shyamalan I forgot the name of the collaborator of it, but I think that it's the ball.

It's deciding your decision.

I mean who knows what love is there would have been a brand meeting at my Mattel HQ

Exactly TV check he had some interesting things to say on a touching on ip22 anime yeah very popular with a young audience and I think that's what big existing Legacy heritage broadcasters networks are trying to do is how come it's happened to the younger generation and because you know all the all the master showing that this bloody my spare time on tiktok that are funny and this is a genre which they can get into and own the rights to an exploit and hopefully get some of those magic younger.

Yeah, I'm gonna video games of saying everything is very much my picture of the Night The Script

Spec scripts on such a thing people come in with IP obviously big movies that Minecraft have done well.

I like it's not quite and a bit of K-pop demon Hunters or or that sides done really well, but heritage IP things like Marvel let important.

Maybe got access to a lot of new stuff for young people.

Yeah absolutely I mean gaming is so big and billions and is often underrated fantastic creativity within that sector and if that can be you know brought into other areas and that this is the cross cross-platform going on that you know the I think it's a good thing what time is a shame that everything has to be IP driven.

I'm a video game find my son so probably not gonna give the most unbiased answer but the thing that

Reading about that news that thing that stood out to me.

There's a wonderful writer at Bloomberg Ashley common, who's talking about twitch being the next kind of gold mine if you like or podcast is it makes you think about gay men's like critical role Who start live streaming tabletop versions of Dungeons and Dragons and it becomes a hugely successful you sent which show and a successful podcast network and then that in turn becomes an animated series on Amazon Prime and I actually quite like the way that really niche can find an audience and just grow and grow and grow and it makes you think that the audiences for a lot of varied genres fiction podcasts a quite niche sometimes extremely dedicated and if you could build on that fandom too kind of give those created more opportunities to I just I think that's fascinating so

Crunchyroll specific stream got a lot of knowledge coming through about what people should I think some of the Demon Hunter stuff off in a place to any video game you think should be next on the list to be converted TV series 4 season after season 7 earlier the better right.

I also bigger than movies in the streaming world and Netflix have struck a deal with Spotify to host some of the original podcasts on their platform Thomas how times have changed what was once an audio out for doing syndication deals with a strimmer, what have they all said? Why they are having a party together obviously Netflix

double DIN acquiring a couple of YouTube shows here in there, but it's quite.

Piecemeal if you're being unkind 0tj give your being kind is that means Rachel that's exactly and it feels like they've been testing the waters with those programs and obviously have been please don't have the results that I think the partnership with the ringer is a really sensible one the quality of the videos that are being shot for ring on Spotify I'm curious.

What motivated Spotify to do it be there trying to build video on their platform.

I'm interested to see how this decision aligns with the goal of theirs but fundamentally I think the thing interests me most about this is I was maybe a bit wary of the rush to video in the last time of year what to and I was trying to work out.

Why and I think it's because it feels like there's a little bit of instability about purely ad-supported programming.

That's what made me now.

There's the video is not exploring a different model.

It's just trying a new way to get more adds on to the same program that this feels really unique because it's a life model which is a different revenue streams and so that feels like it could be kind exciting will see where it goes also part of the news is the ringers video content will come off YouTube right which is a brave thing and that if you read them what the fans are saying of the Rings they are unhappy unsurprisingly this coming up YouTube and it is it to sort of the Gang Spotify of teamed up with Netflix cos they're with the enemy 4-burner see why not make it from another platform.

You know that's that's maybe so you know you realise it's not the only game in town.

There are other platforms you know subs.

They're all more of them out there and perhaps.

This is the way we're going to see these partnerships this way of leveraging different revenue streams which because YouTube can't be made working.

There's obviously unit branded content that's another another really but there's only so many of those some retail pounds around so perhaps strategic partnerships are away of the morning.

I was looking looking at the shows and sort of white spots with you so the tv companion type shows is old BBC Three Netflix have season 3 of old a good fit for them.

It's all just video it's all just stuff on the system of people getting all surfaces for podcasts.

I mean look at them clothes at the moment yet people are.

More used to that idea and it's you know.

It's a form of original programming.

It's a nursery slope in the community through the nursery light for a lot of Talent is it is a way of bringing on your talent in a slightly different a different platform so I can see you know the the attraction that you've made some Christmas shows for Netflix to work with lovely really clear really clear briefs about the stuff works for them.

What they like to see in the creative what the delivery spec is small simple things but it just means you can actually focus on the production rather than trying to cover your bases list of know what they want exactly right and the show that we make them the big pitch it.

Just want to see another would be with me.

It's all the team.

And Becky but it was their first as far as I can tell fully visualise forecast that wasn't anchored around a specific show it safely original format the Wii filmed for them in such a way that if they want to distribute it on YouTube which is currently what they're doing.

It's obviously ready, but its quality and after that could be brought onto the platform if needed it hasn't RSS distribution for the audio, so it's a really flexible piece of content they can use however they like they will open for any such a video podcast anything over quality not be a good thing for them or are they? Are you think actually eating that a bit? It is more up there Street Kuwait for a while longer.

It's

Appoint of distinction for them between what's on Netflix and what's on YouTube I think in earnings calls.

They've been very spiky about some of the video on YouTube because they want to emphasise a point of distinction so imagine if we see more of this types of partnership.

They will be network lead to begin with there's a reason they went with the ringer.

I don't know his next if it's a pushchair Norris late, or you know it could be BBC Studios all manner of networks and then I think once they've seen as they might think about opening it tomorrow user-generated content than threshold.

I'm happy to go to sort another SodaStream deal this time between UK TV and channel4.co.uk TV and put you there stupid.

Play content from it on Channel 4 streaming service.

I think I'm seeing how they can you know leverage more revenue streams find new revenue stream and find additionality and also work together in partnership.

You know the standings at work together.

They should partner more and you know you seen it with ITV accidentally as well, so I think people are trying a dip in the toe in the water of partnerships and and tell them different platforms and seeing how it goes you know when you're free.

You can share some various functions then UK TV commercial on Channel 4 sell their ads on the linear link there and it's going to appear a bit like separate student services.

Channels where you got like different options, but I'm sure they will absorb the content into the Channel 4 streaming service as well like the BBC's the office will now go on pause streaming service UK TV content, but that's I think people just expect it's that phrase that in often repeated phrase about meeting of you aware.

They are as well as trying to save money and some way shape or form and and find you was fine more money and save money.

I've got a chance you gotta just typed like the office which streaming service to work out where the hell these pictures are absolutely I think probably the most visit visited app in our household is just what she has to like see where everything is and where we can find it, but it is interesting I think.

One of the Themes that seems like it came through from this year as well as the kind of create a lead was more collaboration rather than kind of ring fencing saying and not to bring everything back to audio but I'm kind of interested to see you know you can get a sky and Netflix bundle.

Will you get a push past and flight plus subscription starting to be bundled together André you know when they're subscription was a going concern.

I'm really interested in that because ultimate I think it says more great content with listeners and actually benefits of not really to polyamorous about it to be more collaboratively with other publishers and networks to Netflix Spotify juul subscription like is actually the direction that we might not be might see constantly going for an cancelling.

So any kind of consolidation of those cuts for people I think you know there are inevitable period of consolidation and there will be no time.

You know when there's more models packages because we're so overwhelmed as consumers through anything to be truly stand alone and no you were you could you please give me service is one of the you know it's not BBC iPlayer it's not ITV expert me the biggest.

It's not like it's a small small 21 tiktok and Instagram Tara this is the DMG new media team putting a lot of effort into these new platforms.

About a meeting for you as well.

They are and you know realising that I'm short form video content every publisher is getting into it, but how how can we tell her bro? So you know get some of that branded content money and I think the Daily Mail one of them is to do with McDonald's if I remember rightly with a keeper editorial integrity.

Obviously is a key part of this.

It's not just the principal anymore of course that's not in publishing its video as well.

There are so many channels when you can now get you it would it's just having the money but they do have to invest in those rather than the printed word.

You know you're doing it in a guardian.

Etc.

Return will find out what BBC Studios is up to see you in a sec.

Patrick from podcast Discovery podcast marketing campaign thinking about making money what do revenues drinks look like for podcasts in 2025 video makes for an exciting new form of income more expensive to make an audio.

Yes, but much cheaper than traditional TV but how do you make a podcast that's worth watching without just making a TV show to find out what we can do for your show head podcast discovery.com discovery.com this week difference in might look like our regular sets and is irregular set but it's in a different location because our friends and pop studios where we record the show have duplicated this main sets of two buildings that such demand for it and it looks incredibly similar.

I'm I'm I'm not sure I would have noticed the difference if I was watching the video that you're looking at.

Round the corner from the old one in Shoreditch and as well as this look at there's a variety of other looks and feels that could work for your podcast or your production from a mid-century living room to a cosy library even recording where I am right now designs and fully equipped for broadcast quality video recording you can check them at pod shop online.co.uk and are offering Media club listeners 25% off your first booking at so you can come experience it for yourself.

Just use the code Media Club website a pork chop online.co.uk on BBC iPlayer sometimes you just need friends to turn up the volume.

Creator of happy Valley on BBC iPlayer laptop to quickly help find things you've worked on and CoPilot can kickstart project like a banquet at Currys 16th of the 9th and 13th of the 9th my hopes and dreams as much as my fax and analysis at lgt well as the ability expertise and financial security having power clients to realise their Dreams for over a century dedicated to go and beyond managing money.

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We've been talking about in the club this week John Oliver has used his HBO sky show to slam the appointment of Barry Weiss the head up CBS news and the wider changes to appease the trump administration into her background in opinion rather than reporting all of us to have to hold up his hands hurt that these show that is not been used but then he doesn't run it had spend has dropped him audio and out-of-home according to the media leader this is despite the fact advertisers want more attribution and the podcast have never had it so good at the smart money would beta investing I don't know and media savvy audience with a direct-to-consumer proposition.

You know where we are.

Businesses of scientists open letter to the UK government to mighty recognition in the creative industry strategy service is part of audio UK to campaign which could lead to funding for IP development access to tax relief you can find out about all of our stories in are substandard free to sign up and take you one sec.

Just go to the media club.com the movie club.com copy of briefed on a Monday morning.

Everything is happening in all the other media podcast apparently.

They're also like to stay with me Tom Studios now want to be part of the commercial audio Sektor there was a strange colour combinations of met you UK TV earlier.

So I'm by the BBC see yourself as a commercial audio provider or do we still got all that BBC public service collection?

Play my first time at the BBC I've been there about 18 months and I think I represent maybe half of our staff and the other half are kind of long time BBC public services journalists producers reporters.

I think it's a really good mixed one of my colleagues in the US and she's out there she joined from Pineapple Street which is one of my favourite us production companies before that she was at the New York Times so it's like a real mix kind of reporting Mouse and commercial Sensibility in terms of the work.

We do it kind of reflects that balance as well, so we make programs for public service still we work very closely together with them, but a lot of our Focus is on third-party Commercial platforms particularly in the US Netflix talked a little bit about.

There's a heart there's Disney a bunch of shows that we can't and it's just you know for big publishers and broadcasters in the North America Australia this is us whether the key opportunities or whether money is certainly from the little I know about the outside of the business rates and advertising market in the US seems to be a lot stronger, but I think especially for the kind of purpose and function that we have is BBC Studios we're trying to make probe that can bring revenue back to public service they can in turn can continue to commission radio programmes you know support the licence fee that kind of thing that so baby listen to in the UK and if they got great.

Cheers might have noticed like some brief pauses in some BBC programmes like just a minute where international audiences may get ads.

I see yes, that's right, so the work that we do BBC Studios is sort of split into two halves there bit there.

I work in is there Productions the distribution side of the business run by Lulu and Greg in a fantastic team over there.

They are responsible for monetizing all BBC programmes outside of the UK is mostly the US and North America but they have had deals with local Partners in Australia and Japan and Europe and around the world so hopefully for UK less knows most most people might not notice the kind of second or two that we have in there, but there's a show I'm thinking of we worked really close to actually with public service and distribution on the global story that very much is set up as a show of two halves, but it shouldn't.

Sound like Italy uninitiated and if you're listening in the UK obviously you won't hear any ads in that but certainly in the US and around the world.

It's really excellent the team have done such a phenomenal how to show me even to get a commercial podcast sometimes not Ladbrokes Sheffield not all filled in every in every territory.

It is quite a skill to make it sound like it seamless and that isn't missing break but we executed flawlessly brag is retiring from In Our Time Radio and podcast are you picking accessory You Looking at Who Who jump into that's not me me, but there's a very very senior and experienced editorial that I can have thinking about future of the show once Melvin finishes his tenure on the program and maybe a tiktok influencer.

Yeah, I mean.

Maybe someone from from the traitors Maps maybe good people watch Celebrity traitors.

No spoilers who wrote spoil if you haven't caught up this week.

It's amazing have some even the famous celebrities use a different side of them and just think they're get there on the rise and I think a lot of attention will be brought to him and horses at the moment as well.

So you know he's definitely and I think that's true because I think the interesting thing is the dynamic once they leave the castle is interesting already people are going you know Alan Carr what's happening there anything else you might or might not but did not going to see each other again on the server you know in the in the general.

But the dynamic between them and some of them if they're taking it personally and I think some of them might be other again out on the show B circuit then you know where they're going to be on show you know something like that.

So that's really interesting and then seeing you know they're having fun with it.

Only that's all the shapes which are coming out.

You know the movie teaser becoming you don't even more kind of laughter knowing what's going to be next like some gentle taxidermy, but I don't know but there's always quite a bit of fun and I think maybe auditioning for you know maybe that other shows United 60 Liam being a very Jonathan Ross doing a traces in one of the other two.

He's wearing his clothes.

So you can be a very easy to slip into your personality shifting of the public might not like my favourite aspect of watching.

It is just the level of self-confidence.

You know the predictions attire.

I got it and these people have obviously watch the program before I just I love it.

It's such relaxing TV this week or something press about in the morning celebrities.

Not to do it because it's quite difficult and I think he took to Twitter to say I wasn't saying he wouldn't do it just but it's really really hard particularly if you're if you're a traitor yeah, absolutely because people see a side of you and there are some people who can laugh that off with deflection with comedy you know I mean the to Joe's I would love to see a show with the two of them on.

But we'll want to be like you want to be liked and to be portraying a character who is not like a ball that in a drama that's fine, but when you're playing the game and if people think that you are good at reception, then this carefully crafted persona in some people cases not all of them may well disappear and there must be maybe what's going to happen in the series just because it's it's just very very revealing.

I'm just an old house and I just got enough time for the quiz is called in a world.

They can't move if a post-apocalyptic dramas these days so produce a man thought we should get in on the action with a c.

Treatments based on three more Media stories from the past 7 days you simply have to define the story from the epic world building monologue once again Alex audio network is sprinkle glitter on producing.

That's quite frankly term of a brief and create a playlist of music to score today's game.

It's the best free so your names if you know the story so Tara you will say Tara and Thomas you will say let's play in the world in a worldwide.

Government is run by podcast one man and his many cats decide to hang up the headphones.

Yes, sorry.

Sorry, my name is his last episode I think with President Obama

Flex, I can't remember how many years that shows been running forever be nearly 1700 episodes going for for any maybe not a great surprise, but I Don't Wanna Do This Anymore we found on email then but the video lives on Barack Obama's channel shadow apokolips number two in a world where commercial radio is in its Descendants one woman also hangs up her headphones who was kisses network.

Is moving on any listeners play Sometimes bigger than kiss and interestingly how these brands evolve and change over time OK one more to go hang in there?

In a world where live broadcast comedy has seemingly been outlawed 1 American dollars to dream history in the comedians may once again.

Enjoy the thrill of live performances UK TV Tara yes, this is Saturday Night Live Jimmy Jimmy Fallon saying that basically that SNL is top dog and you know the British version of series coming out on Skype too.

Can't wait to see you and see which means on there.

You know that's that's kind of the endgame.

That's the ultimate.

Are you saying people should see as a destination rather than just not like I said springboard.

Josh Barry Lewis people like that who were doing.

I've got great gigs and tours are great on on Instagram tiktok.

So it's that feeling of you know you know influencers creators.

Whatever is TV and add-on.

That's have some of them perhaps feeling maybe where is actually you know it's it's the destination Jimmy was saying and I mean that Santa had a great history and I can't wait to see how it goes over here.

I think by the way I didn't mean that that's what they say that George and they are brilliant and you know but it's just that they don't necessarily need to do that anymore when they have this direct-to-consumer relationship, but you know something like being part of a big show like that went out of big Ang you know it is great telly.

It's quite a few episodes.

Obviously a lot heritage from from America how do you think it will drive an audience? It's a bit of stunt commissioning is interesting I've never watched US version.

A huge amount you see little clips here and there but I would guess it depends on how brilliant and specific the Skechers feel those are always the things that have stayed with me so I think it could do easily.

Yes, if it's if it's short run goes well.

I'm sure they will recommission obviously is late night American shows with what happened with you know with Jimmy Kimmel so it's interesting do they transfer can we have a transfer obviously the British cultural sensibilities to it, but I hope it works because you know the good thing is what would last one laughing comedy is in the spotlight more quite so investing in that and growing comedians.

I think it is a good thing whatever happened to it.

I wish it all success.

I would have to give Sky

Even do on social as well.

I drive a lot a lot of traffic to imagine what they're doing that just makes you the winner Tara and surprise you get to try and get a selection of cross-platform deals for the media.

Thank you to Tara and Thomas and also thanks to Alex for their support of state music at audio network.

It's sort of thing that they can do for you as well.

I just had to audionetwork.com and send them your beliefs.

So before we go somewhere to keep up with your work.

Whatever is doing good question most of us are on LinkedIn double occasionally with blue Sky Bet LinkedIn probably the best place excellent horror.

Oh god and rtsg people.

I keep wearing Netflix buy a really good in the Producers material is a rethink audio production with video support from podcast Discovery next week.

Can that makes is always more of those so live a life events live a life of an even get rewarded with rewards for life and business is always something more but there was no why do we have a funeral?

Please, can I have the words to praise a new?