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Read this: Velocity of Media Consumption: TV vs. the Web (Jakob Nielsens Alertbox)

Summary: Jakob Nielsens Alertbox November 24, 2009 Summary The granularity of user decisions is much finer on the Web, which is dominated by the instant gratification of the user's needs in any given instant. Today, of course, we're in the opposite scenario everything we write competes with trillions of Web pages, all a few clicks away. As a result, most people actually read very few words on the Web. -

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