Read this: Sky provokes backlash after iPhone viewing offer -News Comment, Football - The Independent
Summary: It costs nothing, and when downloaded by owners of an iPhone or iPod touch, it facilitates access to a package of live sport for a 6 per month subscription. Subscribing to those via conventional television costs a minimum of 43.50 per month 34.50 for a basic Sky deal with sport, and 9 per month on top for ESPN. One effect of the new product is that some users an unscientific straw poll of feedback on iTunes and message boards suggests up to 5 per cent are cancelling their TV subscriptions. - independent.co.uk
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