Read this: BBC NEWS | Business | Bid speculation lifts ITV shares
Summary: ITV's shares have dropped sharply in value recently amid concerns about the outlook for the economy. Research published on Monday suggested companies were reducing their marketing spend at the fastest rate since 2001. ITV's financial performance is heavily influenced by the willingness of companies to maintain advertising budgets, something which is in doubt as the economy slows markedly. - news.bbc.co.uk
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