Read this: SeeSaw online TV service unveils idents |Media |guardian.co.uk

Summary: One of the symbols faces forwards, representing the VOD TV experience of today, and the other backwards representing more traditional television viewing. SeeSaw has refused to state when it intends to launch into the UK market. However, the company has recently accelerated its plans, appointing the ad agency Fallon and the media agency Vizeum to prepare a 5m campaign and preparing to launch a beta version of the service. - guardian.co.uk

www.guardian.co.uk

SeeSaw online TV service unveils idents …



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