Read this: Bing and online newspapers: Web-wide war | The Economist
Summary: Media companies would thus get badly needed cash and Bing a chance to gain market share from Google. Although the discussions may come to naught, or prove a mere ploy in the media firm's ongoing negotiations with Google, the news caused a stir. It is a sign not only of how far Microsoft is willing to go in order to turn Bing into a serious rival to Google, but also of how the entire internet could well evolve. - economist.com
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