Read this: Traditional tv channel has a brighter future | Opinion | Marketing Week
Summary: After all, with most of the developed world moving over to digital in the next five years more than 1 billion homes will soon be upgrading their TV receiving equipment and in the market for new television offerings. What they have come up with is a software system that appears to get round the limited capacity on DTT and makes it much easier to offer video-on-demand, catch-up TV such as the iPlayer, high definition and targeted advertising. It is downloaded in the form of data packages, rather like Teletext, and therefore does not affect the channel capacity of the DTT system. - marketingweek.co.ukwww.marketingweek.co.ukTraditional tv channel has a brighter fu…
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