Read this: The Dream That Died: The Rise and Fall of ITV
Summary: It is a book based on more than 90 exclusive interviews with key players who had their hands on the money, and the power, behind commercial television, but who saw politicians, businessmen and broadcasters convert high quality public service broadcasting into a ratings driven commercial wasteland, undermining the BBC and Channel 4. The book goes a long way to explain the complete sorry, downmarket mess that ITV has become. That is my problem with the book it's terribly one-sided, making little reference to the context of technological change which has had an impact on the TV industry. - amazon.co.uk
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