Read this: Ad sales conflict between online and broadcast tightens |Media |guardian.co.uk

Summary: Online video represents only a small piece of the total advertising pie, but the growth in streaming ad revenue is becoming more of a threat to the broadcast medium that supplies most of the high CPM content. Hulu is a case in point, as Mediaweek and paidContent sources point out the ways the site's ad sales team often undercuts the network media buys for both streaming and broadcast. At this point at least, paidContent is told, the situation is more of an annoyance for networks, than serious damage, since the dollar amounts remain comparatively minuscule. - guardian.co.uk

www.guardian.co.uk

Ad sales conflict between online and bro…



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